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ICICIDirect Vs Upstox Vs AxisDirect: Which one is better?

The brokerage of ICICIDirect ranges between Rs. 20, the brokerage of Upstox ranges between Rs 20, while the brokerage of AxisDirect ranges between 0.05% to 0.5%. The broker ICICIDirect and AxisDirect are full service brokers where Upstox is a discount broker. Overall rating for ICICIDirect is 4, Upstox is rated 4.5, AxisDirect is rated 3.5 out of 5.

Here we present side-by-side comparison of ICICIDirect vs Upstox vs AxisDirect stock brokers in India. The comparison is based on more than 100+ attributes for each stock broker. To be precise, we have compared ICICIDirect vs Upstox vs AxisDirect on brokerage plans, Plan types, Customer Service, Maintenance fees, AMC, Trading Platforms, Rating, Reviews, Mobile App, Margin/Leverage/Exposure, Demat Account and Investment Options services. This will help you in make up your mind and clear things for you so that you can choose the best broker to open your trading and demat account. You can get answer for general question like which is better ICICIDirect vs Upstox vs AxisDirect in this setion with 360 degree view of broker information.

Compare ICICIDirect vs Upstox vs AxisDirect on Service

  ICICIDirect Compare
ICICIDirect
Upstox Compare
Upstox
AxisDirect Compare
AxisDirect
Overall Rating
Brokerage Charges
Trading Platform
Investments Offering
Customer Service
Broker Type Full Service Broker Discount Broker Full Service Broker
Exchanges Supported NSE, BSE, MCX NSE, BSE, MCX NSE, BSE
Broker Overview ICICIDirect is one of the top-rated full-service stock brokers serving an active clientele base of above 30 lakh. Its multiple trading & investing products, Rs. 20 NEO flat discount brokerage plan, reliable research and advisory, and advanced tec... Know more about ICICIDirect Rs 20 flat brokerage fee, brokerage-free investment in mutual funds and state-of-the-art technology platforms (Upstox Pro and Upstox) with a host of features for traders and investors alike make Upstox one of the best discount brokers in India. Axis Direct is a leading player in the retail broking space. The 3-in-1 account with Axis Direct is a single platform to trade in different asset classes, access innovative Ring powerful-technology trading platform, quality research calls & advis... Know more about AxisDirect
Broker Enquiry Request call back from Zerodha Request call back from Upstox Request call back from Zerodha
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Account Opening Charges and AMC

Compare ICICIDirect vs Upstox vs AxisDirect on Trading & Demat Account Opening Charges

In this section we have compared ICICIDirect vs Upstox vs AxisDirect on trading & demat account opening charges and AMC. Trading account opening charges - ICICIDirect charges Free for account opening, Upstox charges Promotion offer: Free for account opeing, and AxisDirect charges Rs 999 for account opeing. Demat AMC charges - ICICIDirect charges Rs 300 per annum as AMC for Demat account, Upstox charges Free AMC for Demat account, where AxisDirect charges Rs 750 PA (Free for 1st year) AMC for Demat account.

Trading & Demat Account Opening Charges - Compare ICICIDirect vs Upstox vs AxisDirect
Charges ICICIDirect Upstox AxisDirect
Trading Account Opening Fees Free Promotion offer: Free Rs 999
Trading AMC Free Free Free
Demat Account Opening Fees Free Free Free
Demat AMC Rs 300 per annum Free Rs 750 PA (Free for 1st year)
Provide DP Service Yes Yes Yes
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About Brokerage Plans

Compare ICICIDirect vs Upstox vs AxisDirect on Plan Options

Plans are the most important feature you look when compare ICICIDirect vs Upstox vs AxisDirect. This section copare on high level about type of plans offered by brokers. Miltiple Plans - ICICIDirect and AxisDirect offers Multiple Plans where Upstox doesn't offer. Monthlay Plans - All 3 brokers don't have Monthy Plans.

Compare ICICIDirect vs Upstox vs AxisDirect on Plan Options
Plan Types ICICIDirect Upstox AxisDirect
Multiple Plans Yes No Yes
Monthly Plans No No No
Yearly Plans No No No
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Account Opening Request

Account Opening

  Zerodha Upstox Zerodha
Account Opening Request
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Brokerage Charges

Compare ICICIDirect vs Upstox vs AxisDirecton Brokerage Charges

ICICIDirect Brokerage Plan detail - ICICI Direct NEO is a flat brokerage plan that charges a flat fee of Rs. 20 per order on equity intraday, equity options, currency, and commodity derivative trading segment while offers free equity futures trading.

