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The brokerage of ICICIDirect ranges between Rs. 20, the brokerage of Reliance Securities ranges between 0.05 - 0.50%, while the brokerage of AxisDirect ranges between 0.05% to 0.5%. All 3 brokers are full service brokers. Overall rating for ICICIDirect is 4, Reliance Securities is rated 3.5, AxisDirect is rated 3.5 out of 5.
Here we present side-by-side comparison of ICICIDirect vs Reliance Securities vs AxisDirect stock brokers in India. The comparison is based on more than 100+ attributes for each stock broker. To be precise, we have compared ICICIDirect vs Reliance Securities vs AxisDirect on brokerage plans, Plan types, Customer Service, Maintenance fees, AMC, Trading Platforms, Rating, Reviews, Mobile App, Margin/Leverage/Exposure, Demat Account and Investment Options services. This will help you in make up your mind and clear things for you so that you can choose the best broker to open your trading and demat account. You can get answer for general question like which is better ICICIDirect vs Reliance Securities vs AxisDirect in this setion with 360 degree view of broker information.
 ICICIDirect |
 Reliance Securities |
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| Broker Type | Full Service Broker | Full Service Broker | Full Service Broker |
| Exchanges Supported | NSE, BSE, MCX | NSE, BSE | NSE, BSE |
| Broker Overview | ICICIDirect is one of the top-rated full-service stock brokers serving an active clientele base of above 30 lakh. Its multiple trading & investing products, Rs. 20 NEO flat discount brokerage plan, reliable research and advisory, and advanced tec...  |
Open a Free Reliance Securities Demat Account today, and start online trading across segments on the advanced Robo insights technology powered Tick web, mobile app, and a desktop trading platform. Get the best stocks & mutual fund research & ... |
Axis Direct is a leading player in the retail broking space. The 3-in-1 account with Axis Direct is a single platform to trade in different asset classes, access innovative Ring powerful-technology trading platform, quality research calls & advis... |
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In this section we have compared ICICIDirect vs Reliance Securities vs AxisDirect on trading & demat account opening charges and AMC. Trading account opening charges - ICICIDirect charges Free for account opening, Reliance Securities charges Rs 950 for account opeing, and AxisDirect charges Rs 999 for account opeing. Demat AMC charges - ICICIDirect charges Rs 300 per annum as AMC for Demat account, Reliance Securities charges Rs 400 PA| Rs. 2,500 (Lifetime Free AMC) AMC for Demat account, where AxisDirect charges Rs 750 PA (Free for 1st year) AMC for Demat account.
| Charges | ICICIDirect | Reliance Securities | AxisDirect |
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| Trading Account Opening Fees | Free | Rs 950 | Rs 999 |
| Trading AMC | Free | Free | Free |
| Demat Account Opening Fees | Free | Free | Free |
| Demat AMC | Rs 300 per annum | Rs 400 PA| Rs. 2,500 (Lifetime Free AMC) | Rs 750 PA (Free for 1st year) |
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Plans are the most important feature you look when compare ICICIDirect vs Reliance Securities vs AxisDirect. This section copare on high level about type of plans offered by brokers. Miltiple Plans - All 3 brokers offers Multiple Plans. You have option to select plan as per your trading streategy. Monthlay Plans - All 3 brokers don't have Monthy Plans.
| Plan Types | ICICIDirect | Reliance Securities | AxisDirect |
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| Zerodha | Zerodha | Zerodha | |
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ICICIDirect Brokerage Plan detail - ICICI Direct NEO is a flat brokerage plan that charges a flat fee of Rs. 20 per order on equity intraday, equity options, currency, and commodity derivative trading segment while offers free equity futures trading.
Reliance Securities Brokerage Plan detail - R-Fixed brokerage plan charges a fixed percentage of brokerage fee on trading across segments and also provides dedicated relationship manager services to help you take informed decisions based on fundamental and technical research reports.
