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The brokerage of Upstox ranges between Rs 20, the brokerage of Zerodha ranges between Rs 20, while the brokerage of Alice Blue ranges between Rs 15. All 3 brokers are discount brokers. Overall rating for Upstox is 4.5, Zerodha is rated 4.5, Alice Blue is rated 4 out of 5.
Here we present side-by-side comparison of Upstox vs Zerodha vs Alice Blue stock brokers in India. The comparison is based on more than 100+ attributes for each stock broker. To be precise, we have compared Upstox vs Zerodha vs Alice Blue on brokerage plans, Plan types, Customer Service, Maintenance fees, AMC, Trading Platforms, Rating, Reviews, Mobile App, Margin/Leverage/Exposure, Demat Account and Investment Options services. This will help you in make up your mind and clear things for you so that you can choose the best broker to open your trading and demat account. You can get answer for general question like which is better Upstox vs Zerodha vs Alice Blue in this setion with 360 degree view of broker information.
 Upstox |
 Zerodha |
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| Broker Type | Discount Broker | Discount Broker | Discount Broker |
| Exchanges Supported | NSE, BSE, MCX | NSE, BSE, MCX | BSE, NSE, MCX, NCDEX |
| Broker Overview | Rs 20 flat brokerage fee, brokerage-free investment in mutual funds and state-of-the-art technology platforms (Upstox Pro and Upstox) with a host of features for traders and investors alike make Upstox one of the best discount brokers in India. | Zerodha is India's leading discount broker offering free account opening, free equity and mutual fund investment, Rs 20 flat brokerage trading, and a user-friendly Kite trading platform. | Trade smarter with Alice Blue! Yes, its Rs 15 maximum brokerage, free equity and mutual fund investment, top-rated ANT trading platforms, and plethora of learning resources make it an excellent broker for beginners and seasoned traders. |
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In this section we have compared Upstox vs Zerodha vs Alice Blue on trading & demat account opening charges and AMC. Trading account opening charges - Zerodha and Alice Blue offer Free account opening where Upstox charges Promotion offer: Free for account opeing. Demat AMC charges - Upstox charges Free as AMC for Demat account, Zerodha charges Rs 300 PA AMC for Demat account, where Alice Blue charges Rs 400 PA AMC for Demat account.
| Charges | Upstox | Zerodha | Alice Blue |
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| Trading Account Opening Fees | Promotion offer: Free | Free | Free |
| Trading AMC | Free | Free | Free |
| Demat Account Opening Fees | Free | Free | Free |
| Demat AMC | Free | Rs 300 PA | Rs 400 PA |
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Plans are the most important feature you look when compare Upstox vs Zerodha vs Alice Blue. This section copare on high level about type of plans offered by brokers. Miltiple Plans - Alice Blue offers Multiple Plans where Upstox and Zerodha doesn't offer. Monthlay Plans - All 3 brokers don't have Monthy Plans.
| Plan Types | Upstox | Zerodha | Alice Blue |
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| Zerodha | Upstox | Alice Blue | |
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Upstox Brokerage Plan detail - Discount brokerage plan - pay a maximum of Rs 20 per order.
Zerodha Brokerage Plan detail - Zerodha charges Rs 20 or .03%, whichever is lower, for equity Intraday, F&O, commodity and currency on NSE, BSE and MCX. No upfront brokerage or turnover commitments on your trade. Rs 20 is the maximum brokerage you need to pay per executable order. Zero brokerage on equity delivery trading.
Alice Blue Brokerage Plan detail - Lowest Brokerage Plan - Max Rs 15 per Trade for Equity Intraday, Derivatives, Currency and Commodities. From May 2021, the F20 plan becomes the F15 plan.
| Brokerage Charges Compare | Upstox | Zerodha | Alice Blue |
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| Plan Name | Max Rs 20 Per Order Trading Plan | Max Rs 20 per order Trading Plan | F15 Plan |
| Equity Delivery | 2.5% or Rs 20 whichever is lower | Free | Free |
| Equity Intraday | 0.05% or Rs 20 whichever is lower | 0.03% or Rs 20 whichever is lower | 0.05% or Rs 15 whichever is lower |
| Equity Futures | 0.05% or Rs 20 whichever is lower | 0.03% or Rs 20 whichever is lower | 0.05% or Rs 15 whichever is lower |
| Equity Options | Flat Fee Rs 20 | Flat Fee Rs 20 | Flat Fee Rs 15 |
| Currency Futures | 0.05% or Rs 20 whichever is lower | 0.03% or Rs 20 whichever is lower | 0.05% or Rs 15 whichever is lower |
| Currency Options | Flat Fee Rs 20 | Flat Fee Rs 20 | Flat Fee Rs 15 |
| Commodity Trading | Flat Fee Rs 20 | Flat Fee Rs 20 | Flat Fee Rs 15 |
| Minimum Brokerage | NIL | NA | |
| Hidden Charges | Info Not Available | No | |
| Call & Trade Charges | Rs 50 + 18% GST | Rs 50 Per Executable Order | Rs 50 per order + GST |
| Auto Square off Charges | Rs 50 + 18% GST | Rs 50 Per Executable Order | Rs 50 per order + GST |
| Brokerage Calculator | Brokerage Calculator for Upstox | Brokerage Calculator for Zerodha | Brokerage Calculator for Alice Blue |
Compare Upstox vs Zerodha vs Alice Blue on transaction charges and PCM fee by segment.