Upstox Brokerage Plan detail - Discount brokerage plan - pay a maximum of Rs 20 per order.

AxisDirect Brokerage Plan detail - Axis Direct has a fixed % based brokerage plan that charge a fixed brokerage fee on trading across segments.

Brokerage Charges - Compare ICICIDirect vs Upstox vs AxisDirect
Brokerage Charges Compare ICICIDirect Upstox AxisDirect
Plan Name NEO Flat Discount Brokerage Plan Max Rs 20 Per Order Trading Plan Fixed Brokerage Trading Plan (Percentage Based)
Equity Delivery 0.55% 2.5% or Rs 20 whichever is lower 0.50% (Each leg)
Equity Intraday Flat Rs. 20 per order 0.05% or Rs 20 whichever is lower 0.05% (Each leg)
Equity Futures Free (Rs. 0 brokerage) 0.05% or Rs 20 whichever is lower 0.05% (Each leg)
Equity Options Flat Rs. 20 per order Flat Fee Rs 20 Intraday: Rs 0.01 per lot | Carry Forward: Rs 10 per lot
Currency Futures Flat Rs. 20 per order 0.05% or Rs 20 whichever is lower 0.05% (Each Leg)
Currency Options Flat Rs. 20 per order Flat Fee Rs 20 Intraday: Rs 0.01 per lot | Carry Forward: Rs 10 p
Commodity Trading Flat Rs. 20 per order Flat Fee Rs 20 Futures: 0.03% (Each leg)| Options: Rs. 50 per lot
Minimum Brokerage Rs 35 per trade
Hidden Charges Yes Info Not Available
Funding Yes - 18% interest PA Info Not Available Yes - 18% interest PA
Call & Trade Charges First 20 call free and Rs 25 there onwards. Rs 50 + 18% GST Free 20 calls per month, and after Rs. 20 per order
Auto Square off Charges First 20 call free and Rs 25 there onwards. Rs 50 + 18% GST 20 calls Free and after that Rs 20 per call
Brokerage Calculator Brokerage Calculator for ICICIDirect Brokerage Calculator for Upstox Brokerage Calculator for AxisDirect
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Share Broker's Transaction Charges

Compare ICICIDirect vs Upstox vs AxisDirect on Transaction Charges

Compare ICICIDirect vs Upstox vs AxisDirect on transaction charges and PCM fee by segment.

Transaction Charges - Compare ICICIDirect vs Upstox vs AxisDirect
Transaction Charges Compare ICICIDirect Upstox AxisDirect
Equity Delivery NSE:335 Per Cr | BSE:375 Per Cr NSE:335 Per Cr | BSE:375 Per Cr NSE:335 Per Cr | BSE:375 Per Cr
Equity Intraday NSE:335 Per Cr | BSE:375 Per Cr NSE:335 Per Cr | BSE:375 Per Cr NSE:335 Per Cr | BSE:375 Per Cr
Equity Futures NSE:200 Per Cr | BSE:FREE NSE:200 Per Cr | BSE:FREE NSE:200 Per Cr | BSE:FREE
Equity Options NSE:5050 Per Cr | BSE:3700 Per Cr NSE:5050 Per Cr | BSE:3700 Per Cr NSE:5050 Per Cr | BSE:3700 Per Cr
Currency Futures NSE:90 Per Cr | BSE:25 Per Cr NSE:90 Per Cr | BSE:25 Per Cr NSE:90 Per Cr | BSE:25 Per Cr
Currency Options NSE:4000 Per Cr | BSE:100 Per Cr NSE:4000 Per Cr | BSE:100 Per Cr NSE:4000 Per Cr | BSE:100 Per Cr
Commodity NA Non-Agri: Rs 360 Per Cr | Agri: Rs 275 Per Cr
Brokerage Charges Complete Brokerage Plans for icicidirect Complete Brokerage Plans for upstox Complete Brokerage Plans for axisdirect
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Account Features

Compare ICICIDirect vs Upstox vs AxisDirect on Account Features

Compare ICICIDirect vs Upstox vs AxisDirect on Account Features like 3-in-1 account, Algo Trading, NRI Trading, Margin Trading Funding and many more. Account Type - All 3 brokers offers 3-in-1 Account which includes bank, trading and demat account. Margin Funding -All 3 brokers offers Margin funding. Interest need to be paid on borrowed money. NRI Trading - ICICIDirect and AxisDirect offers NRI Trading where Upstox doesn't offers NRI Trading.

