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The brokerage of Zerodha ranges between Rs 20, the brokerage of Upstox ranges between Rs 20, while the brokerage of Alice Blue ranges between Rs 20. All 3 brokers are discount brokers. Overall rating for Zerodha is 4.5, Upstox is rated 4.5, Alice Blue is rated 4 out of 5.
Here we present side-by-side comparison of Zerodha vs Upstox vs Alice Blue stock brokers in India. The comparison is based on more than 100+ attributes for each stock broker. To be precise, we have compared Zerodha vs Upstox vs Alice Blue on brokerage plans, Plan types, Customer Service, Maintenance fees, AMC, Trading Platforms, Rating, Reviews, Mobile App, Margin/Leverage/Exposure, Demat Account and Investment Options services. This will help you in make up your mind and clear things for you so that you can choose the best broker to open your trading and demat account. You can get answer for general question like which is better Zerodha vs Upstox vs Alice Blue in this setion with 360 degree view of broker information.
Discount BrokerZerodha
Discount BrokerUpstox
Discount BrokerAlice Blue
In this section we have compared Zerodha vs Upstox vs Alice Blue on trading & demat account opening charges and AMC. Trading account opening charges - Zerodha and Alice Blue offer Free account opening, where Upstox charges Promotion offer: Free for account opening. Demat AMC charges - Zerodha charges Rs 300 PA (Free for 1st year) as AMC for Demat account, Upstox charges Rs 300 Per annum (Free for 1st year) AMC for Demat account, where Alice Blue charges Free AMC for Demat account.
| Segment | Zerodha | Upstox | Alice Blue |
|---|---|---|---|
| Trading Account Opening Fees | Free | Promotion offer: Free | Free |
| Trading AMC | Free | Free | Free |
| Demat Account Opening Fees | Free | Free | Free |
| Demat AMC | Rs 300 PA (Free for 1st year) | Rs 300 Per annum (Free for 1st year) | Free |
| Provide DP Service | Yes | Yes | Yes |
Plans are the most important feature you look for when comparing Zerodha vs Upstox vs Alice Blue. This section compares on high level, the type of plans offered by brokers. Miltiple Plans - All 3 brokers don't have Multiple Plans. Brokers offer only a single plan. Monthlay Plans - All 3 brokers don't have Monthly Plans.
| Plan Types | Zerodha | Upstox | Alice Blue |
|---|---|---|---|
| Multiple Plans | No | No | No |
| Monthly Plans | No | No | No |
| Yearly Plans | No | No | No |
| Zerodha | Upstox | Alice Blue | |
|---|---|---|---|
| Account Opening Request | Link to open account | Link to open account |
Compare Zerodha vs Upstox vs Alice Blue on transaction charges and PCM fee by segment.
| Transaction Charges Compare | Zerodha | Upstox | Alice Blue |
|---|---|---|---|
| Equity Delivery | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr |
| Equity Intraday | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr |
| Equity Futures | NSE:173 | BSE:0 Per Cr | NSE:173 | BSE:0 Per Cr | NSE:173 | BSE:0 Per Cr |
| Equity Options | NSE:3503 | BSE:3250 Per Cr on premium | NSE:3503 | BSE:3250 Per Cr on premium | NSE:3503 | BSE:3250 Per Cr on premium |
| Currency Futures | NSE:35 | BSE:45 Per Cr | NSE:35 | BSE:45 Per Cr | NSE:35 | BSE:45 Per Cr |
| Currency Options | NSE:3110 | BSE:100 Per Cr | NSE:3110 | BSE:100 Per Cr | NSE:3110 | BSE:100 Per Cr |
| Commodity | MCX: 4180| NSE: 100 Per Cr | MCX: 4180| NSE: 100 Per Cr | MCX: 4180| NSE: 100 Per Cr |
| Brokerage Charges | Complete Brokerage Plans for zerodha | Complete Brokerage Plans for upstox | Complete Brokerage Plans for alice-blue |
Compare Zerodha vs Upstox vs Alice Blue on Account Features like 3-in-1 account, Algo Trading, NRI Trading, Margin Trading Funding and many more. Account Type - Upstox offers a 3-in-1 Account, where Zerodha and Alice Blue offer only a 2-in-1 account, which includes trading and demat accounts. Margin Funding - Zerodha and Upstox offer margin funding, whereas Alice Blue doesn't offer margin funding. NRI Trading - Zerodha and Alice Blue offer NRI Trading, whereas Upstox doesn't offer NRI Trading.
