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This is a really difficult question to answer, ICICIDirect vs Sharekhan – both brokers are pioneer online trading in India. Both brokers know for their trading platform and service.
The major difference is ICICI Direct offer 3-in-1 account where Sharekhan offers 2-in-1 account. With ICICI Direct your fund transfer will be quick and easy between trading account and bank account and vice versa.
You can apply online IPO via ICICI Direct on single click, with Sharekhan you need to use ASBA process to apply in IPO.
Sharekhan has low brokerage compare to ICICIDirect. On the margin side, both brokers provide a similar margin. Both have margin funding products.
Both the broker providing Free Call and Trade service.
In summary, both brokers are competitive, it's up to the investor what special features they are looking in their broker, they can choose.
For detail comparison please refer the ICICI Direct vs Sharekhan Comparison page.
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Zerodha Trade@20
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