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Flair Writing IPO Details 2023

IPO Status: Listed [22nd Nov 2023 to 24th Nov 2023]

Rated 3/5 by Team InvestorGain
Flair Writing IPO Detail

Flair Writing Industries Limited conducts its initial public offering on the NSE and the BSE Exchange. The total size of the issue is Rs 593.00 Cr, including the fresh issue of Rs 292.00 Cr and the OFS issue of Rs 301.00 Cr. The IPO will be held from November 22 to 24, 2023 and the face value of each share is Rs 5. The price range for the issue is between Rs 288 and Rs 304 per share and the lot size is 49 shares or multiples thereof.

Stay connected with us for the latest information on Flair Writing Industries Limited IPO including company overview, financials, live subscription, allotment, GMP and more.

Flair Writing IPO Details

IPO Issue Opening Date: 22nd Nov 2023
IPO Issue Closing Date: 24th Nov 2023
IPO Issue Price: ₹288.00-304.00 Per Share
DRHP: Download DRHP
RHP: Download RHP
Anchor List: Download Anchor List
IPO Listing At: BSE, NSE
Retail Quota: Not less than 35% of the Net Issue
IPO Issue Type: Book Build Issue
IPO Issue Size: ₹593.00 Cr
Offer for Sale: ₹301.00 Cr
Fresh Issue: ₹292.00 Cr
Face Value: ₹5 Per Equity Share
IPO Discount: TBD
Promoter Holding Pre IPO: 97.49%
Promoter Holding Post IPO: 79.21%
Allotment Status: Allotment Status
BSE Code: 544030

Flair Writing IPO Important Dates

Get important updates regarding Flair WritingIPO tentative timeline covering IPO opening, closing, allotment, and listing dates. Dates are updated as they are announced.

Flair Writing IPO dates
IPO Activity Date
Basis of Allotment Date* 29th Nov 2023
Refunds Initiation* 30th Nov 2023
Credit of Shares to Demat* 30th Nov 2023
IPO Listing Date* 1st Dec 2023

* - Tentative Dates

Flair Writing IPO Lots

IPO Activity Date
Issue Price ₹288.00-304.00
Market Lot: 49 Shares
1 Lot Amount: ₹14896
Min Small HNI Lots(2-10 Lakh): 686 shares (14 lots)
Min Big HNI Lots(10+ Lakh): 3332 shares (68 lots)

Flair Writing IPO GMP**

GMP DateIPO PriceGMPSub2 Sauda RateExpected Listing GainLast Updated
01-12-2023304.001505600/78400₹454 (49.34%)1-Dec-2023 8:29
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**The GMP prices shown here are only news related to the grey market. We do not trade/deal in grey market or subject to rates (sub2), nor do we recommend trading in grey market.

About Company - Flair Writing

Flair Writing Industries Limited was established in 1986 and has an extensive range of products in various price categories catering to a wide spectrum of consumers such as students, businessmen and offices. The company manufactures and distributes writing instruments such as pens, stationery and calculators. Building on its production capacity and existing customer base in the writing and creative instruments sector, the company has also branched out into the manufacture of household goods and steel bottles. 

The company manufactures and distributes several brands in India. The ability to manufacture quality products and the distribution and retail capabilities have enabled us to partner with various international brands in the writing instruments industry. The products are marketed under the brand "Flair", the main brands “Hauser” and “Pierre Cardin” and recently "ZOOX" was launched “in India. The “Flair” and “Hauser” brands offer mass and premium writing instruments, the "ZOOX" brand focuses on mid-range and high-end writing instruments and the “Pierre Cardin” brand offers premium writing instruments and stationery. 

The product range comprises a variety of writing instruments (ballpoint pens, fountain pens, gel pens, rollerball pens and metal pens), which represent the largest category in terms of the number of products offered, as well as stationery (mechanical pencils, highlighters, correction pens, markers, gel crayons and writing sets for children) and calculators. In the 2021 financial year, the "Flair Creative" product range was launched, which includes watercolours, coloured pencils, sketch pens, erasers, wooden pencils and geometry boxes, fine-lead pencils, sharpeners and scales.

