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Best Brokers by Customer Service in India

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Best Brokers by Customer Service in India

Customer service is an important parameter that one must look for while choosing the best stock broker to open a Trading & Demat account, or else you will regret it later. You must select the right broker that offers the best customer services and support across all the possible channels; customer care helpline number, email, and live chat. Customer service by discount and full-service brokers differ as discount brokersi.e., Zerodha, Upstox, Prostocks, etc. offer only online support via email, phone, tickets, etc. whereas full-service brokers like ICICI Direct and HDFC Securities offer both online as well as offline customer services through branches. Your broker must have dedicated customer service representatives who offer prompt customer care services to resolve customers' queries instantly. Check below a list of the top 5 brokers or the best brokers by customer services in India .

Let's quickly introduce you to the different channels or mediums of customer care services and support offerings.

Email Support

    Any query raised over a customer care email address must get resolved within a few hours under the maximum time limit of 24 hours. Customer service associates must regularly check all the emails received and respond timely.

Customer Care helpline number/ Toll-Free number

    Every broker offers telephonic services wherein customers can call the customerhelpline number or toll-free number to raise any issue. Broker's customer representatives are supposed to assist clients in all the troubles, whether it is related to account opening, brokerage charges deduction, trading platform usage, etc. Both discount brokers and full-service brokers provide customer helpline support services.

Live Online Chat Support

    Some stock brokers also now offer live online chat support facilities to customers. It is one of the best mediums that come with immediate response. Many full-service brokerage firms like ICICI Direct, Sharekhan, and Kotak Securities provide live chat support to customers. ICICI Direct offers Whatsapp customer care services to offer 24/7*365 days Customer support facility. Everything is now available on Whatsapp i.e. live stock prices, portfolio tracking, access research, and customers can even apply for IPO, Buyback, etc.

Discussion Forum

    This is a platform where users can ask anything about a particular topic or raise issues directly to the broker.

Knowledge base or Video Tutorials

    Video tutorial is one of the effective ways to solve the most common or highly recurring problems and thereby reduce unnecessary traffic on other customer support channels.

Self-service content

    Nowadays, users don't always want a spoon-fed solution, and they try to find their problem's solution themselves. They can read broker's product guides, knowledge base articles, informative blogs, and read FAQs to find the right solution at their own pace.

Best Brokers by Customer Service in India

Broker Email Support Phone Support Ac Opening Process Knowledge Center Review Request Callback
ZerodhaYesYesOnline/Paperless ReviewOpen Account
ProStocksYesYesOnline/Paperless ReviewOpen Account
UpstoxYesYesOnline/Paperless ReviewOpen Account
FyersYesYes100% online and paperless proc ReviewOpen Account
Angel OneYesYesOnline/Paperless One ReviewOpen Account

Best Brokers by Customer services in India - Final verdict

Zerodha customer care service is rated at the top position that offers telephonic and email customer support. Further, customers can raise query online on the Zerodha support portal and the query will be resolved instantly within 24 hours. Customers can also read FAQs, informative blogs, and knowledge base on the Zerodha Varsity Platform, a free stock market education platform. However, it does not offer branch support and live online chat support facility. Upstox and Prostocks are the other prominent discount brokers who are offering the best customer care services.


Zerodha, India’s number one discount brokerage firm not just offer online trading at the lowest brokerage but also offers excellent customer care support without even spending a single penny on marketing. The broker offers online support over telephone and email and provides an online support portal where users can raise ticket online, and the customer associates will respond instantly.


No, Zerodha is an online discount broker that only offers online customer care services and does not offer have branches anywhere in the country. Customers can only raise complaint via ticket online on support portal, or on email, or telephone.


ICICI Direct is among one of the top picks in terms of superior customer services and support. The full-service brokerage firm with the largest clientele base uses the below channels to offer quality customer support;

  • 24/7 Whatsapp Customer Support Service.
  • Customer care phone number.
  • Email support.
  • Live online ChatBot.
  • Branch support to offer offline services.
  • Request a callback from experts.
  • Insta-Help an automated self help tool to find answer instantly.
  • Video Tutorials, informative articles & blogs, learn hub knowledge center, etc.


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