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ICICIDirect Vs Alice Blue: Which one is better?

Both the brokers are registered with SEBI and offers investment in Equity, F&O, Currency and Commodities. The brokerage of ICICIDirect Max Rs. 20 per trade while the brokerage of Alice Blue ranges between Rs 15. ICICIDirect is a Full Service Broker where Alice Blue is a Discount Broker. Overall rating for both the brokers are equal with rating 4 out of 5. Number of active customer for ICICIDirect is 18,75,350 where number of active customer for Alice Blue is 1,55,619. ICICIDirect is serving more customer compare to Alice Blue.

Here we present side-by-side comparison of ICICIDirect vs Alice Blue share brokers in India. The comparison is based on more than 100+ attributes for clear decision making. To be precise, we have compared ICICIDirect vs Alice Blue's on brokerage plans, Plan types, Customer Service, Maintenance fees, AMC, Trading Platforms, Rating, Reviews, Mobile App, Margin/Leverage/Exposure, Demat Account and Investment Options provided to Share Brokers in India. This will help you in make up your mind and clear things for you so that you can choose the best broker for youself. We also help our visitors with account opening.

Here we present side-by-side comparison of ICICIDirect vs Alice Blue share brokers in India. The comparison is based on more than 100+ attributes for clear decision making.

To be precise, we have compared ICICIDirect vs Alice Blue's on

  • Brokerage plans
  • Plan types
  • Customer Service
  • Maintenance fees
  • AMC
  • Trading Platforms
  • Rating
  • Reviews
  • Mobile App
  • Margin/Leverage/Exposure
  • Demat Account
  • Investment Options
  • And many more attributes

This will help you in make up your mind and clear things for you so that you can choose the best broker for yourself. We also help our visitors with account opening.

Compare ICICIDirect vs Alice Blue on Service

  ICICIDirect Compare
ICICIDirect
Alice Blue Compare
Alice Blue
Overall Rating
Brokerage Charges
Trading Platform
Investments Offering
Customer Service
Broker Type What is this parameter? Full Service Broker Discount Broker
Exchanges Supported What is this parameter? NSE, BSE, MCX BSE, NSE, MCX, NCDEX
Active Clients 18,75,350 1,55,619
Broker Overview ICICIDirect is one of the top-rated full-service stock brokers serving an active clientele base of above 30 lakh. Its multiple trading & investing products, Rs. 20 NEO flat discount brokerage plan, reliable research and advisory, and advanced tec... Know more about ICICIDirect Trade smarter with Alice Blue! Yes, its Rs 15 maximum brokerage, free equity and mutual fund investment, top-rated ANT trading platforms, and plethora of learning resources make it an excellent broker for beginners and seasoned traders.
Broker Enquiry Request call back from Zerodha Request call back from Alice Blue
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Account Opening Charges and AMC

Compare ICICIDirect vs Alice Blue on Trading & Demat Account Opening Charges

Comparison of ICICIDirect with Alice Blue on trading & demat account opening charges and AMC. Trading account opening charges - Both broker offers Free Trading account opening. Demat AMC charges - ICICIDirect charges Rs 300 per annum AMC for Demat account where Alice Blue charges Rs 400 PA AMC for Demat account.

Trading & Demat Account Opening Charges - Compare ICICIDirect with Alice Blue
Charges ICICIDirect Alice Blue
Trading Account Opening Fees Free Free
Trading AMC Free Free
Demat Account Opening Fees Free Free
Demat AMC Rs 300 per annum Rs 400 PA
Provide DP Service Yes Yes
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About Brokerage Plans

Compare ICICIDirect vs Alice Blue on Plan Options

Plans are the most important feature you look when compare ICICIDirect with Alice Blue. This section compare on high level about type of plans offered by brokers. Multiple Plans - Both the brokers provides Multiple Plans. You have option to select plan as per your trading streategy.. Monthly Plans - Both the brokers don't have Monthly Plans.

