FREE Account Opening + Zero AMC Fees* + MutualFund SIP1

ICICIDirect Review 2024

Rated 4/5 by InvestorGain Team
Last updated on: 14-Sep-2023
ICICI Securities Pvt Ltd. Review
  1. The Pioneer Discount Broker
  2. Get 100% Free Delivery Trading
  3. Free Direct Mutual Funds & SIP

ICICIDirect Review 2024 - Quick Summary

ICICIDirect is one of the top-rated full-service stock brokers serving an active clientele base of above 30 lakh. Its multiple trading & investing products, Rs. 20 NEO flat discount brokerage plan, reliable research and advisory, and advanced technology platforms like powerful Trade Racer terminal, and mobile trading apps earn the badge of the best broker.

ICICIDirect Top Highlight for 2024

  • Largest full-service broker in India, trusted by over 30 Lac customers.
  • Multiple trading and investing products & services.
  • Open a free ICICIDirect Demat & trading account at no paperwork.
  • Multiple brokerage plans to suit every trader and investors need.
  • ICICIDirect NEO, a revolutionary brokerage plan at 20/order.
  • Zero brokerage on equity futures trading.
  • Free ICICIDirect Market App and Trade Racer, powerful trading terminal
  • Dedicated ICICIDirect Money App for mutual fund investment.
  • Award-winning research across equity, derivatives, and IPO reports.

About ICICIDirect

ICICIDirect, a part of renowned retail trading and investment service provider ICICI Securities, is counted as the country’s best full-service broker. It has a wide spectrum of trading and investment products including equity trading, equity derivatives, commodities, currencies, IPO, wealth products, mutual funds, bonds, fixed deposits, NCDs, and loans against securities.

It has a distinctive 3-in-1 account opening feature to allow investors to open ICICI Trading Account, ICICI Demat Account, and ICICI Saving Bank Account. The unique 3-in-1 account provides the flexibility of hassle-free pay-in and pay-out.

The broker has four brokerage plans; ICICIDirect Prime Plan, Neo flat brokerage plan, I-Secure plan, and Lifetime Prepaid brokerage plan. Its NEO brokerage plan charges Rs. 20 flat brokerage fees on equity intraday, options, commodity, and currency trading while charges Rs. 0 brokerage on futures trading.

It provides all kinds of trading platforms; TradeRacer trading terminal, website, trading and investing mobile app, ICICI Direct Markets App, and ICICI Direct Money App. Traders can use any of these platforms to experience an unprecedented and simplified stock trading experience.

The leading full-service brokerage firm offers a wide range of research offerings including market insights; trading recommendations, investment recommendations, and IPO research services.

To know more, InvestorGain here bring an unbiased ICICIDirect Review 2023, covering brokerage charges, account opening charges & process, margin trading platforms, customer care details, and pros & cons.

Zerodha Promotion Offer

Current promotion offer from Zerodha for InvestorGain Visitors:

  • Free Delivery Trading
  • Max Rs. 20 per order brokerage on intraday,F&O,Commodities and Currency
  • Free Direct Mutual Funds and IPO Investment
  • Kite & Coin - Number one Trading platform and Mobile App

Open Instant Zerodha Account Now!

ICICIDirect Brokerage Charges - 2024

Brokerage and Commission Rated 2.5/5

Worried about high brokerage? Subscribe to ICICIDirect NEO flat discount brokerage plan that allows intraday, options, commodity, and currency derivative trading at Rs. 20 flat brokerage fee while trading in the futures segment is charged with Rs. 0 brokerage.

Apart from the NEO brokerage plan, ICICIDirect also offers Prime Plan, I-secure plan, and prepaid brokerage plan. The brokerage fee is different across all the plans and users can subscribe to any of these plans based on their choice. Check brokerage charges for all plans.

ICICIDirect Account Opening and AMC Charges

Trading Account Opening Charges: Free
Trading Account AMC: Free
Demat Account Opening Charges: Free
Demat Account AMC: Rs 300 per annum

ICICIDirect Brokerage Plan with closest competitors

Here we are comparing ICICIDirect with its 5 close competitors, who are currently market leader in brokerage industry.

