FREE Account Opening + Zero AMC Fees* + MutualFund SIP1

ICICIdirect Products and Servicies 2024

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ICICI Securities Pvt Ltd. Product and Services
  1. The Pioneer Discount Broker
  2. Get 100% Free Delivery Trading
  3. Free Direct Mutual Funds & SIP is a part of ICICI Securities and offers retail trading and investment services. ICICIDirect in association with ICICI Bank offer wide spectrum of financial product and services under one account. Their product line consist of Online Equity Trading, Derivatives Trading, Mutual Fund & IPO, Fixed Deposit, Bond, NCD, wealth products, Home Loans, Loan against Securities, life and general Insurance. also offers access to comprehensive research information, stock picks and mutual fund recommendations among other offerings.

Group Companies of ICICI:

  • ICICI Bank
  • ICICI Securities
  • ICICI Lombard general Insurance
  • ICICI Prudential Life Insurance
  • ICICI Prudential AMC
  • ICICI Home Search

Key Products and Services of ICICI Securities ( are:

  • ICICI 3-in-1 Account

    • ICICI offers 3-in-1 account for the most convenient way to invest in share market in India. The 3-in-1 account is combination of "ICICI Bank saving account", "ICICIDirect demat and trading account" opened and linked together for seamless transactions between these accounts.

      Opening 3-in-1 account with ICICI is compulsory. You cannot link any other bank account with your ICICIDirect trading account.

      The 3-in-1 account opening charges is Rs 975. Minimum balance of Rs 5000 (Monthly Average Balance) is required with ICICI Bank Saving Account linked with 3-in-1 account.

    ICICIDirect Equity Trading

    • ICICIDirect is registered member of NSE and BSE, you can trade in Equity Cash and Equity Intraday using margin facility with online or offline (branch / sub brokers) network. ICICIDirect have competative trading charges for equity delivery and intraday. ICICIDirect also offer Equity SIP facility, so you can do your planned investment vis ICICIDirect SIP.

    ICICIDirect Margin and Margin Plus

    • This is a facility provided by ICICIDirect to its clients where you can do an intra-settlement trading upto 3 to 4 times of available funds using MARGIN.

      Through ICICIDirect MarginPLUS you can do an intra-settlement trading up to 25 times your available funds, wherein you take long buy/ short sell positions in stocks with the intention of squaring off the position within the same day settlement cycle. Via Bullet plan, you will get up to 200x margin i.e with Rs 1000, you can trade value of Rs 200000, you need to square off your position in 5 minutes to get Zero Brokerage service.

    ICICIDirect Market and Limit Order

    • You can trade by placing market orders during market hours that allows you to trade at the best obtainable price in the market at the time of execution of the order.

      Limit order allows you to place a buy/sell order at a price defined by you. The execution can happen at a price more favorable than the price defined by you. Limit orders can be placed during holidays & non market hours too.

    ICICIDirect Derivative Trading

    • Through, you can trade in index and stock futures on the NSE. By paying lesser amount of premium, you can create positions under OPTIONS. ICICIdirect f&o brokerage has different plan and depend on volume, so the higher your volume is the lower you pay brokerage.

    ICICIDirect Currency Trading

    • ICICI Direct offers you a simple and convenient way to trade and hedge your currency risk in four pair of Currencies- Dollar, Euro, Pound and Japanese Yen against Indian Rupee. If the Currency Segment section is not enabled either you have not opted for the facility or may not be KYC (Know-Your-Customer) Compliant.Check with the Broker.

    ICICIDirect Mutual Fund Investment

    • With ICICI Bank or ICICI Direct you can invest in over 2000 mutual funds whom they partner with. You can pick the mutual funds based on research done by ICICI research team. Investment is simple and paperless using ICICI’s online portal. You get facilities like making a lump sum investment, redemption, switches within same funds, setting up systematic investment plans etc. ICICIDirect SIP, ICICIDirect STP, and ICICIDirect Mutual Fund investment is completely Free. There are Zero Brokerage for Mutual Fund Investment. ICICIDirect do not have Direct Mutual Fund Investment options. ICICI Mutual Fund account opening is completely paperless. You dont need deamt and Trading account to invest in Mutual Funds with ICICI. You must have ICICI bank account. With the netbanking, you can start Mutual Fund investment by your own.

    ICICIDirect IPO Investment

    • Since ICICI Direct is a part of ICICI bank, you can invest in IPO using your ICICI Bank account directly. After ASBA rule, you can invest in IPO only with Banks or 3-in-1 account, so you can invest in IPO from ICICI bank site or ICICI Direct website. Either fill the paper form and submit to ICICI branch in your city or fill the online form from bank account.

    ICICI Bonds and FDs investment

    • ICICI direct offer a range of Corporate Fixed Deposits varying in tenures, interest rates & institutions to suit your investment needs.

      ICICI Direct also offer investing in bonds that refers to a security issued by a company, financial institution or government offering regular or fixed payment of interest in return on the amount borrowed for a certain period of time.

    ICICI ETF Investment

    • Exchange Traded Funds or ETFs are securities that are traded, like individual stocks, on an exchange and one must pay a brokerage to buy and sell ETF units.You can buy and sell Gold, Index, Banking or International ETFs online through your ICICI direct account.

    Loan Against Securities

    • ICICI direct acts as a referral agent of ICICI Bank in providing loans against securities given by way of a current account against pledge of securities that you hold.

    ICICIDirect Demat Account

    • ICICI offer demat services through ICICI Bank. They are DP with NSDL and CDSL. ICICI Bank offer demat services to avail fast and paper less transaction. Having demat account with ICICI is compulsory. ICICIDirect Demat Account is one of the best bank to open demat account in India.

