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The brokerage of ICICIDirect ranges between Rs. 20, the brokerage of Alice Blue ranges between Rs 15, while the brokerage of ProStocks ranges between Rs 15. The broker Alice Blue and ProStocks are a discount brokers where ICICIDirect is a full service broker. Overall rating for ICICIDirect is 4, Alice Blue is rated 4, ProStocks is rated 4 out of 5.
Here we present side-by-side comparison of ICICIDirect vs Alice Blue vs ProStocks stock brokers in India. The comparison is based on more than 100+ attributes for each stock broker. To be precise, we have compared ICICIDirect vs Alice Blue vs ProStocks on brokerage plans, Plan types, Customer Service, Maintenance fees, AMC, Trading Platforms, Rating, Reviews, Mobile App, Margin/Leverage/Exposure, Demat Account and Investment Options services. This will help you in make up your mind and clear things for you so that you can choose the best broker to open your trading and demat account. You can get answer for general question like which is better ICICIDirect vs Alice Blue vs ProStocks in this setion with 360 degree view of broker information.
 ICICIDirect |
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| Broker Type | Full Service Broker | Discount Broker | Discount Broker |
| Exchanges Supported | NSE, BSE, MCX | BSE, NSE, MCX, NCDEX | NSE, BSE |
| Broker Overview | ICICIDirect is one of the top-rated full-service stock brokers serving an active clientele base of above 30 lakh. Its multiple trading & investing products, Rs. 20 NEO flat discount brokerage plan, reliable research and advisory, and advanced tec...  |
Trade smarter with Alice Blue! Yes, its Rs 15 maximum brokerage, free equity and mutual fund investment, top-rated ANT trading platforms, and plethora of learning resources make it an excellent broker for beginners and seasoned traders. | Best discount broker for high-volume active traders as well as everyday investors. Zero brokerage monthly trading plans at just Rs. 899 (equity and equity derivatives), Rs. 499 (currency trading), and ultra-fast ProStocks Desktop terminal makes it an... |
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In this section we have compared ICICIDirect vs Alice Blue vs ProStocks on trading & demat account opening charges and AMC. Trading account opening charges - All 3 brokers offers Free Trading account opening. Demat AMC charges - ICICIDirect charges Rs 300 per annum as AMC for Demat account, Alice Blue charges Rs 400 PA AMC for Demat account, where ProStocks charges Rs 0 (Rs 1000 Refundable Deposit) AMC for Demat account.
| Charges | ICICIDirect | Alice Blue | ProStocks |
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| Trading Account Opening Fees | Free | Free | Free |
| Trading AMC | Free | Free | Free |
| Demat Account Opening Fees | Free | Free | Free |
| Demat AMC | Rs 300 per annum | Rs 400 PA | Rs 0 (Rs 1000 Refundable Deposit) |
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Plans are the most important feature you look when compare ICICIDirect vs Alice Blue vs ProStocks. This section copare on high level about type of plans offered by brokers. Miltiple Plans - All 3 brokers offers Multiple Plans. You have option to select plan as per your trading streategy. Monthlay Plans - ProStocks offers Monthy Plans where ICICIDirect and Alice Blue doesn't offer.
| Plan Types | ICICIDirect | Alice Blue | ProStocks |
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| Zerodha | Alice Blue | ProStocks | |
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| Account Opening Request |
ICICIDirect Brokerage Plan detail - ICICI Direct NEO is a flat brokerage plan that charges a flat fee of Rs. 20 per order on equity intraday, equity options, currency, and commodity derivative trading segment while offers free equity futures trading.
Alice Blue Brokerage Plan detail - Lowest Brokerage Plan - Max Rs 15 per Trade for Equity Intraday, Derivatives, Currency and Commodities. From May 2021, the F20 plan becomes the F15 plan.
ProStocks Brokerage Plan detail - Free Delivery Trading, Rs 15, per trade-in any other segment, fix price, no worries of volume and size of a trade. NO PCM FEE.
