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The brokerage of ICICIDirect ranges between Rs. 20, the brokerage of SAS Online ranges between Rs 9/order or 999 PM, while the brokerage of Alice Blue ranges between Rs 15. The broker SAS Online and Alice Blue are a discount brokers where ICICIDirect is a full service broker. Overall rating for ICICIDirect is 4, SAS Online is rated 4, Alice Blue is rated 4 out of 5.
Here we present side-by-side comparison of ICICIDirect vs SAS Online vs Alice Blue stock brokers in India. The comparison is based on more than 100+ attributes for each stock broker. To be precise, we have compared ICICIDirect vs SAS Online vs Alice Blue on brokerage plans, Plan types, Customer Service, Maintenance fees, AMC, Trading Platforms, Rating, Reviews, Mobile App, Margin/Leverage/Exposure, Demat Account and Investment Options services. This will help you in make up your mind and clear things for you so that you can choose the best broker to open your trading and demat account. You can get answer for general question like which is better ICICIDirect vs SAS Online vs Alice Blue in this setion with 360 degree view of broker information.
 ICICIDirect |
 SAS Online |
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| Broker Type | Full Service Broker | Discount Broker | Discount Broker |
| Exchanges Supported | NSE, BSE, MCX | NSE, BSE, MCX | BSE, NSE, MCX, NCDEX |
| Broker Overview | ICICIDirect is one of the top-rated full-service stock brokers serving an active clientele base of above 30 lakh. Its multiple trading & investing products, Rs. 20 NEO flat discount brokerage plan, reliable research and advisory, and advanced tec...  |
SAS Online is one of the popular discount brokers in India with the best pricing plans at flat Rs. 9/order or Rs. 999 unlimited monthly trading plan, and powerful Alpha trading platform with technical charting. | Trade smarter with Alice Blue! Yes, its Rs 15 maximum brokerage, free equity and mutual fund investment, top-rated ANT trading platforms, and plethora of learning resources make it an excellent broker for beginners and seasoned traders. |
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In this section we have compared ICICIDirect vs SAS Online vs Alice Blue on trading & demat account opening charges and AMC. Trading account opening charges - ICICIDirect and Alice Blue offer Free account opening where SAS Online charges Equity: Rs 200 and Commodity: Rs 200 for account opeing. Demat AMC charges - ICICIDirect charges Rs 300 per annum as AMC for Demat account, SAS Online charges Rs 200 AMC for Demat account, where Alice Blue charges Rs 400 PA AMC for Demat account.
| Charges | ICICIDirect | SAS Online | Alice Blue |
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| Trading Account Opening Fees | Free | Equity: Rs 200 and Commodity: Rs 200 | Free |
| Trading AMC | Free | Free | Free |
| Demat Account Opening Fees | Free | Rs 200 | Free |
| Demat AMC | Rs 300 per annum | Rs 200 | Rs 400 PA |
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Plans are the most important feature you look when compare ICICIDirect vs SAS Online vs Alice Blue. This section copare on high level about type of plans offered by brokers. Miltiple Plans - All 3 brokers offers Multiple Plans. You have option to select plan as per your trading streategy. Monthlay Plans - SAS Online offers Monthy Plans where ICICIDirect and Alice Blue doesn't offer.
| Plan Types | ICICIDirect | SAS Online | Alice Blue |
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| Zerodha | Zerodha | Alice Blue | |
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ICICIDirect Brokerage Plan detail - ICICI Direct NEO is a flat brokerage plan that charges a flat fee of Rs. 20 per order on equity intraday, equity options, currency, and commodity derivative trading segment while offers free equity futures trading.
SAS Online Brokerage Plan detail - Rs 9 Per executable plan is good for all types of investors. For Equity intraday 0.01% or Rs 9 whichever is lower and for delivery 0.1% or Rs 9 whichever is lower.
