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AxisDirect Vs ICICIDirect Vs Motilal Oswal: Which one is better?

The brokerage of AxisDirect ranges between 0.05% to 0.5%, the brokerage of ICICIDirect ranges between Rs. 20, while the brokerage of Motilal Oswal ranges between 0.02 to 0.20%. All 3 brokers are full service brokers. Overall rating for AxisDirect is 3.5, ICICIDirect is rated 4, Motilal Oswal is rated 4 out of 5.

Here we present side-by-side comparison of AxisDirect vs ICICIDirect vs Motilal Oswal stock brokers in India. The comparison is based on more than 100+ attributes for each stock broker. To be precise, we have compared AxisDirect vs ICICIDirect vs Motilal Oswal on brokerage plans, Plan types, Customer Service, Maintenance fees, AMC, Trading Platforms, Rating, Reviews, Mobile App, Margin/Leverage/Exposure, Demat Account and Investment Options services. This will help you in make up your mind and clear things for you so that you can choose the best broker to open your trading and demat account. You can get answer for general question like which is better AxisDirect vs ICICIDirect vs Motilal Oswal in this setion with 360 degree view of broker information.

Compare AxisDirect vs ICICIDirect vs Motilal Oswal on Service

  AxisDirect Compare
AxisDirect
ICICIDirect Compare
ICICIDirect
Motilal Oswal Compare
Motilal Oswal
Overall Rating
Brokerage Charges
Trading Platform
Investments Offering
Customer Service
Broker Type Full Service Broker Full Service Broker Full Service Broker
Exchanges Supported NSE, BSE NSE, BSE, MCX BSE, NSE, MCX, NCDEX
Broker Overview Axis Direct is a leading player in the retail broking space. The 3-in-1 account with Axis Direct is a single platform to trade in different asset classes, access innovative Ring powerful-technology trading platform, quality research calls & advis... Know more about AxisDirect ICICIDirect is one of the top-rated full-service stock brokers serving an active clientele base of above 30 lakh. Its multiple trading & investing products, Rs. 20 NEO flat discount brokerage plan, reliable research and advisory, and advanced tec...Know more about ICICIDirect Extensive range of asset classes, award-winning research, personalized advisory services, great customer service, and dedicated MO Trader and MO Investor app are the key reasons that make Motilal Oswal an excellent broker for traders and investors.
Broker Enquiry Request call back from Zerodha Request call back from Zerodha Request call back from Zerodha
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Account Opening Charges and AMC

Compare AxisDirect vs ICICIDirect vs Motilal Oswal on Trading & Demat Account Opening Charges

In this section we have compared AxisDirect vs ICICIDirect vs Motilal Oswal on trading & demat account opening charges and AMC. Trading account opening charges - ICICIDirect and Motilal Oswal offer Free account opening where AxisDirect charges Rs 999 for account opeing. Demat AMC charges - AxisDirect charges Rs 750 PA (Free for 1st year) as AMC for Demat account, ICICIDirect charges Rs 300 per annum AMC for Demat account, where Motilal Oswal charges Rs 400 per annum [Free for 1st year] AMC for Demat account.

Trading & Demat Account Opening Charges - Compare AxisDirect vs ICICIDirect vs Motilal Oswal
Charges AxisDirect ICICIDirect Motilal Oswal
Trading Account Opening Fees Rs 999 Free Free
Trading AMC Free Free Free
Demat Account Opening Fees Free Free Free
Demat AMC Rs 750 PA (Free for 1st year) Rs 300 per annum Rs 400 per annum [Free for 1st year]
Provide DP Service Yes Yes Yes
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About Brokerage Plans

Compare AxisDirect vs ICICIDirect vs Motilal Oswal on Plan Options

Plans are the most important feature you look when compare AxisDirect vs ICICIDirect vs Motilal Oswal. This section copare on high level about type of plans offered by brokers. Miltiple Plans - AxisDirect and ICICIDirect offers Multiple Plans where Motilal Oswal doesn't offer. Monthlay Plans - All 3 brokers don't have Monthy Plans.