Broker ICICIDirect 5paisa Zerodha Upstox Paytm Money
Service Type Full Service Broker Discount Broker Discount Broker Discount Broker Discount Broker
Brokerage Range Rs. 20 Rs 20 Rs 20 Rs 20 Rs 20
Account Type 3 in 1 2 in 1 2 in 1 3 in 1 2 in 1
Equity Delivery 0.55% Flat Fee Rs 20 Free 2.5% or Rs 20 whichever is lower 2.5% or Rs 20 whichever is lower
Equity Intraday Flat Rs. 20 per order Flat Fee Rs 20 0.03% or Rs 20 whichever is lower 0.05% or Rs 20 whichever is lower 0.05% or Rs 20 whichever is lower
Equity Futures Free (Rs. 0 brokerage) Flat Fee Rs 20 0.03% or Rs 20 whichever is lower 0.05% or Rs 20 whichever is lower 0.02% or Rs 20 whichever is lower
Equity Options Flat Rs. 20 per order Flat Fee Rs 20 Flat Fee Rs 20 Flat Fee Rs 20 Flat Fee Rs 20
Commodity Flat Rs. 20 per order Flat Fee Rs 20 Flat Fee Rs 20 Flat Fee Rs 20 NA
Currency Futures Flat Rs. 20 per order Flat Fee Rs 20 0.03% or Rs 20 whichever is lower 0.05% or Rs 20 whichever is lower NA
Currency Options Flat Rs. 20 per order Flat Fee Rs 20 Flat Fee Rs 20 Flat Fee Rs 20 NA

Other Charges

  • Call & Trade Charges: First 20 call free and Rs 25 there onwards.
  • RMS Auto Square Off Charges: First 20 call free and Rs 25 there onwards.
  • Hidden Charges: Yes

Visit ICICIDirect Brokerage Charges page to check plans, fees, and taxes.

Use ICICIDirect Brokerage Calculator to know the exact brokerage charges applicable.

Investment Offerings - ICICIDirect 2024

Investment Offerings Compare ICICIDirect
Equity Cash and F&O Yes
Currency Deravitives Yes
Commodity No
Online IPO Application Yes
Mutual Funds Yes
Bond / NCD Yes
Banking Yes
Insurance Yes
Forex No
MF SIP Investment Yes
Equity SIP Investment No
PMS Service No
Other Investment Options NIL

Type of Account offered by ICICIDirect

Starting seamless trading and investing journey in the Indian stock market requires you to open an account with ICICI Direct. Read out the important types of accounts offered by the full-service brokerage firm to its customers.

ICICIDirect 3-in-1 Account

  • Open a 3-in-1 account, an integrated platform of 3 accounts including ICICI direct Demat Account, Trading Account, and ICICI Bank account. If you already have an ICICI 2-in-1 means trading & demat account then you can integrate it with your ICICI Bank account. Having a 3-in-1 trading account offers instant fund transfer benefits as funds automatically get credited from your bank account to your trading account.
  • If you are a non-ICICI bank user, you can open only a 2-in-1 means a trading and demat account with the broker. ICICI Securities provides free account opening services at zero account opening fees. Its trading account enables you to trade or invest in equity, derivatives, commodities, currencies, IPO, mutual funds, NCDs, fixed deposits, and more.

ICICIDirect NRI Trading Account

  • Likewise, residents, the broker allows NRIs to invest in the Indian market through opening an NRI 3-in-1 account, NRI Demat & trading cum NRI bank saving account. NRIs can open either a Portfolio Investment Scheme, PIS or non-PIS trading account. NRIs can invest in stocks, derivatives, mutual funds, and IPOs on the next-gen trading platforms and tools.

How to open ICICIDirect Account online?

Open a demat and trading account with ICICIDirect online in less than 10 minutes for free. The online account activation takes a maximum of 24 working hours, and you will receive login credentials at your respective email address.

Steps to open ICICIDirect Demat Account Online

  1. Head to the ICICI Direct website.
  2. Click on the “Open an account” option.Zerodha No#1 Broker, Sign Up Now!
  3. Enter your mobile number and enter the OTP.
  4. Let’s enter PAN Card number, DOB, and email ID.
  5. Select the bank account whether ICICI Bank or any other bank and proceed.
  6. Now, link your bank account to the ICICI trading account.
  7. The system will automatically fetch details if you are already a KYC KRA verified.
  8. Verify your identity and upload documents like a canceled cheque leaf and signature.
  9. Add personal details name, gender, marital status, occupation, etc.
  10. Go through the In-person video verification (IPV) for verification.
  11. Complete the digital e-sign process using aadhaar-based OTP.
  1. Free Demat Account
  2. 100% Free Delivery Trade
  3. Online Account Opening

Alternatives to ICICIDirect

 Demat Account
 Demat Account
 Demat Account
 Demat Account

ICICIDirect Mobile App and Trading Platforms

Trading Platforms Rated 4.5/5
Trading Platform - ICICIDirect 2024
Trading Platform ICICIDirect
Mobile Trading App ICICI direct Mobile
Web Trading Platform Yes
Android Mobile App Yes
Android App Download Andriod ICICI direct Mobile Download
iPhone Mobile App (IOS) Yes
iOS App Download iOS ICICI direct Mobile Download
Web Trading Detail

Mobile Site Yes
Trading Software Charges Free
Brokerage Calculator Brokerage Calculator for ICICIDirect
Detail Detail on Trading Platforms for icicidirect

ICICIDirect has dedicated online trading and investing platforms for traders as well as investors. It provides all types of platforms including a trading website, mobile trading app, and trading terminal to users.

