Ad www.AngelOne.in
FREE Account Opening + Zero AMC Fees* + MutualFund SIP1
FREE Equity Delivery and MF
Flat ₹20/trade Intra-day/F&O
Ad www.AngelOne.in
The brokerage of ICICIDirect ranges between Rs. 20, the brokerage of IIFL Securities ranges between Rs 20, while the brokerage of Alice Blue ranges between Rs 15. The broker ICICIDirect and IIFL Securities are full service brokers where Alice Blue is a discount broker. Overall rating for ICICIDirect is 4, IIFL Securities is rated 4, Alice Blue is rated 4 out of 5.
Here we present side-by-side comparison of ICICIDirect vs IIFL Securities vs Alice Blue stock brokers in India. The comparison is based on more than 100+ attributes for each stock broker. To be precise, we have compared ICICIDirect vs IIFL Securities vs Alice Blue on brokerage plans, Plan types, Customer Service, Maintenance fees, AMC, Trading Platforms, Rating, Reviews, Mobile App, Margin/Leverage/Exposure, Demat Account and Investment Options services. This will help you in make up your mind and clear things for you so that you can choose the best broker to open your trading and demat account. You can get answer for general question like which is better ICICIDirect vs IIFL Securities vs Alice Blue in this setion with 360 degree view of broker information.
 ICICIDirect |
 IIFL Securities |
 Alice Blue |
|
|---|---|---|---|
| Overall Rating | |||
| Brokerage Charges | |||
| Trading Platform | |||
| Investments Offering | |||
| Customer Service | |||
| Broker Type | Full Service Broker | Full Service Broker | Discount Broker |
| Exchanges Supported | NSE, BSE, MCX | BSE, NSE, MCX, NCDEX | BSE, NSE, MCX, NCDEX |
| Broker Overview | ICICIDirect is one of the top-rated full-service stock brokers serving an active clientele base of above 30 lakh. Its multiple trading & investing products, Rs. 20 NEO flat discount brokerage plan, reliable research and advisory, and advanced tec...  |
IIFL (India Infoline) is one of the prominent full-service brokers in India backed by complete investment planning solutions, cutting-edge technology platforms (IIFL Markets app and Trader Terminal), the industry’s best research & advisory,... |
Trade smarter with Alice Blue! Yes, its Rs 15 maximum brokerage, free equity and mutual fund investment, top-rated ANT trading platforms, and plethora of learning resources make it an excellent broker for beginners and seasoned traders. |
| Broker Enquiry |
|
|
|
In this section we have compared ICICIDirect vs IIFL Securities vs Alice Blue on trading & demat account opening charges and AMC. Trading account opening charges - All 3 brokers offers Free Trading account opening. Demat AMC charges - ICICIDirect charges Rs 300 per annum as AMC for Demat account, IIFL Securities charges Rs 250 PA (Free for 1st year) AMC for Demat account, where Alice Blue charges Rs 400 PA AMC for Demat account.
| Charges | ICICIDirect | IIFL Securities | Alice Blue |
|---|---|---|---|
| Trading Account Opening Fees | Free | Free | Free |
| Trading AMC | Free | Free | Free |
| Demat Account Opening Fees | Free | Free | Free |
| Demat AMC | Rs 300 per annum | Rs 250 PA (Free for 1st year) | Rs 400 PA |
| Provide DP Service |  |
|
|
Plans are the most important feature you look when compare ICICIDirect vs IIFL Securities vs Alice Blue. This section copare on high level about type of plans offered by brokers. Miltiple Plans - ICICIDirect and Alice Blue offers Multiple Plans where IIFL Securities doesn't offer. Monthlay Plans - All 3 brokers don't have Monthy Plans.
| Plan Types | ICICIDirect | IIFL Securities | Alice Blue |
|---|---|---|---|
| Multiple Plans | |
 |
|
| Monthly Plans | |
|
|
| Yearly Plans | |
|
|
| Zerodha | IIFL Securities | Alice Blue | |
|---|---|---|---|
| Account Opening Request |
ICICIDirect Brokerage Plan detail - ICICI Direct NEO is a flat brokerage plan that charges a flat fee of Rs. 20 per order on equity intraday, equity options, currency, and commodity derivative trading segment while offers free equity futures trading.
IIFL Securities Brokerage Plan detail - IIFL iSERVE flat discount brokerage plan charges a maximum of Rs. 20 per order brokerage across segments.