Compare ICICIDirect with Alice Blue on Plan Options
Plan Types ICICIDirect Alice Blue
Multiple Plans Yes Yes
Monthly Plans No No
Yearly Plans No No
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Account Opening Request

Account Opening

  Zerodha Alice Blue
Account Opening Request
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Brokerage Charges

Compare ICICIDirect vs Alice Blue on Brokerage Charges

ICICIDirect Brokerage Plan detail - ICICI Direct NEO is a flat brokerage plan that charges a flat fee of Rs. 20 per order on equity intraday, equity options, currency, and commodity derivative trading segment while offers free equity futures trading.

Alice Blue Brokerage Plan detail - Lowest Brokerage Plan - Max Rs 15 per Trade for Equity Intraday, Derivatives, Currency and Commodities. From May 2021, the F20 plan becomes the F15 plan.

Brokerage Charges - Compare ICICIDirect with Alice Blue
Brokerage Charges Compare ICICIDirect Alice Blue
Plan Name NEO Flat Discount Brokerage Plan F15 Plan
Equity Delivery 0.55% Free
Equity Intraday Flat Rs. 20 per order 0.05% or Rs 15 whichever is lower
Equity Futures Free (Rs. 0 brokerage) 0.05% or Rs 15 whichever is lower
Equity Options Flat Rs. 20 per order Flat Fee Rs 15
Currency Futures Flat Rs. 20 per order 0.05% or Rs 15 whichever is lower
Currency Options Flat Rs. 20 per order Flat Fee Rs 15
Commodity Trading Flat Rs. 20 per order Flat Fee Rs 15
Minimum Brokerage Rs 35 per trade NA
Hidden Charges Yes No
Funding Yes - 18% interest PA Yes - 24% interest PA
Call & Trade Charges First 20 call free and Rs 25 there onwards. Rs 50 per order + GST
Auto Square off Charges First 20 call free and Rs 25 there onwards. Rs 50 per order + GST
Brokerage Calculator Brokerage Calculator for ICICIDirect Brokerage Calculator for Alice Blue
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Share Broker's Transaction Charges

Compare ICICIDirect vs Alice Blue on Transaction Charges

Compare ICICIDirect with Alice Blue on transaction charges and PCM fee by segment.

Transaction Charges - Compare ICICIDirect with Alice Blue
Transaction Charges Compare ICICIDirect Alice Blue
Equity Delivery NSE:335 Per Cr | BSE:375 Per Cr NSE:335 Per Cr | BSE:375 Per Cr
Equity Intraday NSE:335 Per Cr | BSE:375 Per Cr NSE:335 Per Cr | BSE:375 Per Cr
Equity Futures NSE:200 Per Cr | BSE:FREE NSE:200 Per Cr | BSE:FREE
Equity Options NSE:5050 Per Cr | BSE:3700 Per Cr NSE:5050 Per Cr | BSE:3700 Per Cr
Currency Futures NSE:90 Per Cr | BSE:25 Per Cr NSE:90 Per Cr | BSE:25 Per Cr
Currency Options NSE:4000 Per Cr | BSE:100 Per Cr NSE:4000 Per Cr | BSE:100 Per Cr
Commodity NA Non-Agri: Rs 360 Per Cr | Agri: Rs 275 Per Cr
Brokerage Charges Complete Brokerage Plans for icicidirect Complete Brokerage Plans for alice-blue
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Account Features

Compare ICICIDirect vs Alice Blue on Account Features

Compare ICICIDirect with Alice Blue on Account Features like 3-in-1 account, Algo Trading, NRI Trading, Margin Trading Funding and many more. Account Type - ICICIDirect offers 3-in-1 account where Alice Blue offers only 2-in-1 account which includes trading and demat account. Algo Trading - Alice Blue offers Algo Trading where ICICIDirect doesn't offers Algo Trading. Margin Funding - ICICIDirect offers a margin funding where Alice Blue doesn't offers margin funding. NRI Trading - Both broker provides NRI Trading facility.

