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The brokerage of ICICIDirect ranges between Rs. 20, the brokerage of Zerodha ranges between Rs 20, while the brokerage of Upstox ranges between Rs 20. The broker Zerodha and Upstox are a discount brokers where ICICIDirect is a full service broker. Overall rating for ICICIDirect is 4, Zerodha is rated 4.5, Upstox is rated 4.5 out of 5.
Here we present side-by-side comparison of ICICIDirect vs Zerodha vs Upstox stock brokers in India. The comparison is based on more than 100+ attributes for each stock broker. To be precise, we have compared ICICIDirect vs Zerodha vs Upstox on brokerage plans, Plan types, Customer Service, Maintenance fees, AMC, Trading Platforms, Rating, Reviews, Mobile App, Margin/Leverage/Exposure, Demat Account and Investment Options services. This will help you in make up your mind and clear things for you so that you can choose the best broker to open your trading and demat account. You can get answer for general question like which is better ICICIDirect vs Zerodha vs Upstox in this setion with 360 degree view of broker information.
 ICICIDirect |
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| Broker Type | Full Service Broker | Discount Broker | Discount Broker |
| Exchanges Supported | NSE, BSE, MCX | NSE, BSE, MCX | NSE, BSE, MCX |
| Broker Overview | ICICIDirect is one of the top-rated full-service stock brokers serving an active clientele base of above 30 lakh. Its multiple trading & investing products, Rs. 20 NEO flat discount brokerage plan, reliable research and advisory, and advanced tec...  |
Zerodha is India's leading discount broker offering free account opening, free equity and mutual fund investment, Rs 20 flat brokerage trading, and a user-friendly Kite trading platform. | Rs 20 flat brokerage fee, brokerage-free investment in mutual funds and state-of-the-art technology platforms (Upstox Pro and Upstox) with a host of features for traders and investors alike make Upstox one of the best discount brokers in India. |
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In this section we have compared ICICIDirect vs Zerodha vs Upstox on trading & demat account opening charges and AMC. Trading account opening charges - ICICIDirect and Zerodha offer Free account opening where Upstox charges Promotion offer: Free for account opeing. Demat AMC charges - ICICIDirect charges Rs 300 per annum as AMC for Demat account, Zerodha charges Rs 300 PA AMC for Demat account, where Upstox charges Free AMC for Demat account.
| Charges | ICICIDirect | Zerodha | Upstox |
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| Trading Account Opening Fees | Free | Free | Promotion offer: Free |
| Trading AMC | Free | Free | Free |
| Demat Account Opening Fees | Free | Free | Free |
| Demat AMC | Rs 300 per annum | Rs 300 PA | Free |
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Plans are the most important feature you look when compare ICICIDirect vs Zerodha vs Upstox. This section copare on high level about type of plans offered by brokers. Miltiple Plans - ICICIDirect offers Multiple Plans where Zerodha and Upstox doesn't offer. Monthlay Plans - All 3 brokers don't have Monthy Plans.
| Plan Types | ICICIDirect | Zerodha | Upstox |
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| Zerodha | Zerodha | Upstox | |
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ICICIDirect Brokerage Plan detail - ICICI Direct NEO is a flat brokerage plan that charges a flat fee of Rs. 20 per order on equity intraday, equity options, currency, and commodity derivative trading segment while offers free equity futures trading.
Zerodha Brokerage Plan detail - Zerodha charges Rs 20 or .03%, whichever is lower, for equity Intraday, F&O, commodity and currency on NSE, BSE and MCX. No upfront brokerage or turnover commitments on your trade. Rs 20 is the maximum brokerage you need to pay per executable order. Zero brokerage on equity delivery trading.
