FREE Equity Delivery and MF
Flat ₹20/trade Intra-day/F&O
The brokerage of ICICIDirect ranges between Rs. 20, the brokerage of Alice Blue ranges between Rs 15, while the brokerage of Groww ranges between Rs 20. The broker Alice Blue and Groww are a discount brokers where ICICIDirect is a full service broker. Overall rating for ICICIDirect is 4, Alice Blue is rated 4, Groww is rated 4 out of 5.
Here we present side-by-side comparison of ICICIDirect vs Alice Blue vs Groww stock brokers in India. The comparison is based on more than 100+ attributes for each stock broker. To be precise, we have compared ICICIDirect vs Alice Blue vs Groww on brokerage plans, Plan types, Customer Service, Maintenance fees, AMC, Trading Platforms, Rating, Reviews, Mobile App, Margin/Leverage/Exposure, Demat Account and Investment Options services. This will help you in make up your mind and clear things for you so that you can choose the best broker to open your trading and demat account. You can get answer for general question like which is better ICICIDirect vs Alice Blue vs Groww in this setion with 360 degree view of broker information.
In this section we have compared ICICIDirect vs Alice Blue vs Groww on trading & demat account opening charges and AMC. Trading account opening charges - All 3 brokers offers Free Trading account opening. Demat AMC charges - ICICIDirect charges Rs 300 per annum as AMC for Demat account, Alice Blue charges Rs 400 PA AMC for Demat account, where Groww charges Free AMC for Demat account.
Charges | ICICIDirect | Alice Blue | Groww |
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Trading Account Opening Fees | Free | Free | Free |
Trading AMC | Free | Free | Free |
Demat Account Opening Fees | Free | Free | Free |
Demat AMC | Rs 300 per annum | Rs 400 PA | Free |
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Plans are the most important feature you look when compare ICICIDirect vs Alice Blue vs Groww. This section copare on high level about type of plans offered by brokers. Miltiple Plans - ICICIDirect and Alice Blue offers Multiple Plans where Groww doesn't offer. Monthlay Plans - All 3 brokers don't have Monthy Plans.
Plan Types | ICICIDirect | Alice Blue | Groww |
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Multiple Plans | ![]() |
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Monthly Plans | ![]() |
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Yearly Plans | ![]() |
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Zerodha | Alice Blue | Zerodha | |
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Account Opening Request |
ICICIDirect Brokerage Plan detail - ICICI Direct NEO is a flat brokerage plan that charges a flat fee of Rs. 20 per order on equity intraday, equity options, currency, and commodity derivative trading segment while offers free equity futures trading.
Alice Blue Brokerage Plan detail - Lowest Brokerage Plan - Max Rs 15 per Trade for Equity Intraday, Derivatives, Currency and Commodities. From May 2021, the F20 plan becomes the F15 plan.
Groww Brokerage Plan detail - Flat brokerage plan that charges Rs. 20 per order on trading in intraday segment whereas offers free delivery trading.
Brokerage Charges Compare | ICICIDirect | Alice Blue | Groww |
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Plan Name | NEO Flat Discount Brokerage Plan | F15 Plan | Flat Brokerage Plan |
Equity Delivery | 0.55% | Free | 0.05% or Rs 20 whichever is lower |
Equity Intraday | Flat Rs. 20 per order | 0.05% or Rs 15 whichever is lower | 0.05% or Rs 20 whichever is lower |
Equity Futures | Free (Rs. 0 brokerage) | 0.05% or Rs 15 whichever is lower | Flat Fee Rs 20 |
Equity Options | Flat Rs. 20 per order | Flat Fee Rs 15 | Flat Fee Rs 20 |
Currency Futures | Flat Rs. 20 per order | 0.05% or Rs 15 whichever is lower | Not Available |
Currency Options | Flat Rs. 20 per order | Flat Fee Rs 15 | Not Available |
Commodity Trading | Flat Rs. 20 per order | Flat Fee Rs 15 | Not Available |
Minimum Brokerage | Rs 35 per trade | NA | |
Hidden Charges | Yes | No | |
Funding | Yes - 18% interest PA | Yes - 24% interest PA | NA |
Call & Trade Charges | First 20 call free and Rs 25 there onwards. | Rs 50 per order + GST | Rs 50 Per Executable Order |
Auto Square off Charges | First 20 call free and Rs 25 there onwards. | Rs 50 per order + GST | Rs 50 Per Executable Order |
Brokerage Calculator | Brokerage Calculator for ICICIDirect | Brokerage Calculator for Alice Blue | Brokerage Calculator for Groww |
Compare ICICIDirect vs Alice Blue vs Groww on transaction charges and PCM fee by segment.