AxisDirect Brokerage Plan detail - Axis Direct has a fixed % based brokerage plan that charge a fixed brokerage fee on trading across segments.
| Brokerage Charges Compare | ICICIDirect | Reliance Securities | AxisDirect |
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| Plan Name | NEO Flat Discount Brokerage Plan | R-FIXED Online Brokerage Plan (Percentage Based) | Fixed Brokerage Trading Plan (Percentage Based) |
| Equity Delivery | 0.55% | 0.50% | 0.50% (Each leg) |
| Equity Intraday | Flat Rs. 20 per order | 0.05% | 0.05% (Each leg) |
| Equity Futures | Free (Rs. 0 brokerage) | 0.05% | 0.05% (Each leg) |
| Equity Options | Flat Rs. 20 per order | Rs 100 Per Lot | Intraday: Rs 0.01 per lot | Carry Forward: Rs 10 per lot |
| Currency Futures | Flat Rs. 20 per order | 0.05% | 0.05% (Each Leg) |
| Currency Options | Flat Rs. 20 per order | Rs 100 Per Lot | Intraday: Rs 0.01 per lot | Carry Forward: Rs 10 p |
| Commodity Trading | Flat Rs. 20 per order | Future: 0.05%| Options: Rs 100 per lot | Futures: 0.03% (Each leg)| Options: Rs. 50 per lot |
| Minimum Brokerage | Rs 35 per trade | 5 paise per share | |
| Hidden Charges | Yes | No | |
| Funding | Yes - 18% interest PA | Yes - 18% interest PA | Yes - 18% interest PA |
| Call & Trade Charges | First 20 call free and Rs 25 there onwards. | Rs 20 per call (Free First 20 call per month) | Free 20 calls per month, and after Rs. 20 per order |
| Auto Square off Charges | First 20 call free and Rs 25 there onwards. | Free First 20 call PM and Rs 20 their onwards. | 20 calls Free and after that Rs 20 per call |
| Brokerage Calculator | Brokerage Calculator for ICICIDirect | Brokerage Calculator for Reliance Securities | Brokerage Calculator for AxisDirect |
Compare ICICIDirect vs Reliance Securities vs AxisDirect on transaction charges and PCM fee by segment.
| Transaction Charges Compare | ICICIDirect | Reliance Securities | AxisDirect |
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| Equity Delivery | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr |
| Equity Intraday | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr |
| Equity Futures | NSE:200 Per Cr | BSE:FREE | NSE:200 Per Cr | BSE:FREE | NSE:200 Per Cr | BSE:FREE |
| Equity Options | NSE:5050 Per Cr | BSE:3700 Per Cr | NSE:5050 Per Cr | BSE:3700 Per Cr | NSE:5050 Per Cr | BSE:3700 Per Cr |
| Currency Futures | NSE:90 Per Cr | BSE:25 Per Cr | NSE:90 Per Cr | BSE:25 Per Cr | NSE:90 Per Cr | BSE:25 Per Cr |
| Currency Options | NSE:4000 Per Cr | BSE:100 Per Cr | NSE:4000 Per Cr | BSE:100 Per Cr | NSE:4000 Per Cr | BSE:100 Per Cr |
| Commodity | NA | Non-Agri: Rs 260 Per Cr | Agri: Rs 175 Per Cr | |
| Brokerage Charges | Complete Brokerage Plans for icicidirect | Complete Brokerage Plans for reliance-securities | Complete Brokerage Plans for axisdirect |
Compare ICICIDirect vs Reliance Securities vs AxisDirect on Account Features like 3-in-1 account, Algo Trading, NRI Trading, Margin Trading Funding and many more. Account Type - ICICIDirect and AxisDirect offers 3-in-1 Account where Reliance Securities offers only 2-in-1 account which includes trading and demat account. Margin Funding -All 3 brokers offers Margin funding. Interest need to be paid on borrowed money. NRI Trading - All 3 brokers offers NRI Trading.
