Which is better ICICIdirect vs Zerodha?

Both the brokers are number one in their area. ICICI Direct is Number one in Full-Service Broker services and Zerodha is Number one is Discount Broker Services.

When you see in terms of customer satisfaction, both the brokers are giving best in class services, so we can say both are getting the same rank in this segment.

Brokerage Charges – No question Zerodha is the best in term of brokerage charges. They are the one who changes the brokerage industry in India by offering Rs 20 plan.  Zerodha has a best and simple plan – Free delivery trading and Max Rs 20 in any other segment. Where ICICI Direct has many different plans but all are percentage based.

Trading Platform – Both have best in the class trading platform.  Zerodha trading platform is new so have any advanced features. ICICI Direct has many offerings like Equity SIP/SEP, VTC, GTD, GTC Orders and more which are missing in Zerodha Trading platform. ICICIDirect allow you to apply in online IPO, which is missing with Zerodha

Product and Services – ICICI Direct has many other online products as they are integrated with ICICI banking service, where Zerodha have commodity trading and Direct Mutual Fund investment which is missing with ICICI Direct.

Security – Both the brokers are a reliable and high level of security in terms of Trading Platform.

Research – ICICI Direct has its own research team, where Zerodha don’t have own research team, Zerodha is taking service from external vendors which are paid service.

In Summary, its depend on your investment need and priority, you need to choose a broker. If you are an experienced trader/ investor, Zerodha is best. For baggers, ICICI Direct is one of the options.

For detail comparisons please refer the ICICI Direct vs Zerodha Comparison page.