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AxisDirect Review 2024

Rated 3.5/5 by InvestorGain Team
Last updated on: 25-Aug-2023
AxisDirect Review
  1. The Pioneer Discount Broker
  2. Get 100% Free Delivery Trading
  3. Free Direct Mutual Funds & SIP

AxisDirect Review 2024 - Quick Summary

Axis Direct is a leading player in the retail broking space. The 3-in-1 account with Axis Direct is a single platform to trade in different asset classes, access innovative Ring powerful-technology trading platform, quality research calls & advisory from in-house experts, and great customer experience.

AxisDirect Top Highlight for 2024

  • One-stop destination for all kinds of investment.
  • Backed by prominent private Axis Bank.
  • Host of brokerage plans to suit everyone’s needs.
  • Options trading at just 10/order with Super Options.
  • Powerful web, app, and desktop-based trading platform.
  • Free trading and investment ideas and access to expert research.
  • Invest in US stocks for Free on the Global Investment Platform.
  • 75+ branches and 280+ partners across the country.

About AxisDirect

Axis Direct is a full-service stockbroking arm of the prominent private banking group Axis Bank and a part of Axis Securities Ltd. The broker offers online trading in equities, derivatives, commodities, currencies, IPO, mutual funds, Bonds, and NCDs.

Being a bank-based broker, the online stockbroker allows customers to open a 3-in-1 account (Axis Direct Demat Account, Axis Direct Trading Account, and Axis Bank Account) for convenient fund transfer.

The broker provides an easy-to-use Ring mobile trading app and Ring trading software with high speed, advanced analytics, and powerful charting feature. Axis Direct Ring platform offers you an investment opportunity every 60 seconds. It also has a user-friendly trading website to trade in different segments.

Customers can get free trading and investment ideas, and access Axis Direct research reports including trading reports, investment reports, sector-based & company-specific reports, and mutual fund reports.

The broker has 75+ branches all over the country to provide offline branch-based customer assistance. Read more about Axis Direct Review 2023 including account opening charges, brokerage charges, types of accounts, trading platforms, margin/exposure, customer care details, and pros & cons uncovered.

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AxisDirect Brokerage Plan, Fees and Charges

Brokerage and Commission Rated 3.5/5

Every trader and investor has different requirements. Considering these, Axis Direct has a host of pricing plans to match every client’s expectation from beginners to frequent pro traders.

Axis Direct has 3 brokerage plans; one is fixed brokerage plan, Investment Plus Plan, and the Now or Never Plan. The default pricing plan charges a flat brokerage percentage on trading across segments. However, the Investment Plus Plan and Now or Never Plan require a complimentary delivery turnover of Rs. 3,00,000 and Rs. 12,00,000 and charges a subscription fee of Rs. 1,500 and Rs. 5,555 respectively.

Are you an options trader, access to the Axis Direct Super Options to trade in options at the lowest flat brokerage of Rs. 10 per order.

Check out the Axis Direct Brokerage Charges across different trading segments as follows;

AxisDirect Account Opening Charges

Trading Account Opening Charges: Rs 999
Trading Account AMC: Free
Demat Account Opening Charges: Free
Demat Account AMC: Rs 750 PA (Free for 1st year)

AxisDirect Brokerage Plan with closest competitors

Here we are comparing AxisDirect with its 5 close competitors, who are currently market leader in brokerage industry.

Broker AxisDirect 5paisa Zerodha Upstox Paytm Money
Service Type Full Service Broker Discount Broker Discount Broker Discount Broker Discount Broker
Brokerage Range 0.05% to 0.5% Rs 20 Rs 20 Rs 20 Rs 20
Account Type 3 in 1 2 in 1 3 in 1 3 in 1 2 in 1
Equity Delivery 0.50% (Each leg) Flat Fee Rs 20 Free 2.5% or Rs 20 whichever is lower 2.5% or Rs 20 whichever is lower
Equity Intraday 0.05% (Each leg) Flat Fee Rs 20 0.03% or Rs 20 whichever is lower 0.05% or Rs 20 whichever is lower 0.05% or Rs 20 whichever is lower
Equity Futures 0.05% (Each leg) Flat Fee Rs 20 0.03% or Rs 20 whichever is lower 0.05% or Rs 20 whichever is lower 0.02% or Rs 20 whichever is lower
Equity Options Intraday: Rs 0.01 per lot | Carry Forward: Rs 10 per lot Flat Fee Rs 20 Flat Fee Rs 20 Flat Fee Rs 20 Flat Fee Rs 20
Commodity Futures: 0.03% (Each leg)| Options: Rs. 50 per lot Flat Fee Rs 20 Flat Fee Rs 20 Flat Fee Rs 20 NA
Currency Futures 0.05% (Each Leg) Flat Fee Rs 20 0.03% or Rs 20 whichever is lower 0.05% or Rs 20 whichever is lower NA
Currency Options Intraday: Rs 0.01 per lot | Carry Forward: Rs 10 p Flat Fee Rs 20 Flat Fee Rs 20 Flat Fee Rs 20 NA