Transaction Charges Compare | ICICIDirect | Alice Blue | Groww |
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Equity Delivery | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr |
Equity Intraday | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr |
Equity Futures | NSE:200 Per Cr | BSE:FREE | NSE:200 Per Cr | BSE:FREE | NSE:200 Per Cr | BSE:FREE |
Equity Options | NSE:5050 Per Cr | BSE:3700 Per Cr | NSE:5050 Per Cr | BSE:3700 Per Cr | NSE:5050 Per Cr | BSE:3700 Per Cr |
Currency Futures | NSE:90 Per Cr | BSE:25 Per Cr | NSE:90 Per Cr | BSE:25 Per Cr | NSE:90 Per Cr | BSE:25 Per Cr |
Currency Options | NSE:4000 Per Cr | BSE:100 Per Cr | NSE:4000 Per Cr | BSE:100 Per Cr | NSE:4000 Per Cr | BSE:100 Per Cr |
Commodity | NA | Non-Agri: Rs 360 Per Cr | Agri: Rs 275 Per Cr | NA |
Brokerage Charges | Complete Brokerage Plans for icicidirect | Complete Brokerage Plans for alice-blue | Complete Brokerage Plans for groww |
Compare ICICIDirect vs Alice Blue vs Groww on Account Features like 3-in-1 account, Algo Trading, NRI Trading, Margin Trading Funding and many more. Account Type - ICICIDirect offers 3-in-1 Account where Alice Blue and Groww offers only 2-in-1 account which includes trading and demat account. Margin Funding - ICICIDirect and Groww offers margin funding where Alice Blue doesn't offers margin funding. NRI Trading - ICICIDirect and Alice Blue offers NRI Trading where Groww doesn't offers NRI Trading.
Account Features Compare | ICICIDirect | Alice Blue | Groww |
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3 in 1 Account | ![]() |
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Charting | ![]() |
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Algo Trading | ![]() |
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SMS Alerts | ![]() |
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Online Demo | ![]() |
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Online Portfolio | ![]() |
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Margin Trading Funding Available | ![]() |
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Combined Ledger for Equity and Commodity | ![]() |
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Intraday Square-off Time | 3:15PM | 3:15 PM | 3:10 PM |
NRI Trading | ![]() |
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Other Features | NIL | NIL | NIL |
With our expert research team, we have compared all the major features of Trading platform b/w ICICIDirect vs Alice Blue vs Groww. This comparison covers Desktop Trading Platform, Web, Mobile for Windows, Android and iOS. We have provided link for mobile app to download and demo links for easy access.
Trading Platform Compare | ICICIDirect | Alice Blue | Groww |
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Desktop Trading Platform | Trade Racer | ANT - Analyse and Trade | Groww App |
Desktop Demo | Desktop Demo | Info Not Available | Info Not Available |
Desktop Platform (Windows) | ![]() |
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Desktop Platform (Mac) | ![]() |
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Web Trading Platform | ![]() |
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Web Trading Detail |
https://www.icicidirect.com |
Yes |
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Web Trading Demo | Web Trading Demo | Info Not Available | Info Not Available |
Mobile Site | ![]() |
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Mobile Trading | ![]() |
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Mobile Trading App | ICICI direct Mobile | ANT Mobile | Groww App |
Mobile Trading App Demo | ICICI direct Mobile Demo | ANT Mobile Demo | Info Not Available |
Android Mobile App | ![]() |
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Android App Download | Andriod ICICI direct Mobile Download | Andriod ANT Mobile Download | Andriod Download |
iPhone Mobile App (IOS) | ![]() |
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iOS App Download | iOS ICICI direct Mobile Download | iOS ANT Mobile Download | iOS Groww App Download |
Android Tablet App | ![]() |
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iPad App (IOS) | ![]() |
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Trading Software Charges | Free | Free | Free |
Equity Brokerage Calculator | Equity Intraday and Delivery Brokerage Calculator for ICICIDirect | Equity Intraday and Delivery Brokerage Calculator for Alice Blue | Equity Intraday and Delivery Brokerage Calculator for Groww |
Futures Brokerage Calculator | Futures Brokerage Calculator for ICICIDirect | Futures Brokerage Calculator for Alice Blue | Futures Brokerage Calculator for Groww |
Options Brokerage Calculator | Options Brokerage Calculator for ICICIDirect | Options Brokerage Calculator for Alice Blue | Options Brokerage Calculator for Groww |
Detail | Detail on Trading Platforms for icicidirect | Detail on Trading Platforms for alice-blue | Detail on Trading Platforms for groww |
Compare ICICIDirect vs Alice Blue vs Groww on Investment Offerings like Online IPO Application, Equity Cash and F&O, Currency, Commodity Trading, Mutual Funds Investment, Bonds/NCD, EFT, Banking, Insurance, Forex Trading, Mutual Funds SIP, Equity SIP, PMS Services. Equity and Equity deravitives - All 3 brokers offers trading/investment in Equity and Equity Derivatives on both the exchanges NSE/BSE. Commodity Trading - Alice Blue offers Commodity Trading where ICICIDirect and Groww doesn't offers Commodity Trading. Online Mutual Fund Investment - All 3 brokers offers online mutual fund investment. Portfolio Management Services (PMS) - ICICIDirect offers PMS facility where Alice Blue and Groww doesn't offers PMS facility.
