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The brokerage of AxisDirect ranges between 0.05% to 0.5%, the brokerage of ICICIDirect ranges between Rs. 20, while the brokerage of Upstox ranges between Rs 20. The broker AxisDirect and ICICIDirect are full service brokers where Upstox is a discount broker. Overall rating for AxisDirect is 3.5, ICICIDirect is rated 4, Upstox is rated 4.5 out of 5.
Here we present side-by-side comparison of AxisDirect vs ICICIDirect vs Upstox stock brokers in India. The comparison is based on more than 100+ attributes for each stock broker. To be precise, we have compared AxisDirect vs ICICIDirect vs Upstox on brokerage plans, Plan types, Customer Service, Maintenance fees, AMC, Trading Platforms, Rating, Reviews, Mobile App, Margin/Leverage/Exposure, Demat Account and Investment Options services. This will help you in make up your mind and clear things for you so that you can choose the best broker to open your trading and demat account. You can get answer for general question like which is better AxisDirect vs ICICIDirect vs Upstox in this setion with 360 degree view of broker information.
 AxisDirect |
 ICICIDirect |
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| Broker Type | Full Service Broker | Full Service Broker | Discount Broker |
| Exchanges Supported | NSE, BSE | NSE, BSE, MCX | NSE, BSE, MCX |
| Broker Overview | Axis Direct is a leading player in the retail broking space. The 3-in-1 account with Axis Direct is a single platform to trade in different asset classes, access innovative Ring powerful-technology trading platform, quality research calls & advis...  |
ICICIDirect is one of the top-rated full-service stock brokers serving an active clientele base of above 30 lakh. Its multiple trading & investing products, Rs. 20 NEO flat discount brokerage plan, reliable research and advisory, and advanced tec... |
Rs 20 flat brokerage fee, brokerage-free investment in mutual funds and state-of-the-art technology platforms (Upstox Pro and Upstox) with a host of features for traders and investors alike make Upstox one of the best discount brokers in India. |
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In this section we have compared AxisDirect vs ICICIDirect vs Upstox on trading & demat account opening charges and AMC. Trading account opening charges - AxisDirect charges Rs 999 for account opening, ICICIDirect charges Free for account opeing, and Upstox charges Promotion offer: Free for account opeing. Demat AMC charges - AxisDirect charges Rs 750 PA (Free for 1st year) as AMC for Demat account, ICICIDirect charges Rs 300 per annum AMC for Demat account, where Upstox charges Free AMC for Demat account.
| Charges | AxisDirect | ICICIDirect | Upstox |
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| Trading Account Opening Fees | Rs 999 | Free | Promotion offer: Free |
| Trading AMC | Free | Free | Free |
| Demat Account Opening Fees | Free | Free | Free |
| Demat AMC | Rs 750 PA (Free for 1st year) | Rs 300 per annum | Free |
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Plans are the most important feature you look when compare AxisDirect vs ICICIDirect vs Upstox. This section copare on high level about type of plans offered by brokers. Miltiple Plans - AxisDirect and ICICIDirect offers Multiple Plans where Upstox doesn't offer. Monthlay Plans - All 3 brokers don't have Monthy Plans.
| Plan Types | AxisDirect | ICICIDirect | Upstox |
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| Zerodha | Upstox | Zerodha | |
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AxisDirect Brokerage Plan detail - Axis Direct has a fixed % based brokerage plan that charge a fixed brokerage fee on trading across segments.
ICICIDirect Brokerage Plan detail - ICICI Direct NEO is a flat brokerage plan that charges a flat fee of Rs. 20 per order on equity intraday, equity options, currency, and commodity derivative trading segment while offers free equity futures trading.
Upstox Brokerage Plan detail - Discount brokerage plan - pay a maximum of Rs 20 per order.
| Brokerage Charges Compare | AxisDirect | ICICIDirect | Upstox |
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| Plan Name | Fixed Brokerage Trading Plan (Percentage Based) | NEO Flat Discount Brokerage Plan | Max Rs 20 Per Order Trading Plan |
| Equity Delivery | 0.50% (Each leg) | 0.55% | 2.5% or Rs 20 whichever is lower |
| Equity Intraday | 0.05% (Each leg) | Flat Rs. 20 per order | 0.05% or Rs 20 whichever is lower |
| Equity Futures | 0.05% (Each leg) | Free (Rs. 0 brokerage) | 0.05% or Rs 20 whichever is lower |
| Equity Options | Intraday: Rs 0.01 per lot | Carry Forward: Rs 10 per lot | Flat Rs. 20 per order | Flat Fee Rs 20 |
| Currency Futures | 0.05% (Each Leg) | Flat Rs. 20 per order | 0.05% or Rs 20 whichever is lower |
| Currency Options | Intraday: Rs 0.01 per lot | Carry Forward: Rs 10 p | Flat Rs. 20 per order | Flat Fee Rs 20 |
| Commodity Trading | Futures: 0.03% (Each leg)| Options: Rs. 50 per lot | Flat Rs. 20 per order | Flat Fee Rs 20 |
| Minimum Brokerage | Rs 35 per trade | ||
| Hidden Charges | No | Yes | |
| Call & Trade Charges | Free 20 calls per month, and after Rs. 20 per order | First 20 call free and Rs 25 there onwards. | Rs 50 + 18% GST |
| Auto Square off Charges | 20 calls Free and after that Rs 20 per call | First 20 call free and Rs 25 there onwards. | Rs 50 + 18% GST |
| Brokerage Calculator | Brokerage Calculator for AxisDirect | Brokerage Calculator for ICICIDirect | Brokerage Calculator for Upstox |
Compare AxisDirect vs ICICIDirect vs Upstox on transaction charges and PCM fee by segment.