ICICIDirect Markets App

  • The full-service broking firm has a free, easy-to-use, and best-in-class interactive user-interface enabled share market trading app called “Markets App” that allows trading in stocks, F&O, commodities, and IPO. The trading app is compatible with all android and iOS devices.
  • The app is loaded with the best analytical tools like advanced live charting, Open Interest graphs on Option Chain, super-fast order placement, eATM feature to get cash from stock selling in just 5 minutes, and provides the best equity and derivatives research. It is a safe & secure mobile app with a biometric login feature and end-to-end encryption.

ICICIDirect Money App

  • Money app by ICICI direct is an investing app in mutual funds, ELSS, Sovereign Gold Bonds, Bonds, ETFs, and insurance plans. The mobile app provides you access to 38+ leading AMCs and even provides expert recommendations and best-performing funds across all categories (equity, debt, hybrid, and ELSS). You must have a Demat account to invest in mutual funds with ICICIDirect.
  • Start your paperless mutual-fund investment journey at your fingertips in just a few taps with ICICIdirect Money App. Customers can start SIP with just as low as Rs. 100 per month or invest a lump-sum amount in one go.

ICICIDirect Trade Racer Terminal

  • Trader Racer is a power-packed installable trading terminal offered by the broker. The desktop trading software is a complete package of advanced features like Trend Scanner with pre-defined technical parameters to spot trading opportunities, live streaming quotes, market-depth, bulk and block deals, corporate announcement, advanced technical charting, market heatmap, and research calls, and integrated fund transfer facility.

ICICIDirect Web Trading Platform

  • ICICIDirect has launched an all-new web-based HTML browser-enabled online trading platform with an improved user interface. Customers can access ICICI direct website on any supported browser to start trading in stocks, derivatives, commodities, and currencies and apply for IPOs.

For detail review of mobile app and download please visit ICICIDirect Trading Platform Review.

ICICIDirect Trading Pros

  • 100% digital and paperless 3-in-1 account opening facility.
  • Trade on the BSE, NSE, MCX, and invest in other products.
  • Multiple brokerage plans for residents and NRI trading.
  • All kinds of trading platforms across web, app, and desktop versions.
  • Invest in mutual funds for free with ICICIdirect Money App.
  • Expert research calls and recommendations.
  • Sell stocks and get cash instantly with the e-ATM facility.
  • Advanced orders like bracket order, cover order, after market order, and basket order.
  • Place Valid Till Cancelled (VTC) order, valid for 45 days.
  • Informative articles, blogs, videos, learn hub, and Investonomics learning platform for beginners.
  • Margin funding
  • Loans on securities.
  • Dedicated customer services.

ICICIDirect Trading Cons

  • High brokerage charges.
  • The broker levies a minimum brokerage fee, which varies across brokerage plans.
  • NEO flat discount brokerage plan (Rs. 20) charges a one-time subscription fee of Rs. 299.
  • Mutual fund investment with ICICIDirect is not free, as it charges a lower of Rs. 30 or 1.5% on SIP transaction and Rs. 100 fees on lumpsum investment.

ICICIDirect Customer Care info

Do you need assistance? All doors are opened for you whether it be online or offline as per your choice. Email, telephonic customer care assistance, live customer assistance through Chatbot, ask iCommunity, and Web ticket or chat are the popular online communication channels while offline services are provided through physical branches. It also has a dedicated NRI customer service desk for foreign clients.

Final thought about ICICIDirect

Rated 4/5 by 267 users

ICICIDirect is the best full-service brokerage house for both high-frequency traders and investors with high-speed online trading platforms (web, app, and desktop), and multiple brokerage plans. It is also a feasible choice for beginners to trade at Rs. 20 flat brokerage charges, apply for IPOs, and invest in mutual funds online. Further, research offerings and dedicated & reliable customer services make value addition for customers.

On a quick note, comparison of ICICI Direct Vs Zerodha - "India's largest broker", review evident that not just the 3-in-1 account opening but also multiple flexible brokerage plans, competitive Rs. 20 NEO flat brokerage plan, a dedicated mobile app for trading and investment, trading tips & research, and investment recommendations are the reasons to trade with ICICI Direct.

Request call back from Zerodha

Last updated on: 2023-09-14


Yes, ICICI direct is 100% safe and secured trading app. It is one of the most renowned stock broker names in the Indian share market that complies with all the rules and regulations of SEBI and Stocks Exchanges.


No, ICICI Direct is an Indian stock broker that provides trading platforms through which you can trade and invest. A good return on your trade or investment depends entirely on your trading strategies, research analysis and market conditions.