Account Features - ICICIDirect vs Upstox vs AxisDirect
Account Features Compare ICICIDirect Upstox AxisDirect
3 in 1 Account Yes, ICICIDirect have 3-in-1 accounts. Bank Account, Demat and Trading account. Yes, ICICIDirect have 3-in-1 accounts. Bank Account, Demat and Trading account. Yes, AxisDirect have 3-in-1 accounts. Bank Account, Demat and Trading account.
Charting Yes Yes Yes
Algo Trading No Yes No
SMS Alerts Yes Yes Yes
Online Demo Yes Yes Yes
Online Portfolio Yes Yes Yes
Margin Trading Funding Available Yes Yes Yes
Combined Ledger for Equity and Commodity No Yes Yes
Intraday Square-off Time 3:15PM 3:15PM 2:45 PM
NRI Trading Yes No Yes
Other Features NIL NIL NIL
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Trading Platform

Compare ICICIDirect vs Upstox vs AxisDirecton Trading Platform

With our expert research team, we have compared all the major features of Trading platform b/w ICICIDirect vs Upstox vs AxisDirect. This comparison covers Desktop Trading Platform, Web, Mobile for Windows, Android and iOS. We have provided link for mobile app to download and demo links for easy access.

Trading Platform - Compare ICICIDirect vs Upstox vs AxisDirect
Trading Platform Compare ICICIDirect Upstox AxisDirect
Desktop Trading Platform Trade Racer Upstox Pro Ring
Desktop Demo Desktop Demo Info Not Available Desktop Demo
Desktop Platform (Windows) Yes No Yes
Desktop Platform (Mac) Yes No No
Web Trading Platform Yes Yes Yes
Web Trading Detail

https://www.icicidirect.com

https://pro.upstox.com/

https://login.axisdirect.in/

Web Trading Demo Web Trading Demo Web Trading Demo Web Trading Demo
Mobile Site Yes Yes Yes
Mobile Trading Yes Yes Yes
Mobile Trading App ICICI direct Mobile Upstox AxisDirect Ring Mobile App
Mobile Trading App Demo ICICI direct Mobile Demo Upstox Demo AxisDirect Ring Mobile App Demo
Android Mobile App Yes Yes Yes
Android App Download Andriod ICICI direct Mobile Download Andriod Upstox Download Andriod Download
iPhone Mobile App (IOS) Yes Yes Yes
iOS App Download iOS ICICI direct Mobile Download iOS Upstox Download iOS AxisDirect Ring Mobile App Download
Android Tablet App Yes Yes Yes
iPad App (IOS) Yes Yes Yes
Trading Software Charges Free Free Yes, DirectTrade - Rs 2999 PA
Equity Brokerage Calculator Equity Intraday and Delivery Brokerage Calculator for ICICIDirect Equity Intraday and Delivery Brokerage Calculator for Upstox Equity Intraday and Delivery Brokerage Calculator for AxisDirect
Futures Brokerage Calculator Futures Brokerage Calculator for ICICIDirect Futures Brokerage Calculator for Upstox Futures Brokerage Calculator for AxisDirect
Options Brokerage Calculator Options Brokerage Calculator for ICICIDirect Options Brokerage Calculator for Upstox Options Brokerage Calculator for AxisDirect
Detail Detail on Trading Platforms for icicidirect Detail on Trading Platforms for upstox Detail on Trading Platforms for axisdirect

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Broker Ratings by Users

Compare ICICIDirect vs Upstox vs AxisDirect on User Rating

  ICICIDirect Upstox AxisDirect
  267 Customer Reviews    Rate ICICIDirect 12 Customer Reviews    Rate Upstox 6 Customer Reviews    Rate AxisDirect
Fees Ratings
Trading Brokerage Rating
Trading Platform Usability
Customer Service Ratings
Overall Ratings
Broker Rating ICICIDirect is Rated 2.5 / 5 based on 267 customer reviews Upstox is Rated 3.7 / 5 based on 12 customer reviews AxisDirect is Rated 2.3 / 5 based on 6 customer reviews
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Investment Offerings