Other Charges

  • Call & Trade Charges: Free 20 calls per month, and after Rs. 20 per order
  • RMS Auto Square Off Charges: 20 calls Free and after that Rs 20 per call
  • Hidden Charges: No

For complete brokerage charges and trading plans detail please visit AxisDirect Brokerage Charges.

Please refer unique and accurate AxisDirect Brokerage Calculator

Type of Account offered by AxisDirect

Axis Direct is an online trading platform for residents and NRI customers. The full-service broking firm offers the following two types of accounts to different types of customers to trade across multiple asset classes.

Axis Direct 3-in-1 Account

  • Open a Trading & Demat account (2-in-1 account) with Axis Direct to trade or invest in all types of asset classes such as stocks, derivatives, commodities, currency, IPO, mutual funds, and bonds. Axis Direct broker allows residents to open a 3-in-1 account by linking to your Axis bank account for easy fund transfer and withdrawal. You can also link the Axis Direct Trading Account to ICICI, HDFC, Yes, and SBI Bank accounts.
  • Axis Direct follows an investing philosophy of #simplehai by providing a simple, smarter, and awesome platform to customers.

Axis Direct 4-in-1 NRI Trading Account

  • NRI can open an account with Axis Direct. The 4-in-1 NRI Investment account, is an integrated platform of NRI Trading Account, NRI Demat Account, NRI PIS Savings Bank Account (NRE or NRO), or NRI Non-PIS Bank account.
  • The combined NRI Trading account allows investment in stocks, equity futures & options, ETFs, IPO, NCD, and mutual funds. NRI clients can trade online on advanced trading platforms, and also get trading tips and research reports for Free!

How to open AxisDirect Account online?

Complete your account opening journey with Axis Direct in just 15 minutes and start hassle-free online trading & investment. Only resident Indians can open a fully-digital and paperless trading & demat account.

Steps to open Axis Direct Demat & Trading Account;

  1. Head to the website, and click on the “Open an Account” option.
  2. Complete registration by providing your mobile number, name, email, city, etc.
  3. Enter the 6-digit OTP (One-time password) to verify.
  4. Provide PAN Card number, and Date of birth (DOB) as per PAN to proceed.
  5. The system will automatically fetch your KRA KYC
  6. Once CKYC is verified, add personal details such as name, and address.
  7. Add other info; marital status, gender, father and mother name, education, etc.
  8. Enter your bank account details to link it with your trading account.
  9. Make a payment of the account opening fee.
  10. Upload documents; PAN card, Address proof, cancelled cheque leaf, and a passport size photo.

Note: That’s all! You will receive Axis Direct account login credentials via mail to your registered email address. Use the client ID and password to access any of the trading platforms and start simple & fast online trading & investing journey across all asset classes.

  1. Free Demat Account
  2. 100% Free Delivery Trade
  3. Online Account Opening

Alternatives to AxisDirect

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AxisDirect Mobile App and Trading Platforms

Trading Platforms Rated 3.5/5

Experience the power of technology with robust platforms offered by Axis Direct. In 2021, Axis Direct launched a revolutionary Ring mobile trading app powered by the latest technologies and also provides a Ring Desktop terminal for PC, and a web trading platform. Each of these platforms is available for free to use at zero charges. Let’s have a glance/review of Axis Direct Ring Mobile, Ring PC, and its trading website.

Axis Direct Ring Mobile App

  • Ring Mobile App by Axis Direct is built with robust order management and risk management systems. The distinguish feature that makes the Ring Trading App unique from other mobile trading apps is users will find an investment opportunity every 60 seconds!
  • Axis Direct Ring App is crafted for both beginners and active traders to trade on BSE, NSE, and MCX. The powerful app is packed with multiple lucrative features including 20+ real-time stock screeners, predefined option strategies, intuitive charts with 90+ technical indicators, investment in IPO and mutual funds, detailed scrip info, and market research calls from experts. Although the app has not received a good rating on the Play Store and the App store, the broker keeps upgrading the app features to make it the best app.