Alice Blue Brokerage Plan detail - Lowest Brokerage Plan - Max Rs 15 per Trade for Equity Intraday, Derivatives, Currency and Commodities. From May 2021, the F20 plan becomes the F15 plan.
| Brokerage Charges Compare | ICICIDirect | IIFL Securities | Alice Blue |
|---|---|---|---|
| Plan Name | NEO Flat Discount Brokerage Plan | IIFL iSERVE Brokerage Plan | F15 Plan |
| Equity Delivery | 0.55% | Flat Rs 20 per order | Free |
| Equity Intraday | Flat Rs. 20 per order | Flat Rs 20 per order | 0.05% or Rs 15 whichever is lower |
| Equity Futures | Free (Rs. 0 brokerage) | Flat Rs 20 per order | 0.05% or Rs 15 whichever is lower |
| Equity Options | Flat Rs. 20 per order | Flat Rs 20 per order | Flat Fee Rs 15 |
| Currency Futures | Flat Rs. 20 per order | Flat Rs 20 per order | 0.05% or Rs 15 whichever is lower |
| Currency Options | Flat Rs. 20 per order | Flat Rs 20 per order | Flat Fee Rs 15 |
| Commodity Trading | Flat Rs. 20 per order | Flat Rs 20 per order | Flat Fee Rs 15 |
| Minimum Brokerage | Rs 35 per trade | NA | |
| Hidden Charges | Yes | Info Not Available | |
| Funding | Yes - 18% interest PA | Yes - 18% interest PA | Yes - 24% interest PA |
| Call & Trade Charges | First 20 call free and Rs 25 there onwards. | Rs 50 Per Call + GST | Rs 50 per order + GST |
| Auto Square off Charges | First 20 call free and Rs 25 there onwards. | Rs 50 Per Call + GST | Rs 50 per order + GST |
| Brokerage Calculator | Brokerage Calculator for ICICIDirect | Brokerage Calculator for IIFL Securities | Brokerage Calculator for Alice Blue |
Compare ICICIDirect vs IIFL Securities vs Alice Blue on transaction charges and PCM fee by segment.
| Transaction Charges Compare | ICICIDirect | IIFL Securities | Alice Blue |
|---|---|---|---|
| Equity Delivery | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr |
| Equity Intraday | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr |
| Equity Futures | NSE:200 Per Cr | BSE:FREE | NSE:200 Per Cr | BSE:FREE | NSE:200 Per Cr | BSE:FREE |
| Equity Options | NSE:5050 Per Cr | BSE:3700 Per Cr | NSE:5050 Per Cr | BSE:3700 Per Cr | NSE:5050 Per Cr | BSE:3700 Per Cr |
| Currency Futures | NSE:90 Per Cr | BSE:25 Per Cr | NSE:90 Per Cr | BSE:25 Per Cr | NSE:90 Per Cr | BSE:25 Per Cr |
| Currency Options | NSE:4000 Per Cr | BSE:100 Per Cr | NSE:4000 Per Cr | BSE:100 Per Cr | NSE:4000 Per Cr | BSE:100 Per Cr |
| Commodity | NA | Non-Agri: Rs 260 Per Cr | Agri: Rs 175 Per Cr | Non-Agri: Rs 360 Per Cr | Agri: Rs 275 Per Cr |
| Brokerage Charges | Complete Brokerage Plans for icicidirect | Complete Brokerage Plans for iifl-securities | Complete Brokerage Plans for alice-blue |
Compare ICICIDirect vs IIFL Securities vs Alice Blue on Account Features like 3-in-1 account, Algo Trading, NRI Trading, Margin Trading Funding and many more. Account Type - ICICIDirect offers 3-in-1 Account where IIFL Securities and Alice Blue offers only 2-in-1 account which includes trading and demat account. Margin Funding - ICICIDirect and IIFL Securities offers margin funding where Alice Blue doesn't offers margin funding. NRI Trading - All 3 brokers offers NRI Trading.
| Account Features Compare | ICICIDirect | IIFL Securities | Alice Blue |
|---|---|---|---|
| 3 in 1 Account | |
|
|
| Charting | |
|
|
| Algo Trading | |
|
|
| SMS Alerts | |
|
|
| Online Demo | |
|
|
| Online Portfolio | |
|
|
| Margin Trading Funding Available | |
|
|
| Combined Ledger for Equity and Commodity | |
|
|
| Intraday Square-off Time | 3:15PM | 3:15PM | 3:15 PM |
| NRI Trading | |
|
|
| Other Features | NIL | NIL | NIL |
With our expert research team, we have compared all the major features of Trading platform b/w ICICIDirect vs IIFL Securities vs Alice Blue. This comparison covers Desktop Trading Platform, Web, Mobile for Windows, Android and iOS. We have provided link for mobile app to download and demo links for easy access.