Account Features - ICICIDirect with Alice Blue
Account Features Compare ICICIDirect Alice Blue
3 in 1 Account Yes, ICICIDirect have 3-in-1 accounts. Bank Account, Demat and Trading account. No ICICIDirect have 2-in-1 account. Only Demate and Trading account.
Charting Yes Yes
Algo Trading No Yes
SMS Alerts Yes No
Online Demo Yes No
Online Portfolio Yes No
Margin Trading Funding Available Yes No
Combined Ledger for Equity and Commodity No Yes
Intraday Square-off Time 3:15PM 3:15 PM
NRI Trading Yes Yes
Other Features NIL NIL
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Trading Platform

Compare ICICIDirect vs Alice Blue on Trading Platform

With our expert research team, we have compared all the major features of Trading platform b/w ICICIDirect and Alice Blue. This comparison covers Desktop Trading Platform, Web, Mobile for Windows, Android and iOS. We have provided links for mobile app to download and demo links for easy access.

Trading Platform - Compare ICICIDirect with Alice Blue
Trading Platform Compare ICICIDirect Alice Blue
Desktop Trading Platform Trade Racer ANT - Analyse and Trade
Desktop Demo Desktop Demo Info Not Available
Desktop Platform (Windows) Yes Yes
Desktop Platform (Mac) Yes No
Web Trading Platform Yes Yes
Web Trading Detail https://www.icicidirect.com
Web Trading Demo Web Trading Demo Info Not Available
Mobile Site Yes Yes
Mobile Trading Yes Yes
Mobile Trading App ICICI direct Mobile ANT Mobile
Mobile Trading App Demo ICICI direct Mobile Demo ANT Mobile Demo
Android Mobile App Yes Yes
Android App Download Andriod ICICI direct Mobile Download Andriod ANT Mobile Download
iPhone Mobile App (IOS) Yes Yes
iOS App Download iOS ICICI direct Mobile Download iOS ANT Mobile Download
Android Tablet App Yes Yes
iPad App (IOS) Yes Yes
Trading Software Charges Free Free
Equity Brokerage Calculator Equity Intraday and Delivery Brokerage Calculator for ICICIDirect Equity Intraday and Delivery Brokerage Calculator for Alice Blue
Futures Brokerage Calculator Futures Brokerage Calculator for ICICIDirect Futures Brokerage Calculator for Alice Blue
Options Brokerage Calculator Options Brokerage Calculator for ICICIDirect Options Brokerage Calculator for Alice Blue
Detail Detail on Trading Platforms for icicidirect Detail on Trading Platforms for alice-blue

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Broker Ratings by Users

Compare ICICIDirect vs Alice Blue on User Rating

  ICICIDirect Alice Blue
  267 Customer Reviews    Rate ICICIDirect 8 Customer Reviews    Rate Alice Blue
Fees Ratings 2.4 2.6
Trading Brokerage Rating 1.8 3.4
Trading Platform Usability 3.3 2.4
Customer Service Ratings 2.9 2.6
Overall Ratings 2.5 2.1
Broker Rating ICICIDirect is Rated 2.5 / 5 based on 267 customer reviews Alice Blue is Rated 2.1 / 5 based on 8 customer reviews
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Investment Offerings

Compare ICICIDirect vs Alice Blue on Investment Offerings

Compare ICICIDirect with Alice Blue on Investment Offerings like Online IPO Application, Equity Cash and F&O, Currency, Commodity Trading, Mutual Funds Investment, Bonds/NCD, EFT, Banking, Insurance, Forex Trading, Mutual Funds SIP, Equity SIP, PMS Services. Equity and Equity deravitives - Both broker offers trading/investment options in Equity and Equity Derivatives on both the exchanges NSE/BSE. Commodity Trading - Alice Blue offers trading options in Commodity (MCX) where ICICIDirect doesn't offer. Online Mutual Fund Investment - Both broker offers online mutual fund investment option. Portfolio Management Services (PMS) - ICICIDirect provide PMS Service where Alice Blue doesn't offer

