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The brokerage of Upstox ranges between Rs 20, the brokerage of Alice Blue ranges between Rs 15, while the brokerage of AxisDirect ranges between 0.05% to 0.5%. The broker Upstox and Alice Blue are a discount brokers where AxisDirect is a full service broker. Overall rating for Upstox is 4.5, Alice Blue is rated 4, AxisDirect is rated 3.5 out of 5.
Here we present side-by-side comparison of Upstox vs Alice Blue vs AxisDirect stock brokers in India. The comparison is based on more than 100+ attributes for each stock broker. To be precise, we have compared Upstox vs Alice Blue vs AxisDirect on brokerage plans, Plan types, Customer Service, Maintenance fees, AMC, Trading Platforms, Rating, Reviews, Mobile App, Margin/Leverage/Exposure, Demat Account and Investment Options services. This will help you in make up your mind and clear things for you so that you can choose the best broker to open your trading and demat account. You can get answer for general question like which is better Upstox vs Alice Blue vs AxisDirect in this setion with 360 degree view of broker information.
 Upstox |
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| Broker Type | Discount Broker | Discount Broker | Full Service Broker |
| Exchanges Supported | NSE, BSE, MCX | BSE, NSE, MCX, NCDEX | NSE, BSE |
| Broker Overview | Rs 20 flat brokerage fee, brokerage-free investment in mutual funds and state-of-the-art technology platforms (Upstox Pro and Upstox) with a host of features for traders and investors alike make Upstox one of the best discount brokers in India. | Trade smarter with Alice Blue! Yes, its Rs 15 maximum brokerage, free equity and mutual fund investment, top-rated ANT trading platforms, and plethora of learning resources make it an excellent broker for beginners and seasoned traders. | Axis Direct is a leading player in the retail broking space. The 3-in-1 account with Axis Direct is a single platform to trade in different asset classes, access innovative Ring powerful-technology trading platform, quality research calls & advis...  |
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In this section we have compared Upstox vs Alice Blue vs AxisDirect on trading & demat account opening charges and AMC. Trading account opening charges - Upstox charges Promotion offer: Free for account opening, Alice Blue charges Free for account opeing, and AxisDirect charges Rs 999 for account opeing. Demat AMC charges - Upstox charges Free as AMC for Demat account, Alice Blue charges Rs 400 PA AMC for Demat account, where AxisDirect charges Rs 750 PA (Free for 1st year) AMC for Demat account.
| Charges | Upstox | Alice Blue | AxisDirect |
|---|---|---|---|
| Trading Account Opening Fees | Promotion offer: Free | Free | Rs 999 |
| Trading AMC | Free | Free | Free |
| Demat Account Opening Fees | Free | Free | Free |
| Demat AMC | Free | Rs 400 PA | Rs 750 PA (Free for 1st year) |
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Plans are the most important feature you look when compare Upstox vs Alice Blue vs AxisDirect. This section copare on high level about type of plans offered by brokers. Miltiple Plans - Alice Blue and AxisDirect offers Multiple Plans where Upstox doesn't offer. Monthlay Plans - All 3 brokers don't have Monthy Plans.
| Plan Types | Upstox | Alice Blue | AxisDirect |
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| Multiple Plans |  |
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| Upstox | Alice Blue | Zerodha | |
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| Account Opening Request |
Upstox Brokerage Plan detail - Discount brokerage plan - pay a maximum of Rs 20 per order.
Alice Blue Brokerage Plan detail - Lowest Brokerage Plan - Max Rs 15 per Trade for Equity Intraday, Derivatives, Currency and Commodities. From May 2021, the F20 plan becomes the F15 plan.
AxisDirect Brokerage Plan detail - Axis Direct has a fixed % based brokerage plan that charge a fixed brokerage fee on trading across segments.