Compare AxisDirect vs ICICIDirect vs Motilal Oswal on Plan Options
Plan Types AxisDirect ICICIDirect Motilal Oswal
Multiple Plans Yes Yes No
Monthly Plans No No No
Yearly Plans No No No
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Account Opening Request

Account Opening

  Zerodha Zerodha Zerodha
Account Opening Request
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Brokerage Charges

Compare AxisDirect vs ICICIDirect vs Motilal Oswalon Brokerage Charges

AxisDirect Brokerage Plan detail - Axis Direct has a fixed % based brokerage plan that charge a fixed brokerage fee on trading across segments.

ICICIDirect Brokerage Plan detail - ICICI Direct NEO is a flat brokerage plan that charges a flat fee of Rs. 20 per order on equity intraday, equity options, currency, and commodity derivative trading segment while offers free equity futures trading.

Motilal Oswal Brokerage Plan detail - The default brokerage plan charges a fixed percentage of brokerage on trading in stocks, derivatives, commodities, and currency segments.

Brokerage Charges - Compare AxisDirect vs ICICIDirect vs Motilal Oswal
Brokerage Charges Compare AxisDirect ICICIDirect Motilal Oswal
Plan Name Fixed Brokerage Trading Plan (Percentage Based) NEO Flat Discount Brokerage Plan Default Brokerage Plan
Equity Delivery 0.50% (Each leg) 0.55% 0.20%
Equity Intraday 0.05% (Each leg) Flat Rs. 20 per order 0.02%
Equity Futures 0.05% (Each leg) Free (Rs. 0 brokerage) 0.02%
Equity Options Intraday: Rs 0.01 per lot | Carry Forward: Rs 10 per lot Flat Rs. 20 per order Rs 20 per lot
Currency Futures 0.05% (Each Leg) Flat Rs. 20 per order Rs 20 per lot
Currency Options Intraday: Rs 0.01 per lot | Carry Forward: Rs 10 p Flat Rs. 20 per order Rs 20 per lot
Commodity Trading Futures: 0.03% (Each leg)| Options: Rs. 50 per lot Flat Rs. 20 per order Futures: 0.02%| Options: Rs 200 Per Lot
Minimum Brokerage Rs 35 per trade
Hidden Charges No Yes
Call & Trade Charges Free 20 calls per month, and after Rs. 20 per order First 20 call free and Rs 25 there onwards. NA
Auto Square off Charges 20 calls Free and after that Rs 20 per call First 20 call free and Rs 25 there onwards. NA
Brokerage Calculator Brokerage Calculator for AxisDirect Brokerage Calculator for ICICIDirect Brokerage Calculator for Motilal Oswal
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Share Broker's Transaction Charges

Compare AxisDirect vs ICICIDirect vs Motilal Oswal on Transaction Charges

Compare AxisDirect vs ICICIDirect vs Motilal Oswal on transaction charges and PCM fee by segment.

Transaction Charges - Compare AxisDirect vs ICICIDirect vs Motilal Oswal
Transaction Charges Compare AxisDirect ICICIDirect Motilal Oswal
Equity Delivery NSE:335 Per Cr | BSE:375 Per Cr NSE:335 Per Cr | BSE:375 Per Cr NSE:335 Per Cr | BSE:375 Per Cr
Equity Intraday NSE:335 Per Cr | BSE:375 Per Cr NSE:335 Per Cr | BSE:375 Per Cr NSE:335 Per Cr | BSE:375 Per Cr
Equity Futures NSE:200 Per Cr | BSE:FREE NSE:200 Per Cr | BSE:FREE NSE:200 Per Cr | BSE:FREE
Equity Options NSE:5050 Per Cr | BSE:3700 Per Cr NSE:5050 Per Cr | BSE:3700 Per Cr NSE:5050 Per Cr | BSE:3700 Per Cr
Currency Futures NSE:90 Per Cr | BSE:25 Per Cr NSE:90 Per Cr | BSE:25 Per Cr NSE:90 Per Cr | BSE:25 Per Cr
Currency Options NSE:4000 Per Cr | BSE:100 Per Cr NSE:4000 Per Cr | BSE:100 Per Cr NSE:4000 Per Cr | BSE:100 Per Cr
Commodity NA Non-Agri: Rs 260 Per Cr | Agri: Rs 175 Per Cr
Brokerage Charges Complete Brokerage Plans for axisdirect Complete Brokerage Plans for icicidirect Complete Brokerage Plans for motilal-oswal
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Account Features