Upstox Brokerage Plan detail - Discount brokerage plan - pay a maximum of Rs 20 per order.
| Brokerage Charges Compare | ICICIDirect | Zerodha | Upstox |
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| Plan Name | NEO Flat Discount Brokerage Plan | Max Rs 20 per order Trading Plan | Max Rs 20 Per Order Trading Plan |
| Equity Delivery | 0.55% | Free | 2.5% or Rs 20 whichever is lower |
| Equity Intraday | Flat Rs. 20 per order | 0.03% or Rs 20 whichever is lower | 0.05% or Rs 20 whichever is lower |
| Equity Futures | Free (Rs. 0 brokerage) | 0.03% or Rs 20 whichever is lower | 0.05% or Rs 20 whichever is lower |
| Equity Options | Flat Rs. 20 per order | Flat Fee Rs 20 | Flat Fee Rs 20 |
| Currency Futures | Flat Rs. 20 per order | 0.03% or Rs 20 whichever is lower | 0.05% or Rs 20 whichever is lower |
| Currency Options | Flat Rs. 20 per order | Flat Fee Rs 20 | Flat Fee Rs 20 |
| Commodity Trading | Flat Rs. 20 per order | Flat Fee Rs 20 | Flat Fee Rs 20 |
| Minimum Brokerage | Rs 35 per trade | NIL | |
| Hidden Charges | Yes | No | |
| Funding | Yes - 18% interest PA | Info Not Available | NA |
| Call & Trade Charges | First 20 call free and Rs 25 there onwards. | Rs 50 Per Executable Order | Rs 50 + 18% GST |
| Auto Square off Charges | First 20 call free and Rs 25 there onwards. | Rs 50 Per Executable Order | Rs 50 + 18% GST |
| Brokerage Calculator | Brokerage Calculator for ICICIDirect | Brokerage Calculator for Zerodha | Brokerage Calculator for Upstox |
Compare ICICIDirect vs Zerodha vs Upstox on transaction charges and PCM fee by segment.
| Transaction Charges Compare | ICICIDirect | Zerodha | Upstox |
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| Equity Delivery | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr |
| Equity Intraday | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr |
| Equity Futures | NSE:200 Per Cr | BSE:FREE | NSE:200 Per Cr | BSE:FREE | NSE:200 Per Cr | BSE:FREE |
| Equity Options | NSE:5050 Per Cr | BSE:3700 Per Cr | NSE:5050 Per Cr | BSE:3700 Per Cr | NSE:5050 Per Cr | BSE:3700 Per Cr |
| Currency Futures | NSE:90 Per Cr | BSE:25 Per Cr | NSE:90 Per Cr | BSE:25 Per Cr | NSE:90 Per Cr | BSE:25 Per Cr |
| Currency Options | NSE:4000 Per Cr | BSE:100 Per Cr | NSE:4000 Per Cr | BSE:100 Per Cr | NSE:4000 Per Cr | BSE:100 Per Cr |
| Commodity | NA | Non-Agri: Rs 360 Per Cr | Agri: Rs 275 Per Cr | Non-Agri: Rs 360 Per Cr | Agri: Rs 275 Per Cr |
| Brokerage Charges | Complete Brokerage Plans for icicidirect | Complete Brokerage Plans for zerodha | Complete Brokerage Plans for upstox |
Compare ICICIDirect vs Zerodha vs Upstox on Account Features like 3-in-1 account, Algo Trading, NRI Trading, Margin Trading Funding and many more. Account Type - ICICIDirect and Upstox offers 3-in-1 Account where Zerodha offers only 2-in-1 account which includes trading and demat account. Margin Funding - ICICIDirect and Upstox offers margin funding where Zerodha doesn't offers margin funding. NRI Trading - ICICIDirect and Zerodha offers NRI Trading where Upstox doesn't offers NRI Trading.
| Account Features Compare | ICICIDirect | Zerodha | Upstox |
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| 3 in 1 Account | |
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| Combined Ledger for Equity and Commodity | |
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| Intraday Square-off Time | 3:15PM | 3:20 PM | 3:15PM |
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| Other Features | NIL | NIL | NIL |
With our expert research team, we have compared all the major features of Trading platform b/w ICICIDirect vs Zerodha vs Upstox. This comparison covers Desktop Trading Platform, Web, Mobile for Windows, Android and iOS. We have provided link for mobile app to download and demo links for easy access.