| Brokerage Charges Compare | ICICIDirect | Alice Blue | ProStocks |
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| Plan Name | NEO Flat Discount Brokerage Plan | F15 Plan | Flat Fee Rs 15 Trading Plan |
| Equity Delivery | 0.55% | Free | Free |
| Equity Intraday | Flat Rs. 20 per order | 0.05% or Rs 15 whichever is lower | Flat Fee Rs 15 |
| Equity Futures | Free (Rs. 0 brokerage) | 0.05% or Rs 15 whichever is lower | Flat Fee Rs 15 |
| Equity Options | Flat Rs. 20 per order | Flat Fee Rs 15 | Flat Fee Rs 15 |
| Currency Futures | Flat Rs. 20 per order | 0.05% or Rs 15 whichever is lower | Flat Fee Rs 15 |
| Currency Options | Flat Rs. 20 per order | Flat Fee Rs 15 | Flat Fee Rs 15 |
| Commodity Trading | Flat Rs. 20 per order | Flat Fee Rs 15 | NA |
| Minimum Brokerage | Rs 35 per trade | NA | NA |
| Hidden Charges | Yes | No | |
| Funding | Yes - 18% interest PA | Yes - 24% interest PA | No |
| Call & Trade Charges | First 20 call free and Rs 25 there onwards. | Rs 50 per order + GST | Delivery Rs 25, Intraday and F&O Rs 10 per executed order |
| Auto Square off Charges | First 20 call free and Rs 25 there onwards. | Rs 50 per order + GST | Delivery Rs 25, Intraday and F&O Rs 10 per executed order |
| Brokerage Calculator | Brokerage Calculator for ICICIDirect | Brokerage Calculator for Alice Blue | Brokerage Calculator for ProStocks |
Compare ICICIDirect vs Alice Blue vs ProStocks on transaction charges and PCM fee by segment.
| Transaction Charges Compare | ICICIDirect | Alice Blue | ProStocks |
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| Equity Delivery | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr |
| Equity Intraday | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr |
| Equity Futures | NSE:200 Per Cr | BSE:FREE | NSE:200 Per Cr | BSE:FREE | NSE:200 Per Cr | BSE:FREE |
| Equity Options | NSE:5050 Per Cr | BSE:3700 Per Cr | NSE:5050 Per Cr | BSE:3700 Per Cr | NSE:5050 Per Cr | BSE:3700 Per Cr |
| Currency Futures | NSE:90 Per Cr | BSE:25 Per Cr | NSE:90 Per Cr | BSE:25 Per Cr | NSE:90 Per Cr | BSE:25 Per Cr |
| Currency Options | NSE:4000 Per Cr | BSE:100 Per Cr | NSE:4000 Per Cr | BSE:100 Per Cr | NSE:4000 Per Cr | BSE:100 Per Cr |
| Commodity | NA | Non-Agri: Rs 360 Per Cr | Agri: Rs 275 Per Cr | NA |
| Brokerage Charges | Complete Brokerage Plans for icicidirect | Complete Brokerage Plans for alice-blue | Complete Brokerage Plans for prostocks |
Compare ICICIDirect vs Alice Blue vs ProStocks on Account Features like 3-in-1 account, Algo Trading, NRI Trading, Margin Trading Funding and many more. Account Type - ICICIDirect offers 3-in-1 Account where Alice Blue and ProStocks offers only 2-in-1 account which includes trading and demat account. Margin Funding - ICICIDirect offers margin funding where Alice Blue and ProStocks doesn't offers margin funding. NRI Trading - All 3 brokers offers NRI Trading.
| Account Features Compare | ICICIDirect | Alice Blue | ProStocks |
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| 3 in 1 Account | |
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| SMS Alerts | |
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| Combined Ledger for Equity and Commodity | |
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| Intraday Square-off Time | 3:15PM | 3:15 PM | 3:15PM |
| NRI Trading | |
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| Other Features | NIL | NIL | NIL |
With our expert research team, we have compared all the major features of Trading platform b/w ICICIDirect vs Alice Blue vs ProStocks. This comparison covers Desktop Trading Platform, Web, Mobile for Windows, Android and iOS. We have provided link for mobile app to download and demo links for easy access.