Compare ICICIDirect vs Upstox vs AxisDirect on Investment Offerings

Compare ICICIDirect vs Upstox vs AxisDirect on Investment Offerings like Online IPO Application, Equity Cash and F&O, Currency, Commodity Trading, Mutual Funds Investment, Bonds/NCD, EFT, Banking, Insurance, Forex Trading, Mutual Funds SIP, Equity SIP, PMS Services. Equity and Equity deravitives - All 3 brokers offers trading/investment in Equity and Equity Derivatives on both the exchanges NSE/BSE. Commodity Trading - Upstox and AxisDirect offers Commodity Trading where ICICIDirect doesn't offers Commodity Trading. Online Mutual Fund Investment - All 3 brokers offers online mutual fund investment. Portfolio Management Services (PMS) - ICICIDirect offers PMS facility where Upstox and AxisDirect doesn't offers PMS facility.

Investment Offerings - Compare ICICIDirect vs Upstox vs AxisDirect
Investment Offerings Compare ICICIDirect Upstox AxisDirect
Equity Cash and F&O Yes Yes Yes
Currency Deravitives Yes Yes Yes
Commodity No Yes Yes
Online IPO Application Yes Yes Yes
Mutual Funds Yes Yes Yes
Bond / NCD Yes No Yes
ETF Yes Yes Yes
Banking Yes No Yes
Insurance Yes No Yes
Forex No No No
MF SIP Investment Yes Yes Yes
Equity SIP Investment Yes Yes Yes
PMS Service Yes No No
Other Investment Options NIL NIL NIL
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Order Types

Compare ICICIDirect vs Upstox vs AxisDirect on Order Types

Order Type - Compare ICICIDirect vs Upstox vs AxisDirect on offerings of order types. All the broker provide CNC Order, MIS Order, NRML Order. Differance comes with advance order typle like cover order, bracket order, AMO and GTC order. Cover Orders (CO) - All 3 brokers offers provides Cover Orders (CO) facility. You can trade in equity and index derivatives using Cover Orders. Cover Orders (CO) is placed an compulsory stop loss and this is a intraday position. With cover order broker give you additional margin, as this order are placed with compulsory SL. Bracket Orders (BO) - Upstox provides Bracket Orders (BO) facility where ICICIDirect and AxisDirect doesn't provides Bracket Orders. After-market Orders (AMO) - All 3 brokers offers AMO facility. The orders are send to exchange on the next trading day. GTC Orders - All 3 brokers offers Good Till Cancelled (GTC) orders, which means you place buy or sell equity limit order and your order remains in system until it executed or reaches the specified numbers of days.

Order Types - Compare ICICIDirect vs Upstox vs AxisDirect
Order Type Compare ICICIDirect Upstox AxisDirect
CNC order Yes Yes Yes
MIS order Yes Yes Yes
NRML order Yes Yes Yes
Cover order Yes Yes Yes
Bracket order No Yes No
AMO-After Market Orders Yes Yes Yes
GTC-Good Till Cancelled Yes Yes Yes
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Customer Service Offered

Compare ICICIDirect vs Upstox vs AxisDirect on Customer Service

Compare ICICIDirect vs Upstox vs AxisDirect on customer service offered by the broker. This section compare type of service offered by each broker for quick resoluation for queries/issue you have.

