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Axis Direct is a leading player in the retail broking space. The 3-in-1 account with Axis Direct is a single platform to trade in different asset classes, access innovative Ring powerful-technology trading platform, quality research calls & advisory from in-house experts, and great customer experience.
Axis Direct is a full-service stockbroking arm of the prominent private banking group Axis Bank and a part of Axis Securities Ltd. The broker offers online trading in equities, derivatives, commodities, currencies, IPO, mutual funds, Bonds, and NCDs.
Being a bank-based broker, the online stockbroker allows customers to open a 3-in-1 account (Axis Direct Demat Account, Axis Direct Trading Account, and Axis Bank Account) for convenient fund transfer.
The broker provides an easy-to-use Ring mobile trading app and Ring trading software with high speed, advanced analytics, and powerful charting feature. Axis Direct Ring platform offers you an investment opportunity every 60 seconds. It also has a user-friendly trading website to trade in different segments.
Customers can get free trading and investment ideas, and access Axis Direct research reports including trading reports, investment reports, sector-based & company-specific reports, and mutual fund reports.
The broker has 75+ branches all over the country to provide offline branch-based customer assistance. Read more about Axis Direct Review 2023 including account opening charges, brokerage charges, types of accounts, trading platforms, margin/exposure, customer care details, and pros & cons uncovered.
Current promotion offer from Zerodha for InvestorGain Visitors:
Every trader and investor has different requirements. Considering these, Axis Direct has a host of pricing plans to match every client’s expectation from beginners to frequent pro traders.
Axis Direct has 3 brokerage plans; one is fixed brokerage plan, Investment Plus Plan, and the Now or Never Plan. The default pricing plan charges a flat brokerage percentage on trading across segments. However, the Investment Plus Plan and Now or Never Plan require a complimentary delivery turnover of Rs. 3,00,000 and Rs. 12,00,000 and charges a subscription fee of Rs. 1,500 and Rs. 5,555 respectively.
Are you an options trader, access to the Axis Direct Super Options to trade in options at the lowest flat brokerage of Rs. 10 per order.
Check out the Axis Direct Brokerage Charges across different trading segments as follows;
Trading Account Opening Charges: | Rs 999 |
Trading Account AMC: | Free |
Demat Account Opening Charges: | Free |
Demat Account AMC: | Rs 750 PA (Free for 1st year) |
Here we are comparing AxisDirect with its 5 close competitors, who are currently market leader in brokerage industry.
Broker | AxisDirect | 5paisa | Zerodha | Upstox | Paytm Money |
Service Type | Full Service Broker | Discount Broker | Discount Broker | Discount Broker | Discount Broker |
Brokerage Range | 0.05% to 0.5% | Rs 20 | Rs 20 | Rs 20 | Rs 20 |
Account Type | 3 in 1 | 2 in 1 | 3 in 1 | 3 in 1 | 2 in 1 |
Equity Delivery | 0.50% (Each leg) | Flat Fee Rs 20 | Free | 2.5% or Rs 20 whichever is lower | 2.5% or Rs 20 whichever is lower |
Equity Intraday | 0.05% (Each leg) | Flat Fee Rs 20 | 0.03% or Rs 20 whichever is lower | 0.05% or Rs 20 whichever is lower | 0.05% or Rs 20 whichever is lower |
Equity Futures | 0.05% (Each leg) | Flat Fee Rs 20 | 0.03% or Rs 20 whichever is lower | 0.05% or Rs 20 whichever is lower | 0.02% or Rs 20 whichever is lower |
Equity Options | Intraday: Rs 0.01 per lot | Carry Forward: Rs 10 per lot | Flat Fee Rs 20 | Flat Fee Rs 20 | Flat Fee Rs 20 | Flat Fee Rs 20 |
Commodity | Futures: 0.03% (Each leg)| Options: Rs. 50 per lot | Flat Fee Rs 20 | Flat Fee Rs 20 | Flat Fee Rs 20 | NA |
Currency Futures | 0.05% (Each Leg) | Flat Fee Rs 20 | 0.03% or Rs 20 whichever is lower | 0.05% or Rs 20 whichever is lower | NA |
Currency Options | Intraday: Rs 0.01 per lot | Carry Forward: Rs 10 p | Flat Fee Rs 20 | Flat Fee Rs 20 | Flat Fee Rs 20 | NA |
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For complete brokerage charges and trading plans detail please visit AxisDirect Brokerage Charges.