      • ICICI Demat Account opening charges : Nil
      • ICICI Demat Account Maintenance Charges (AMC) : Rs 700

    ICICIDirect Research Services

    • ICICIDirect has an independent equity research team that provides strong and timely updates to ensure that customer can avail of market opportunities. ICICI provide research offerings like Detailed Company Report, Pick of the Week, Model Portfolio, Stock on the Move, Daily & Weekly derivatives, Intra-day calls, Daily, Weekly & Monthly Technical with a regular update on the performance of calls. ICICIDirect equity research reports has won many awards in research report category.

    ICICIdirect Active Trader Service (ATS)

    • The Active Trader Service is an innovative offering from ICICI Securities for active traders. If you activate this service with ICICIdirect, then you will be assigned a dedicated relationship manager and a special research team who is focused on helping you achieves your targets. You can avail research in terms of Positional Calls, Technical Picks, Momentum Picks, Roll-over Monitor, Open Interest Insight, Special Situation Arbitrage, Pair Calls etc.

    ICICIDirect equity Advisory Group

    • The Equity Advisory Group (EAG) is a team of advisors dedicated to providing customers personalized advisory services.

      A Personal Equity Advisor will closely monitor the client's portfolio and keep him updated on the latest happenings in equity market with the help of fundamental and technical research.

    ICICI Wealth management services

    • The Wealth Management Group is a team of specialists who offer specific advisory services to meet both personal and business wealth requirements of HNIs.

      The team creates customized strategies to meet Customer's investment goals of wealth accumulation, wealth preservation and liquidity.

    ICICIDirect Portfolio Tracker

    • ICICI’s portfolio tracker and watch-list along with sms alerts will keep you updated on the status of your investments and act on them when required.

    ICICIDirect Price Improvement Order

    • With Price Improvement Order, if you wish to buy a stock and stock price keeps falling, your price improvement order prices will trail downwards ad execute order only when the stock startes to rebound. With this you will get better prices in volatile markets. This order can be apply for both buy and sell side.

    ICICIDirect GTC Order and ICICIDirect VTC Order

    • ICICIDirect GTC is short form of 'Good Till Cancel'. My GTC Orders is a unique and a very useful feature offered by ICICIDirect. Using this facility, when placing a buy/sell order, a share trader can specify the date until when the order will be valid. ICICIDirect VTC order are "Valid Till Cancel" orders which can be placed for specific order to meet specific order alerts.

    ICICIDirect NRI Services

    • ICICIDirect offer NRI account by 3-in-1 integrated account that enables you to tie in your savings bank, demat and brokerage accounts electronically and seamlessly. You can invest in equities, derivatives (F&O), mutual funds, IPOs, ETFs through your ICICIDirect NRI account. ICICIDirect NRI brokerage rates are bit higher, but you get full service with ICICIDirect NRI account.

    ICICI direct e-ATM Faciltiy

    • ICICI eATM facility enables traders to get money instantly in their bank account after selling securities from Demat account. Normally you get the money in your bank account after T+2 days. So through this facility you don’t need to wait for 1-2 Trading day, you can get money immediately in your account within 5 min. This eATM is a free service from ICICI direct, you don’t need to pay any extra charges for this.

    ICICIDirect API Service

    • ICICI direct introduced the Breeze API platform for Algo traders. With the API facility, Algo trader can integrate with many other trading platforms, tool kits or packages to extract the required data with more reliability. But one must have good programming and analytical skills to use the Breeze API for algorithm-based trading. You can execute the API in various programming languages like Python, C++, Java Script, etc.

      Through this Breeze API you can create your own trading platform that works according to your commands. Your trades get automatically executed as the pre-defined conditions, rules hit the limit of the Stock market. You also can set alerts and notifications so you don't need to continuously track the charts, indices and other updates. This is how Algo traders can save a lot of time and energy.

    ICICIDirect Virtual Trading

    • ICICIDirect Virtual Trading allows you to learn trading without investing any real fund.Virtual Stocks is a learning tool provided by ICICI Securities (I-Sec) for stock investing through simulated trading platform using virtual money. It is a very easy process. - click on virtual trading link, provide your email id, code varification and you will get password on your email. With that you will get virtual money worth of Rs 15 Lakh for Equity and 25 Lakh for Derivative Trading. You can check your profit and loss statement and track your portfolio.

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ICICI Securities Branches is an online investment website of ICICI Securities Ltd. ICICI Securities offers most of its customer services through its website only.

They also offer customer service though branches which are located around the country in almost all major cities in India.

Customer could visit any local ICICI Securities branch and ask for help related to ICICI Trading & Demat account. If the branch doesn't exist in your city, still you can open account with ICICI Securities and start your investment via online trading platform and free call and trade service.

ICICI Securities Branch Locator / Sub Brokers:

ICICI Securities website provide the branch locator under customer service section. This locator can be used to locate the branch nearby you.

Find the nearest ICICI Securities around you >> Branch Locator
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Yes, ICICI direct provides “Breeze” Algo trading platform through which they can make auto execute trade system.


No, ICICI direct doesn’t take any charge for Mutual Funds investment.


Yes, ICICI direct also offers the SME IPO investment facility along with the mainline IPO. You can apply for subscription of SME IPO from its trading platform like: ICICIdirect or idirect mobile app, ICICI direct Market-Stocks app or ICICIdirect website.


No, you can’t buy direct Mutual Funds from ICICI direct, because it does not provide a direct MF investment facility. So you only can choose regular Mutual Funds plans. You also need to pay AMC (Asset Management Company) fees in regular MF schemes.


Here ICICI direct Demat account's disadvantages are mentioned below :

  1. High brokerage charges as compared with other discount brokers
  2. Direct MF investment facility is not available.