Alice Blue Brokerage Plan detail - Lowest Brokerage Plan - Max Rs 15 per Trade for Equity Intraday, Derivatives, Currency and Commodities. From May 2021, the F20 plan becomes the F15 plan.
| Brokerage Charges Compare | ICICIDirect | SAS Online | Alice Blue |
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| Plan Name | NEO Flat Discount Brokerage Plan | Max Rs 9 Per Order Trading Plan | F15 Plan |
| Equity Delivery | 0.55% | 0.1% or Rs 9 whichever is lower | Free |
| Equity Intraday | Flat Rs. 20 per order | 0.01% or Rs 9 whichever is lower | 0.05% or Rs 15 whichever is lower |
| Equity Futures | Free (Rs. 0 brokerage) | 0.01% or Rs 9 whichever is lower | 0.05% or Rs 15 whichever is lower |
| Equity Options | Flat Rs. 20 per order | Flat Fee Rs 9 | Flat Fee Rs 15 |
| Currency Futures | Flat Rs. 20 per order | 0.01% or Rs 9 whichever is lower | 0.05% or Rs 15 whichever is lower |
| Currency Options | Flat Rs. 20 per order | Flat Fee Rs 9 | Flat Fee Rs 15 |
| Commodity Trading | Flat Rs. 20 per order | Flat Fee Rs 9 | Flat Fee Rs 15 |
| Minimum Brokerage | Rs 35 per trade | NIL | NA |
| Hidden Charges | Yes | No | |
| Funding | Yes - 18% interest PA | Yes - 18% interest PA | Yes - 24% interest PA |
| Call & Trade Charges | First 20 call free and Rs 25 there onwards. | Rs 20 per executed Order | Rs 50 per order + GST |
| Auto Square off Charges | First 20 call free and Rs 25 there onwards. | Rs 20 per executed Order | Rs 50 per order + GST |
| Brokerage Calculator | Brokerage Calculator for ICICIDirect | Brokerage Calculator for SAS Online | Brokerage Calculator for Alice Blue |
Compare ICICIDirect vs SAS Online vs Alice Blue on transaction charges and PCM fee by segment.
| Transaction Charges Compare | ICICIDirect | SAS Online | Alice Blue |
|---|---|---|---|
| Equity Delivery | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr |
| Equity Intraday | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr |
| Equity Futures | NSE:200 Per Cr | BSE:FREE | NSE:200 Per Cr | BSE:FREE | NSE:200 Per Cr | BSE:FREE |
| Equity Options | NSE:5050 Per Cr | BSE:3700 Per Cr | NSE:5050 Per Cr | BSE:3700 Per Cr | NSE:5050 Per Cr | BSE:3700 Per Cr |
| Currency Futures | NSE:90 Per Cr | BSE:25 Per Cr | NSE:90 Per Cr | BSE:25 Per Cr | NSE:90 Per Cr | BSE:25 Per Cr |
| Currency Options | NSE:4000 Per Cr | BSE:100 Per Cr | NSE:4000 Per Cr | BSE:100 Per Cr | NSE:4000 Per Cr | BSE:100 Per Cr |
| Commodity | NA | Non-Agri: Rs 360 Per Cr | Agri: Rs 275 Per Cr | Non-Agri: Rs 360 Per Cr | Agri: Rs 275 Per Cr |
| Brokerage Charges | Complete Brokerage Plans for icicidirect | Complete Brokerage Plans for sasonline | Complete Brokerage Plans for alice-blue |
Compare ICICIDirect vs SAS Online vs Alice Blue on Account Features like 3-in-1 account, Algo Trading, NRI Trading, Margin Trading Funding and many more. Account Type - ICICIDirect offers 3-in-1 Account where SAS Online and Alice Blue offers only 2-in-1 account which includes trading and demat account. Margin Funding - ICICIDirect offers margin funding where SAS Online and Alice Blue doesn't offers margin funding. NRI Trading - ICICIDirect and Alice Blue offers NRI Trading where SAS Online doesn't offers NRI Trading.
| Account Features Compare | ICICIDirect | SAS Online | Alice Blue |
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| 3 in 1 Account | |
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| Charting | |
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| Algo Trading | |
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| SMS Alerts | |
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| Online Portfolio | |
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| Margin Trading Funding Available | |
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| Combined Ledger for Equity and Commodity | |
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| Intraday Square-off Time | 3:15PM | 3:15PM | 3:15 PM |
| NRI Trading | |
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| Other Features | NIL | NIL | NIL |
With our expert research team, we have compared all the major features of Trading platform b/w ICICIDirect vs SAS Online vs Alice Blue. This comparison covers Desktop Trading Platform, Web, Mobile for Windows, Android and iOS. We have provided link for mobile app to download and demo links for easy access.