Axis Direct Ring PC| Desktop Trading Terminal

  • Axis Direct has a Ring desktop trading software equipped with state-of-the-art trading features. The professional trading technology-powered Ring installable terminal comes with great speed, analytics, and charting features.
  • The RING desktop trading platform has 70+ sector-wise watchlists, customized watchlists with upto 100 stocks, Heatmaps, multiple chart comparison features, 90+ advanced indicators and drawing tools, and screeners to scan 5,000+ stocks and over 25,000 contracts, and provides access to daily research reports and trading calls. Passionate high-volume or intraday traders can download the PC on your desktop or laptop and trade in shares, derivatives, commodities, and currency segments.

Axis Direct Web Trading Platform

  • Axis Direct has a web platform accessible across desktop, smartphone, or tablet devices. The user-friendly trading website has all the features including multiple filters, watchlists, real-time market indices, stock price movement, latest market news, in-built Smart INVEST & TRADE buttons, and alert & notifications.

For detail review of mobile app and download please visit AxisDirect Trading Platform Review.

AxisDirect Trading Pros

  • Open paperless 3-in-1 account (Bank + Demat + Trading).
  • One-stop shop to trade on BSE, NSE, and MCX.
  • Zero Demat AMC for 1st year for Axis Bank account holders.
  • Multiple brokerage plans for traders and investors.
  • Trade in options at flat Rs. 10/order.
  • Unlimited Brokerage-free options trading for the first month.
  • Ring revolutionary app and desktop-based platforms provide an investment opportunity.
  • Free trading tools like scanners, options strategies, advanced charting, & indicators.
  • Get free trading calls, investment ideas, and research reports.
  • Hassle-free investment in bonds & debenture on the “Yield” platform.
  • AI-powered investment ideas and wealth management advisory services.
  • Buy Now and Pay Later with E-margin.
  • Free 20 calls per month.

AxisDirect Trading Cons

  • High account opening fees.
  • It charges a higher brokerage fee than discount brokers like Zerodha, Upstox, etc.
  • It does not have a flat discount brokerage plan.

AxisDirect Customer Care info

Axis Direct maintains multiple communication channels including Email, telephonic customer care, webform, and offline branch support. The broker has dedicated customer service for residents and NRI clients. You can call the customer care helpline desk from Monday to Friday from 8:45 AM to 5:30 PM and from 10:00 AM to 1:00 PM on Saturday. It also has over 75 branches to provide offline branch-based customer support. Below are the Axis Direct customer care details;

Final thought about AxisDirect

Rated 3.5/5 by 20 users

Axis Direct is an elite-class full-service stock brokerage firm that allows you to open a 3-in-1 account. The broker is an all-in-one platform to trade and/or invest in stocks, derivatives, commodities, currencies, IPO, mutual funds, insurance, etc. From the easy-to-use online trading platforms to valuable trading & investment tips, quality research, and lowest brokerage options trading, Axis Direct is among the top choice for retailers.

However, if you want to open the lowest brokerage trading account, then you must choose discount brokers like Zerodha, ProStocks, 5paisa, and Espresso Sharekhan.

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Last updated on: 2023-08-25


Axis directs is in brokerage business from 2005. Company has a strong presence in India with its bank network. The company offers brokerage service as well as offer various product from its banking business which includes insurance, loan, mutual fund and so on. The company is known for its 3-in-1 account and best bank for open demat account.


Axis Direct is a broking firm, part of Axis Bank in India. The broker is in business since 2005. The company offers various service including equity, currency and commodity trading. The company also offers PMS and mutual fund service. Axis Direct is known for its research service.


When you open an account with Axis Direct, usually you open 3-in-1 account. Axis direct offers you bank account, trading account, and Demat account. It's come with a free mutual fund account. Axis direct started offering a commodity trading account. You need to choose a commodity option when opening an account. Other than this you can opt for PMS. Lum-sum and SIP of Mutual Fund investment can be done via Axis Direct or Axis Bank account. With Axis Bank account you can invest in IPO. The Bonds, Gov Securities, ETFs, Company Fixed Deposit and tax planning are few other services which you can use with Axis Direct account. The broker also provides margin funding facility.