| Brokerage Charges Compare | Upstox | Alice Blue | AxisDirect |
|---|---|---|---|
| Plan Name | Max Rs 20 Per Order Trading Plan | F15 Plan | Fixed Brokerage Trading Plan (Percentage Based) |
| Equity Delivery | 2.5% or Rs 20 whichever is lower | Free | 0.50% (Each leg) |
| Equity Intraday | 0.05% or Rs 20 whichever is lower | 0.05% or Rs 15 whichever is lower | 0.05% (Each leg) |
| Equity Futures | 0.05% or Rs 20 whichever is lower | 0.05% or Rs 15 whichever is lower | 0.05% (Each leg) |
| Equity Options | Flat Fee Rs 20 | Flat Fee Rs 15 | Intraday: Rs 0.01 per lot | Carry Forward: Rs 10 per lot |
| Currency Futures | 0.05% or Rs 20 whichever is lower | 0.05% or Rs 15 whichever is lower | 0.05% (Each Leg) |
| Currency Options | Flat Fee Rs 20 | Flat Fee Rs 15 | Intraday: Rs 0.01 per lot | Carry Forward: Rs 10 p |
| Commodity Trading | Flat Fee Rs 20 | Flat Fee Rs 15 | Futures: 0.03% (Each leg)| Options: Rs. 50 per lot |
| Minimum Brokerage | NA | ||
| Hidden Charges | Info Not Available | No | |
| Funding | Info Not Available | Yes - 24% interest PA | Yes - 18% interest PA |
| Call & Trade Charges | Rs 50 + 18% GST | Rs 50 per order + GST | Free 20 calls per month, and after Rs. 20 per order |
| Auto Square off Charges | Rs 50 + 18% GST | Rs 50 per order + GST | 20 calls Free and after that Rs 20 per call |
| Brokerage Calculator | Brokerage Calculator for Upstox | Brokerage Calculator for Alice Blue | Brokerage Calculator for AxisDirect |
Compare Upstox vs Alice Blue vs AxisDirect on transaction charges and PCM fee by segment.
| Transaction Charges Compare | Upstox | Alice Blue | AxisDirect |
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| Equity Delivery | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr |
| Equity Intraday | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr |
| Equity Futures | NSE:200 Per Cr | BSE:FREE | NSE:200 Per Cr | BSE:FREE | NSE:200 Per Cr | BSE:FREE |
| Equity Options | NSE:5050 Per Cr | BSE:3700 Per Cr | NSE:5050 Per Cr | BSE:3700 Per Cr | NSE:5050 Per Cr | BSE:3700 Per Cr |
| Currency Futures | NSE:90 Per Cr | BSE:25 Per Cr | NSE:90 Per Cr | BSE:25 Per Cr | NSE:90 Per Cr | BSE:25 Per Cr |
| Currency Options | NSE:4000 Per Cr | BSE:100 Per Cr | NSE:4000 Per Cr | BSE:100 Per Cr | NSE:4000 Per Cr | BSE:100 Per Cr |
| Commodity | Non-Agri: Rs 360 Per Cr | Agri: Rs 275 Per Cr | Non-Agri: Rs 360 Per Cr | Agri: Rs 275 Per Cr | |
| Brokerage Charges | Complete Brokerage Plans for upstox | Complete Brokerage Plans for alice-blue | Complete Brokerage Plans for axisdirect |
Compare Upstox vs Alice Blue vs AxisDirect on Account Features like 3-in-1 account, Algo Trading, NRI Trading, Margin Trading Funding and many more. Account Type - Upstox and AxisDirect offers 3-in-1 Account where Alice Blue offers only 2-in-1 account which includes trading and demat account. Margin Funding - Upstox and AxisDirect offers margin funding where Alice Blue doesn't offers margin funding. NRI Trading - Alice Blue and AxisDirect offers NRI Trading where Upstox doesn't offers NRI Trading.
| Account Features Compare | Upstox | Alice Blue | AxisDirect |
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| 3 in 1 Account | |
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| SMS Alerts | |
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| Combined Ledger for Equity and Commodity | |
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| Intraday Square-off Time | 3:15PM | 3:15 PM | 2:45 PM |
| NRI Trading | |
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| Other Features | NIL | NIL | NIL |
With our expert research team, we have compared all the major features of Trading platform b/w Upstox vs Alice Blue vs AxisDirect. This comparison covers Desktop Trading Platform, Web, Mobile for Windows, Android and iOS. We have provided link for mobile app to download and demo links for easy access.
