Alice Blue Review 2023

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Alice Blue Brokerage Plan, Fees and Charges

Alice Blue is a value-driven broker that offers the lowest brokerage online trading service. Alice Blue Freedom 15 Flat Brokerage Model has a simple pricing structure that charges Rs. 0 brokerage on investment in stocks and charges Rs. 15/order flat brokerage.

Alice Blue Brokerage Plan with closest competitors

Here we are comparing Alice Blue with its 5 close competitors, who are currently market leader in brokerage industry.

Broker	Alice Blue	5paisa	Zerodha	Upstox	Paytm Money
Service Type	Discount Broker	Discount Broker	Discount Broker	Discount Broker	Discount Broker
Brokerage Range	Rs 15	Rs 20	Rs 20	Rs 20	Rs 20
Account Type	2 in 1	2 in 1	3 in 1	3 in 1	2 in 1
Equity Delivery	Free	Flat Fee Rs 20	Free	2.5% or Rs 20 whichever is lower	2.5% or Rs 20 whichever is lower
Equity Intraday	0.05% or Rs 15 whichever is lower	Flat Fee Rs 20	0.03% or Rs 20 whichever is lower	0.05% or Rs 20 whichever is lower	0.05% or Rs 20 whichever is lower
Equity Futures	0.05% or Rs 15 whichever is lower	Flat Fee Rs 20	0.03% or Rs 20 whichever is lower	0.05% or Rs 20 whichever is lower	0.02% or Rs 20 whichever is lower
Equity Options	Flat Fee Rs 15	Flat Fee Rs 20	Flat Fee Rs 20	Flat Fee Rs 20	Flat Fee Rs 20
Commodity	Flat Fee Rs 15	Flat Fee Rs 20	Flat Fee Rs 20	Flat Fee Rs 20	NA
Currency Futures	0.05% or Rs 15 whichever is lower	Flat Fee Rs 20	0.03% or Rs 20 whichever is lower	0.05% or Rs 20 whichever is lower	NA
Currency Options	Flat Fee Rs 15	Flat Fee Rs 20	Flat Fee Rs 20	Flat Fee Rs 20	NA
Rating

Type of Account offered by Alice Blue

Alice Blue offers an integrated Demat + Trading account opening facility to resident customers. Alice Blue 2-in-1 account facilitates online trading in equity intraday, delivery, futures & options, commodity, and currency segments.

Alice Blue Demat & Trading Account

• Alice Blue is a depository participant with CDSL to offer a free Demat account opening facility to clients. The Demat & trading account with Alice Blue is opened together to offer seamless trading & investing journey in different segments. Alice Blue offers a Single Margin Account for equity, currency, and commodity trading account.
• There are 3 ways to open Alice Blue 2-in-1 Account; instant account opening via Aadhaar e-sign, visit Alice Blue branches or open offline account via submitting a duly filled account opening form.

Alice Blue Mutual Fund Account

• Alice Blue Demat Account holders will have direct access to the free Alice Blue Mutual Fund Account. The broker offers commission-free investment in direct mutual funds at zero brokerage. You can buy SIPs or invest lumpsum in your favorite mutual fund scheme across equity, debt, hybrid, and ELSS category. Investment in direct funds helps you to save lakhs of commission and build long-term wealth.

How to open Alice Blue Account online?

Open a Free Demat Account Instantly with Alice Blue at zero charges and start trading in equity intraday, derivatives, commodities, and currencies segment at Rs. 15 per order flat brokerage fee. Open Alice Blue Account in a 100% digital and paperless manner, and activate it within 24 hours.

Steps to open Alice Blue Trading & Demat Account online;

1. Head to the Alice Blue official website.
2. Click on the “Open Free Demat Account” option
3. Register/Sign-up: Enter your name, email, mobile number, state, and click on the “Open an Account” option” button.
4. Enter PAN number and DOB as per PAN for PAN KRA verification.
5. Select the products you want to trade-in.
6. Enter address details and bank account details (IFSC code and account number).
7. Enter your personal and financial details.
8. Upload scanned documents; passport size photo, signature, bank proof, and income proof.
9. Complete In-person verification (IPV) by showing your PAN towards the camera along with your face.
10. E-sign the account opening form by verifying aadhaar details registered with your mobile number.

Note: If your account does not get activated within 24 hours then drop a mail on [email protected].

Alice Blue Mobile App and Trading Platforms

ANT (Analyse N Trade) online trading platform, built by TradeLab and Omnesys Nest as a backend (Risk Management System and Order Management System), is a free platform provided in the form of a mobile trading app, and a trading website.

