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Alice Blue Review 2024

Rated 4/5 by InvestorGain Team
Last updated on: 12-Jan-2024
Alice Blue Review
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Alice Blue Review 2024 - Quick Summary

Trade smarter with Alice Blue! Yes, its Rs 15 maximum brokerage, free equity and mutual fund investment, top-rated ANT trading platforms, and plethora of learning resources make it an excellent broker for beginners and seasoned traders.

Alice Blue Top Highlight for 2024

  • Multiple products: BSE, NSE, MCX, SGBs, MF, IPO, G-secs.
  • Lifetime zero brokerage delivery trading.
  • Free Demat and trading account
  • Lowest brokerage: Intraday and F&O trades at Rs 15 flat fee
  • Super-fast and user-friendly Alice Blue ANT 2.0 mobile App
  • Get free expert insights and advisory by Inuvest

About Alice Blue

Alice Blue, a Bangalore-based discount broker was founded in 2006 by Sidhavelayutham Mohan. By offering easy-to-use platforms, customer-centric services and the cheapest Rs 15 brokerage model, it emerged as one of the prominent brokerage houses in India. Let’s discuss more on Alice Blue Review 2024 including its account opening charges, brokerage fee, quality of the trading platform, and more.

The broker is a member of several exchanges i.e., MCX, NSE, BSE, NCDEX, and MCX-SX. Users who have an account with Alice Blue can trade in equity, F&O, currencies, and commodities.

On the brokerage side, the stockbroker has a lucrative and competitive Freedom 15 brokerage plan that charges Rs 15 brokerage for intraday and F&O trading along with equity and mutual fund investment is free of charge.

The discount broker has made a lot of improvements to make its platform super easy to use. Its ANT mobile app and website are user-friendly and super intuitive with all the needed features for traders and investors including stock screeners, advanced charting, technical indicators, trade from charts, F&O analytics, and a lot more.

It also provides an array of trading tools Pivot Points, Trade Finder, RMS Live Updates, and margin trading funding (MTF).

Alice Blue has a PAN-India presence in 20 major cities all over the country to serve customers offline.

Alice Blue Promotion Offer

Current promotion offere from Prostocks for InvestorGain Visitors:

  • Lifetime Zero Demat AMC Account
  • Free delivery Trading
  • Rs. 15 flat brokerage charges.
  • Unlimited Trading at Rs. 0 brokerage with monthly plans.
Open Instant ProStocks Account Now!

Current promotion offer from Alice Blue for InvestorGain

Request call back from Alice Blue

Alice Blue Brokerage Plan, Fees and Charges

Brokerage and Commission Rated 4.5/5

Alice Blue has the cheapest discount brokerage plan for you. Yes, the brokerage charges are even lower than Zerodha, Groww, Fyers, Angel One and Upstox Rs 20 plan.

Alice Blue Freedom 15 Flat pricing structure charges you Nil brokerage on investing in stocks (Free delivery trading) A fee of 0.05% or Rs 15 per executed order is charged on intraday and futures trading (stocks, commodities and currencies). A fixed fee of Rs 15 is charged for trading in options contracts.

Thus, Alice Blue charges a maximum of Rs 15 brokerage on every executed trade irrespective of the quantity traded.

You can also apply for IPOs and mutual funds free of cost.

Alice Blue Account Opening Charges

Trading Account Opening Charges: Free
Trading Account AMC: Free
Demat Account Opening Charges: Free
Demat Account AMC: Rs 400 PA

Alice Blue Brokerage Plan with closest competitors

Here we are comparing Alice Blue with its 5 close competitors, who are currently market leader in brokerage industry.

Broker Alice Blue 5paisa Zerodha Upstox Paytm Money
Service Type Discount Broker Discount Broker Discount Broker Discount Broker Discount Broker
Brokerage Range Rs 15 Rs 20 Rs 20 Rs 20 Rs 20
Account Type 2 in 1 2 in 1 3 in 1 3 in 1 2 in 1
Equity Delivery Free Flat Fee Rs 20 Free 2.5% or Rs 20 whichever is lower 2.5% or Rs 20 whichever is lower
Equity Intraday 0.05% or Rs 15 whichever is lower Flat Fee Rs 20 0.03% or Rs 20 whichever is lower 0.05% or Rs 20 whichever is lower 0.05% or Rs 20 whichever is lower
Equity Futures 0.05% or Rs 15 whichever is lower Flat Fee Rs 20 0.03% or Rs 20 whichever is lower 0.05% or Rs 20 whichever is lower 0.02% or Rs 20 whichever is lower
Equity Options Flat Fee Rs 15 Flat Fee Rs 20 Flat Fee Rs 20 Flat Fee Rs 20 Flat Fee Rs 20
Commodity Flat Fee Rs 15 Flat Fee Rs 20 Flat Fee Rs 20 Flat Fee Rs 20 NA
Currency Futures 0.05% or Rs 15 whichever is lower Flat Fee Rs 20 0.03% or Rs 20 whichever is lower 0.05% or Rs 20 whichever is lower NA
Currency Options Flat Fee Rs 15 Flat Fee Rs 20 Flat Fee Rs 20 Flat Fee Rs 20 NA

Other Charges

  • Call & Trade Charges: Rs 50 per order + GST
  • RMS Auto Square Off Charges: Rs 50 per order + GST
  • Hidden Charges: No

For complete brokerage charges and trading plans detail please visit Alice Blue Brokerage Charges.