| Account Features Compare | ICICIDirect | Reliance Securities | AxisDirect |
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| 3 in 1 Account | |
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| Charting | |
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| Algo Trading | |
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| SMS Alerts | |
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| Combined Ledger for Equity and Commodity | |
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| Intraday Square-off Time | 3:15PM | 3:15PM | 2:45 PM |
| NRI Trading | |
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| Other Features | NIL | Mobile Application: Rmobile Xpress | NIL |
With our expert research team, we have compared all the major features of Trading platform b/w ICICIDirect vs Reliance Securities vs AxisDirect. This comparison covers Desktop Trading Platform, Web, Mobile for Windows, Android and iOS. We have provided link for mobile app to download and demo links for easy access.
| ICICIDirect | Reliance Securities | AxisDirect | ||
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267 Customer Reviews
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52 Customer Reviews
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6 Customer Reviews
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| Overall Ratings | ||||
| Broker Rating | ICICIDirect is Rated 2.5 / 5 based on 267 customer reviews | Reliance Securities is Rated 3.4 / 5 based on 52 customer reviews | AxisDirect is Rated 2.3 / 5 based on 6 customer reviews |
Compare ICICIDirect vs Reliance Securities vs AxisDirect on Investment Offerings like Online IPO Application, Equity Cash and F&O, Currency, Commodity Trading, Mutual Funds Investment, Bonds/NCD, EFT, Banking, Insurance, Forex Trading, Mutual Funds SIP, Equity SIP, PMS Services. Equity and Equity deravitives - All 3 brokers offers trading/investment in Equity and Equity Derivatives on both the exchanges NSE/BSE. Commodity Trading - Reliance Securities and AxisDirect offers Commodity Trading where ICICIDirect doesn't offers Commodity Trading. Online Mutual Fund Investment - All 3 brokers offers online mutual fund investment. Portfolio Management Services (PMS) - ICICIDirect and Reliance Securities offers PMS facility where AxisDirect doesn't offers PMS facility.
| Investment Offerings Compare | ICICIDirect | Reliance Securities | AxisDirect |
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| Other Investment Options | NIL | NIL | NIL |
Order Type - Compare ICICIDirect vs Reliance Securities vs AxisDirect on offerings of order types. All the broker provide CNC Order, MIS Order, NRML Order. Differance comes with advance order typle like cover order, bracket order, AMO and GTC order. Cover Orders (CO) - All 3 brokers offers provides Cover Orders (CO) facility. You can trade in equity and index derivatives using Cover Orders. Cover Orders (CO) is placed an compulsory stop loss and this is a intraday position. With cover order broker give you additional margin, as this order are placed with compulsory SL. Bracket Orders (BO) - Reliance Securities provides Bracket Orders (BO) facility where ICICIDirect and AxisDirect doesn't provides Bracket Orders. After-market Orders (AMO) - All 3 brokers offers AMO facility. The orders are send to exchange on the next trading day. GTC Orders - ICICIDirect and AxisDirect offers Good Till Cancelled (GTC) orders facility where Reliance Securities doesn't provides GTC.
| Order Type Compare | ICICIDirect | Reliance Securities | AxisDirect |
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Compare ICICIDirect vs Reliance Securities vs AxisDirect on customer service offered by the broker. This section compare type of service offered by each broker for quick resoluation for queries/issue you have.
| Customer Service Compare | ICICIDirect | Reliance Securities | AxisDirect |
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| 24/7 Customer Service | |
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| Customer Care Number | 1860 123 1122 | 022 41596000 | 022 62436000 | 022-61480808 |
| Account Opening Process | Online | Online/Paperless | Online |
| Customer Support Email | [email protected] | [email protected] | [email protected] |
| Knowledge Center/Education | https://www.icicidirect.com/knowledge-center | https://www.reliancesmartmoney.com/Insights | https://simplehai.axisdirect.in/learn/overview |
| Head Office Address | ICICI Centre, H.T. Parekh Marg, Churchgate, Mumbai - 400020 |
Reliance Securities Limited, 4th Floor, North Wing, Reliance Centre, Santacruz East, Mumbai-MH- 400055 |
Unit No. 2, Phoenix Market City, 15, LBS Road, Near Kamani Junction, Kurla (West), Mumbai- 400 070. |
| Website | https://www.icicidirect.com | https://www.reliancesmartmoney.com | https://simplehai.axisdirect.in |
Compare ICICIDirect vs Reliance Securities vs AxisDirect on research reports and tips provided by broker.