Please refer unique and accurate AxisDirect Brokerage Calculator
Axis Direct is an online trading platform for residents and NRI customers. The full-service broking firm offers the following two types of accounts to different types of customers to trade across multiple asset classes.
Complete your account opening journey with Axis Direct in just 15 minutes and start hassle-free online trading & investment. Only resident Indians can open a fully-digital and paperless trading & demat account.
Note: That’s all! You will receive Axis Direct account login credentials via mail to your registered email address. Use the client ID and password to access any of the trading platforms and start simple & fast online trading & investing journey across all asset classes.
Zerodha No#1 Broker in India
Experience the power of technology with robust platforms offered by Axis Direct. In 2021, Axis Direct launched a revolutionary Ring mobile trading app powered by the latest technologies and also provides a Ring Desktop terminal for PC, and a web trading platform. Each of these platforms is available for free to use at zero charges. Let’s have a glance/review of Axis Direct Ring Mobile, Ring PC, and its trading website.
For detail review of mobile app and download please visit AxisDirect Trading Platform Review.
Axis Direct maintains multiple communication channels including Email, telephonic customer care, webform, and offline branch support. The broker has dedicated customer service for residents and NRI clients. You can call the customer care helpline desk from Monday to Friday from 8:45 AM to 5:30 PM and from 10:00 AM to 1:00 PM on Saturday. It also has over 75 branches to provide offline branch-based customer support. Below are the Axis Direct customer care details;
Axis Direct is an elite-class full-service stock brokerage firm that allows you to open a 3-in-1 account. The broker is an all-in-one platform to trade and/or invest in stocks, derivatives, commodities, currencies, IPO, mutual funds, insurance, etc. From the easy-to-use online trading platforms to valuable trading & investment tips, quality research, and lowest brokerage options trading, Axis Direct is among the top choice for retailers.
However, if you want to open the lowest brokerage trading account, then you must choose discount brokers like Zerodha, ProStocks, 5paisa, and Espresso Sharekhan.
Last updated on: 2023-08-25
Axis directs is in brokerage business from 2005. Company has a strong presence in India with its bank network. The company offers brokerage service as well as offer various product from its banking business which includes insurance, loan, mutual fund and so on. The company is known for its 3-in-1 account and best bank for open demat account.
Axis Direct is a broking firm, part of Axis Bank in India. The broker is in business since 2005. The company offers various service including equity, currency and commodity trading. The company also offers PMS and mutual fund service. Axis Direct is known for its research service.
When you open an account with Axis Direct, usually you open 3-in-1 account. Axis direct offers you bank account, trading account, and Demat account. It's come with a free mutual fund account. Axis direct started offering a commodity trading account. You need to choose a commodity option when opening an account. Other than this you can opt for PMS. Lum-sum and SIP of Mutual Fund investment can be done via Axis Direct or Axis Bank account. With Axis Bank account you can invest in IPO. The Bonds, Gov Securities, ETFs, Company Fixed Deposit and tax planning are few other services which you can use with Axis Direct account. The broker also provides margin funding facility.
With ENCASH order of Axis Direct, you don't have to wait for T+2 days for your funds when you sell a delivery script. Usually, encase orders are settled on the same day - i.e share will be debited from your account post-market close (around 5 pm) and the fund will be released on the same time to your trading/bank account.
Even I have maintained quarterly balance of Rs 75, 000/- in my account. they are still charging the brokerage at 0.8% on purchasing and 0.8% on selling.
Customer service is very poor.
Ratings:
Brokerage - Very Poor
Account Maintenance Fees - Below Average
Website Usability - Excellent
Customer Service - Average
Overall Experience - Very Poor