| Transaction Charges Compare | AxisDirect | ICICIDirect | Upstox |
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| Equity Delivery | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr |
| Equity Intraday | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr |
| Equity Futures | NSE:200 Per Cr | BSE:FREE | NSE:200 Per Cr | BSE:FREE | NSE:200 Per Cr | BSE:FREE |
| Equity Options | NSE:5050 Per Cr | BSE:3700 Per Cr | NSE:5050 Per Cr | BSE:3700 Per Cr | NSE:5050 Per Cr | BSE:3700 Per Cr |
| Currency Futures | NSE:90 Per Cr | BSE:25 Per Cr | NSE:90 Per Cr | BSE:25 Per Cr | NSE:90 Per Cr | BSE:25 Per Cr |
| Currency Options | NSE:4000 Per Cr | BSE:100 Per Cr | NSE:4000 Per Cr | BSE:100 Per Cr | NSE:4000 Per Cr | BSE:100 Per Cr |
| Commodity | NA | Non-Agri: Rs 360 Per Cr | Agri: Rs 275 Per Cr | |
| Brokerage Charges | Complete Brokerage Plans for axisdirect | Complete Brokerage Plans for icicidirect | Complete Brokerage Plans for upstox |
Compare AxisDirect vs ICICIDirect vs Upstox on Account Features like 3-in-1 account, Algo Trading, NRI Trading, Margin Trading Funding and many more. Account Type - All 3 brokers offers 3-in-1 Account which includes bank, trading and demat account. Margin Funding -All 3 brokers offers Margin funding. Interest need to be paid on borrowed money. NRI Trading - AxisDirect and ICICIDirect offers NRI Trading where Upstox doesn't offers NRI Trading.
| Account Features Compare | AxisDirect | ICICIDirect | Upstox |
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| 3 in 1 Account | |
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| Combined Ledger for Equity and Commodity | |
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| Intraday Square-off Time | 2:45 PM | 3:15PM | 3:15PM |
| NRI Trading | |
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| Other Features | NIL | NIL | NIL |
With our expert research team, we have compared all the major features of Trading platform b/w AxisDirect vs ICICIDirect vs Upstox. This comparison covers Desktop Trading Platform, Web, Mobile for Windows, Android and iOS. We have provided link for mobile app to download and demo links for easy access.
| AxisDirect | ICICIDirect | Upstox | ||
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20 Customer Reviews
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267 Customer Reviews
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12 Customer Reviews
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| Overall Ratings | ||||
| Broker Rating | AxisDirect is Rated 0.7 / 5 based on 20 customer reviews | ICICIDirect is Rated 2.5 / 5 based on 267 customer reviews | Upstox is Rated 3.7 / 5 based on 12 customer reviews |
Compare AxisDirect vs ICICIDirect vs Upstox on Investment Offerings like Online IPO Application, Equity Cash and F&O, Currency, Commodity Trading, Mutual Funds Investment, Bonds/NCD, EFT, Banking, Insurance, Forex Trading, Mutual Funds SIP, Equity SIP, PMS Services. Equity and Equity deravitives - All 3 brokers offers trading/investment in Equity and Equity Derivatives on both the exchanges NSE/BSE. Commodity Trading - AxisDirect and Upstox offers Commodity Trading where ICICIDirect doesn't offers Commodity Trading. Online Mutual Fund Investment - All 3 brokers offers online mutual fund investment. Portfolio Management Services (PMS) - ICICIDirect offers PMS facility where AxisDirect and Upstox doesn't offers PMS facility.
| Investment Offerings Compare | AxisDirect | ICICIDirect | Upstox |
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| Other Investment Options | NIL | NIL | NIL |
Order Type - Compare AxisDirect vs ICICIDirect vs Upstox on offerings of order types. All the broker provide CNC Order, MIS Order, NRML Order. Differance comes with advance order typle like cover order, bracket order, AMO and GTC order. Cover Orders (CO) - All 3 brokers doesn't have Cover Orders (CO) facility. Bracket Orders (BO) - All 3 brokers doesn't have Bracket Orders (BO) facility. After-market Orders (AMO) - All 3 brokers offers AMO facility. The orders are send to exchange on the next trading day. GTC Orders - All 3 brokers offers Good Till Cancelled (GTC) orders, which means you place buy or sell equity limit order and your order remains in system until it executed or reaches the specified numbers of days.