Investment Offerings Compare | ICICIDirect | Alice Blue | Groww |
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Equity Cash and F&O | ![]() |
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Currency Deravitives | ![]() |
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Commodity | ![]() |
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Online IPO Application | ![]() |
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Mutual Funds | ![]() |
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Bond / NCD | ![]() |
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ETF | ![]() |
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Banking | ![]() |
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Insurance | ![]() |
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Forex | ![]() |
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MF SIP Investment | ![]() |
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Equity SIP Investment | ![]() |
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PMS Service | ![]() |
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Other Investment Options | NIL | NIL | NIL |
Order Type - Compare ICICIDirect vs Alice Blue vs Groww on offerings of order types. All the broker provide CNC Order, MIS Order, NRML Order. Differance comes with advance order typle like cover order, bracket order, AMO and GTC order. Cover Orders (CO) - ICICIDirect and Alice Blue provides Cover Orders (CO) facility where Groww doesn't provides Cover Orders. Bracket Orders (BO) - Alice Blue provides Bracket Orders (BO) facility where ICICIDirect and Groww doesn't provides Bracket Orders. After Market Orders (AMO) - ICICIDirect and Alice Blue AMO facility where Groww doesn't provides AMO. GTC Orders - ICICIDirect offers Good Till Cancelled (GTC) orders facility where Alice Blue and Groww doesn't provides GTC.
Order Type Compare | ICICIDirect | Alice Blue | Groww |
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CNC order | ![]() |
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MIS order | ![]() |
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NRML order | ![]() |
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Cover order | ![]() |
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Bracket order | ![]() |
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AMO-After Market Orders | ![]() |
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GTC-Good Till Cancelled | ![]() |
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Compare ICICIDirect vs Alice Blue vs Groww on customer service offered by the broker. This section compare type of service offered by each broker for quick resoluation for queries/issue you have.
Customer Service Compare | ICICIDirect | Alice Blue | Groww |
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24/7 Customer Service | ![]() |
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Email Support | ![]() |
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Onine Live Chat | ![]() |
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Phone Support | ![]() |
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Toll Free Number | ![]() |
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Through Branches | ![]() |
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Customer Care Number | 1860 123 1122 | 08035215000/080-45490850 | 9108800604 |
Account Opening Process | Online | Online/Paperless | Online |
Customer Support Email | [email protected] | [email protected] | [email protected] |
Knowledge Center/Education | https://www.icicidirect.com/knowledge-center | https://tradeschool.aliceblueonline.com/ | https://groww.in/academy |
Head Office Address | ICICI Centre, H.T. Parekh Marg, Churchgate, Mumbai - 400020 |
Alice Blue, No. 153/2, 3rd Floor,M.R.B.Arcade, Bagalur Main Road, Dwaraka Nagar, Yelahanka, Bangalore - 560063 |
Groww Head Office 1st Floor, Proms Complex, SBI Colony, 1 A Koramangala, 560034 |
Website | https://www.icicidirect.com | https://www.aliceblueonline.com | https://groww.in/ |
Compare ICICIDirect vs Alice Blue vs Groww on research reports and tips provided by broker.