Compare AxisDirect vs ICICIDirect vs Motilal Oswal on Account Features

Compare AxisDirect vs ICICIDirect vs Motilal Oswal on Account Features like 3-in-1 account, Algo Trading, NRI Trading, Margin Trading Funding and many more. Account Type - AxisDirect and ICICIDirect offers 3-in-1 Account where Motilal Oswal offers only 2-in-1 account which includes trading and demat account. Margin Funding -All 3 brokers offers Margin funding. Interest need to be paid on borrowed money. NRI Trading - All 3 brokers offers NRI Trading.

Account Features - AxisDirect vs ICICIDirect vs Motilal Oswal
Account Features Compare AxisDirect ICICIDirect Motilal Oswal
3 in 1 Account Yes, AxisDirect have 3-in-1 accounts. Bank Account, Demat and Trading account. Yes, AxisDirect have 3-in-1 accounts. Bank Account, Demat and Trading account. No Motilal Oswal have 2-in-1 account. Only Demate and Trading account.
Charting Yes Yes Yes
Algo Trading No No No
SMS Alerts Yes Yes Yes
Online Demo Yes Yes Yes
Online Portfolio Yes Yes Yes
Margin Trading Funding Available Yes Yes Yes
Combined Ledger for Equity and Commodity Yes No Yes
Intraday Square-off Time 2:45 PM 3:15PM 3:15PM
NRI Trading Yes Yes Yes
Other Features NIL NIL NIL
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Trading Platform

Compare AxisDirect vs ICICIDirect vs Motilal Oswalon Trading Platform

With our expert research team, we have compared all the major features of Trading platform b/w AxisDirect vs ICICIDirect vs Motilal Oswal. This comparison covers Desktop Trading Platform, Web, Mobile for Windows, Android and iOS. We have provided link for mobile app to download and demo links for easy access.

Trading Platform - Compare AxisDirect vs ICICIDirect vs Motilal Oswal
Trading Platform Compare AxisDirect ICICIDirect Motilal Oswal
Web Trading Platform Yes Yes Yes
Web Trading Detail

https://login.axisdirect.in/

https://www.icicidirect.com

https://power.motilaloswal.com/MOSL/userMaster/login

Web Trading Demo Web Trading Demo Web Trading Demo Web Trading Demo
Mobile Site Yes Yes Yes
Mobile Trading Yes Yes Yes
Mobile Trading App AxisDirect Ring Mobile App ICICI direct Mobile MO Trader
Mobile Trading App Demo AxisDirect Ring Mobile App Demo ICICI direct Mobile Demo MO Trader Demo
Android Mobile App Yes Yes Yes
Android App Download Andriod AxisDirect Ring Mobile App Download Andriod ICICI direct Mobile Download Andriod Download
iPhone Mobile App (IOS) Yes Yes Yes
iOS App Download iOS AxisDirect Ring Mobile App Download iOS ICICI direct Mobile Download iOS MO Trader Download
Android Tablet App Yes Yes Yes
iPad App (IOS) Yes Yes Yes
Trading Software Charges Yes, DirectTrade - Rs 2999 PA Free Free
Equity Brokerage Calculator Equity Intraday and Delivery Brokerage Calculator for AxisDirect Equity Intraday and Delivery Brokerage Calculator for ICICIDirect Equity Intraday and Delivery Brokerage Calculator for Motilal Oswal
Futures Brokerage Calculator Futures Brokerage Calculator for AxisDirect Futures Brokerage Calculator for ICICIDirect Futures Brokerage Calculator for Motilal Oswal
Options Brokerage Calculator Options Brokerage Calculator for AxisDirect Options Brokerage Calculator for ICICIDirect Options Brokerage Calculator for Motilal Oswal
Detail Detail on Trading Platforms for axisdirect Detail on Trading Platforms for icicidirect Detail on Trading Platforms for motilal-oswal