| Transaction Charges Compare | Upstox | Zerodha | Alice Blue |
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| Equity Delivery | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr |
| Equity Intraday | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr |
| Equity Futures | NSE:200 Per Cr | BSE:FREE | NSE:200 Per Cr | BSE:FREE | NSE:200 Per Cr | BSE:FREE |
| Equity Options | NSE:5050 Per Cr | BSE:3700 Per Cr | NSE:5050 Per Cr | BSE:3700 Per Cr | NSE:5050 Per Cr | BSE:3700 Per Cr |
| Currency Futures | NSE:90 Per Cr | BSE:25 Per Cr | NSE:90 Per Cr | BSE:25 Per Cr | NSE:90 Per Cr | BSE:25 Per Cr |
| Currency Options | NSE:4000 Per Cr | BSE:100 Per Cr | NSE:4000 Per Cr | BSE:100 Per Cr | NSE:4000 Per Cr | BSE:100 Per Cr |
| Commodity | Non-Agri: Rs 360 Per Cr | Agri: Rs 275 Per Cr | Non-Agri: Rs 360 Per Cr | Agri: Rs 275 Per Cr | Non-Agri: Rs 360 Per Cr | Agri: Rs 275 Per Cr |
| Brokerage Charges | Complete Brokerage Plans for upstox | Complete Brokerage Plans for zerodha | Complete Brokerage Plans for alice-blue |
Compare Upstox vs Zerodha vs Alice Blue on Account Features like 3-in-1 account, Algo Trading, NRI Trading, Margin Trading Funding and many more. Account Type - Upstox offers 3-in-1 Account where Zerodha and Alice Blue offers only 2-in-1 account which includes trading and demat account. Margin Funding - Upstox offers margin funding where Zerodha and Alice Blue doesn't offers margin funding. NRI Trading - Zerodha and Alice Blue offers NRI Trading where Upstox doesn't offers NRI Trading.
| Account Features Compare | Upstox | Zerodha | Alice Blue |
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| Combined Ledger for Equity and Commodity | |
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| Intraday Square-off Time | 3:15PM | 3:20 PM | 3:15 PM |
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| Other Features | NIL | NIL | NIL |
With our expert research team, we have compared all the major features of Trading platform b/w Upstox vs Zerodha vs Alice Blue. This comparison covers Desktop Trading Platform, Web, Mobile for Windows, Android and iOS. We have provided link for mobile app to download and demo links for easy access.
| Upstox | Zerodha | Alice Blue | ||
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12 Customer Reviews
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160 Customer Reviews
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20 Customer Reviews
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| Overall Ratings | ||||
| Broker Rating | Upstox is Rated 3.7 / 5 based on 12 customer reviews | Zerodha is Rated 3.9 / 5 based on 160 customer reviews | Alice Blue is Rated 0.9 / 5 based on 20 customer reviews |
Compare Upstox vs Zerodha vs Alice Blue on Investment Offerings like Online IPO Application, Equity Cash and F&O, Currency, Commodity Trading, Mutual Funds Investment, Bonds/NCD, EFT, Banking, Insurance, Forex Trading, Mutual Funds SIP, Equity SIP, PMS Services. Equity and Equity deravitives - All 3 brokers offers trading/investment in Equity and Equity Derivatives on both the exchanges NSE/BSE. Commodity Trading - All 3 brokers offers Commodity Trading. Online Mutual Fund Investment - All 3 brokers offers online mutual fund investment. Portfolio Management Services (PMS) - All 3 brokers doesn't offer PMS facility.
| Investment Offerings Compare | Upstox | Zerodha | Alice Blue |
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| Other Investment Options | NIL | NIL | NIL |
Order Type - Compare Upstox vs Zerodha vs Alice Blue on offerings of order types. All the broker provide CNC Order, MIS Order, NRML Order. Differance comes with advance order typle like cover order, bracket order, AMO and GTC order. Cover Orders (CO) - All 3 brokers doesn't have Cover Orders (CO) facility. Bracket Orders (BO) - All 3 brokers doesn't have Bracket Orders (BO) facility. After-market Orders (AMO) - All 3 brokers offers AMO facility. The orders are send to exchange on the next trading day. GTC Orders - Upstox and Zerodha offers Good Till Cancelled (GTC) orders facility where Alice Blue doesn't provides GTC.