Please refer unique and accurate Alice Blue Brokerage Calculator

Type of Account offered by Alice Blue

To trade on BSE, NSE, and MCX exchanges, you need a demat and trading account with Alice Blue.

Alice Blue Demat and Trading Account

    Most of the stock brokers offer two trading accounts one to trade in equity and currency segments and another is a commodity trading account.

    However, a few brokers like Fyers and Alice Blue offer a single margin account to allow users to transact in all segments be it equity, currency, and commodity. Thus, you don’t need to

    Alice Blue also offers depository services as a CDSL DP. The trading and demat accounts are opened together.

    Opening a Demat and trading account with Alice Blue is Free of charge.

Alice Blue Mutual Fund Account

    When you open an account in Alice Blue, you will have free access to the mutual fund investment products. A demat account is mandatory to invest in mutual funds as all your MF holdings will be stored in your Demat account.

    Likewise other popular brokers Zerodha, Fyers, Angel One, and Alice Blue also charge Rs 0 brokerage on direct mutual fund investment.

    You can invest (SIP or lumpsum) in any scheme across categories be it equity, hybrid, debt, ELSS, etc. in line with your risk appetite and investment objective.

    Investment in direct funds helps you to save lakhs of commission and build long-term wealth.

How to open Alice Blue Account online?

Open a Free Demat Account Instantly with Alice Blue at zero charges and start trading in equity intraday, derivatives, commodities, and currencies segment at Rs. 15 per order flat brokerage fee. Open Alice Blue Account in a 100% digital and paperless manner, and activate it within 24 hours.

Steps to open Alice Blue Trading & Demat Account online;

  1. Head to the Alice Blue official website.
  2. Click on the “Open Free Demat Account” option
  3. Register/Sign-up: Enter your name, email, mobile number, state, and click on the “Open an Account” option” button.
  4. Enter PAN number and DOB as per PAN for PAN KRA verification.
  5. Select the products you want to trade-in.
  6. Enter address details and bank account details (IFSC code and account number).
  7. Enter your personal and financial details.
  8. Upload scanned documents; passport size photo, signature, bank proof, and income proof.
  9. Complete In-person verification (IPV) by showing your PAN towards the camera along with your face.
  10. E-sign the account opening form by verifying aadhaar details registered with your mobile number.

Note: If your account does not get activated within 24 hours then drop a mail on [email protected].

Open Instant and Online account with AliceBlue in 15 mins.

Alternatives to Alice Blue

 Demat Account
 Demat Account
 Demat Account
 Demat Account

Alice Blue Mobile App and Trading Platforms

Trading Platforms Rated 4/5

Alice Blue provides ANT (Analyse N Trade) online trading platform in mobile app and web versions. The platform is built by TradeLab and Omnesys Nest RMS (Risk Management System) and OMS (Order Management System).

Alice Blue has a Rs 0 platform fee to use any of its platforms be it the ANT mobile app or ANT website.

Let’s briefly review the features offered by Alice Blue Trading Platforms;

Alice Blue ANT Mobi 2.O [Mobile App]

    ANT Mobi 2.0 App is the latest version of Alice Blue mobile trading app.

    The app comes with superior interface and cutting-edge trading tools to provide an enhanced user experience.

    Features you’ll love on the Alice Blue ANT Mobile App include a customizable dashboard, market depth with deeper insights, stock and options screener, charts with 100+ indicators, fastest payins and payout, stock fundamentals, direct trade from option chain, in-app news, and a lot more.

    Users can even place basket orders on the ANT stock trading app to execute multiple trades in one go.

    Use Alice Blue App to enjoy a one-click trading experience in equity, derivatives, currencies, and commodities anytime, anywhere. Download the Alice Blue Super App on any Android or iOS (iPhone or iPad) device.

Alice Blue ANT Web

    ANT Web by Alice Blue is a browser-friendly trading website. The web platform does not require users to install any software on their device as users can logged into their account on any browser.

    It is a simple, user-friendly, and lightning-fast website that enables you to place and execute orders at just a click.

    You can create multiple watchlists, create price alerts, use futures & ETF screeners, view multiple charts with TradingView charts, use 100+ technical indicators, and even trade (buy and sell) directly from the charts.

    F&O traders will also find interesting features like multi-functional option chain with Option Greeks, Trade from Option chain, in-depth F&O trade analytics, Pre-built and customizable options strategy builder.

Alice Blue Mutual Fund App

    Rise by Alice Blue is a dedicated mutual fund investment app. The Rise app enables you to invest in direct mutual funds at zero commission.

    Start SIP in any direct funds across top fund houses and save upto 1.5% additional returns.

    Also, it offers other investment products like SGBs, government bonds, and corporate bonds.