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Broker Ratings by Users

Compare AxisDirect vs ICICIDirect vs Motilal Oswal on User Rating

  AxisDirect ICICIDirect Motilal Oswal
  20 Customer Reviews    Rate AxisDirect 267 Customer Reviews    Rate ICICIDirect 57 Customer Reviews    Rate Motilal Oswal
Fees Ratings
Trading Brokerage Rating
Trading Platform Usability
Customer Service Ratings
Overall Ratings
Broker Rating AxisDirect is Rated 0.7 / 5 based on 20 customer reviews ICICIDirect is Rated 2.5 / 5 based on 267 customer reviews Motilal Oswal is Rated 3.0 / 5 based on 57 customer reviews
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Investment Offerings

Compare AxisDirect vs ICICIDirect vs Motilal Oswal on Investment Offerings

Compare AxisDirect vs ICICIDirect vs Motilal Oswal on Investment Offerings like Online IPO Application, Equity Cash and F&O, Currency, Commodity Trading, Mutual Funds Investment, Bonds/NCD, EFT, Banking, Insurance, Forex Trading, Mutual Funds SIP, Equity SIP, PMS Services. Equity and Equity deravitives - All 3 brokers offers trading/investment in Equity and Equity Derivatives on both the exchanges NSE/BSE. Commodity Trading - AxisDirect and Motilal Oswal offers Commodity Trading where ICICIDirect doesn't offers Commodity Trading. Online Mutual Fund Investment - All 3 brokers offers online mutual fund investment. Portfolio Management Services (PMS) - ICICIDirect and Motilal Oswal offers PMS facility where AxisDirect doesn't offers PMS facility.

Investment Offerings - Compare AxisDirect vs ICICIDirect vs Motilal Oswal
Investment Offerings Compare AxisDirect ICICIDirect Motilal Oswal
Equity Cash and F&O Yes Yes Yes
Currency Deravitives Yes Yes Yes
Commodity Yes No Yes
Online IPO Application Yes Yes No
Mutual Funds Yes Yes Yes
Bond / NCD Yes Yes Yes
ETF Yes Yes Yes
Banking Yes Yes No
Insurance Yes Yes Yes
Forex No No No
MF SIP Investment Yes Yes Yes
Equity SIP Investment Yes Yes No
PMS Service No Yes Yes
Other Investment Options NIL NIL NIL
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Order Types

Compare AxisDirect vs ICICIDirect vs Motilal Oswal on Order Types

Order Type - Compare AxisDirect vs ICICIDirect vs Motilal Oswal on offerings of order types. All the broker provide CNC Order, MIS Order, NRML Order. Differance comes with advance order typle like cover order, bracket order, AMO and GTC order. Cover Orders (CO) - All 3 brokers doesn't have Cover Orders (CO) facility. Bracket Orders (BO) - All 3 brokers doesn't have Bracket Orders (BO) facility. After-market Orders (AMO) - All 3 brokers offers AMO facility. The orders are send to exchange on the next trading day. GTC Orders - All 3 brokers offers Good Till Cancelled (GTC) orders, which means you place buy or sell equity limit order and your order remains in system until it executed or reaches the specified numbers of days.

Order Types - Compare AxisDirect vs ICICIDirect vs Motilal Oswal
Order Type Compare AxisDirect ICICIDirect Motilal Oswal
CNC order No No No
MIS order No No No
NRML order No No No
Cover order No No No
Bracket order No No No
AMO-After Market Orders Yes Yes Yes
GTC-Good Till Cancelled Yes Yes Yes
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Customer Service Offered

Compare AxisDirect vs ICICIDirect vs Motilal Oswal on Customer Service

Compare AxisDirect vs ICICIDirect vs Motilal Oswal on customer service offered by the broker. This section compare type of service offered by each broker for quick resoluation for queries/issue you have.