Flair Writing IPO Strengths

  • Largest player in the pens writing instruments segment in India
  • Diversified range of products across various price points catering to a wide spectrum of consumers
  • Largest pan-India distributor/dealer network and wholesale/retailer network in the writing instruments industry* and strong presence in targeted markets abroad
  • Ability to partner with international brands in the writing instruments industry and one of the largest exporter of writing and creative instruments in India
  • High quality manufacturing at a large scale coupled with innovation capabilities
Incorporation Sector IPO Issue Size Website
1986 Stationary ₹593.00 Cr

Flair Writing IPO Objective

The company intends to utilize the net proceeds from the issue towards the funding of the following objects:

  1. Setting up a new manufacturing facility for writing instruments in District Valsad, Gujarat (New Valsad Unit);
  2. Funding capital expenditure of the company and its subsidiary, FWEPL;
  3. Funding working capital requirements of the company and its subsidiaries, FWEPL and FCIPL;
  4. Repayment/pre-payment, in part or full, of certain borrowings availed by the company and its Subsidiaries, FWEPL and FCIPL; and
  5. General corporate purposes.
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Flair Writing IPO Live Subscription (NSE + BSE)

The table below is live update of IPO bidding details from NSE and BSE.

  • Qualified Institutional Buyers: 3,901,316 Shares
  • Non-Institutional Investors: 2,925,987 Shares
  • Retail Individual Investor: 6,827,302 Shares
IPO Bidding Live Updates from BSE + NSE
 # of Shares Offered3,901,316 (28.57%)2,925,987 (21.43%)6,827,302 (50%)13,654,605
122nd Nov 2023 19:040.56x2.94x3.05x2.31x
223rd Nov 2023 19:041.43x10.62x7.58x6.47x
324th Nov 2023 19:04122.02x35.23x13.73x49.28x

Flair Writing Financials for past 3 Years

Past performance and financial results of Flair Writing.

Flair Writing Industries Limited Financial Information (Restated Consolidated)

Flair Writing Industries Limited's revenue increased by 62.39% and profit after tax (PAT) rose by 114.14% between the financial year ending with March 31, 2023 and March 31, 2022.

Period Ended30 Jun 202331 Mar 202331 Mar 202231 Mar 2021
Profit After Tax32.14118.1055.150.99
Net Worth470.16437.99319.86264.65
Reserves and Surplus423.46391.29296.50241.31
Total Borrowing126.67115.59126.33130.31
Amount in ₹ Crore

Company Address

Flair Writing Industries Limited
63 B/C, Government Industrial Estate, Charkop, Kandivali West,
Mumbai ,Maharashtra-400 067
Phone: +91 22 4203 0405
Email: [email protected]

Flair Writing IPO Registrar

Link Intime India Private Ltd
Link Intime India Private Ltd
C 101, 247 Park, L.B.S.Marg,
Vikhroli (West), Mumbai - 400083
Phone: +91-22-4918 6270
Email: [email protected]
Flair Writing IPO Important dates - Issue Open Date, close Date, IPO Listing Date. IPO Details - Offer Size, Issue Size, Type of IPO, Issue Price, Market Lot, BSE Cd, NSE Cd, IPO Listing date. What is the issue open date and close date for Flair Writing? Should I apply in Flair Writing IPO?

Last Updated on 02-Dec-2023 23:32:53


Zerodha allows to apply online in IPOs via their back office software "console". UPI payment mode is to be used to apply online through Zerodha. To purchase Flair Writing IPO with Zerodha, you must be Zerodha customer and have UPI payment setup. For more details please visit detailed article Step by Step Guide to apply Flair Writing IPO with Zerodha.