| Trading Platform Compare | Upstox | Alice Blue | AxisDirect |
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| Desktop Trading Platform | Upstox Pro | ANT - Analyse and Trade | Ring |
| Desktop Demo | Info Not Available | Info Not Available | Desktop Demo |
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https://pro.upstox.com/ |
https://login.axisdirect.in/ |
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| Web Trading Demo | Web Trading Demo | Info Not Available | Web Trading Demo |
| Mobile Site | |
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| Mobile Trading | |
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| Mobile Trading App | Upstox | ANT Mobile | AxisDirect Ring Mobile App |
| Mobile Trading App Demo | Upstox Demo | ANT Mobile Demo | AxisDirect Ring Mobile App Demo |
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| Android App Download | Andriod Upstox Download | Andriod ANT Mobile Download | Andriod Download |
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| iOS App Download | iOS Upstox Download | iOS ANT Mobile Download | iOS AxisDirect Ring Mobile App Download |
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| Trading Software Charges | Free | Free | Yes, DirectTrade - Rs 2999 PA |
| Equity Brokerage Calculator | Equity Intraday and Delivery Brokerage Calculator for Upstox | Equity Intraday and Delivery Brokerage Calculator for Alice Blue | Equity Intraday and Delivery Brokerage Calculator for AxisDirect |
| Futures Brokerage Calculator | Futures Brokerage Calculator for Upstox | Futures Brokerage Calculator for Alice Blue | Futures Brokerage Calculator for AxisDirect |
| Options Brokerage Calculator | Options Brokerage Calculator for Upstox | Options Brokerage Calculator for Alice Blue | Options Brokerage Calculator for AxisDirect |
| Detail | Detail on Trading Platforms for upstox | Detail on Trading Platforms for alice-blue | Detail on Trading Platforms for axisdirect |
| Upstox | Alice Blue | AxisDirect | ||
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12 Customer Reviews
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8 Customer Reviews
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6 Customer Reviews
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| Overall Ratings | ||||
| Broker Rating | Upstox is Rated 3.7 / 5 based on 12 customer reviews | Alice Blue is Rated 2.1 / 5 based on 8 customer reviews | AxisDirect is Rated 2.3 / 5 based on 6 customer reviews |
Compare Upstox vs Alice Blue vs AxisDirect on Investment Offerings like Online IPO Application, Equity Cash and F&O, Currency, Commodity Trading, Mutual Funds Investment, Bonds/NCD, EFT, Banking, Insurance, Forex Trading, Mutual Funds SIP, Equity SIP, PMS Services. Equity and Equity deravitives - All 3 brokers offers trading/investment in Equity and Equity Derivatives on both the exchanges NSE/BSE. Commodity Trading - All 3 brokers offers Commodity Trading. Online Mutual Fund Investment - All 3 brokers offers online mutual fund investment. Portfolio Management Services (PMS) - All 3 brokers doesn't offer PMS facility.
| Investment Offerings Compare | Upstox | Alice Blue | AxisDirect |
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| Other Investment Options | NIL | NIL | NIL |
Order Type - Compare Upstox vs Alice Blue vs AxisDirect on offerings of order types. All the broker provide CNC Order, MIS Order, NRML Order. Differance comes with advance order typle like cover order, bracket order, AMO and GTC order. Cover Orders (CO) - All 3 brokers offers provides Cover Orders (CO) facility. You can trade in equity and index derivatives using Cover Orders. Cover Orders (CO) is placed an compulsory stop loss and this is a intraday position. With cover order broker give you additional margin, as this order are placed with compulsory SL. Bracket Orders (BO) - Upstox and Alice Blue provides Bracket Orders (BO) facility where AxisDirect doesn't provides Bracket Orders. After-market Orders (AMO) - All 3 brokers offers AMO facility. The orders are send to exchange on the next trading day. GTC Orders - Upstox and AxisDirect offers Good Till Cancelled (GTC) orders facility where Alice Blue doesn't provides GTC.
| Order Type Compare | Upstox | Alice Blue | AxisDirect |
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| CNC order | |
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Compare Upstox vs Alice Blue vs AxisDirect on customer service offered by the broker. This section compare type of service offered by each broker for quick resoluation for queries/issue you have.
| Customer Service Compare | Upstox | Alice Blue | AxisDirect |
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| 24/7 Customer Service | |
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| Customer Care Number | +91 22 6130 9999 | 08035215000/080-45490850 | 022-61480808 |
| Account Opening Process | Online/Paperless | Online/Paperless | Online |
| Customer Support Email | [email protected] | [email protected] | [email protected] |
| Knowledge Center/Education | https://upstox.com/help-center/ | https://tradeschool.aliceblueonline.com/ | https://simplehai.axisdirect.in/learn/overview |
| Head Office Address | Upstox Corporate Office Sunshine Tower, 30th Floor, Senapati Bapat Marg, Dadar (W), Mumbai - 400 013 |
Alice Blue, No. 153/2, 3rd Floor,M.R.B.Arcade, Bagalur Main Road, Dwaraka Nagar, Yelahanka, Bangalore - 560063 |
Unit No. 2, Phoenix Market City, 15, LBS Road, Near Kamani Junction, Kurla (West), Mumbai- 400 070. |
| Website | https://upstox.com/ | https://www.aliceblueonline.com | https://simplehai.axisdirect.in |
Compare Upstox vs Alice Blue vs AxisDirect on research reports and tips provided by broker.