With ENCASH order of Axis Direct, you don't have to wait for T+2 days for your funds when you sell a delivery script. Usually, encase orders are settled on the same day - i.e share will be debited from your account post-market close (around 5 pm) and the fund will be released on the same time to your trading/bank account.


AxisDirect User Reviews

12. Sam Nov 20 2023 04:00:44 PM Reply
Very high brokerage charges compared to others and no service in return. You pay 0.50% + GST, BOTH on purchase and sell of shares! For e.g If you bought shares worth 10 lakh rupees Axis direct will cut 5700 rupees as brokerage. When you sell 10 lakh rupees worth shares, again Axis direct will cut 5700 rupees. When your share price increases and total investment amount increases and you will eventually pay 0.50 % on the TOTAL share amount at that time...imagine!. I did not know this before unfortunately. I sent email to Axis direct and asked them to change my brokerage plan but they refused to do it ! I am closing Axis demat soon and will opt for other brokerages which charge 0 % on PURCHASE /SELL of shares. You save lot of money when you calculate. Do not opt for Axis direct ! They are looters.


Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor
11. vinod Sep 12 2020 01:09:37 PM Reply
Brockrage is very high. It is coming to almost 1.6% of the total value which is very very high.
Even I have maintained quarterly balance of Rs 75, 000/- in my account. they are still charging the brokerage at 0.8% on purchasing and 0.8% on selling.
Customer service is very poor.


Brokerage - Very Poor
Account Maintenance Fees - Below Average
Website Usability - Excellent
Customer Service - Average
Overall Experience - Very Poor
10. Truuuue Aug 21 2020 10:12:46 AM Reply
why maintain Rs. 75000/-?, other platform provide free. axis is looted


Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Average
Customer Service - Below Average
Overall Experience - Below Average
9. Nagendra Singh Nov 06 2019 11:57:38 AM Reply
Nice to meet you
8. Raghu Oct 11 2019 11:08:14 AM Reply
Very bad, You need to monitor a lot in the ledger to find out all other charges


Account Opening Charges: Online - 500/- Offline - 1000/-

Brokerage - Flat 20/- (if you choose one India plan with monthly charges of 250/- if your non axis bank) if your axis 3 in 1 account for this brokerage you need to average balance of 75000/- quarterly in your axis bank account

Account Maintenance Fees - Average (400+18%GST) yearly

Pledge of Shares: Worst, Very High Charges pledge is based on the % of
amount of share value, not fixed as compared to zerodha or upstox

Website Usability - Worst. I couldn''t describe in words how bad the website

Customer Service - Okay (Long waiting)

Overall Experience - Below Average

Payout Request/Money Withdraw: Worst ,Non axis account holders need to call customer care for money withdrawal request

Advantage : Pledged shares can be used to for option selling / futures trading with out 50:50 collateral + cash requirement. This is one and only advantage.

Trading Portal ease of use: Very difficult.
7. S pal Aug 17 2019 10:15:27 PM Reply
I maintained 3-1 account with you. I was told the timing of square off (intraday) was 2.45 p. m. But here I find the timing was 3.15 p. m.. Please update which one is right.
7.1. admin Aug 19 2019 10:25:55 AM
Hello Sir, Official timing given by Axis Direct is 2:45 PM for Intraday Trades Auto Square Off. Zerodha, Upstox, SAMCO other major discount brokers have given window for 3:15 PM. The time window was given by Axis Direct to be on the safer side and way early, but it depends on the broker to broker.
6. MV JANARDHANAN Oct 12 2018 08:05:57 PM Reply
6.1. CA Sachin jain Oct 13 2018 11:17:00 AM
No, Axis direct is an online brokerage service of Axis Bank, but they are not discount broker.
5. g bharat Jan 23 2018 04:29:19 PM Reply
U guys charge heavily for brokerage charges and very worst with service compared to others


Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor
5.1. Munira Diwan Mar 25 2018 07:10:50 PM
u r right
4. MD AMIN Feb 09 2018 08:12:33 PM Reply
Your trading platform is very nice, but the brokerage is on the high side. The brokerage is too high .
3. Rahul Kumar Pandey Oct 06 2017 11:40:53 AM Reply
Worst experience ever by using axis direct if you want unnecessary loss then you choose Axis direct


Brokerage - Very Poor
Account Maintenance Fees - Below Average
Website Usability - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor