FREE Equity Delivery and MF
Flat ₹20/trade Intra-day/F&O
The brokerage of ICICIDirect ranges between Rs. 20, the brokerage of SAMCO ranges between Rs 20, while the brokerage of AxisDirect ranges between 0.05% to 0.5%. The broker ICICIDirect and AxisDirect are full service brokers where SAMCO is a discount broker. Overall rating for ICICIDirect is 4, SAMCO is rated 4, AxisDirect is rated 3.5 out of 5.
Here we present side-by-side comparison of ICICIDirect vs SAMCO vs AxisDirect stock brokers in India. The comparison is based on more than 100+ attributes for each stock broker. To be precise, we have compared ICICIDirect vs SAMCO vs AxisDirect on brokerage plans, Plan types, Customer Service, Maintenance fees, AMC, Trading Platforms, Rating, Reviews, Mobile App, Margin/Leverage/Exposure, Demat Account and Investment Options services. This will help you in make up your mind and clear things for you so that you can choose the best broker to open your trading and demat account. You can get answer for general question like which is better ICICIDirect vs SAMCO vs AxisDirect in this setion with 360 degree view of broker information.
In this section we have compared ICICIDirect vs SAMCO vs AxisDirect on trading & demat account opening charges and AMC. Trading account opening charges - ICICIDirect and SAMCO offer Free account opening where AxisDirect charges Rs 999 for account opeing. Demat AMC charges - ICICIDirect charges Rs 300 per annum as AMC for Demat account, SAMCO charges Rs 400 PA (Free for 1st year) AMC for Demat account, where AxisDirect charges Rs 750 PA (Free for 1st year) AMC for Demat account.
Charges | ICICIDirect | SAMCO | AxisDirect |
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Trading Account Opening Fees | Free | Free | Rs 999 |
Trading AMC | Free | Free | Free |
Demat Account Opening Fees | Free | Free | Free |
Demat AMC | Rs 300 per annum | Rs 400 PA (Free for 1st year) | Rs 750 PA (Free for 1st year) |
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Plans are the most important feature you look when compare ICICIDirect vs SAMCO vs AxisDirect. This section copare on high level about type of plans offered by brokers. Miltiple Plans - ICICIDirect and AxisDirect offers Multiple Plans where SAMCO doesn't offer. Monthlay Plans - All 3 brokers don't have Monthy Plans.
Plan Types | ICICIDirect | SAMCO | AxisDirect |
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Multiple Plans | ![]() |
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Monthly Plans | ![]() |
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Yearly Plans | ![]() |
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Zerodha | SAMCO | Zerodha | |
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Account Opening Request |
ICICIDirect Brokerage Plan detail - ICICI Direct NEO is a flat brokerage plan that charges a flat fee of Rs. 20 per order on equity intraday, equity options, currency, and commodity derivative trading segment while offers free equity futures trading.
SAMCO Brokerage Plan detail - Trade in any segment in just Rs 20 per executable order, No size restriction,No Hidden charges.
AxisDirect Brokerage Plan detail - Axis Direct has a fixed % based brokerage plan that charge a fixed brokerage fee on trading across segments.