| ICICIDirect | IIFL Securities | Alice Blue | ||
|---|---|---|---|---|
267 Customer Reviews
 |
82 Customer Reviews
|
8 Customer Reviews
|
||
| Fees Ratings | ||||
| Trading Brokerage Rating | ||||
| Trading Platform Usability | ||||
| Customer Service Ratings | ||||
| Overall Ratings | ||||
| Broker Rating | ICICIDirect is Rated 2.5 / 5 based on 267 customer reviews | IIFL Securities is Rated 2.8 / 5 based on 82 customer reviews | Alice Blue is Rated 2.1 / 5 based on 8 customer reviews |
Compare ICICIDirect vs IIFL Securities vs Alice Blue on Investment Offerings like Online IPO Application, Equity Cash and F&O, Currency, Commodity Trading, Mutual Funds Investment, Bonds/NCD, EFT, Banking, Insurance, Forex Trading, Mutual Funds SIP, Equity SIP, PMS Services. Equity and Equity deravitives - All 3 brokers offers trading/investment in Equity and Equity Derivatives on both the exchanges NSE/BSE. Commodity Trading - IIFL Securities and Alice Blue offers Commodity Trading where ICICIDirect doesn't offers Commodity Trading. Online Mutual Fund Investment - All 3 brokers offers online mutual fund investment. Portfolio Management Services (PMS) - ICICIDirect and IIFL Securities offers PMS facility where Alice Blue doesn't offers PMS facility.
| Investment Offerings Compare | ICICIDirect | IIFL Securities | Alice Blue |
|---|---|---|---|
| Equity Cash and F&O | |
|
|
| Currency Deravitives | |
|
|
| Commodity | |
|
|
| Online IPO Application | |
|
|
| Mutual Funds | |
|
|
| Bond / NCD | |
|
|
| ETF | |
|
|
| Banking | |
|
|
| Insurance | |
|
|
| Forex | |
|
|
| MF SIP Investment | |
|
|
| Equity SIP Investment | |
|
|
| PMS Service | |
|
|
| Other Investment Options | NIL | NIL | NIL |
Order Type - Compare ICICIDirect vs IIFL Securities vs Alice Blue on offerings of order types. All the broker provide CNC Order, MIS Order, NRML Order. Differance comes with advance order typle like cover order, bracket order, AMO and GTC order. Cover Orders (CO) - All 3 brokers offers provides Cover Orders (CO) facility. You can trade in equity and index derivatives using Cover Orders. Cover Orders (CO) is placed an compulsory stop loss and this is a intraday position. With cover order broker give you additional margin, as this order are placed with compulsory SL. Bracket Orders (BO) - Alice Blue provides Bracket Orders (BO) facility where ICICIDirect and IIFL Securities doesn't provides Bracket Orders. After-market Orders (AMO) - All 3 brokers offers AMO facility. The orders are send to exchange on the next trading day. GTC Orders - ICICIDirect and IIFL Securities offers Good Till Cancelled (GTC) orders facility where Alice Blue doesn't provides GTC.
| Order Type Compare | ICICIDirect | IIFL Securities | Alice Blue |
|---|---|---|---|
| CNC order | |
|
|
| MIS order | |
|
|
| NRML order | |
|
|
| Cover order | |
|
|
| Bracket order | |
|
|
| AMO-After Market Orders | |
|
|
| GTC-Good Till Cancelled | |
|
|
Compare ICICIDirect vs IIFL Securities vs Alice Blue on customer service offered by the broker. This section compare type of service offered by each broker for quick resoluation for queries/issue you have.
| Customer Service Compare | ICICIDirect | IIFL Securities | Alice Blue |
|---|---|---|---|
| 24/7 Customer Service | |
|
|
| Email Support | |
|
|
| Onine Live Chat | |
|
|
| Phone Support | |
|
|
| Toll Free Number | |
|
|
| Through Branches | |
|
|
| Customer Care Number | 1860 123 1122 | 022-40071000 | 08035215000/080-45490850 |
| Account Opening Process | Online | Online/Paperless | Online/Paperless |
| Customer Support Email | [email protected] | [email protected] | [email protected] |
| Knowledge Center/Education | https://www.icicidirect.com/knowledge-center | https://ttweb.indiainfoline.com/Trade/FAQs/Statements.aspx | https://tradeschool.aliceblueonline.com/ |
| Head Office Address | ICICI Centre, H.T. Parekh Marg, Churchgate, Mumbai - 400020 |
IIFL House, Sun Infotech Park, Road No. 16V, Plot No. B-23, MIDC, Thane Industrial Area, Wagle Estate, Thane-MH-400604 |
Alice Blue, No. 153/2, 3rd Floor,M.R.B.Arcade, Bagalur Main Road, Dwaraka Nagar, Yelahanka, Bangalore - 560063 |
| Website | https://www.icicidirect.com | https://www.indiainfoline.com/ | https://www.aliceblueonline.com |
Compare ICICIDirect vs IIFL Securities vs Alice Blue on research reports and tips provided by broker.