| ICICIDirect | Zerodha | Upstox | ||
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267 Customer Reviews
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160 Customer Reviews
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12 Customer Reviews
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| Broker Rating | ICICIDirect is Rated 2.5 / 5 based on 267 customer reviews | Zerodha is Rated 3.9 / 5 based on 160 customer reviews | Upstox is Rated 3.7 / 5 based on 12 customer reviews |
Compare ICICIDirect vs Zerodha vs Upstox on Investment Offerings like Online IPO Application, Equity Cash and F&O, Currency, Commodity Trading, Mutual Funds Investment, Bonds/NCD, EFT, Banking, Insurance, Forex Trading, Mutual Funds SIP, Equity SIP, PMS Services. Equity and Equity deravitives - All 3 brokers offers trading/investment in Equity and Equity Derivatives on both the exchanges NSE/BSE. Commodity Trading - Zerodha and Upstox offers Commodity Trading where ICICIDirect doesn't offers Commodity Trading. Online Mutual Fund Investment - All 3 brokers offers online mutual fund investment. Portfolio Management Services (PMS) - ICICIDirect offers PMS facility where Zerodha and Upstox doesn't offers PMS facility.
| Investment Offerings Compare | ICICIDirect | Zerodha | Upstox |
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| Other Investment Options | NIL | NIL | NIL |
Order Type - Compare ICICIDirect vs Zerodha vs Upstox on offerings of order types. All the broker provide CNC Order, MIS Order, NRML Order. Differance comes with advance order typle like cover order, bracket order, AMO and GTC order. Cover Orders (CO) - All 3 brokers offers provides Cover Orders (CO) facility. You can trade in equity and index derivatives using Cover Orders. Cover Orders (CO) is placed an compulsory stop loss and this is a intraday position. With cover order broker give you additional margin, as this order are placed with compulsory SL. Bracket Orders (BO) - Upstox provides Bracket Orders (BO) facility where ICICIDirect and Zerodha doesn't provides Bracket Orders. After-market Orders (AMO) - All 3 brokers offers AMO facility. The orders are send to exchange on the next trading day. GTC Orders - All 3 brokers offers Good Till Cancelled (GTC) orders, which means you place buy or sell equity limit order and your order remains in system until it executed or reaches the specified numbers of days.
| Order Type Compare | ICICIDirect | Zerodha | Upstox |
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Compare ICICIDirect vs Zerodha vs Upstox on customer service offered by the broker. This section compare type of service offered by each broker for quick resoluation for queries/issue you have.
| Customer Service Compare | ICICIDirect | Zerodha | Upstox |
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| 24/7 Customer Service | |
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| Customer Care Number | 1860 123 1122 | "+ 91 80 4040 2020" | +91 22 6130 9999 |
| Account Opening Process | Online | Online/Paperless | Online/Paperless |
| Customer Support Email | [email protected] | [email protected] | [email protected] |
| Knowledge Center/Education | https://www.icicidirect.com/knowledge-center | https://zerodha.com/varsity/ | https://upstox.com/help-center/ |
| Head Office Address | ICICI Centre, H.T. Parekh Marg, Churchgate, Mumbai - 400020 |
Zerodha Headquater #153/154 4th Cross Dollars Colony, Opp. Clarence Public School, J.P Nagar 4th Phase, Bangalore - 560078 |
Upstox Corporate Office Sunshine Tower, 30th Floor, Senapati Bapat Marg, Dadar (W), Mumbai - 400 013 |
| Website | https://www.icicidirect.com | https://zerodha.com/ | https://upstox.com/ |
Compare ICICIDirect vs Zerodha vs Upstox on research reports and tips provided by broker.