| Account Features Compare | Zerodha | Upstox | Alice Blue |
|---|---|---|---|
| 3 in 1 Account | No | Yes | No |
| Charting | Yes | Yes | Yes |
| Algo Trading | Yes | Yes | Yes |
| SMS Alerts | No | Yes | No |
| Online Demo | Yes | Yes | No |
| Online Portfolio | Yes | Yes | Yes |
| Margin Trading Funding Available | Yes | Yes | No |
| Combined Ledger for Equity and Commodity | Yes | Yes | Yes |
| Intraday Square-off Time | 3:20 PM | 3:15PM | 3:15 PM |
| NRI Trading | Yes | No | Yes |
| Other Features | NIL | NIL | NIL |
With our expert research team, we have compared all the major features of Trading platform b/w Zerodha vs Upstox vs Alice Blue. This comparison covers Desktop Trading Platform, Web, Mobile for Windows, Android, and iOS. We have provided link for mobile app to download and demo links for easy access.
| Trading Platform Compare | Zerodha | Upstox | Alice Blue |
|---|---|---|---|
| Web Trading Platform | Yes | Yes | Yes |
| Web Trading Detail | Zerodha Kite Web | https://pro.upstox.com/ | ANT Web |
| Web Trading Demo | Web Trading Demo | Web Trading Demo | Web Trading Demo |
| Mobile Trading | Yes | Yes | Yes |
| Mobile Trading App | Zerodha Kite App | Upstox | ANT Mobi |
| Mobile Trading App Demo | Zerodha Kite App | Upstox | ANT Mobi |
| Android Mobile App | Yes | Yes | Yes |
| Android App Download | |||
| iPhone Mobile App (IOS) | Yes | Yes | Yes |
| iOS App Download | |||
| Android Tablet App | Yes | Yes | Yes |
| iPad App (IOS) | Yes | Yes | Yes |
| Trading Software Charges | Free | Free | Free |
| Equity Brokerage Calculator | Equity Intraday and Delivery Brokerage Calculator for Zerodha | Equity Intraday and Delivery Brokerage Calculator for Upstox | Equity Intraday and Delivery Brokerage Calculator for Alice Blue |
| Futures Brokerage Calculator | Futures Brokerage Calculator for Zerodha | Futures Brokerage Calculator for Upstox | Futures Brokerage Calculator for Alice Blue |
| Options Brokerage Calculator | Option Brokerage Calculator for Zerodha | Option Brokerage Calculator for Upstox | Option Brokerage Calculator for Alice Blue |
| Detail | Detail on Trading Platforms for Zerodha | Detail on Trading Platforms for Upstox | Detail on Trading Platforms for Alice Blue |
| Zerodha | Upstox | Alice Blue | |
|---|---|---|---|
| 162 Customer reviews Rate | 15 Customer reviews Rate | 20 Customer reviews Rate | |
| Fees Ratings | |||
| Trading Brokerage Rating | |||
| Trading Platform Usability | |||
| Customer Service Ratings | |||
| Overall Rating | |||
| Broker Rating | Zerodha is Rated 3.9 / 5 based on 162 customer reviews | Upstox is Rated 3.3 / 5 based on 15 customer reviews | Alice Blue is Rated 0.85 / 5 based on 20 customer reviews |
Compare Zerodha vs Upstox vs Alice Blue on Investment Offerings like Online IPO Application, Equity Cash and F&O, Currency, Commodity Trading, Mutual Funds Investment, Bonds/NCD, EFT, Banking, Insurance, Forex Trading, Mutual Funds SIP, Equity SIP, PMS Services. Equity and Equity deravitives - All 3 brokers offers trading/investment in Equity and Equity Derivatives on both the exchanges NSE/BSE. Commodity Trading - All 3 brokers offer Commodity Trading. Online Mutual Fund Investment - All 3 brokers offer online mutual fund investment. Portfolio Management Services (PMS) - All 3 brokers don't offer PMS facility.
| Investment Offerings Compare | Zerodha | Upstox | Alice Blue |
|---|---|---|---|
| Equity Cash and F&O | Yes | Yes | Yes |
| Currency Derivatives | Yes | Yes | Yes |
| Commodity | Yes | Yes | Yes |
| Online IPO Application | Yes | Yes | Yes |
| Mutual Funds | Yes | Yes | Yes |
| Bonds / NCD | Yes | No | Yes |
| ETF | Yes | Yes | Yes |
| Banking | No | No | No |
| Insurance | No | No | No |
| Forex | No | No | No |
| MF SIP Investment | Yes | Yes | Yes |
| Equity SIP Investment | Yes | Yes | Yes |
| PMS Service | No | No | No |
| Other Investment Options | NIL | NPS | NIL |
| MTF Compare | Zerodha | Upstox | Alice Blue |
|---|---|---|---|
| MTF Leverage | Upto 5x leverage on 1300+ stocks | Upto 4x leverage | - |
| MTF Interest Rate | 0.04% per day (14.6% per annum) | ₹20/day for every ₹40,000 - ₹50,000 (Varies by plan) | - |
| MTF Segment | Equity Delivery (NSE) | Equity Delivery (NSE and BSE) | - |
| MTF Pledge Charges | ₹15 per ISIN | ₹20 per ISIN | - |
| MTF Unpledged Charges | ₹15 per ISIN | ₹20 per ISIN | - |
| Maximum MTF Funding | ₹50 crore per account | Maximum MTF Positions upto ₹5 crore with ₹3.75 crore MTF Funding | - |
| API Compare | Zerodha | Upstox | Alice Blue |
|---|---|---|---|
| API Type |
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| API Charges | Kite Connect API: Rs 500 per month Personal: Free | Free | Free |
Compare Zerodha vs Upstox vs Alice Blue on customer service offered by the broker. This section compares the type of service offered by each broker for quick resolution of queries/issues you may have.