| Trading Platform Compare | ICICIDirect | Alice Blue | ProStocks |
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| Desktop Trading Platform | Trade Racer | ANT - Analyse and Trade | Star ProStocks |
| Desktop Demo | Desktop Demo | Info Not Available | Info Not Available |
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| Web Trading Platform | |
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https://www.icicidirect.com |
https://www.prostocksweb.com/ |
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| Web Trading Demo | Web Trading Demo | Info Not Available | Info Not Available |
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| Mobile Trading App | ICICI direct Mobile | ANT Mobile | Star ProStocks |
| Mobile Trading App Demo | ICICI direct Mobile Demo | ANT Mobile Demo | Info Not Available |
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| Android App Download | Andriod ICICI direct Mobile Download | Andriod ANT Mobile Download | Andriod Download |
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| iOS App Download | iOS ICICI direct Mobile Download | iOS ANT Mobile Download | iOS Star ProStocks Download |
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| Trading Software Charges | Free | Free | Free |
| Equity Brokerage Calculator | Equity Intraday and Delivery Brokerage Calculator for ICICIDirect | Equity Intraday and Delivery Brokerage Calculator for Alice Blue | Equity Intraday and Delivery Brokerage Calculator for ProStocks |
| Futures Brokerage Calculator | Futures Brokerage Calculator for ICICIDirect | Futures Brokerage Calculator for Alice Blue | Futures Brokerage Calculator for ProStocks |
| Options Brokerage Calculator | Options Brokerage Calculator for ICICIDirect | Options Brokerage Calculator for Alice Blue | Options Brokerage Calculator for ProStocks |
| Detail | Detail on Trading Platforms for icicidirect | Detail on Trading Platforms for alice-blue | Detail on Trading Platforms for prostocks |
| ICICIDirect | Alice Blue | ProStocks | ||
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267 Customer Reviews
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8 Customer Reviews
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4 Customer Reviews
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| Overall Ratings | ||||
| Broker Rating | ICICIDirect is Rated 2.5 / 5 based on 267 customer reviews | Alice Blue is Rated 2.1 / 5 based on 8 customer reviews | ProStocks is Rated 4.5 / 5 based on 4 customer reviews |
Compare ICICIDirect vs Alice Blue vs ProStocks on Investment Offerings like Online IPO Application, Equity Cash and F&O, Currency, Commodity Trading, Mutual Funds Investment, Bonds/NCD, EFT, Banking, Insurance, Forex Trading, Mutual Funds SIP, Equity SIP, PMS Services. Equity and Equity deravitives - All 3 brokers offers trading/investment in Equity and Equity Derivatives on both the exchanges NSE/BSE. Commodity Trading - Alice Blue offers Commodity Trading where ICICIDirect and ProStocks doesn't offers Commodity Trading. Online Mutual Fund Investment - ICICIDirect and Alice Blue offers online mutual fund investment where ProStocks doesn't offers mutual fund investment. Portfolio Management Services (PMS) - ICICIDirect offers PMS facility where Alice Blue and ProStocks doesn't offers PMS facility.
| Investment Offerings Compare | ICICIDirect | Alice Blue | ProStocks |
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| Other Investment Options | NIL | NIL | NIL |
Order Type - Compare ICICIDirect vs Alice Blue vs ProStocks on offerings of order types. All the broker provide CNC Order, MIS Order, NRML Order. Differance comes with advance order typle like cover order, bracket order, AMO and GTC order. Cover Orders (CO) - All 3 brokers offers provides Cover Orders (CO) facility. You can trade in equity and index derivatives using Cover Orders. Cover Orders (CO) is placed an compulsory stop loss and this is a intraday position. With cover order broker give you additional margin, as this order are placed with compulsory SL. Bracket Orders (BO) - Alice Blue and ProStocks provides Bracket Orders (BO) facility where ICICIDirect doesn't provides Bracket Orders. After-market Orders (AMO) - All 3 brokers offers AMO facility. The orders are send to exchange on the next trading day. GTC Orders - ICICIDirect and ProStocks offers Good Till Cancelled (GTC) orders facility where Alice Blue doesn't provides GTC.
| Order Type Compare | ICICIDirect | Alice Blue | ProStocks |
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| CNC order | |
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Compare ICICIDirect vs Alice Blue vs ProStocks on customer service offered by the broker. This section compare type of service offered by each broker for quick resoluation for queries/issue you have.
| Customer Service Compare | ICICIDirect | Alice Blue | ProStocks |
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| 24/7 Customer Service | |
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| Customer Care Number | 1860 123 1122 | 08035215000/080-45490850 | +91-2262-434343 |
| Account Opening Process | Online | Online/Paperless | Online/Paperless |
| Customer Support Email | [email protected] | [email protected] | [email protected] |
| Knowledge Center/Education | https://www.icicidirect.com/knowledge-center | https://tradeschool.aliceblueonline.com/ | https://www.prostocks.com/faq.html |
| Head Office Address | ICICI Centre, H.T. Parekh Marg, Churchgate, Mumbai - 400020 |
Alice Blue, No. 153/2, 3rd Floor,M.R.B.Arcade, Bagalur Main Road, Dwaraka Nagar, Yelahanka, Bangalore - 560063 |
Sunlight Broking LLP, B-50, Pravasi Industrial Estate, Goregaon (East), Mumbai - 400063 |
| Website | https://www.icicidirect.com | https://www.aliceblueonline.com | https://www.prostocks.com |
Compare ICICIDirect vs Alice Blue vs ProStocks on research reports and tips provided by broker.