Brokerage Charges Compare | ICICIDirect | SAMCO | AxisDirect |
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Plan Name | NEO Flat Discount Brokerage Plan | Max Rs 20 Per Order Trading Plan | Fixed Brokerage Trading Plan (Percentage Based) |
Equity Delivery | 0.55% | 0.5% or Rs 20 whichever is lower | 0.50% (Each leg) |
Equity Intraday | Flat Rs. 20 per order | 0.05% or Rs 20 whichever is lower | 0.05% (Each leg) |
Equity Futures | Free (Rs. 0 brokerage) | Flat Fee Rs 20 | 0.05% (Each leg) |
Equity Options | Flat Rs. 20 per order | Flat Fee Rs 20 | Intraday: Rs 0.01 per lot | Carry Forward: Rs 10 per lot |
Currency Futures | Flat Rs. 20 per order | 0.05% or Rs 20 whichever is lower | 0.05% (Each Leg) |
Currency Options | Flat Rs. 20 per order | 0.05% or Rs 20 whichever is lower | Intraday: Rs 0.01 per lot | Carry Forward: Rs 10 p |
Commodity Trading | Flat Rs. 20 per order | 0.05% or Rs 20 whichever is lower | Futures: 0.03% (Each leg)| Options: Rs. 50 per lot |
Minimum Brokerage | Rs 35 per trade | ||
Hidden Charges | Yes | Info Not Available | |
Funding | Yes - 18% interest PA | Info Not Available | Yes - 18% interest PA |
Call & Trade Charges | First 20 call free and Rs 25 there onwards. | Rs 20 per Executed order, with First 20 C&T are free | Free 20 calls per month, and after Rs. 20 per order |
Auto Square off Charges | First 20 call free and Rs 25 there onwards. | Rs 20 per Executed order, with First 20 C&T are free | 20 calls Free and after that Rs 20 per call |
Brokerage Calculator | Brokerage Calculator for ICICIDirect | Brokerage Calculator for SAMCO | Brokerage Calculator for AxisDirect |
Compare ICICIDirect vs SAMCO vs AxisDirect on transaction charges and PCM fee by segment.
Transaction Charges Compare | ICICIDirect | SAMCO | AxisDirect |
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Equity Delivery | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr |
Equity Intraday | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr |
Equity Futures | NSE:200 Per Cr | BSE:FREE | NSE:200 Per Cr | BSE:FREE | NSE:200 Per Cr | BSE:FREE |
Equity Options | NSE:5050 Per Cr | BSE:3700 Per Cr | NSE:5050 Per Cr | BSE:3700 Per Cr | NSE:5050 Per Cr | BSE:3700 Per Cr |
Currency Futures | NSE:90 Per Cr | BSE:25 Per Cr | NSE:90 Per Cr | BSE:25 Per Cr | NSE:90 Per Cr | BSE:25 Per Cr |
Currency Options | NSE:4000 Per Cr | BSE:100 Per Cr | NSE:4000 Per Cr | BSE:100 Per Cr | NSE:4000 Per Cr | BSE:100 Per Cr |
Commodity | NA | Non-Agri: Rs 360 Per Cr | Agri: Rs 275 Per Cr | |
Brokerage Charges | Complete Brokerage Plans for icicidirect | Complete Brokerage Plans for samco | Complete Brokerage Plans for axisdirect |
Compare ICICIDirect vs SAMCO vs AxisDirect on Account Features like 3-in-1 account, Algo Trading, NRI Trading, Margin Trading Funding and many more. Account Type - ICICIDirect and AxisDirect offers 3-in-1 Account where SAMCO offers only 2-in-1 account which includes trading and demat account. Margin Funding -All 3 brokers offers Margin funding. Interest need to be paid on borrowed money. NRI Trading - All 3 brokers offers NRI Trading.
Account Features Compare | ICICIDirect | SAMCO | AxisDirect |
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3 in 1 Account | ![]() |
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Charting | ![]() |
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Algo Trading | ![]() |
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SMS Alerts | ![]() |
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Online Demo | ![]() |
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Online Portfolio | ![]() |
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Margin Trading Funding Available | ![]() |
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Combined Ledger for Equity and Commodity | ![]() |
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Intraday Square-off Time | 3:15PM | 3:15PM | 2:45 PM |
NRI Trading | ![]() |
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Other Features | NIL | NIL | NIL |
With our expert research team, we have compared all the major features of Trading platform b/w ICICIDirect vs SAMCO vs AxisDirect. This comparison covers Desktop Trading Platform, Web, Mobile for Windows, Android and iOS. We have provided link for mobile app to download and demo links for easy access.
Compare ICICIDirect vs SAMCO vs AxisDirect on Investment Offerings like Online IPO Application, Equity Cash and F&O, Currency, Commodity Trading, Mutual Funds Investment, Bonds/NCD, EFT, Banking, Insurance, Forex Trading, Mutual Funds SIP, Equity SIP, PMS Services. Equity and Equity deravitives - All 3 brokers offers trading/investment in Equity and Equity Derivatives on both the exchanges NSE/BSE. Commodity Trading - SAMCO and AxisDirect offers Commodity Trading where ICICIDirect doesn't offers Commodity Trading. Online Mutual Fund Investment - All 3 brokers offers online mutual fund investment. Portfolio Management Services (PMS) - ICICIDirect offers PMS facility where SAMCO and AxisDirect doesn't offers PMS facility.
Investment Offerings Compare | ICICIDirect | SAMCO | AxisDirect |
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Equity Cash and F&O | ![]() |
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Currency Deravitives | ![]() |
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Commodity | ![]() |
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Online IPO Application | ![]() |
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Mutual Funds | ![]() |
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Bond / NCD | ![]() |
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ETF | ![]() |
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Banking | ![]() |
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Insurance | ![]() |
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Forex | ![]() |
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MF SIP Investment | ![]() |
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Equity SIP Investment | ![]() |
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PMS Service | ![]() |
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Other Investment Options | NIL | NIL | NIL |
Order Type - Compare ICICIDirect vs SAMCO vs AxisDirect on offerings of order types. All the broker provide CNC Order, MIS Order, NRML Order. Differance comes with advance order typle like cover order, bracket order, AMO and GTC order. Cover Orders (CO) - All 3 brokers offers provides Cover Orders (CO) facility. You can trade in equity and index derivatives using Cover Orders. Cover Orders (CO) is placed an compulsory stop loss and this is a intraday position. With cover order broker give you additional margin, as this order are placed with compulsory SL. Bracket Orders (BO) - SAMCO provides Bracket Orders (BO) facility where ICICIDirect and AxisDirect doesn't provides Bracket Orders. After-market Orders (AMO) - All 3 brokers offers AMO facility. The orders are send to exchange on the next trading day. GTC Orders - ICICIDirect and AxisDirect offers Good Till Cancelled (GTC) orders facility where SAMCO doesn't provides GTC.
Order Type Compare | ICICIDirect | SAMCO | AxisDirect |
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CNC order | ![]() |
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MIS order | ![]() |
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NRML order | ![]() |
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Cover order | ![]() |
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Bracket order | ![]() |
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AMO-After Market Orders | ![]() |
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GTC-Good Till Cancelled | ![]() |
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Compare ICICIDirect vs SAMCO vs AxisDirect on customer service offered by the broker. This section compare type of service offered by each broker for quick resoluation for queries/issue you have.
Customer Service Compare | ICICIDirect | SAMCO | AxisDirect |
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24/7 Customer Service | ![]() |
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Email Support | ![]() |
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Onine Live Chat | ![]() |
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Phone Support | ![]() |
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Toll Free Number | ![]() |
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Through Branches | ![]() |
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Customer Care Number | 1860 123 1122 | 022-2222-7777/022-4503-0450 | 022-61480808 |
Account Opening Process | Online | Online/Paperless | Online |
Customer Support Email | [email protected] | [email protected] | [email protected] |
Knowledge Center/Education | https://www.icicidirect.com/knowledge-center | https://www.samco.in/knowledge-center/ | https://simplehai.axisdirect.in/learn/overview |
Head Office Address | ICICI Centre, H.T. Parekh Marg, Churchgate, Mumbai - 400020 |
SAMCO Securities Limited 1004 - A, 10th Floor, Naman Midtown - A Wing, Senapati Bapat Marg, Elphinstone Road, Mumbai - 400 013, Maharashtra, India. |
Unit No. 2, Phoenix Market City, 15, LBS Road, Near Kamani Junction, Kurla (West), Mumbai- 400 070. |
Website | https://www.icicidirect.com | https://www.samco.in/ | https://simplehai.axisdirect.in |
Compare ICICIDirect vs SAMCO vs AxisDirect on research reports and tips provided by broker.