Investment Offerings - Compare ICICIDirect with Alice Blue
Investment Offerings Compare ICICIDirect Alice Blue
Equity Cash and F&O Yes Yes
Currency Deravitives Yes Yes
Commodity No Yes
Online IPO Application Yes No
Mutual Funds Yes Yes
Bond / NCD Yes No
ETF Yes Yes
Banking Yes No
Insurance Yes No
Forex No No
MF SIP Investment Yes Yes
Equity SIP Investment Yes No
PMS Service Yes No
Other Investment Options NIL NIL
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Order Types

Compare ICICIDirect vs Alice Blue on Order Types

Order Type - Compare ICICIDirect with Alice Blue on offerings of order types. All the brokers provide CNC Order, MIS Order, NRML Order. The difference comes with the advance order type like cover order, bracket order, AMO and GTC order. Cover Orders (CO) - both brokers provides Cover Orders (CO). You can trade in equity and index derivatives using Cover Orders. Cover Orders (CO) are placing a compulsory stop loss and this is an Intraday position. With cover order broker give you additional margin, as this order are placed with compulsory SL. Bracket Orders (BO) - Alice Blue provides Bracket Orders (BO) where ICICIDirect doesn't offer.With the name its cleare in Bracket orders you lock in a profit by bracketing an order with two opposite-side orders. A BUY order is bracketed by a high-side sell limit order and a low-side sell stop order. You will get higher margin in bracket order as you are limiting your losses. After Market Orders (AMO)- both offers AMO facilities. The orders are sent to exchange on the next trading day. GTC Orders- ICICIDirect offers Good Till Cancelled (GTC) orders where Alice Blue doesn't support Good Till Cancelled (GTC) orders.

Order Types - Compare ICICIDirect with Alice Blue
Order Type Compare ICICIDirect Alice Blue
CNC order Yes Yes
MIS order Yes Yes
NRML order Yes Yes
Cover order Yes Yes
Bracket order No Yes
AMO-After Market Orders Yes Yes
GTC-Good Till Cancelled Yes No
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Customer Service Offered

Compare ICICIDirect vs Alice Blue on Customer Service

Compare ICICIDirect with Alice Blue on customer service offered by the broker. This section compares types of service offered by each broker for a quick resolution for query/issue you have.

Customer Support - Compare ICICIDirect with Alice Blue
Customer Service Compare ICICIDirect Alice Blue
24/7 Customer Service ICICIDirect vs Alice Blue - 24x7 customer support No No
Email Support ICICIDirect vs Alice Blue - Email Support Yes No
Onine Live Chat ICICIDirect vs Alice Blue - Onine Live Chat No Yes
Phone Support ICICIDirect vs Alice Blue - Phone Support Yes Yes
Toll Free Number ICICIDirect vs Alice Blue - Toll Free Number No No
Through Branches ICICIDirect vs Alice Blue - Through Branches Yes Yes
Customer Care Number ICICIDirect vs Alice Blue - Customer Care Number 1860 123 1122 08035215000/080-45490850
Account Opening Process ICICIDirect vs Alice Blue - Account Opening Process Online Online/Paperless
Customer Support Email ICICIDirect vs Alice Blue - Customer Support Email [email protected] [email protected]
Knowledge Center/Education ICICIDirect vs Alice Blue - Knowledge Center/Education https://www.icicidirect.com/knowledge-center https://tradeschool.aliceblueonline.com/
Head Office Address ICICIDirect vs Alice Blue - Head Office Address/Corporate Address ICICI Centre,
H.T. Parekh Marg,
Churchgate,
Mumbai - 400020
Alice Blue,
No. 153/2,
3rd Floor,M.R.B.Arcade,
Bagalur Main Road,
Dwaraka Nagar,
Yelahanka,
Bangalore - 560063
Website ICICIDirect vs Alice Blue - Company Website https://www.icicidirect.com https://www.aliceblueonline.com
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Tips/Research/Reports Published

Compare ICICIDirect vs Alice Blue on Research Reports, Tips

Compare ICICIDirect with Alice Blue on research reports and tips provided by the broker.