| ICICIDirect | SAS Online | Alice Blue | ||
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267 Customer Reviews
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13 Customer Reviews
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8 Customer Reviews
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| Fees Ratings | ||||
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| Overall Ratings | ||||
| Broker Rating | ICICIDirect is Rated 2.5 / 5 based on 267 customer reviews | SAS Online is Rated 4.5 / 5 based on 13 customer reviews | Alice Blue is Rated 2.1 / 5 based on 8 customer reviews |
Compare ICICIDirect vs SAS Online vs Alice Blue on Investment Offerings like Online IPO Application, Equity Cash and F&O, Currency, Commodity Trading, Mutual Funds Investment, Bonds/NCD, EFT, Banking, Insurance, Forex Trading, Mutual Funds SIP, Equity SIP, PMS Services. Equity and Equity deravitives - All 3 brokers offers trading/investment in Equity and Equity Derivatives on both the exchanges NSE/BSE. Commodity Trading - SAS Online and Alice Blue offers Commodity Trading where ICICIDirect doesn't offers Commodity Trading. Online Mutual Fund Investment - All 3 brokers offers online mutual fund investment. Portfolio Management Services (PMS) - ICICIDirect offers PMS facility where SAS Online and Alice Blue doesn't offers PMS facility.
| Investment Offerings Compare | ICICIDirect | SAS Online | Alice Blue |
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| Other Investment Options | NIL | NIL | NIL |
Order Type - Compare ICICIDirect vs SAS Online vs Alice Blue on offerings of order types. All the broker provide CNC Order, MIS Order, NRML Order. Differance comes with advance order typle like cover order, bracket order, AMO and GTC order. Cover Orders (CO) - All 3 brokers offers provides Cover Orders (CO) facility. You can trade in equity and index derivatives using Cover Orders. Cover Orders (CO) is placed an compulsory stop loss and this is a intraday position. With cover order broker give you additional margin, as this order are placed with compulsory SL. Bracket Orders (BO) - SAS Online and Alice Blue provides Bracket Orders (BO) facility where ICICIDirect doesn't provides Bracket Orders. After-market Orders (AMO) - All 3 brokers offers AMO facility. The orders are send to exchange on the next trading day. GTC Orders - ICICIDirect offers Good Till Cancelled (GTC) orders facility where SAS Online and Alice Blue doesn't provides GTC.
| Order Type Compare | ICICIDirect | SAS Online | Alice Blue |
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Compare ICICIDirect vs SAS Online vs Alice Blue on customer service offered by the broker. This section compare type of service offered by each broker for quick resoluation for queries/issue you have.
| Customer Service Compare | ICICIDirect | SAS Online | Alice Blue |
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| 24/7 Customer Service | |
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| Customer Care Number | 1860 123 1122 | 011- 4040 99 00 | 08035215000/080-45490850 |
| Account Opening Process | Online | Online/Paperless | Online/Paperless |
| Customer Support Email | [email protected] | [email protected]/[email protected] | [email protected] |
| Knowledge Center/Education | https://www.icicidirect.com/knowledge-center | https://www.sasonline.in/market-pulse | https://tradeschool.aliceblueonline.com/ |
| Head Office Address | ICICI Centre, H.T. Parekh Marg, Churchgate, Mumbai - 400020 |
SAS Online, 3rd Floor,Building No. 5, Local Shopping Complex, Rishabh Vihar East Delhi - 110092 |
Alice Blue, No. 153/2, 3rd Floor,M.R.B.Arcade, Bagalur Main Road, Dwaraka Nagar, Yelahanka, Bangalore - 560063 |
| Website | https://www.icicidirect.com | https://sasonline.in | https://www.aliceblueonline.com |
Compare ICICIDirect vs SAS Online vs Alice Blue on research reports and tips provided by broker.