| ICICIDirect | Reliance Securities | AxisDirect | |
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Compare ICICIDirect vs Reliance Securities vs AxisDirect on Demat Service and Charges. This section cover about demat charges, demat service and other details
| ICICIDirect | Reliance Securities | AxisDirect | |
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| DP Source | CDSL | CDSL | CDSL |
| DP ID | 14300 | 41400 | 49200 |
| Demat Account Annual Maintenance Charges(AMC) | ₹700 pa | ₹300 pa | ₹500 pa |
| Advance Deposit | Rs. 7500/- , If the client is not having ICICI BANK Account | Nil | Nil |
| Statutory charges | Nil | Nil | Nil |
| Transaction Charges on Debit (Per ISIN) | 0.04% (Min ₹30 and Max ₹25,000) + ₹5.50 (CDSL Charges) | 0.04% (Min ₹27) + CDSL charges | ₹10 |
| Demat | ₹50 per set up | ₹5 per certificate + ₹30 request charges | ₹3 per certificate |
| Remat | ₹25 for 100 securities upto max fee of Rs 3 lakh, MF Reconversion ₹25 per transaction | ₹40 for every hundred securities or ₹25 per certificate (whichever is higher) + ₹25 courier charges | ₹10 for every hundred securities (Min ₹10) |
| Pledge Creation | 0.02% (Min ₹35 and Max ₹25,000) | 0.05% of transaction value (Min ₹30) | ₹25 |
| Pledge Creation Confirmation | 0.02% (Min ₹35 and Max ₹25,000) | 0.05% of transaction value (Min ₹30) | ₹25 |
| Pledge Closure | 0.02% (Min ₹35 and Max ₹25,000) | 0.05% of transaction value (Min ₹30) | ₹25 |
| Pledge Closure Confirmation | 0.02% (Min ₹35 and Max ₹25,000) | 0.05% of transaction value (Min ₹30) | ₹25 |
| Pledge Invocation | 0.02% (Min ₹35 and Max ₹25,000) | 0.05% of transaction value (Min ₹30) | Nil |
| Failed Instruction Charges | ₹30 per transaction | Nil | Nil |
| Other Charges | Nil | Nil | Nil |
Compare ICICIDirect vs Reliance Securities vs AxisDirect on general features, advantages, disadvantages, pay out options, payout time, bank supported and charges, special offers and promotion.
| ICICIDirect | Reliance Securities | AxisDirect | |
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| Pay In and Pay Out Options | Pay-in/adding funds - Cheque, Online Bank Transfer from ICICI Bank. Pay-out/Fund Withdrawal - Bank Transfer only. |
Pay-in/adding funbds - Cheque, Online Bank Transfer via IMPS,NEFT or RTGS, UPI, Netbanking/Payment Gateway from RelianceSmartMoney platform. Pay-out/Fund Withdrawal - Bank Transfer only |
Pay-in/adding funds - Cheque, Online Bank Transfer from Axis Bank. Pay-out/Fund Withdrawal - Bank Transfer only. |
| Payout Time | Instant to ICICI Bank. | Max 24 hrs except bank holidays | Instant to Axis Bank. |
| Bank Supported and Charges | Info Not Available | Info Not Available | NA |
| Bank Detail | Direct from your ICICI bank account. | RELIANCE SECURITIES LTD Account No.:9500XXXXXXXX Bank:YES BANK Branch:MUMBAI Account Type:CURRENT IFSC Code:YESB0000001 |
Direct from your Axis bank account. |
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| Special Offers/Promo | Get ICICI Direct 3-in-1 account, an integrated trading + demat + bank account for one-click investment in stock market and mutual funds. | Get Axis Direct 3-in-1 account, an integrated trading + demat + bank account for one-click investment in stock market and mutual funds. | |
| Enquire for ICICIDirect | Enquire for Reliance Securities | Enquire for AxisDirect |
Last Updated on 2023-09-14T04:34:26+00:00