| ICICIDirect | Zerodha | Upstox | |
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| Research Mutual Funds | |
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| Research Equity Reports | |
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| Research ETF | |
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Compare ICICIDirect vs Zerodha vs Upstox on Demat Service and Charges. This section cover about demat charges, demat service and other details
| ICICIDirect | Zerodha | Upstox | |
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| DP Source | CDSL | CDSL | CDSL |
| DP ID | 14300 | 81600 | 81800 |
| Demat Account Annual Maintenance Charges(AMC) | ₹700 pa | ₹300 pa | ₹300 PA |
| Advance Deposit | Rs. 7500/- , If the client is not having ICICI BANK Account | Nil | NIL |
| Statutory charges | Nil | ₹50 | Nil |
| Transaction Charges on Debit (Per ISIN) | 0.04% (Min ₹30 and Max ₹25,000) + ₹5.50 (CDSL Charges) | ₹8 + ₹5.50 (CDSL Charges) per transaction | ₹13 + ₹5.50 CDSL charges |
| Demat | ₹50 per set up | ₹150 per certificate + ₹100 courier charges | ₹20 + ₹50 courier charges |
| Remat | ₹25 for 100 securities upto max fee of Rs 3 lakh, MF Reconversion ₹25 per transaction | ₹150 per certificate + ₹100 courier charges + CDSL Charges | ₹100 for every hundred securities or ₹25 per certificate (whichever is higher) |
| Pledge Creation | 0.02% (Min ₹35 and Max ₹25,000) | ₹20 + ₹12 CSDL charges | 0.02% of the transaction value (Min ₹50) + CDSL charges |
| Pledge Creation Confirmation | 0.02% (Min ₹35 and Max ₹25,000) | Nil | 0.02% of the transaction value (Min ₹50) + CDSL charges |
| Pledge Closure | 0.02% (Min ₹35 and Max ₹25,000) | ₹20 + ₹12 CSDL charges | 0.02% of the transaction value (Min ₹50) + CDSL charges |
| Pledge Closure Confirmation | 0.02% (Min ₹35 and Max ₹25,000) | Nil | 0.02% of the transaction value (Min ₹50) + CDSL charges |
| Pledge Invocation | 0.02% (Min ₹35 and Max ₹25,000) | ₹20 | 0.05% of the transaction value (Min ₹50) |
| Failed Instruction Charges | ₹30 per transaction | ₹50 per instraction | ₹50 |
| Other Charges | Nil | Nil | Nil |
Compare ICICIDirect vs Zerodha vs Upstox on general features, advantages, disadvantages, pay out options, payout time, bank supported and charges, special offers and promotion.
| ICICIDirect | Zerodha | Upstox | |
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| Pay In and Pay Out Options | Pay-in/adding funds - Cheque, Online Bank Transfer from ICICI Bank. Pay-out/Fund Withdrawal - Bank Transfer only. |
pay-in/adding funds - Cheque, UPI, Online Bank Transfer via IMPS, NEFT or RTGS, Netbanking from Kite Pay-out/Fund Withdrawal - Bank Transfer only |
pay-in/adding funbds - Cheque, UPI, Online Bank Transfer via IMPS,NEFT or RTGS, Netbanking from Upstox Pro Pau-out/Fund Withdrawal - Bank Transfer only |
| Payout Time | Instant to ICICI Bank. | Max 24 hrs except for bank holidays | Max 24 hrs except bank holidays |
| Bank Supported and Charges | Info Not Available | Around 25 banks allow instant credit facility with charges of Rs 9 from zerodha trading platform (kite/PI). | Around 30 banks allow instant credit facility with charges of Rs 7 from Upstox trading platform (Keynote) via ATOM service. |
| Bank Detail | Direct from your ICICI bank account. | HDFC Bank Account#ZERNSE Branch: Sandoz Branch, Mumbai IFSC Code:HDFC0000240 |
HDFC Bank Account Name - RKSV SECURITIES INDIA PVT.LTD. Account Number -00600340067574 Account Type - Current Account IFSC Code- HDFC0000060 |
| Likes |
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You will enjoy many benefits or advantages while trading with Zerodha;
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Before you open an Upstox account, check out the advantages on why to trade with Upstox.
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There are some setbacks or disadvantages also while trading with Upstox;
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| Special Offers/Promo | Get ICICI Direct 3-in-1 account, an integrated trading + demat + bank account for one-click investment in stock market and mutual funds. | Zero Brokerage for Equity Delivery and Zero Commission on Mutual Fund Investment (Direct Mutual Funds), Pay max Rs 20 for equity intraday, F&O, currency and commodity trading. No Hidden Charges. | Max Rs 20 for equity delivery, intraday, F&O, currency and commodities trades + Free Account Opening + Free Mutual Funds and IPOs |
| Enquire for ICICIDirect | Enquire for Zerodha | Enquire for Upstox |
Last Updated on 2023-09-14T04:34:26+00:00