Customer Support - Compare ICICIDirect vs Upstox vs AxisDirect
Customer Service Compare ICICIDirect Upstox AxisDirect
24/7 Customer Service No No No
Email Support Yes Yes Yes
Onine Live Chat No Yes Yes
Phone Support Yes Yes Yes
Toll Free Number No No Yes
Through Branches Yes Yes Yes
Customer Care Number 1860 123 1122 +91 22 6130 9999 022-61480808
Account Opening Process Online Online/Paperless Online
Customer Support Email [email protected] [email protected] [email protected]
Knowledge Center/Education https://www.icicidirect.com/knowledge-center https://upstox.com/help-center/ https://simplehai.axisdirect.in/learn/overview
Head Office Address ICICI Centre,
H.T. Parekh Marg,
Churchgate,
Mumbai - 400020
Upstox Corporate Office
Sunshine Tower,
30th Floor,
Senapati Bapat Marg,
Dadar (W),
Mumbai - 400 013
Unit No. 2, Phoenix Market City,
15, LBS Road,
Near Kamani Junction,
Kurla (West),
Mumbai- 400 070.
Website https://www.icicidirect.com https://upstox.com/ https://simplehai.axisdirect.in
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Tips/Research/Reports Published

Compare ICICIDirect vs Upstox vs AxisDirect on Research Reports, Tips

Compare ICICIDirect vs Upstox vs AxisDirect on research reports and tips provided by broker.

Research Reports - Compare ICICIDirect vs Upstox vs AxisDirect
  ICICIDirect Upstox AxisDirect
Research Mutual Funds Yes No Yes
Research Equity Reports Yes No Yes
Research ETF Yes No Yes
Daily Market Report Yes No Yes
Free Tips Yes No Yes
Quarterly Result Analysis Yes No Yes
News Alerts Yes No Yes
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Demat Account

Compare ICICIDirect vs Upstox vs AxisDirect on Demat Account

Compare ICICIDirect vs Upstox vs AxisDirect on Demat Service and Charges. This section cover about demat charges, demat service and other details

Demat Charges - Compare ICICIDirect vs Upstox vs AxisDirect
  ICICIDirect Upstox AxisDirect
DP Source CDSL CDSL CDSL
DP ID 14300 81800 49200
Demat Account Annual Maintenance Charges(AMC) ₹700 pa ₹300 PA ₹500 pa
Advance Deposit Rs. 7500/- , If the client is not having ICICI BANK Account NIL Nil
Statutory charges Nil Nil Nil
Transaction Charges on Debit (Per ISIN) 0.04% (Min ₹30 and Max ₹25,000) + ₹5.50 (CDSL Charges) ₹13 + ₹5.50 CDSL charges ₹10
Demat ₹50 per set up ₹20 + ₹50 courier charges ₹3 per certificate
Remat ₹25 for 100 securities upto max fee of Rs 3 lakh, MF Reconversion ₹25 per transaction ₹100 for every hundred securities or ₹25 per certificate (whichever is higher) ₹10 for every hundred securities (Min ₹10)
Pledge Creation 0.02% (Min ₹35 and Max ₹25,000) 0.02% of the transaction value (Min ₹50) + CDSL charges ₹25
Pledge Creation Confirmation 0.02% (Min ₹35 and Max ₹25,000) 0.02% of the transaction value (Min ₹50) + CDSL charges ₹25
Pledge Closure 0.02% (Min ₹35 and Max ₹25,000) 0.02% of the transaction value (Min ₹50) + CDSL charges ₹25
Pledge Closure Confirmation 0.02% (Min ₹35 and Max ₹25,000) 0.02% of the transaction value (Min ₹50) + CDSL charges ₹25
Pledge Invocation 0.02% (Min ₹35 and Max ₹25,000) 0.05% of the transaction value (Min ₹50) Nil
Failed Instruction Charges ₹30 per transaction ₹50 Nil
Other Charges Nil Nil Nil
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Special Offers,Advantages,Disadvantages

Compare ICICIDirect vs Upstox vs AxisDirect on Special Offers and Promotion

Compare ICICIDirect vs Upstox vs AxisDirect on general features, advantages, disadvantages, pay out options, payout time, bank supported and charges, special offers and promotion.

