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The brokerage of ICICIDirect ranges between Rs. 20, the brokerage of Upstox ranges between Rs 20, while the brokerage of Alice Blue ranges between Rs 15. The broker Upstox and Alice Blue are a discount brokers where ICICIDirect is a full service broker. Overall rating for ICICIDirect is 4, Upstox is rated 4.5, Alice Blue is rated 4 out of 5.
Here we present side-by-side comparison of ICICIDirect vs Upstox vs Alice Blue stock brokers in India. The comparison is based on more than 100+ attributes for each stock broker. To be precise, we have compared ICICIDirect vs Upstox vs Alice Blue on brokerage plans, Plan types, Customer Service, Maintenance fees, AMC, Trading Platforms, Rating, Reviews, Mobile App, Margin/Leverage/Exposure, Demat Account and Investment Options services. This will help you in make up your mind and clear things for you so that you can choose the best broker to open your trading and demat account. You can get answer for general question like which is better ICICIDirect vs Upstox vs Alice Blue in this setion with 360 degree view of broker information.
 ICICIDirect |
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| Broker Type | Full Service Broker | Discount Broker | Discount Broker |
| Exchanges Supported | NSE, BSE, MCX | NSE, BSE, MCX | BSE, NSE, MCX, NCDEX |
| Broker Overview | ICICIDirect is one of the top-rated full-service stock brokers serving an active clientele base of above 30 lakh. Its multiple trading & investing products, Rs. 20 NEO flat discount brokerage plan, reliable research and advisory, and advanced tec...  |
Rs 20 flat brokerage fee, brokerage-free investment in mutual funds and state-of-the-art technology platforms (Upstox Pro and Upstox) with a host of features for traders and investors alike make Upstox one of the best discount brokers in India. | Trade smarter with Alice Blue! Yes, its Rs 15 maximum brokerage, free equity and mutual fund investment, top-rated ANT trading platforms, and plethora of learning resources make it an excellent broker for beginners and seasoned traders. |
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In this section we have compared ICICIDirect vs Upstox vs Alice Blue on trading & demat account opening charges and AMC. Trading account opening charges - ICICIDirect and Alice Blue offer Free account opening where Upstox charges Promotion offer: Free for account opeing. Demat AMC charges - ICICIDirect charges Rs 300 per annum as AMC for Demat account, Upstox charges Free AMC for Demat account, where Alice Blue charges Rs 400 PA AMC for Demat account.
| Charges | ICICIDirect | Upstox | Alice Blue |
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| Trading Account Opening Fees | Free | Promotion offer: Free | Free |
| Trading AMC | Free | Free | Free |
| Demat Account Opening Fees | Free | Free | Free |
| Demat AMC | Rs 300 per annum | Free | Rs 400 PA |
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Plans are the most important feature you look when compare ICICIDirect vs Upstox vs Alice Blue. This section copare on high level about type of plans offered by brokers. Miltiple Plans - ICICIDirect and Alice Blue offers Multiple Plans where Upstox doesn't offer. Monthlay Plans - All 3 brokers don't have Monthy Plans.
| Plan Types | ICICIDirect | Upstox | Alice Blue |
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| Zerodha | Upstox | Alice Blue | |
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ICICIDirect Brokerage Plan detail - ICICI Direct NEO is a flat brokerage plan that charges a flat fee of Rs. 20 per order on equity intraday, equity options, currency, and commodity derivative trading segment while offers free equity futures trading.
Upstox Brokerage Plan detail - Discount brokerage plan - pay a maximum of Rs 20 per order.