Research Reports - Compare ICICIDirect with Alice Blue
  ICICIDirect Alice Blue
Research Mutual Funds ICICIDirect vs Alice Blue - Research Mutual Funds Yes No
Research Equity Reports ICICIDirect vs Alice Blue - Research Equity Reports Yes No
Research ETF ICICIDirect vs Alice Blue - Research ETF Yes No
Daily Market Report ICICIDirect vs Alice Blue - Daily Market Report Yes Yes
Free Tips ICICIDirect vs Alice Blue - Free Tips Yes No
Quarterly Result Analysis ICICIDirect vs Alice Blue - Quarterly Results Yes No
News Alerts ICICIDirect vs Alice Blue - Yes No
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Demat Account

Compare ICICIDirect vs Alice Blue on Demat Account

Compare ICICIDirect with Alice Blue on Demat Service and Charges. When compare Broker A with Broker B on Dmeat account, we mainly focus on two points - Demat AMC and Debit Transaction Charges.

Demat AMC are the charges which one need to pay every year to maintain demat account. Some brokers offer Demat AMC for free, some charge onetime fee, some charge per annum fee. This is your recurring cost, so one should consider this cost when opening Demat account.

Demat AMC for Alice Blue is ₹400 pa where for ICICIDirect is ₹700 pa.

Second charges which we want to discuss are transaction charges on debit of shares or MF. For IPO, MF, Delivery trading – when one sell the script, there are debit transaction charges. These charges are apart from your brokerage and other regularity charges one need to pay.

Transaction charges on debit of ISIN for ICICIDirect is 0.04% (Min ₹30 and Max ₹25,000) + ₹5.50 (CDSL Charges) where for Alice Blue is 0.04% of the value of the transaction.You can see this charges on debit of Equity/Mutual Funds from your demat account.

This section covers about demat charges, demat service and other details

Demat Charges - Compare ICICIDirect with Alice Blue
  ICICIDirect Alice Blue
DP Source CDSL CDSL
DP ID ICICIDirect vs Alice Blue - DP ID 14300 83500
Demat Account Annual Maintenance Charges(AMC) ₹700 pa ₹400 pa
Advance Deposit Rs. 7500/- , If the client is not having ICICI BANK Account Rs 0
Statutory charges Nil Rs 150 Stamp Charges
Transaction Charges on Debit (Per ISIN) 0.04% (Min ₹30 and Max ₹25,000) + ₹5.50 (CDSL Charges) 0.04% of the value of the transaction
Demat ₹50 per set up ₹10 per certificate + ₹50 courier charges
Remat ₹25 for 100 securities upto max fee of Rs 3 lakh, MF Reconversion ₹25 per transaction ₹30 per certificate + CDSL charges
Pledge Creation 0.02% (Min ₹35 and Max ₹25,000) ₹20 + CDSL charges
Pledge Creation Confirmation 0.02% (Min ₹35 and Max ₹25,000) Nil
Pledge Closure 0.02% (Min ₹35 and Max ₹25,000) ₹20 + CDSL charges
Pledge Closure Confirmation 0.02% (Min ₹35 and Max ₹25,000) Nil
Pledge Invocation 0.02% (Min ₹35 and Max ₹25,000) ₹20 + CDSL charges
Failed Instruction Charges ₹30 per transaction Nil
Other Charges Nil Nil
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Special Offers,Advantages,Disadvantages

Compare ICICIDirect vs Alice Blue on Special Offers and Promotion

Compare ICICIDirect with Alice Blue on the general features, advantages, disadvantages, payout options, payout time, bank supported and charges, special offers and promotion.