You can choose ICICI Direct for its unlimited features and benefits. It is a full-service broker that offers a 3-in-1 account facility. So, the process of money transfer can be more convenient and easier. Take a look at these other benefits of ICICI direct for trading:

  • It has full-fledged trading platforms with advanced trading toolkits and products such as charts, indicators, customizable watchlists, option indices, heatmaps and more.
  • Compatible brokerage fees compared to other full-service brokers.
  • Research reports and monitoring portfolios.
  • Wide range of investment products such as SIP, IPO, MF, Gold, etc.
  • Algo trading this feature lets you integrate your trading app with other trading APIs. And increase the trading speed and accuracy.


Yes, you can place the VTC order in the idirect mobile trading app. This order doesn’t cancel until its execution. Generally, your order gets automatically cancelled at the end of trading time in a day if your orders don’t get executed.


You can contact ICICI direct customer care by the following details :

ICICI Direct Customer Cares: 022-40701841

ICICI Direct E-mail Address: [email protected]


ICICI direct charges high brokerage and its subscription plans are also very expensive.


Yes, you can easily invest in mainline IPO as well as SME IPO through ICICIDirect trading platforms. And service is freely available on its trading platform. For more details IPO investment in ICICI Direct follow the link ;

 IPO Investment via ICICI direct


Follow the given procedure to transfer money between an ICICI direct trading account and another bank account :-

  • Log in to your ICICI direct account.
  • Go to the "Funds" page and click on "Add funds from other banks".
  • Enter the amount.
  • Select the payment mode: UPI, Netbanking and NEFT/RTGS.
  • For UPI payments, enter UPI ID and continue.
  • Verify the bank information and submit.
  • Open the appropriate UPI app and confirm the payment notification.

Once your funds are transferred to the ICICI direct trading account, you will receive a notification about the successful transaction status.


Yes, you can earn money by referring your ICICI account to another person. So for more details on Refer & Earn visit this link :

ICICIDirect Refer and Earn


ICICI Securities Pvt Ltd. User Reviews

39. Madhavan Parthasarathy Aug 27 2021 09:55:31 AM Reply
STAY AWAY from this company, particularly if you are an NRI. Their online platform is painfully complicated and the customer service is shockingly poor. My so called relationship manager was slow to respond, and when he did, provided false information and pretended HE was doing a favor. Automatic emails from the company had conflicting information, which was infuriating. Most demeaning, an email asking me, and NRI living in the US, to submit proof that the shares I sold were held for the long term, in person, hard copies, while they know I had the account open for 5 years and they could just have looked at the old holding statements. Disrespecting the consumer, and uncecessary bureaucracy iare particularly salient hallmarks of this company.
39.1. Rakesh Kumar Oct 12 2023 03:15:53 PM
True... Stay away from ICICI. Non responsive and irresponsible. Even for a small request you have to send constant mails and constantly call on customer service helpline number. Yet no results. At last had to go to the branch and ask for closure procedure. Will change the platform ASAP.
38. Sumant raj Jan 07 2023 08:25:51 PM Reply
i am using this app since 2014 good app with advise


Brokerage - Excellent
Account Maintenance Fees - Above Average
Website Usability - Excellent
Customer Service - Excellent
Overall Experience - Excellent
37. Vinay Jain Oct 23 2021 01:50:37 AM Reply
Charges are very high, Platform is very old.


Brokerage - Below Average
Account Maintenance Fees - Very Poor
Website Usability - Below Average
Customer Service - Average
Overall Experience - Average
36. Rajive Sharma May 09 2021 10:36:04 AM Reply
ICICI direct is the most useless and most complicated website for stock trading. You need a 5 years training course to use it. Their customer support is most pathetic and most of the staff is incompetent. Better use Zerodha or Angel broking.
35. Vipin Jan 07 2021 03:32:39 PM Reply
Worst broking house with Pathetic platform and illiterate customer care. 90% of the time CC is not reachable. Platform is also not stable and useless.
34. Kritika goswami Nov 05 2019 02:04:03 PM Reply
Myth of high brokerage is reduced when we choose some good plans and infact in all brokerage companies there''s almost same charges but they are hidden


Brokerage - Excellent
Account Maintenance Fees - Above Average
Website Usability - Excellent
Customer Service - Excellent
Overall Experience - Excellent
33. Kuldeep kumar Apr 30 2019 07:15:39 PM Reply
32. jagmohan sharma Mar 16 2019 01:25:31 PM Reply
I''m a NRI holding Icici bank account can I open demate account from abroad .I want to convert my physical share in in demate
31. Suriya Raja Guru Selvan Mar 08 2019 01:26:30 AM Reply
I''''m looking forward to trade using ICICI platform. I''''m an NRI.