Compare ICICIDirect vs Upstox vs AxisDirect on Special Offers and Promotion
  ICICIDirect Upstox AxisDirect
Pay In and Pay Out Options Pay-in/adding funds - Cheque, Online Bank Transfer from ICICI Bank.
Pay-out/Fund Withdrawal - Bank Transfer only.
pay-in/adding funbds - Cheque, UPI, Online Bank Transfer via IMPS,NEFT or RTGS, Netbanking from Upstox Pro
Pau-out/Fund Withdrawal - Bank Transfer only
Pay-in/adding funds - Cheque, Online Bank Transfer from Axis Bank.
Pay-out/Fund Withdrawal - Bank Transfer only.
Payout Time Instant to ICICI Bank. Max 24 hrs except bank holidays Instant to Axis Bank.
Bank Supported and Charges Info Not Available Around 30 banks allow instant credit facility with charges of Rs 7 from Upstox trading platform (Keynote) via ATOM service. NA
Bank Detail Direct from your ICICI bank account. HDFC Bank
Account Name - RKSV SECURITIES INDIA PVT.LTD.
Account Number -00600340067574
Account Type - Current
Account IFSC Code- HDFC0000060
Direct from your Axis bank account.
Likes
  • 100% digital and paperless 3-in-1 account opening facility.
  • Trade on the BSE, NSE, MCX, and invest in other products.
  • Multiple brokerage plans for residents and NRI trading.
  • All kinds of trading platforms across web, app, and desktop versions.
  • Invest in mutual funds for free with ICICIdirect Money App.
  • Expert research calls and recommendations.
  • Sell stocks and get cash instantly with the e-ATM facility.
  • Advanced orders like bracket order, cover order, after market order, and basket order.
  • Place Valid Till Cancelled (VTC) order, valid for 45 days.
  • Informative articles, blogs, videos, learn hub, and Investonomics learning platform for beginners.
  • Margin funding
  • Loans on securities.
  • Dedicated customer services.

Detail Review...

Before you open an Upstox account, check out the advantages on why to trade with Upstox.

  • No account opening charges and Zero Demat maintenance charge.
  • Cheapest flat brokerage of Rs 20 per order
  • Best platforms for traders and investors
  • Invest in mutual funds and IPOs for free.
  • Invest across global companies in 25+ countries.
  • Advanced orders like bracket order, cover order, AMO, and GTT order.
  • Advanced Pro web and mobile app-based trading platforms.
  • TradingView charts, multiple technical indicators, and drawing tools
  • Margin Trading Facility and margin against shares
  • Free API access
  • UpLearn free learning platform

Detail Review...

  • Open paperless 3-in-1 account (Bank + Demat + Trading).
  • One-stop shop to trade on BSE, NSE, and MCX.
  • Zero Demat AMC for 1st year for Axis Bank account holders.
  • Multiple brokerage plans for traders and investors.
  • Trade in options at flat Rs. 10/order.
  • Unlimited Brokerage-free options trading for the first month.
  • Ring revolutionary app and desktop-based platforms provide an investment opportunity.
  • Free trading tools like scanners, options strategies, advanced charting, & indicators.
  • Get free trading calls, investment ideas, and research reports.
  • Hassle-free investment in bonds & debenture on the “Yield” platform.
  • AI-powered investment ideas and wealth management advisory services.
  • Buy Now and Pay Later with E-margin.
  • Free 20 calls per month.

Detail Review...

Dislikes
  • High brokerage charges.
  • The broker levies a minimum brokerage fee, which varies across brokerage plans.
  • NEO flat discount brokerage plan (Rs. 20) charges a one-time subscription fee of Rs. 299.
  • Mutual fund investment with ICICIDirect is not free, as it charges a lower of Rs. 30 or 1.5% on SIP transaction and Rs. 100 fees on lumpsum investment.

Detail Review...

There are some setbacks or disadvantages also while trading with Upstox;

  • Unlike top brokers like Zerodha and Fyers, Upstox does not offer free delivery trading.
  • Upstox does not have unlimited monthly trading plan.
  • It does not provide stock trading tips and recommendations.
  • Does not offer NRI trading.
  • 24/7 customer service is not available.

Detail Review...

  • High account opening fees.
  • It charges a higher brokerage fee than discount brokers like Zerodha, Upstox, etc.
  • It does not have a flat discount brokerage plan.

Detail Review...

Special Offers/Promo Get ICICI Direct 3-in-1 account, an integrated trading + demat + bank account for one-click investment in stock market and mutual funds. Max Rs 20 for equity delivery, intraday, F&O, currency and commodities trades + Free Account Opening + Free Mutual Funds and IPOs Get Axis Direct 3-in-1 account, an integrated trading + demat + bank account for one-click investment in stock market and mutual funds.
Enquire for ICICIDirect Enquire for Upstox Enquire for AxisDirect

Last Updated on 2023-09-14T04:34:26+00:00