| ICICIDirect | IIFL Securities | Alice Blue | |
|---|---|---|---|
| Research Mutual Funds | |
|
|
| Research Equity Reports | |
|
|
| Research ETF | |
|
|
| Daily Market Report | |
|
|
| Free Tips | |
|
|
| Quarterly Result Analysis | |
|
|
| News Alerts | |
|
|
Compare ICICIDirect vs IIFL Securities vs Alice Blue on Demat Service and Charges. This section cover about demat charges, demat service and other details
| ICICIDirect | IIFL Securities | Alice Blue | |
|---|---|---|---|
| DP Source | CDSL | CDSL | CDSL |
| DP ID | 14300 | 44700 | 83500 |
| Demat Account Annual Maintenance Charges(AMC) | ₹700 pa | ₹400 pa | ₹400 pa |
| Advance Deposit | Rs. 7500/- , If the client is not having ICICI BANK Account | Nil | Rs 0 |
| Statutory charges | Nil | Nil | Rs 150 Stamp Charges |
| Transaction Charges on Debit (Per ISIN) | 0.04% (Min ₹30 and Max ₹25,000) + ₹5.50 (CDSL Charges) | 0.04% of transaction value (Min ₹25) + ₹5.50 (CDSL Charges) | 0.04% of the value of the transaction |
| Demat | ₹50 per set up | ₹15 per certificate + ₹40 courier charges | ₹10 per certificate + ₹50 courier charges |
| Remat | ₹25 for 100 securities upto max fee of Rs 3 lakh, MF Reconversion ₹25 per transaction | ₹15 for every hundred securities or ₹15 per certificate (whichever is higher) + ₹40 courier charges | ₹30 per certificate + CDSL charges |
| Pledge Creation | 0.02% (Min ₹35 and Max ₹25,000) | ₹50 | ₹20 + CDSL charges |
| Pledge Creation Confirmation | 0.02% (Min ₹35 and Max ₹25,000) | Nil | Nil |
| Pledge Closure | 0.02% (Min ₹35 and Max ₹25,000) | Nil | ₹20 + CDSL charges |
| Pledge Closure Confirmation | 0.02% (Min ₹35 and Max ₹25,000) | Nil | Nil |
| Pledge Invocation | 0.02% (Min ₹35 and Max ₹25,000) | Nil | ₹20 + CDSL charges |
| Failed Instruction Charges | ₹30 per transaction | Nil | Nil |
| Other Charges | Nil | Nil | Nil |
Compare ICICIDirect vs IIFL Securities vs Alice Blue on general features, advantages, disadvantages, pay out options, payout time, bank supported and charges, special offers and promotion.
| ICICIDirect | IIFL Securities | Alice Blue | |
|---|---|---|---|
| Pay In and Pay Out Options | Pay-in/adding funds - Cheque, Online Bank Transfer from ICICI Bank. Pay-out/Fund Withdrawal - Bank Transfer only. |
Pay-in/adding funbds - Cheque, Online Bank Transfer via IMPS,NEFT or RTGS, UPI, Netbanking/Payment Gateway from TradeTerminal or TTWeb or Mobile App. Pay-out/Fund Withdrawal - Bank Transfer only |
Pay-in/adding funds - Cheque, Online Bank Transfer via IMPS,NEFT or RTGS, UPI, Netbanking/Payment Gateway from Alice Blue Mobile, ANT Desk and ANY Web application. Pay-out/Fund Withdrawal - Bank Transfer only |
| Payout Time | Instant to ICICI Bank. | Max 24 hrs except bank holidays, Minimum balance of Rs 1000 need to be maintain.Amount shold be greter then Rs 999. | Upto 24 Hrs except Bank Holidays. |
| Bank Supported and Charges | Info Not Available | Around 23 banks allow instant credit facility (Payment Gateway) with charges of Rs 9 from IIFL trading platforms. | Around 21 banks allow instant credit facility(Payment Gateway) with charges of Rs 9+GST from Alice Blue trading platforms. |
| Bank Detail | Direct from your ICICI bank account. | India Infoline Ltd Account No.:IILEQ1XXXX Bank:YES BANK Branch:MUMBAI Account Type:CURRENT IFSC Code:YESB0CMSNOC |
Aliceblue Financial Services, Account Number:ABFNSEXXXXXXXX Bank and Branch: HDFC Bank,Sathy Road,Erode Account Type: Current Account IFSC Code: HDFC0000232 |
| Likes |
|
|
|
| Dislikes |
|
|
|
| Special Offers/Promo | Get ICICI Direct 3-in-1 account, an integrated trading + demat + bank account for one-click investment in stock market and mutual funds. | ||
| Enquire for ICICIDirect | Enquire for IIFL Securities | Enquire for Alice Blue |
Last Updated on 2023-09-14T04:34:26+00:00