Alice Blue Brokerage Plan detail - Lowest Brokerage Plan - Max Rs 15 per Trade for Equity Intraday, Derivatives, Currency and Commodities. From May 2021, the F20 plan becomes the F15 plan.
| Brokerage Charges Compare | ICICIDirect | Upstox | Alice Blue |
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| Plan Name | NEO Flat Discount Brokerage Plan | Max Rs 20 Per Order Trading Plan | F15 Plan |
| Equity Delivery | 0.55% | 2.5% or Rs 20 whichever is lower | Free |
| Equity Intraday | Flat Rs. 20 per order | 0.05% or Rs 20 whichever is lower | 0.05% or Rs 15 whichever is lower |
| Equity Futures | Free (Rs. 0 brokerage) | 0.05% or Rs 20 whichever is lower | 0.05% or Rs 15 whichever is lower |
| Equity Options | Flat Rs. 20 per order | Flat Fee Rs 20 | Flat Fee Rs 15 |
| Currency Futures | Flat Rs. 20 per order | 0.05% or Rs 20 whichever is lower | 0.05% or Rs 15 whichever is lower |
| Currency Options | Flat Rs. 20 per order | Flat Fee Rs 20 | Flat Fee Rs 15 |
| Commodity Trading | Flat Rs. 20 per order | Flat Fee Rs 20 | Flat Fee Rs 15 |
| Minimum Brokerage | Rs 35 per trade | NA | |
| Hidden Charges | Yes | Info Not Available | |
| Funding | Yes - 18% interest PA | Info Not Available | Yes - 24% interest PA |
| Call & Trade Charges | First 20 call free and Rs 25 there onwards. | Rs 50 + 18% GST | Rs 50 per order + GST |
| Auto Square off Charges | First 20 call free and Rs 25 there onwards. | Rs 50 + 18% GST | Rs 50 per order + GST |
| Brokerage Calculator | Brokerage Calculator for ICICIDirect | Brokerage Calculator for Upstox | Brokerage Calculator for Alice Blue |
Compare ICICIDirect vs Upstox vs Alice Blue on transaction charges and PCM fee by segment.
| Transaction Charges Compare | ICICIDirect | Upstox | Alice Blue |
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| Equity Delivery | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr |
| Equity Intraday | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr |
| Equity Futures | NSE:200 Per Cr | BSE:FREE | NSE:200 Per Cr | BSE:FREE | NSE:200 Per Cr | BSE:FREE |
| Equity Options | NSE:5050 Per Cr | BSE:3700 Per Cr | NSE:5050 Per Cr | BSE:3700 Per Cr | NSE:5050 Per Cr | BSE:3700 Per Cr |
| Currency Futures | NSE:90 Per Cr | BSE:25 Per Cr | NSE:90 Per Cr | BSE:25 Per Cr | NSE:90 Per Cr | BSE:25 Per Cr |
| Currency Options | NSE:4000 Per Cr | BSE:100 Per Cr | NSE:4000 Per Cr | BSE:100 Per Cr | NSE:4000 Per Cr | BSE:100 Per Cr |
| Commodity | NA | Non-Agri: Rs 360 Per Cr | Agri: Rs 275 Per Cr | Non-Agri: Rs 360 Per Cr | Agri: Rs 275 Per Cr |
| Brokerage Charges | Complete Brokerage Plans for icicidirect | Complete Brokerage Plans for upstox | Complete Brokerage Plans for alice-blue |
Compare ICICIDirect vs Upstox vs Alice Blue on Account Features like 3-in-1 account, Algo Trading, NRI Trading, Margin Trading Funding and many more. Account Type - ICICIDirect and Upstox offers 3-in-1 Account where Alice Blue offers only 2-in-1 account which includes trading and demat account. Margin Funding - ICICIDirect and Upstox offers margin funding where Alice Blue doesn't offers margin funding. NRI Trading - ICICIDirect and Alice Blue offers NRI Trading where Upstox doesn't offers NRI Trading.
| Account Features Compare | ICICIDirect | Upstox | Alice Blue |
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| 3 in 1 Account | |
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| Combined Ledger for Equity and Commodity | |
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| Intraday Square-off Time | 3:15PM | 3:15PM | 3:15 PM |
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| Other Features | NIL | NIL | NIL |
With our expert research team, we have compared all the major features of Trading platform b/w ICICIDirect vs Upstox vs Alice Blue. This comparison covers Desktop Trading Platform, Web, Mobile for Windows, Android and iOS. We have provided link for mobile app to download and demo links for easy access.