| Upstox | Alice Blue | AxisDirect | |
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| Research Mutual Funds | |
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| Research Equity Reports | |
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| Research ETF | |
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| Daily Market Report | |
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Compare Upstox vs Alice Blue vs AxisDirect on Demat Service and Charges. This section cover about demat charges, demat service and other details
| Upstox | Alice Blue | AxisDirect | |
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| DP Source | CDSL | CDSL | CDSL |
| DP ID | 81800 | 83500 | 49200 |
| Demat Account Annual Maintenance Charges(AMC) | ₹300 PA | ₹400 pa | ₹500 pa |
| Advance Deposit | NIL | Rs 0 | Nil |
| Statutory charges | Nil | Rs 150 Stamp Charges | Nil |
| Transaction Charges on Debit (Per ISIN) | ₹13 + ₹5.50 CDSL charges | 0.04% of the value of the transaction | ₹10 |
| Demat | ₹20 + ₹50 courier charges | ₹10 per certificate + ₹50 courier charges | ₹3 per certificate |
| Remat | ₹100 for every hundred securities or ₹25 per certificate (whichever is higher) | ₹30 per certificate + CDSL charges | ₹10 for every hundred securities (Min ₹10) |
| Pledge Creation | 0.02% of the transaction value (Min ₹50) + CDSL charges | ₹20 + CDSL charges | ₹25 |
| Pledge Creation Confirmation | 0.02% of the transaction value (Min ₹50) + CDSL charges | Nil | ₹25 |
| Pledge Closure | 0.02% of the transaction value (Min ₹50) + CDSL charges | ₹20 + CDSL charges | ₹25 |
| Pledge Closure Confirmation | 0.02% of the transaction value (Min ₹50) + CDSL charges | Nil | ₹25 |
| Pledge Invocation | 0.05% of the transaction value (Min ₹50) | ₹20 + CDSL charges | Nil |
| Failed Instruction Charges | ₹50 | Nil | Nil |
| Other Charges | Nil | Nil | Nil |
Compare Upstox vs Alice Blue vs AxisDirect on general features, advantages, disadvantages, pay out options, payout time, bank supported and charges, special offers and promotion.
| Upstox | Alice Blue | AxisDirect | |
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| Pay In and Pay Out Options | pay-in/adding funbds - Cheque, UPI, Online Bank Transfer via IMPS,NEFT or RTGS, Netbanking from Upstox Pro Pau-out/Fund Withdrawal - Bank Transfer only |
Pay-in/adding funds - Cheque, Online Bank Transfer via IMPS,NEFT or RTGS, UPI, Netbanking/Payment Gateway from Alice Blue Mobile, ANT Desk and ANY Web application. Pay-out/Fund Withdrawal - Bank Transfer only |
Pay-in/adding funds - Cheque, Online Bank Transfer from Axis Bank. Pay-out/Fund Withdrawal - Bank Transfer only. |
| Payout Time | Max 24 hrs except bank holidays | Upto 24 Hrs except Bank Holidays. | Instant to Axis Bank. |
| Bank Supported and Charges | Around 30 banks allow instant credit facility with charges of Rs 7 from Upstox trading platform (Keynote) via ATOM service. | Around 21 banks allow instant credit facility(Payment Gateway) with charges of Rs 9+GST from Alice Blue trading platforms. | NA |
| Bank Detail | HDFC Bank Account Name - RKSV SECURITIES INDIA PVT.LTD. Account Number -00600340067574 Account Type - Current Account IFSC Code- HDFC0000060 |
Aliceblue Financial Services, Account Number:ABFNSEXXXXXXXX Bank and Branch: HDFC Bank,Sathy Road,Erode Account Type: Current Account IFSC Code: HDFC0000232 |
Direct from your Axis bank account. |
| Likes |
Before you open an Upstox account, check out the advantages on why to trade with Upstox.
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| Dislikes |
There are some setbacks or disadvantages also while trading with Upstox;
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| Special Offers/Promo | Max Rs 20 for equity delivery, intraday, F&O, currency and commodities trades + Free Account Opening + Free Mutual Funds and IPOs | Get Axis Direct 3-in-1 account, an integrated trading + demat + bank account for one-click investment in stock market and mutual funds. | |
| Enquire for Upstox | Enquire for Alice Blue | Enquire for AxisDirect |
Last Updated on 2023-12-15T00:33:11+00:00