ICICIDirect | Alice Blue | Groww | |
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Research Mutual Funds | ![]() |
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Research Equity Reports | ![]() |
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Research ETF | ![]() |
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Daily Market Report | ![]() |
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Free Tips | ![]() |
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Quarterly Result Analysis | ![]() |
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News Alerts | ![]() |
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Compare ICICIDirect vs Alice Blue vs Groww on Demat Service and Charges. This section cover about demat charges, demat service and other details
ICICIDirect | Alice Blue | Groww | |
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DP Source | CDSL | CDSL | CDSL |
DP ID | 14300 | 83500 | No |
Demat Account Annual Maintenance Charges(AMC) | ₹700 pa | ₹400 pa | Zero |
Advance Deposit | Rs. 7500/- , If the client is not having ICICI BANK Account | Rs 0 | Nil |
Statutory charges | Nil | Rs 150 Stamp Charges | Legal Charges |
Transaction Charges on Debit (Per ISIN) | 0.04% (Min ₹30 and Max ₹25,000) + ₹5.50 (CDSL Charges) | 0.04% of the value of the transaction | ₹8 + ₹5.50 CDSL charges |
Demat | ₹50 per set up | ₹10 per certificate + ₹50 courier charges | ₹150 per certificate + courier charges |
Remat | ₹25 for 100 securities upto max fee of Rs 3 lakh, MF Reconversion ₹25 per transaction | ₹30 per certificate + CDSL charges | ₹150 per certificate + courier charges |
Pledge Creation | 0.02% (Min ₹35 and Max ₹25,000) | ₹20 + CDSL charges | ₹20 + Rs. 12 per request (CDSL Charges) |
Pledge Creation Confirmation | 0.02% (Min ₹35 and Max ₹25,000) | Nil | ₹20 + Rs. 12 per request (CDSL Charges) |
Pledge Closure | 0.02% (Min ₹35 and Max ₹25,000) | ₹20 + CDSL charges | ₹20 + Rs. 12 per request (CDSL Charges) |
Pledge Closure Confirmation | 0.02% (Min ₹35 and Max ₹25,000) | Nil | ₹20 + Rs. 12 per request (CDSL Charges) |
Pledge Invocation | 0.02% (Min ₹35 and Max ₹25,000) | ₹20 + CDSL charges | ₹20 + Rs. 12 per request (CDSL Charges) |
Failed Instruction Charges | ₹30 per transaction | Nil | ₹50 |
Other Charges | Nil | Nil | Nil |
Compare ICICIDirect vs Alice Blue vs Groww on general features, advantages, disadvantages, pay out options, payout time, bank supported and charges, special offers and promotion.
ICICIDirect | Alice Blue | Groww | |
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Pay In and Pay Out Options | Pay-in/adding funds - Cheque, Online Bank Transfer from ICICI Bank. Pay-out/Fund Withdrawal - Bank Transfer only. |
Pay-in/adding funds - Cheque, Online Bank Transfer via IMPS,NEFT or RTGS, UPI, Netbanking/Payment Gateway from Alice Blue Mobile, ANT Desk and ANY Web application. Pay-out/Fund Withdrawal - Bank Transfer only |
pay-in/adding funds - Cheque, UPI, Online Bank Transfer via IMPS,NEFT or RTGS, Netbanking from Goww Pay-out/Fund Withdrawal - Bank Transfer only |
Payout Time | Instant to ICICI Bank. | Upto 24 Hrs except Bank Holidays. | Max 24 hrs except bank holidays |
Bank Supported and Charges | Info Not Available | Around 21 banks allow instant credit facility(Payment Gateway) with charges of Rs 9+GST from Alice Blue trading platforms. | Around 25 banks allow instant credit facility with charges of Rs 9 from Groww trading platform. |
Bank Detail | Direct from your ICICI bank account. | Aliceblue Financial Services, Account Number:ABFNSEXXXXXXXX Bank and Branch: HDFC Bank,Sathy Road,Erode Account Type: Current Account IFSC Code: HDFC0000232 |
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Special Offers/Promo | Get ICICI Direct 3-in-1 account, an integrated trading + demat + bank account for one-click investment in stock market and mutual funds. | ||
Enquire for ICICIDirect | Enquire for Alice Blue | Enquire for Groww |
Last Updated on 2023-09-14T04:34:26+00:00