| ICICIDirect | Alice Blue | ProStocks | |
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| Research Mutual Funds | |
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| Research Equity Reports | |
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| Research ETF | |
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| Daily Market Report | |
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Compare ICICIDirect vs Alice Blue vs ProStocks on Demat Service and Charges. This section cover about demat charges, demat service and other details
| ICICIDirect | Alice Blue | ProStocks | |
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| DP Source | CDSL | CDSL | CDSL |
| DP ID | 14300 | 83500 | 83200 |
| Demat Account Annual Maintenance Charges(AMC) | ₹700 pa | ₹400 pa | Free (₹1000 Refundable Deposit) |
| Advance Deposit | Rs. 7500/- , If the client is not having ICICI BANK Account | Rs 0 | 1000/- Refundable Deposit against charges |
| Statutory charges | Nil | Rs 150 Stamp Charges | Nil |
| Transaction Charges on Debit (Per ISIN) | 0.04% (Min ₹30 and Max ₹25,000) + ₹5.50 (CDSL Charges) | 0.04% of the value of the transaction | ₹20 per ISIN |
| Demat | ₹50 per set up | ₹10 per certificate + ₹50 courier charges | ₹50 per set up + ₹50 courier charges |
| Remat | ₹25 for 100 securities upto max fee of Rs 3 lakh, MF Reconversion ₹25 per transaction | ₹30 per certificate + CDSL charges | ₹50 per set up + ₹50 courier charges |
| Pledge Creation | 0.02% (Min ₹35 and Max ₹25,000) | ₹20 + CDSL charges | ₹50 |
| Pledge Creation Confirmation | 0.02% (Min ₹35 and Max ₹25,000) | Nil | Nil |
| Pledge Closure | 0.02% (Min ₹35 and Max ₹25,000) | ₹20 + CDSL charges | ₹50 |
| Pledge Closure Confirmation | 0.02% (Min ₹35 and Max ₹25,000) | Nil | Nil |
| Pledge Invocation | 0.02% (Min ₹35 and Max ₹25,000) | ₹20 + CDSL charges | ₹50 |
| Failed Instruction Charges | ₹30 per transaction | Nil | ₹50 per transaction |
| Other Charges | Nil | Nil | Nil |
Compare ICICIDirect vs Alice Blue vs ProStocks on general features, advantages, disadvantages, pay out options, payout time, bank supported and charges, special offers and promotion.
| ICICIDirect | Alice Blue | ProStocks | |
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| Pay In and Pay Out Options | Pay-in/adding funds - Cheque, Online Bank Transfer from ICICI Bank. Pay-out/Fund Withdrawal - Bank Transfer only. |
Pay-in/adding funds - Cheque, Online Bank Transfer via IMPS,NEFT or RTGS, UPI, Netbanking/Payment Gateway from Alice Blue Mobile, ANT Desk and ANY Web application. Pay-out/Fund Withdrawal - Bank Transfer only |
Pay-in/adding funds - Cheque, Online Bank Transfer via IMPS,NEFT or RTGS, UPI, Netbanking/Payment Gateway from Prostocks Mobile, Prostocks Desktop and Prostocks Web application. Pay-out/Fund Withdrawal - Bank Transfer only |
| Payout Time | Instant to ICICI Bank. | Upto 24 Hrs except Bank Holidays. | Upto 24 Hrs except Bank Holidays. |
| Bank Supported and Charges | Info Not Available | Around 21 banks allow instant credit facility(Payment Gateway) with charges of Rs 9+GST from Alice Blue trading platforms. | Around 23 banks allow instant credit facility(Payment Gateway) with charges of Rs 9+GST from Prostocks trading platforms. |
| Bank Detail | Direct from your ICICI bank account. | Aliceblue Financial Services, Account Number:ABFNSEXXXXXXXX Bank and Branch: HDFC Bank,Sathy Road,Erode Account Type: Current Account IFSC Code: HDFC0000232 |
SUNLIGHT BROKING LLP, Account Number:00600340080912 Bank and Branch: HDFC BANK, FORT Account Type: Current Account IFSC Code: HDFC0000060 |
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| Special Offers/Promo | Get ICICI Direct 3-in-1 account, an integrated trading + demat + bank account for one-click investment in stock market and mutual funds. | ProStocks offer FREE Trading + Demat Account (NO AMC). You can trade unlimited in equity segment for Rs 899/month or choose Rs 15 per trade plan. Thereby saving up to 90% on brokerage. ProStocks also offer Rs 0 Demat AMC with one time Rs 1000 refundable deposit. | |
| Enquire for ICICIDirect | Enquire for Alice Blue | Enquire for ProStocks |
Last Updated on 2023-09-14T04:34:26+00:00