ICICIDirect | SAMCO | AxisDirect | |
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Research Mutual Funds | ![]() |
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Research Equity Reports | ![]() |
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Research ETF | ![]() |
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Daily Market Report | ![]() |
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Free Tips | ![]() |
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Quarterly Result Analysis | ![]() |
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News Alerts | ![]() |
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Compare ICICIDirect vs SAMCO vs AxisDirect on Demat Service and Charges. This section cover about demat charges, demat service and other details
ICICIDirect | SAMCO | AxisDirect | |
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DP Source | CDSL | CDSL | CDSL |
DP ID | 14300 | 54200 | 49200 |
Demat Account Annual Maintenance Charges(AMC) | ₹700 pa | ₹400 pa | ₹500 pa |
Advance Deposit | Rs. 7500/- , If the client is not having ICICI BANK Account | NIL | Nil |
Statutory charges | Nil | Stamp Charges | Nil |
Transaction Charges on Debit (Per ISIN) | 0.04% (Min ₹30 and Max ₹25,000) + ₹5.50 (CDSL Charges) | ₹10 | ₹10 |
Demat | ₹50 per set up | ₹10 per certificate + ₹50 courier charges | ₹3 per certificate |
Remat | ₹25 for 100 securities upto max fee of Rs 3 lakh, MF Reconversion ₹25 per transaction | CDSL charges + ₹50 courier charges | ₹10 for every hundred securities (Min ₹10) |
Pledge Creation | 0.02% (Min ₹35 and Max ₹25,000) | ₹25 per transaction | ₹25 |
Pledge Creation Confirmation | 0.02% (Min ₹35 and Max ₹25,000) | Nil | ₹25 |
Pledge Closure | 0.02% (Min ₹35 and Max ₹25,000) | ₹25 per transaction | ₹25 |
Pledge Closure Confirmation | 0.02% (Min ₹35 and Max ₹25,000) | Nil | ₹25 |
Pledge Invocation | 0.02% (Min ₹35 and Max ₹25,000) | ₹25 per transaction | Nil |
Failed Instruction Charges | ₹30 per transaction | Nil | Nil |
Other Charges | Nil | Nil | Nil |
Compare ICICIDirect vs SAMCO vs AxisDirect on general features, advantages, disadvantages, pay out options, payout time, bank supported and charges, special offers and promotion.
ICICIDirect | SAMCO | AxisDirect | |
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Pay In and Pay Out Options | Pay-in/adding funds - Cheque, Online Bank Transfer from ICICI Bank. Pay-out/Fund Withdrawal - Bank Transfer only. |
pay-in/adding funbds - Cheque, Online Bank Transfer via IMPS,NEFT or RTGS, Netbanking/Payment Gateway from SAMCO trader or Back Office Pay-out/Fund Withdrawal - Bank Transfer only |
Pay-in/adding funds - Cheque, Online Bank Transfer from Axis Bank. Pay-out/Fund Withdrawal - Bank Transfer only. |
Payout Time | Instant to ICICI Bank. | Max 24 hrs except bank holidays | Instant to Axis Bank. |
Bank Supported and Charges | Info Not Available | Around 24 banks allow instant credit facility(Payment Gateway) with charges of Rs 6 from Samco trading platform. | NA |
Bank Detail | Direct from your ICICI bank account. | Samco Securities Limited, Account Number: ZSAMCODDXXXX Bank and Branch: Indusind Bank, Fort Branch, Mumbai Account Type: Current Account IFSC Code: INDB0000033 |
Direct from your Axis bank account. |
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Special Offers/Promo | Get ICICI Direct 3-in-1 account, an integrated trading + demat + bank account for one-click investment in stock market and mutual funds. | Get Axis Direct 3-in-1 account, an integrated trading + demat + bank account for one-click investment in stock market and mutual funds. | |
Enquire for ICICIDirect | Enquire for SAMCO | Enquire for AxisDirect |
Last Updated on 2023-09-14T04:34:26+00:00