Alternate approch to apply in Flair Writing IPO is ASBA. You can use Zerodha DP information and apply online via ASBA with your prefered net banking user id.

Flair Writing IPO Review and Important Updates

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Apply in Flair Writing IPO online

To subscribe or apply in Flair Writing IPO, you can use the following methods:

Flair Writing IPO Applying Mode
Online Application3-in-1 Trading Account

If your broker is 3-in-1 service provider, you can apply in Flair Writing IPO directly with your brokers website. Example HDFC Sky, ICICI Direct, AxisDirect are 3-in-1 brokers provide you direct IPO investment.

Online Application2-in-1 Trading Account

Brokers like Zerodha, TradeSmart Online provides access to applying in Flair Writing IPO with their in-house developed platform. You need to apply in IPO via UPI payment method. You must have access of your UPI mandate to apply in IPO online.

Online ApplicationASBA

This is one of the most popular mode of applying in Flair Writing IPO. Most of the Syndicate Banks provide access to apply in Flair Writing IPO via ASBA process. You must have your net banking access, DP ID information to apply in Flair Writing IPO via ASBA. Bank like Axis, SBI allows you to apply maximum 5 application from one bank account. However, ICICI, HDFC bank have limit of one IPO ASBA application per account.

Offline ApplicationPhysical Form

You can apply in Flair Writing IPO via physical form, but not with ASBA. Physical Forms need to be filled using UPI mode of payment and need to approve the mandate of UPI with your registered phone number with your UPI provider. You can use BHIM app or banks mobile app who support UPI process like SBI, HSBC, Axis, ICICI, HDFC, Yes Bank, Citi Bank mobile app.

Flair Writing IPO Review and Important Updates

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Applying in Flair Writing IPO is very easy and quick process via ASBA. You can use your net banking user id and password to apply in IPO. In case you want to submit physical application, you can download Flair Writing IPO application online and submit to the nearest bank or to your broker. With new mandate from SEBI, all physical application need to use UPI mode of payment. In such case you have to setup UPI and provide your UPI information in physical application. Once your bank receives your application they will use UPI ID to block your money. You will get UPI mandate and need to approve the same to submit your application.

For more details on how to use UPI payment method to apply Flair Writing IPO, please refer article >> Link

Flair Writing IPO Review and Important Updates

Steps to download the online application form for Flair Writing IPO

  • Step1:Click here.
  • Step2: Click on “Bid-cum Application Form Download
  • Step3: Above Step will open an online form.
  • Step4: Enter your Name, PAN, DP Type, DP Information, UPI No, Bank information (Do not enter), Address, email, phone, Transaction Type - "ASBA".
  • Step5: Fill bid details - min 49 and max 637 shares (13 lots).
  • Step6: Now fill the character given in Box, read and agree on terms and conditions and click on the download button.
  • Step7: This will fill your application online and give you a pdf file.
  • Step8: Take a print of this document and go to your bank for UPI transactions.
  • Or

  • You can download “Blank Application Form Download” and fill all the required filed and submit to the nearest bank for UPI transaction.

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Flair Writing IPO is going to be list on 01-12-2023. NSE Code for Flair Writing is FLAIR. BSE Code for Flair Writing is 544030.

Other relevant questions:

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Flair Writing IPO Allotment Date is 29-11-2023.

Other relevant questions:

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User Reviews

4. Venkateswarlu Anchula Nov 16 2023 05:02:51 AM Reply
Flair Writing IPO expected listing gain.
3. Navin Pratap Yadav Nov 16 2023 05:02:51 AM Reply
Please confirm Flair Writing IPO GMP (grey market premium) and kostak.
2. Pulichselvi Nov 16 2023 05:02:51 AM Reply
Flair Writing IPO good or bad.
1. RAJKARAN SINGH  Nov 16 2023 05:02:51 AM Reply
Flair Writing IPO whether to invest or not.