| ICICIDirect | Upstox | Alice Blue | ||
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267 Customer Reviews
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12 Customer Reviews
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8 Customer Reviews
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| Overall Ratings | ||||
| Broker Rating | ICICIDirect is Rated 2.5 / 5 based on 267 customer reviews | Upstox is Rated 3.7 / 5 based on 12 customer reviews | Alice Blue is Rated 2.1 / 5 based on 8 customer reviews |
Compare ICICIDirect vs Upstox vs Alice Blue on Investment Offerings like Online IPO Application, Equity Cash and F&O, Currency, Commodity Trading, Mutual Funds Investment, Bonds/NCD, EFT, Banking, Insurance, Forex Trading, Mutual Funds SIP, Equity SIP, PMS Services. Equity and Equity deravitives - All 3 brokers offers trading/investment in Equity and Equity Derivatives on both the exchanges NSE/BSE. Commodity Trading - Upstox and Alice Blue offers Commodity Trading where ICICIDirect doesn't offers Commodity Trading. Online Mutual Fund Investment - All 3 brokers offers online mutual fund investment. Portfolio Management Services (PMS) - ICICIDirect offers PMS facility where Upstox and Alice Blue doesn't offers PMS facility.
| Investment Offerings Compare | ICICIDirect | Upstox | Alice Blue |
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| Other Investment Options | NIL | NIL | NIL |
Order Type - Compare ICICIDirect vs Upstox vs Alice Blue on offerings of order types. All the broker provide CNC Order, MIS Order, NRML Order. Differance comes with advance order typle like cover order, bracket order, AMO and GTC order. Cover Orders (CO) - All 3 brokers offers provides Cover Orders (CO) facility. You can trade in equity and index derivatives using Cover Orders. Cover Orders (CO) is placed an compulsory stop loss and this is a intraday position. With cover order broker give you additional margin, as this order are placed with compulsory SL. Bracket Orders (BO) - Upstox and Alice Blue provides Bracket Orders (BO) facility where ICICIDirect doesn't provides Bracket Orders. After-market Orders (AMO) - All 3 brokers offers AMO facility. The orders are send to exchange on the next trading day. GTC Orders - ICICIDirect and Upstox offers Good Till Cancelled (GTC) orders facility where Alice Blue doesn't provides GTC.
| Order Type Compare | ICICIDirect | Upstox | Alice Blue |
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Compare ICICIDirect vs Upstox vs Alice Blue on customer service offered by the broker. This section compare type of service offered by each broker for quick resoluation for queries/issue you have.
| Customer Service Compare | ICICIDirect | Upstox | Alice Blue |
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| Customer Care Number | 1860 123 1122 | +91 22 6130 9999 | 08035215000/080-45490850 |
| Account Opening Process | Online | Online/Paperless | Online/Paperless |
| Customer Support Email | [email protected] | [email protected] | [email protected] |
| Knowledge Center/Education | https://www.icicidirect.com/knowledge-center | https://upstox.com/help-center/ | https://tradeschool.aliceblueonline.com/ |
| Head Office Address | ICICI Centre, H.T. Parekh Marg, Churchgate, Mumbai - 400020 |
Upstox Corporate Office Sunshine Tower, 30th Floor, Senapati Bapat Marg, Dadar (W), Mumbai - 400 013 |
Alice Blue, No. 153/2, 3rd Floor,M.R.B.Arcade, Bagalur Main Road, Dwaraka Nagar, Yelahanka, Bangalore - 560063 |
| Website | https://www.icicidirect.com | https://upstox.com/ | https://www.aliceblueonline.com |
Compare ICICIDirect vs Upstox vs Alice Blue on research reports and tips provided by broker.