| Order Type Compare | AxisDirect | ICICIDirect | Upstox |
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Compare AxisDirect vs ICICIDirect vs Upstox on customer service offered by the broker. This section compare type of service offered by each broker for quick resoluation for queries/issue you have.
| Customer Service Compare | AxisDirect | ICICIDirect | Upstox |
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| 24/7 Customer Service | |
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| Customer Care Number | 022-61480808 | 1860 123 1122 | +91 22 6130 9999 |
| Account Opening Process | Online | Online | Online/Paperless |
| Customer Support Email | [email protected] | [email protected] | [email protected] |
| Knowledge Center/Education | https://simplehai.axisdirect.in/learn/overview | https://www.icicidirect.com/knowledge-center | https://upstox.com/help-center/ |
| Head Office Address | Unit No. 2, Phoenix Market City, 15, LBS Road, Near Kamani Junction, Kurla (West), Mumbai- 400 070. |
ICICI Centre, H.T. Parekh Marg, Churchgate, Mumbai - 400020 |
Upstox Corporate Office Sunshine Tower, 30th Floor, Senapati Bapat Marg, Dadar (W), Mumbai - 400 013 |
| Website | https://simplehai.axisdirect.in | https://www.icicidirect.com | https://upstox.com/ |
Compare AxisDirect vs ICICIDirect vs Upstox on research reports and tips provided by broker.
| AxisDirect | ICICIDirect | Upstox | |
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| Research ETF | |
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Compare AxisDirect vs ICICIDirect vs Upstox on Demat Service and Charges. This section cover about demat charges, demat service and other details
| AxisDirect | ICICIDirect | Upstox | |
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| DP Source | CDSL | CDSL | CDSL |
| DP ID | 49200 | 14301 | 81800 |
| Demat Account Annual Maintenance Charges(AMC) | ₹500 pa | ₹700 pa | ₹300 PA |
| Advance Deposit | Nil | Rs. 7500/- , If the client is not having ICICI BANK Account | NIL |
| Statutory charges | Nil | Nil | Nil |
| Transaction Charges on Debit (Per ISIN) | ₹10 | 0.04% (Min ₹30 and Max ₹25,000) + ₹5.50 (CDSL Charges) | ₹13 + ₹5.50 CDSL charges |
| Demat | ₹3 per certificate | ₹50 per set up | ₹20 + ₹50 courier charges |
| Remat | ₹10 for every hundred securities (Min ₹10) | ₹25 for 100 securities upto max fee of Rs 3 lakh, MF Reconversion ₹25 per transaction | ₹100 for every hundred securities or ₹25 per certificate (whichever is higher) |
| Pledge Creation | ₹25 | 0.02% (Min ₹35 and Max ₹25,000) | 0.02% of the transaction value (Min ₹50) + CDSL charges |
| Pledge Creation Confirmation | ₹25 | 0.02% (Min ₹35 and Max ₹25,000) | 0.02% of the transaction value (Min ₹50) + CDSL charges |
| Pledge Closure | ₹25 | 0.02% (Min ₹35 and Max ₹25,000) | 0.02% of the transaction value (Min ₹50) + CDSL charges |
| Pledge Closure Confirmation | ₹25 | 0.02% (Min ₹35 and Max ₹25,000) | 0.02% of the transaction value (Min ₹50) + CDSL charges |
| Pledge Invocation | Nil | 0.02% (Min ₹35 and Max ₹25,000) | 0.05% of the transaction value (Min ₹50) |
| Failed Instruction Charges | Nil | ₹30 per transaction | ₹50 |
| Other Charges |
Compare AxisDirect vs ICICIDirect vs Upstox on general features, advantages, disadvantages, pay out options, payout time, bank supported and charges, special offers and promotion.
| AxisDirect | ICICIDirect | Upstox | |
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| Likes |
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Before you open an Upstox account, check out the advantages on why to trade with Upstox.
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There are some setbacks or disadvantages also while trading with Upstox;
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| Special Offers/Promo | Get Axis Direct 3-in-1 account, an integrated trading + demat + bank account for one-click investment in stock market and mutual funds. | Get ICICI Direct 3-in-1 account, an integrated trading + demat + bank account for one-click investment in stock market and mutual funds. | Max Rs 20 for equity delivery, intraday, F&O, currency and commodities trades + Free Account Opening + Free Mutual Funds and IPOs |
| Enquire for AxisDirect | Enquire for ICICIDirect | Enquire for Upstox |
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