| ICICIDirect | SAS Online | Alice Blue | |
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| Research Mutual Funds | |
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| Research Equity Reports | |
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| Research ETF | |
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| Daily Market Report | |
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| Quarterly Result Analysis | |
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Compare ICICIDirect vs SAS Online vs Alice Blue on Demat Service and Charges. This section cover about demat charges, demat service and other details
| ICICIDirect | SAS Online | Alice Blue | |
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| DP Source | CDSL | NSDL | CDSL |
| DP ID | 14300 | IN-DP-474- | 83500 |
| Demat Account Annual Maintenance Charges(AMC) | ₹700 pa | ₹200 | ₹400 pa |
| Advance Deposit | Rs. 7500/- , If the client is not having ICICI BANK Account | Nil | Rs 0 |
| Statutory charges | Nil | Nil | Rs 150 Stamp Charges |
| Transaction Charges on Debit (Per ISIN) | 0.04% (Min ₹30 and Max ₹25,000) + ₹5.50 (CDSL Charges) | ₹9 + NSDL Charges | 0.04% of the value of the transaction |
| Demat | ₹50 per set up | ₹2 per certificate + ₹35 courier charges | ₹10 per certificate + ₹50 courier charges |
| Remat | ₹25 for 100 securities upto max fee of Rs 3 lakh, MF Reconversion ₹25 per transaction | 0.05% of transaction value or ₹25 whichever is higher + CDSL charges | ₹30 per certificate + CDSL charges |
| Pledge Creation | 0.02% (Min ₹35 and Max ₹25,000) | ₹15 per transaction | ₹20 + CDSL charges |
| Pledge Creation Confirmation | 0.02% (Min ₹35 and Max ₹25,000) | Nil | Nil |
| Pledge Closure | 0.02% (Min ₹35 and Max ₹25,000) | Nil | ₹20 + CDSL charges |
| Pledge Closure Confirmation | 0.02% (Min ₹35 and Max ₹25,000) | Nil | Nil |
| Pledge Invocation | 0.02% (Min ₹35 and Max ₹25,000) | ₹50 per instraction | ₹20 + CDSL charges |
| Failed Instruction Charges | ₹30 per transaction | ₹30 | Nil |
| Other Charges | Nil | Nil | Nil |
Compare ICICIDirect vs SAS Online vs Alice Blue on general features, advantages, disadvantages, pay out options, payout time, bank supported and charges, special offers and promotion.
| ICICIDirect | SAS Online | Alice Blue | |
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| Pay In and Pay Out Options | Pay-in/adding funds - Cheque, Online Bank Transfer from ICICI Bank. Pay-out/Fund Withdrawal - Bank Transfer only. |
Pay-in/adding funds - Cheque, Online Bank Transfer via IMPS,NEFT or RTGS, Netbanking/Payment Gateway from ALPHA Web, Mobile App or Desktop Platform. Pay-out/Fund Withdrawal - Primary Bank Transfer only. |
Pay-in/adding funds - Cheque, Online Bank Transfer via IMPS,NEFT or RTGS, UPI, Netbanking/Payment Gateway from Alice Blue Mobile, ANT Desk and ANY Web application. Pay-out/Fund Withdrawal - Bank Transfer only |
| Payout Time | Instant to ICICI Bank. | Up to 24 Hrs except Bank Holidays. | Upto 24 Hrs except Bank Holidays. |
| Bank Supported and Charges | Info Not Available | Around 23 banks allow instant credit facility(Payment Gateway) with charges of Rs 9+GST from Alpha Platform. | Around 21 banks allow instant credit facility(Payment Gateway) with charges of Rs 9+GST from Alice Blue trading platforms. |
| Bank Detail | Direct from your ICICI bank account. | South Asian Stocks Ltd., Account Number:SASONL37242 Bank and Branch: G-3-4, Suryakiran Building, 19 , Kasturba Gandhi Marg, New Delhi-110001 Account Type: Current Account IFSC Code:HDFC0000003 |
Aliceblue Financial Services, Account Number:ABFNSEXXXXXXXX Bank and Branch: HDFC Bank,Sathy Road,Erode Account Type: Current Account IFSC Code: HDFC0000232 |
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| Special Offers/Promo | Get ICICI Direct 3-in-1 account, an integrated trading + demat + bank account for one-click investment in stock market and mutual funds. | Get up to 20% on referral bonus, free trading tools. | |
| Enquire for ICICIDirect | Enquire for SAS Online | Enquire for Alice Blue |
Last Updated on 2023-09-14T04:34:26+00:00