| Order Type Compare | Upstox | Zerodha | Alice Blue |
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Compare Upstox vs Zerodha vs Alice Blue on customer service offered by the broker. This section compare type of service offered by each broker for quick resoluation for queries/issue you have.
| Customer Service Compare | Upstox | Zerodha | Alice Blue |
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| 24/7 Customer Service | |
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| Customer Care Number | +91 22 6130 9999 | "+ 91 80 4040 2020" | 08035215000/080-45490850 |
| Account Opening Process | Online/Paperless | Online/Paperless | Online/Paperless |
| Customer Support Email | [email protected] | [email protected] | [email protected] |
| Knowledge Center/Education | https://upstox.com/help-center/ | https://zerodha.com/varsity/ | https://tradeschool.aliceblueonline.com/ |
| Head Office Address | Upstox Corporate Office Sunshine Tower, 30th Floor, Senapati Bapat Marg, Dadar (W), Mumbai - 400 013 |
Zerodha Headquater #153/154 4th Cross Dollars Colony, Opp. Clarence Public School, J.P Nagar 4th Phase, Bangalore - 560078 |
Alice Blue, No. 153/2, 3rd Floor,M.R.B.Arcade, Bagalur Main Road, Dwaraka Nagar, Yelahanka, Bangalore - 560063 |
| Website | https://upstox.com/ | https://zerodha.com/ | https://www.aliceblueonline.com |
Compare Upstox vs Zerodha vs Alice Blue on research reports and tips provided by broker.
| Upstox | Zerodha | Alice Blue | |
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| Research Mutual Funds | |
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| Research ETF | |
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Compare Upstox vs Zerodha vs Alice Blue on Demat Service and Charges. This section cover about demat charges, demat service and other details
| Upstox | Zerodha | Alice Blue | |
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| DP Source | CDSL | CDSL | CDSL |
| DP ID | 81800 | 81600 | 85300 |
| Demat Account Annual Maintenance Charges(AMC) | ₹300 PA | ₹300 pa | ₹400 pa |
| Advance Deposit | NIL | Nil | Rs 0 |
| Statutory charges | Nil | ₹50 | Rs 150 Stamp Charges |
| Transaction Charges on Debit (Per ISIN) | ₹13 + ₹5.50 CDSL charges | ₹8 + ₹5.50 (CDSL Charges) per transaction | 0.04% of the value of the transaction |
| Demat | ₹20 + ₹50 courier charges | ₹150 per certificate + ₹100 courier charges | ₹10 per certificate + ₹50 courier charges |
| Remat | ₹100 for every hundred securities or ₹25 per certificate (whichever is higher) | ₹150 per certificate + ₹100 courier charges + CDSL Charges | ₹30 per certificate + CDSL charges |
| Pledge Creation | 0.02% of the transaction value (Min ₹50) + CDSL charges | ₹20 + ₹12 CSDL charges | ₹20 + CDSL charges |
| Pledge Creation Confirmation | 0.02% of the transaction value (Min ₹50) + CDSL charges | Nil | Nil |
| Pledge Closure | 0.02% of the transaction value (Min ₹50) + CDSL charges | ₹20 + ₹12 CSDL charges | ₹20 + CDSL charges |
| Pledge Closure Confirmation | 0.02% of the transaction value (Min ₹50) + CDSL charges | Nil | Nil |
| Pledge Invocation | 0.05% of the transaction value (Min ₹50) | ₹20 | ₹20 + CDSL charges |
| Failed Instruction Charges | ₹50 | ₹50 per instraction | Nil |
| Other Charges |
Compare Upstox vs Zerodha vs Alice Blue on general features, advantages, disadvantages, pay out options, payout time, bank supported and charges, special offers and promotion.
| Upstox | Zerodha | Alice Blue | |
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| Pay In and Pay Out Options | |||
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| Likes |
Before you open an Upstox account, check out the advantages on why to trade with Upstox.
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You will enjoy many benefits or advantages while trading with Zerodha;
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| Dislikes |
There are some setbacks or disadvantages also while trading with Upstox;
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| Special Offers/Promo | Max Rs 20 for equity delivery, intraday, F&O, currency and commodities trades + Free Account Opening + Free Mutual Funds and IPOs | Zero Brokerage for Equity Delivery and Zero Commission on Mutual Fund Investment (Direct Mutual Funds), Pay max Rs 20 for equity intraday, F&O, currency and commodity trading. No Hidden Charges. | |
| Enquire for Upstox | Enquire for Zerodha | Enquire for Alice Blue |
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