| Customer Service Compare | Zerodha | Upstox | Alice Blue |
|---|---|---|---|
| 24/7 Customer Service | No | No | No |
| Email Support | Yes | Yes | No |
| Online Live Chat | No | Yes | Yes |
| Phone Support | Yes | Yes | Yes |
| Toll Free Number | No | No | No |
| Through Branches | Yes | Yes | Yes |
| Customer Care Number | "+ 91 80 4040 2020" | +91 22 6130 9999 | 08035215000/080-45490850 |
| Account Opening Process | Online/Paperless | Online/Paperless | Online/Paperless |
| Customer Support Email | [email protected] | [email protected] | [email protected] |
| Knowledge Center/Education | https://zerodha.com/varsity/ | https://upstox.com/help-center/ | https://tradeschool.aliceblueonline.com/ |
| Head Office Address | Zerodha Headquater #153/154 4th Cross Dollars Colony, Opp. Clarence Public School, J.P Nagar 4th Phase, Bangalore - 560078 | Upstox Corporate Office Sunshine Tower, 30th Floor, Senapati Bapat Marg, Dadar (W), Mumbai - 400 013 | Alice Blue, No. 153/2, 3rd Floor,M.R.B.Arcade, Bagalur Main Road, Dwaraka Nagar, Yelahanka, Bangalore - 560063 |
| Website | https://zerodha.com/ | https://upstox.com/ | https://www.aliceblueonline.com |
Compare Zerodha vs Upstox vs Alice Blue on research reports and tips provided by broker.
| Zerodha | Upstox | Alice Blue | |
|---|---|---|---|
| Research Mutual Funds | No | No | No |
| Research Equity Reports | No | No | No |
| Research ETF | No | No | No |
| Daily Market Report | No | No | Yes |
| Free Tips | No | No | No |
| Quarterly Result Analysis | No | No | No |
| News Alerts | No | No | No |
Compare Zerodha vs Upstox vs Alice Blue on Demat Service and Charges. This section covers demat charges, demat service, and other details.
| Zerodha | Upstox | Alice Blue | |
|---|---|---|---|
| DP Source | CDSL | CDSL | CDSL |
| DP ID | 81600 | 81800 | 85300 |
| Demat Account Annual Maintenance Charges(AMC) | ₹300 pa | ₹300 PA | ₹400 pa |
| Advance Deposit | Nil | NIL | Rs 0 |
| Statutory charges | ₹50 | Nil | Rs 150 Stamp Charges |
| Transaction Charges on Debit (Per ISIN) | ₹8 + ₹5.50 (CDSL Charges) per transaction | ₹13 + ₹5.50 CDSL charges | 0.04% of the value of the transaction |
| Demat | ₹150 per certificate + ₹100 courier charges | ₹20 + ₹50 courier charges | ₹10 per certificate + ₹50 courier charges |
| Remat | ₹150 per certificate + ₹100 courier charges + CDSL Charges | ₹100 for every hundred securities or ₹25 per certificate (whichever is higher) | ₹30 per certificate + CDSL charges |
| Pledge Creation | ₹20 + ₹12 CDSL charges | 0.02% of the transaction value (Min ₹50) + CDSL charges | ₹20 + CDSL charges |
| Pledge Creation Confirmation | Nil | 0.02% of the transaction value (Min ₹50) + CDSL charges | Nil |
| Pledge Closure | ₹20 + ₹12 CDSL charges | 0.02% of the transaction value (Min ₹50) + CDSL charges | ₹20 + CDSL charges |
| Pledge Closure Confirmation | Nil | 0.02% of the transaction value (Min ₹50) + CDSL charges | Nil |
| Pledge Invocation | ₹20 | 0.05% of the transaction value (Min ₹50) | ₹20 + CDSL charges |
| Failed Instruction Charges | ₹50 per instraction | ₹50 | Nil |
| Other Charges | Nil | Nil | Nil |
Compare Zerodha vs Upstox vs Alice Blue on general features, advantages, disadvantages, payout options, payout time, bank supported and charges, special offers and promotion.
| Zerodha | Upstox | Alice Blue | |
|---|---|---|---|
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| Special Offers/Promo | 🎯 Current Promotion Offer from Zerodha for InvestorGain Visitors:
| 🔵 Current Offer from Upstox for InvestorGain Visitors:
| 🔷 Current Promotion Offer from Alice Blue for InvestorGain Visitors:
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| Open Zerodha Account Now | Open Upstox Account Now |
Last Updated on Wed, May 20, 2026