| ICICIDirect | Upstox | Alice Blue | |
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| Research Mutual Funds | |
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| Research Equity Reports | |
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| Research ETF | |
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Compare ICICIDirect vs Upstox vs Alice Blue on Demat Service and Charges. This section cover about demat charges, demat service and other details
| ICICIDirect | Upstox | Alice Blue | |
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| DP Source | CDSL | CDSL | CDSL |
| DP ID | 14300 | 81800 | 83500 |
| Demat Account Annual Maintenance Charges(AMC) | ₹700 pa | ₹300 PA | ₹400 pa |
| Advance Deposit | Rs. 7500/- , If the client is not having ICICI BANK Account | NIL | Rs 0 |
| Statutory charges | Nil | Nil | Rs 150 Stamp Charges |
| Transaction Charges on Debit (Per ISIN) | 0.04% (Min ₹30 and Max ₹25,000) + ₹5.50 (CDSL Charges) | ₹13 + ₹5.50 CDSL charges | 0.04% of the value of the transaction |
| Demat | ₹50 per set up | ₹20 + ₹50 courier charges | ₹10 per certificate + ₹50 courier charges |
| Remat | ₹25 for 100 securities upto max fee of Rs 3 lakh, MF Reconversion ₹25 per transaction | ₹100 for every hundred securities or ₹25 per certificate (whichever is higher) | ₹30 per certificate + CDSL charges |
| Pledge Creation | 0.02% (Min ₹35 and Max ₹25,000) | 0.02% of the transaction value (Min ₹50) + CDSL charges | ₹20 + CDSL charges |
| Pledge Creation Confirmation | 0.02% (Min ₹35 and Max ₹25,000) | 0.02% of the transaction value (Min ₹50) + CDSL charges | Nil |
| Pledge Closure | 0.02% (Min ₹35 and Max ₹25,000) | 0.02% of the transaction value (Min ₹50) + CDSL charges | ₹20 + CDSL charges |
| Pledge Closure Confirmation | 0.02% (Min ₹35 and Max ₹25,000) | 0.02% of the transaction value (Min ₹50) + CDSL charges | Nil |
| Pledge Invocation | 0.02% (Min ₹35 and Max ₹25,000) | 0.05% of the transaction value (Min ₹50) | ₹20 + CDSL charges |
| Failed Instruction Charges | ₹30 per transaction | ₹50 | Nil |
| Other Charges | Nil | Nil | Nil |
Compare ICICIDirect vs Upstox vs Alice Blue on general features, advantages, disadvantages, pay out options, payout time, bank supported and charges, special offers and promotion.
| ICICIDirect | Upstox | Alice Blue | |
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| Pay In and Pay Out Options | Pay-in/adding funds - Cheque, Online Bank Transfer from ICICI Bank. Pay-out/Fund Withdrawal - Bank Transfer only. |
pay-in/adding funbds - Cheque, UPI, Online Bank Transfer via IMPS,NEFT or RTGS, Netbanking from Upstox Pro Pau-out/Fund Withdrawal - Bank Transfer only |
Pay-in/adding funds - Cheque, Online Bank Transfer via IMPS,NEFT or RTGS, UPI, Netbanking/Payment Gateway from Alice Blue Mobile, ANT Desk and ANY Web application. Pay-out/Fund Withdrawal - Bank Transfer only |
| Payout Time | Instant to ICICI Bank. | Max 24 hrs except bank holidays | Upto 24 Hrs except Bank Holidays. |
| Bank Supported and Charges | Info Not Available | Around 30 banks allow instant credit facility with charges of Rs 7 from Upstox trading platform (Keynote) via ATOM service. | Around 21 banks allow instant credit facility(Payment Gateway) with charges of Rs 9+GST from Alice Blue trading platforms. |
| Bank Detail | Direct from your ICICI bank account. | HDFC Bank Account Name - RKSV SECURITIES INDIA PVT.LTD. Account Number -00600340067574 Account Type - Current Account IFSC Code- HDFC0000060 |
Aliceblue Financial Services, Account Number:ABFNSEXXXXXXXX Bank and Branch: HDFC Bank,Sathy Road,Erode Account Type: Current Account IFSC Code: HDFC0000232 |
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Before you open an Upstox account, check out the advantages on why to trade with Upstox.
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There are some setbacks or disadvantages also while trading with Upstox;
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| Special Offers/Promo | Get ICICI Direct 3-in-1 account, an integrated trading + demat + bank account for one-click investment in stock market and mutual funds. | Max Rs 20 for equity delivery, intraday, F&O, currency and commodities trades + Free Account Opening + Free Mutual Funds and IPOs | |
| Enquire for ICICIDirect | Enquire for Upstox | Enquire for Alice Blue |
Last Updated on 2023-09-14T04:34:26+00:00