Customer Support - Compare AxisDirect vs ICICIDirect vs Motilal Oswal
Customer Service Compare AxisDirect ICICIDirect Motilal Oswal
24/7 Customer Service No No No
Email Support Yes Yes Yes
Onine Live Chat Yes No No
Phone Support Yes Yes Yes
Toll Free Number Yes No No
Through Branches Yes Yes Yes
Customer Care Number 022-61480808 1860 123 1122 022 40548000/022 67490600
Account Opening Process Online Online Online/Paperless
Customer Support Email [email protected] [email protected] [email protected]
Knowledge Center/Education https://simplehai.axisdirect.in/learn/overview https://www.icicidirect.com/knowledge-center https://edumo.motilaloswal.com/
Head Office Address Unit No. 2, Phoenix Market City,
15, LBS Road,
Near Kamani Junction,
Kurla (West),
Mumbai- 400 070.
ICICI Centre,
H.T. Parekh Marg,
Churchgate,
Mumbai - 400020
Motilal Oswal Tower,
Rahimtullah Sayani Road,
Opposite Parel ST Depot,
Prabhadevi, Mumbai-400025
Website https://simplehai.axisdirect.in https://www.icicidirect.com https://www.motilaloswal.com/
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Tips/Research/Reports Published

Compare AxisDirect vs ICICIDirect vs Motilal Oswal on Research Reports, Tips

Compare AxisDirect vs ICICIDirect vs Motilal Oswal on research reports and tips provided by broker.

Research Reports - Compare AxisDirect vs ICICIDirect vs Motilal Oswal
  AxisDirect ICICIDirect Motilal Oswal
Research Mutual Funds Yes Yes Yes
Research Equity Reports Yes Yes Yes
Research ETF Yes Yes Yes
Daily Market Report Yes Yes Yes
Free Tips Yes Yes Yes
Quarterly Result Analysis Yes Yes Yes
News Alerts Yes Yes Yes
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Demat Account

Compare AxisDirect vs ICICIDirect vs Motilal Oswal on Demat Account

Compare AxisDirect vs ICICIDirect vs Motilal Oswal on Demat Service and Charges. This section cover about demat charges, demat service and other details

Demat Charges - Compare AxisDirect vs ICICIDirect vs Motilal Oswal
  AxisDirect ICICIDirect Motilal Oswal
DP Source CDSL CDSL CDSL
DP ID 49200 14301 10900
Demat Account Annual Maintenance Charges(AMC) ₹500 pa ₹700 pa ₹400 pa
Advance Deposit Nil Rs. 7500/- , If the client is not having ICICI BANK Account NIL
Statutory charges Nil Nil Nil
Transaction Charges on Debit (Per ISIN) ₹10 0.04% (Min ₹30 and Max ₹25,000) + ₹5.50 (CDSL Charges) 0.04% of transaction value (Min ₹25) + ₹5.50 (CDSL Charges)
Demat ₹3 per certificate ₹50 per set up ₹50 per certificate + ₹50 courier charges
Remat ₹10 for every hundred securities (Min ₹10) ₹25 for 100 securities upto max fee of Rs 3 lakh, MF Reconversion ₹25 per transaction ₹35 for every hundred securities or ₹35 per certificate (whichever is higher) + ₹25 courier charges
Pledge Creation ₹25 0.02% (Min ₹35 and Max ₹25,000) ₹35
Pledge Creation Confirmation ₹25 0.02% (Min ₹35 and Max ₹25,000) Nil
Pledge Closure ₹25 0.02% (Min ₹35 and Max ₹25,000) ₹35
Pledge Closure Confirmation ₹25 0.02% (Min ₹35 and Max ₹25,000) Nil
Pledge Invocation Nil 0.02% (Min ₹35 and Max ₹25,000) ₹35
Failed Instruction Charges Nil ₹30 per transaction Nil
Other Charges
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Special Offers,Advantages,Disadvantages

Compare AxisDirect vs ICICIDirect vs Motilal Oswal on Special Offers and Promotion

Compare AxisDirect vs ICICIDirect vs Motilal Oswal on general features, advantages, disadvantages, pay out options, payout time, bank supported and charges, special offers and promotion.