Alice Blue ANT API

    Built a front-end custom trading platform using Alice Blue ANT Plus API that supports multiple programming languages like Java, C#, JS, etc.

    The API is useful for algo traders, startups, and finance companies who want to build a customized platform for trading and investment. The websocket technology empowers you to enjoy the fastest trading experience with order placement in less than 50 milliseconds.

    The ANT Plus API is absolutely free of cost.

For detail review of mobile app and download please visit Alice Blue Trading Platform Review.

Alice Blue Trading Pros

  • Trade on NSE, BSE, and MCX
  • No brokerage on equity, IPO, and mutual funds
  • Zero account opening charges
  • Pay Rs 15/order brokerage
  • Free Inuvest Advisory services and trading insights across segments
  • TradingView charts, lots of technical indicators, stock and F&O screeners.
  • Stock SIP in equity
  • Great technology platforms for trading and investment
  • Free access to ANT API
  • Strong PAN India Presence
  • Dedicated mutual fund investment app
  • TradeSchool (Web and app) a free stock market education platform
  • Place bracket order, cover order, and basket order.
  • Margin Trading facility (MTF)

Alice Blue Trading Cons

  • No NRI Trading
  • No zero brokerage unlimited trading plan
  • No installable trading terminal
  • Alice blue mutual fund app (Rise) is not available on App store.
  • No GTT Order
  • Sometimes, its platform experienced technical glitches.

Alice Blue Customer Care info

Alice Blue offers customer-oriented support with a dedicated team for each service, be it account opening, call & trade, funds, API and others. You can submit queries to the dedicated team via email, helpline number or even a ticket. The customer representatives provide prompt services.

Offline services are also offered through Alice Blue branches, franchise and sub-broker offices across the country.

Final thought about Alice Blue

Rated 4/5 by 20 users

For experienced traders looking for the cheapest broker, Alice Blue is the best stock broker as it charges only a flat fee of Rs 15.

If you are an investor or a beginner, there is no brokerage on investments in stocks, IPO and mutual funds. Also, the broker has a super intuitive ANT mobile app and website that offer a hassle-free investing experience.

Beginners have access to a wealth of educational resources on Trade School and ANT IQ Blog.

Request call back from Alice Blue

Last updated on: 2024-01-12

Alice Blue User Reviews

89. ZEEL SHAH Jan 02 2024 01:22:53 AM Reply
one of the wrost broker ever, always error do not work with this broker, or you may try some loss than you will believe


Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor
88. Ram Jan 31 2023 04:58:14 PM Reply
Worst broker and don''t go with Alice Blue. Sometimes technology fails suddenly and you will not able to login to portal and during that time customer service also will not work. they are irresposible. they are hidden charges, if you not verify contract note or ledger for your trades, you will loose money by hidden charges.
87. Sajid Ahmad Jul 26 2022 04:29:00 AM Reply
Horrible customer service, specially Priyanka I spoke multiple times, she doesn''t know how to speak to customer. Soon I''m going to close the account and write my review to all social media. I had worked with other brokers but never face any problem like this.


Brokerage - Average
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor
86. Akshita Sahai Jan 27 2022 06:11:20 AM Reply
Reports on mobile app not available
Portfolio analysis and PL script wise not available on mobile.
Transactions history not available on ANT mobile


Brokerage - Average
Account Maintenance Fees - Average
Website Usability - Very Poor
Customer Service - Below Average
Overall Experience - Below Average
85. RAVI Oct 11 2021 09:41:18 AM Reply
Antweb trading platform gives problem every now and then. One has to keep waiting when the platform will start working. one has to wait even more than one day. Their claim of lowest brokerage is bogus. Aliceblue fraudulently charges Clearing Member Charges which is about 60% of Brokerage. Most other Brokers are clearing members themselves and do not charge for that.


Brokerage - Below Average
Account Maintenance Fees - Below Average
Website Usability - Below Average
Customer Service - Below Average
Overall Experience - Below Average
84. Manojkumar PV Feb 11 2021 07:25:37 PM Reply
I am Manoj Kumar PV, I have an account in Alice Blue. I like to trade Alice Robotic Trade.. I have so many doubts about it. My language is Malayalam, nobody support this language in Kerala.

It is a very shameful thing...
83. VIKRAM UJJAINKAR Jan 01 2021 07:47:28 AM Reply
Alice Blue good broker Always try to provide best service to customer


Brokerage - Above Average
Account Maintenance Fees - Above Average
Website Usability - Above Average
Customer Service - Above Average
Overall Experience - Above Average
82. Bharat Dec 15 2020 10:13:42 AM Reply
They jointly cheated me of Rs. 2000/- by making me wrongly pay for TRADEX Algo subscription.
Immediately after payment I realised that Tradex is not what I wanted and asked for refund. But no reply from both companies - Alice Blue and Trade - until now.
I have been following up for almost two months now and still the refund has not come.
81. Bharat Dec 05 2020 06:00:47 PM Reply
Alice blue is not giving API keys as promised, no customer service whatsoever