Compare ICICIDirect vs Alice Blue on Special Offers and Promotion
  ICICIDirect Alice Blue
Pay In and Pay Out Options ICICIDirect vs Alice Blue - Pay In and Pay Out Options Pay-in/adding funds - Cheque, Online Bank Transfer from ICICI Bank.
Pay-out/Fund Withdrawal - Bank Transfer only.
Pay-in/adding funds - Cheque, Online Bank Transfer via IMPS,NEFT or RTGS, UPI, Netbanking/Payment Gateway from Alice Blue Mobile, ANT Desk and ANY Web application.
Pay-out/Fund Withdrawal - Bank Transfer only
Payout Time ICICIDirect vs Alice Blue - Payout Time Instant to ICICI Bank. Upto 24 Hrs except Bank Holidays.
Bank Supported and Charges ICICIDirect vs Alice Blue - Bank Supported and Charges Info Not Available Around 21 banks allow instant credit facility(Payment Gateway) with charges of Rs 9+GST from Alice Blue trading platforms.
Bank Detail Direct from your ICICI bank account. Aliceblue Financial Services,
Account Number:ABFNSEXXXXXXXX
Bank and Branch: HDFC Bank,Sathy Road,Erode
Account Type: Current Account
IFSC Code: HDFC0000232
Likes
  • 100% digital and paperless 3-in-1 account opening facility.
  • Trade on the BSE, NSE, MCX, and invest in other products.
  • Multiple brokerage plans for residents and NRI trading.
  • All kinds of trading platforms across web, app, and desktop versions.
  • Invest in mutual funds for free with ICICIdirect Money App.
  • Expert research calls and recommendations.
  • Sell stocks and get cash instantly with the e-ATM facility.
  • Advanced orders like bracket order, cover order, after market order, and basket order.
  • Place Valid Till Cancelled (VTC) order, valid for 45 days.
  • Informative articles, blogs, videos, learn hub, and Investonomics learning platform for beginners.
  • Margin funding
  • Loans on securities.
  • Dedicated customer services.

Detail Review...

  • Trade on NSE, BSE, and MCX
  • No brokerage on equity, IPO, and mutual funds
  • Zero account opening charges
  • Pay Rs 15/order brokerage
  • Free Inuvest Advisory services and trading insights across segments
  • TradingView charts, lots of technical indicators, stock and F&O screeners.
  • Stock SIP in equity
  • Great technology platforms for trading and investment
  • Free access to ANT API
  • Strong PAN India Presence
  • Dedicated mutual fund investment app
  • TradeSchool (Web and app) a free stock market education platform
  • Place bracket order, cover order, and basket order.
  • Margin Trading facility (MTF)

Detail Review...

Dislikes
  • High brokerage charges.
  • The broker levies a minimum brokerage fee, which varies across brokerage plans.
  • NEO flat discount brokerage plan (Rs. 20) charges a one-time subscription fee of Rs. 299.
  • Mutual fund investment with ICICIDirect is not free, as it charges a lower of Rs. 30 or 1.5% on SIP transaction and Rs. 100 fees on lumpsum investment.

Detail Review...

  • No NRI Trading
  • No zero brokerage unlimited trading plan
  • No installable trading terminal
  • Alice blue mutual fund app (Rise) is not available on App store.
  • No GTT Order
  • Sometimes, its platform experienced technical glitches.

Detail Review...

Special Offers/Promo Get ICICI Direct 3-in-1 account, an integrated trading + demat + bank account for one-click investment in stock market and mutual funds.
Enquiry Open Zerodha Account Now>> Open Alice Blue Account Now>>

Last Updated on 2023-09-14T04:34:26+00:00