Compare AxisDirect vs ICICIDirect vs Motilal Oswal on Special Offers and Promotion
  AxisDirect ICICIDirect Motilal Oswal
Pay In and Pay Out Options
Payout Time
Bank Supported and Charges
Bank Detail
Likes
  • Open paperless 3-in-1 account (Bank + Demat + Trading).
  • One-stop shop to trade on BSE, NSE, and MCX.
  • Zero Demat AMC for 1st year for Axis Bank account holders.
  • Multiple brokerage plans for traders and investors.
  • Trade in options at flat Rs. 10/order.
  • Unlimited Brokerage-free options trading for the first month.
  • Ring revolutionary app and desktop-based platforms provide an investment opportunity.
  • Free trading tools like scanners, options strategies, advanced charting, & indicators.
  • Get free trading calls, investment ideas, and research reports.
  • Hassle-free investment in bonds & debenture on the “Yield” platform.
  • AI-powered investment ideas and wealth management advisory services.
  • Buy Now and Pay Later with E-margin.
  • Free 20 calls per month.

Detail Review...

  • 100% digital and paperless 3-in-1 account opening facility.
  • Trade on the BSE, NSE, MCX, and invest in other products.
  • Multiple brokerage plans for residents and NRI trading.
  • All kinds of trading platforms across web, app, and desktop versions.
  • Invest in mutual funds for free with ICICIdirect Money App.
  • Expert research calls and recommendations.
  • Sell stocks and get cash instantly with the e-ATM facility.
  • Advanced orders like bracket order, cover order, after market order, and basket order.
  • Place Valid Till Cancelled (VTC) order, valid for 45 days.
  • Informative articles, blogs, videos, learn hub, and Investonomics learning platform for beginners.
  • Margin funding
  • Loans on securities.
  • Dedicated customer services.

Detail Review...

There are enormous benefits or advantages of trading with Motilal Oswal. Here are the reasons that make it a good fit for both traders and investors;

  • Choice of asset classes i.e., equities, derivatives, commodities, and currencies.
  • Free Demat and trading account opening.
  • Zero maintenance fee for 1st year.
  • Free mobile app for traders (Trader App) and investors (Investor App).
  • Invest in mutual funds and IPOs for free.
  • Free research reports & recommendations.
  • Safe & secure fund transfer with 39+ banks.
  • Access features; StockSIP, IAP (Algorithm advisory), and improve my portfolio (PR).
  • Margin trading and margin against shares
  • Free call & trade service.
  • EDUMO (free learning platform) for beginners, intermediate, and advanced traders.

Detail Review...

Dislikes
  • High account opening fees.
  • It charges a higher brokerage fee than discount brokers like Zerodha, Upstox, etc.
  • It does not have a flat discount brokerage plan.

Detail Review...

  • High brokerage charges.
  • The broker levies a minimum brokerage fee, which varies across brokerage plans.
  • NEO flat discount brokerage plan (Rs. 20) charges a one-time subscription fee of Rs. 299.
  • Mutual fund investment with ICICIDirect is not free, as it charges a lower of Rs. 30 or 1.5% on SIP transaction and Rs. 100 fees on lumpsum investment.

Detail Review...

There are some drawbacks or disadvantages that might discourage you to not opening an account with Motilal Oswal. Here are some important trading cons;

  • High brokerage charges
  • Unlike many full-service brokers like Kotak, ICICI, etc., Motilal Oswal does not have any flat discount brokerage plan.
  • You cannot open a 3-in-1 account, Demat + Trading + Bank A/c.
  • It only provides regular mutual fund schemes.

Detail Review...

Special Offers/Promo Get Axis Direct 3-in-1 account, an integrated trading + demat + bank account for one-click investment in stock market and mutual funds. Get ICICI Direct 3-in-1 account, an integrated trading + demat + bank account for one-click investment in stock market and mutual funds. Free Demat AMC (Client need to opt for 3,000 Value Pack (prepaid brokerage) or Open the A/c with above 25,000 margin)
Enquire for AxisDirect Enquire for ICICIDirect Enquire for Motilal Oswal

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