Alice Blue ANT Mobi [Mobile App]

• Trade or invest like a Pro with ANT Mobi 2.0, one of the best share market trading apps embedded with super-fast technology to offer a seamless trading experience on your Android or iOS Smartphone device. Advanced charting with 10+ charts, 100+ technical indicators, 30+ drawing tools, comprehensive 20 level market depth, single tap buy/sell order, trade directly from the chart, full-screen charting view for 1-min, 2-min, and 3-min timeframe, 10+ stock screeners, and equity SIP are some of the advanced features of Alice Blue ANT Mobile App. It is a zero-cost mobile trading app, and fingerprint authentication & facial recognition login make it one of the safe & secure apps.

Alice Blue ANT Web

• Alice Blue has a simple, ultra-fast, and easy-to-understand web trading platform that can be accessed via any supported browser on your phone, desktop, or laptop. Single-click order placement, 5 market depth, in-built option chain, 20+ charts, ChartIQ and TradingView charting libraries, 100+ advanced indicators, 20+ drawing tools, and comprehensive scrip details cater to every traders and investor requirement.

Alice Blue ANT Plus API

• Kickstart a hassle-free trading platform development journey with free Alice Blue ANT Plus API. Alice Blue API supports languages like Python, Json, and Javascript to create your frontend algo trading platform to execute real-time orders, obtain live market feeds, manage a portfolio, and much more.

Alice Blue BOT [Back-office]

• BOT in Alice Blue is the Next Gen back-office app that can be accessed via login to your Alice Blue account. BOT is an all-in-one portfolio for your Alice Blue Account that provides complete analytics of your portfolio. You can apply for quarterly settlement, margin trading facility, place an exposure request, and check the overall portfolio.

Alice Blue Mutual Fund App

• Alice Blue has a dedicated mutual fund ordering platform, Alice Blue Mutual Fund App to buy direct mutual funds online at zero commission or brokerage. Alice Blue Demat Account is a single account to store stocks and mutual funds together in one place. Anyone who has opened Alice Blue Demat Account can start SIP or lumpsum in their preferred scheme.

For detail review of mobile app and download please visit Alice Blue Trading Platform Review.

Alice Blue Trading Pros

• Trade on BSE, NSE, and MCX at Rs. 15 flat brokerages.
• Zero brokerage or commission-free investment in direct mutual funds.
• Lifetime zero brokerage delivery trading.
• Powerful charting, lots of technical indicators, and stock screeners.
• Alice Blue Tradestore, a marketplace for advanced trading products.
• Alice Blue offers free ANT API access for the Algo trading facility.
• Advanced orders such as bracket order (BO), cover order (CO), and after market order (AMO).
• Pledge shares without POA.
• Alice Blue Trade School, a stock market education platform for beginners to experts.
• Plethora of learning resources for beginners; Tradeschool, Aspiring Investor Program, and ANT IQ Blog.
• Become a Partner with Alice Blue to Earn, Scale, and Grow your business.
• TradeLink, a free online tool to share your trading ideas.
• Alice Blue refer & earn program provides 2-sided benefits to both referral and referee.
• Strong PAN India presence in 20 cities with over 12,000 partners.
• No minimum brokerage.

Alice Blue Trading Cons

• A 3-in-1 account opening facility is unavailable.
• It does not offer zero brokerage unlimited monthly trading plans.
• Alice Blue does not provide NRI trading services.
• You cannot place Good Till Canceled (GTC) order in Alice Blue.
• High Demat AMC charges.
• Alice Blue Mutual Fund App is not available on the App Store.

Alice Blue Customer Care info

Online customer assistance is offered via customer care email, helpline number, raising a ticket, and also provides PAN India multi-lingual branch-based support. The broker has 17+ branches and 1000+ franchise and sub-broker offices across the country. Alice Blue has a decentralized customer support service for every product or service i.e., account opening, dealing, centralized dealing desk, franchisee support, API-related support, partner account activation, and more.

• Alice Blue Customer Care Phone Number: 08035215000/080-45490850
• Alice Blue Customer Support Email: [email protected]
• Alice Blue Knowledge Center: https://tradeschool.aliceblueonline.com/

Final thought about Alice Blue

Enjoy the Best Online Trading Experience with the Best Stock Broker in India. Alice Blue zero brokerage delivery trading, Rs. 15 flat discount brokerage plan, and user-friendly & feature-rich ANT flagship trading platform make it an excellent choice for investors to pro-level traders. Not just that, commission-free investment in direct mutual funds, stock market education, and learning resources on Trade School, ANT IQ Blog, and the Aspiring Investor program make Alice Blue a great broker for beginners.

Alice Blue User Reviews