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The brokerage of ICICIDirect ranges between Rs. 20, the brokerage of IIFL Securities ranges between Rs 20, while the brokerage of Zerodha ranges between Rs 20. The broker ICICIDirect and IIFL Securities are full service brokers where Zerodha is a discount broker. Overall rating for ICICIDirect is 4, IIFL Securities is rated 4, Zerodha is rated 4.5 out of 5.
Here we present side-by-side comparison of ICICIDirect vs IIFL Securities vs Zerodha stock brokers in India. The comparison is based on more than 100+ attributes for each stock broker. To be precise, we have compared ICICIDirect vs IIFL Securities vs Zerodha on brokerage plans, Plan types, Customer Service, Maintenance fees, AMC, Trading Platforms, Rating, Reviews, Mobile App, Margin/Leverage/Exposure, Demat Account and Investment Options services. This will help you in make up your mind and clear things for you so that you can choose the best broker to open your trading and demat account. You can get answer for general question like which is better ICICIDirect vs IIFL Securities vs Zerodha in this setion with 360 degree view of broker information.
 ICICIDirect |
 IIFL Securities |
 Zerodha |
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| Broker Type | Full Service Broker | Full Service Broker | Discount Broker |
| Exchanges Supported | NSE, BSE, MCX | BSE, NSE, MCX, NCDEX | NSE, BSE, MCX |
| Broker Overview | ICICIDirect is one of the top-rated full-service stock brokers serving an active clientele base of above 30 lakh. Its multiple trading & investing products, Rs. 20 NEO flat discount brokerage plan, reliable research and advisory, and advanced tec...  |
IIFL (India Infoline) is one of the prominent full-service brokers in India backed by complete investment planning solutions, cutting-edge technology platforms (IIFL Markets app and Trader Terminal), the industry’s best research & advisory,... |
Zerodha is India's leading discount broker offering free account opening, free equity and mutual fund investment, Rs 20 flat brokerage trading, and a user-friendly Kite trading platform. |
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In this section we have compared ICICIDirect vs IIFL Securities vs Zerodha on trading & demat account opening charges and AMC. Trading account opening charges - All 3 brokers offers Free Trading account opening. Demat AMC charges - ICICIDirect charges Rs 300 per annum as AMC for Demat account, IIFL Securities charges Rs 250 PA (Free for 1st year) AMC for Demat account, where Zerodha charges Rs 300 PA AMC for Demat account.
| Charges | ICICIDirect | IIFL Securities | Zerodha |
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| Trading Account Opening Fees | Free | Free | Free |
| Trading AMC | Free | Free | Free |
| Demat Account Opening Fees | Free | Free | Free |
| Demat AMC | Rs 300 per annum | Rs 250 PA (Free for 1st year) | Rs 300 PA |
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Plans are the most important feature you look when compare ICICIDirect vs IIFL Securities vs Zerodha. This section copare on high level about type of plans offered by brokers. Miltiple Plans - ICICIDirect offers Multiple Plans where IIFL Securities and Zerodha doesn't offer. Monthlay Plans - All 3 brokers don't have Monthy Plans.
| Plan Types | ICICIDirect | IIFL Securities | Zerodha |
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| Zerodha | IIFL Securities | Zerodha | |
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| Account Opening Request |
ICICIDirect Brokerage Plan detail - ICICI Direct NEO is a flat brokerage plan that charges a flat fee of Rs. 20 per order on equity intraday, equity options, currency, and commodity derivative trading segment while offers free equity futures trading.
IIFL Securities Brokerage Plan detail - IIFL iSERVE flat discount brokerage plan charges a maximum of Rs. 20 per order brokerage across segments.
Zerodha Brokerage Plan detail - Zerodha charges Rs 20 or .03%, whichever is lower, for equity Intraday, F&O, commodity and currency on NSE, BSE and MCX. No upfront brokerage or turnover commitments on your trade. Rs 20 is the maximum brokerage you need to pay per executable order. Zero brokerage on equity delivery trading.
| Brokerage Charges Compare | ICICIDirect | IIFL Securities | Zerodha |
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| Plan Name | NEO Flat Discount Brokerage Plan | IIFL iSERVE Brokerage Plan | Max Rs 20 per order Trading Plan |
| Equity Delivery | 0.55% | Flat Rs 20 per order | Free |
| Equity Intraday | Flat Rs. 20 per order | Flat Rs 20 per order | 0.03% or Rs 20 whichever is lower |
| Equity Futures | Free (Rs. 0 brokerage) | Flat Rs 20 per order | 0.03% or Rs 20 whichever is lower |
| Equity Options | Flat Rs. 20 per order | Flat Rs 20 per order | Flat Fee Rs 20 |
| Currency Futures | Flat Rs. 20 per order | Flat Rs 20 per order | 0.03% or Rs 20 whichever is lower |
| Currency Options | Flat Rs. 20 per order | Flat Rs 20 per order | Flat Fee Rs 20 |
| Commodity Trading | Flat Rs. 20 per order | Flat Rs 20 per order | Flat Fee Rs 20 |
| Minimum Brokerage | Rs 35 per trade | NIL | |
| Hidden Charges | Yes | Info Not Available | |
| Call & Trade Charges | First 20 call free and Rs 25 there onwards. | Rs 50 Per Call + GST | Rs 50 Per Executable Order |
| Auto Square off Charges | First 20 call free and Rs 25 there onwards. | Rs 50 Per Call + GST | Rs 50 Per Executable Order |
| Brokerage Calculator | Brokerage Calculator for ICICIDirect | Brokerage Calculator for IIFL Securities | Brokerage Calculator for Zerodha |
Compare ICICIDirect vs IIFL Securities vs Zerodha on transaction charges and PCM fee by segment.
| Transaction Charges Compare | ICICIDirect | IIFL Securities | Zerodha |
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| Equity Delivery | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr |
| Equity Intraday | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr | NSE:335 Per Cr | BSE:375 Per Cr |
| Equity Futures | NSE:200 Per Cr | BSE:FREE | NSE:200 Per Cr | BSE:FREE | NSE:200 Per Cr | BSE:FREE |
| Equity Options | NSE:5050 Per Cr | BSE:3700 Per Cr | NSE:5050 Per Cr | BSE:3700 Per Cr | NSE:5050 Per Cr | BSE:3700 Per Cr |
| Currency Futures | NSE:90 Per Cr | BSE:25 Per Cr | NSE:90 Per Cr | BSE:25 Per Cr | NSE:90 Per Cr | BSE:25 Per Cr |
| Currency Options | NSE:4000 Per Cr | BSE:100 Per Cr | NSE:4000 Per Cr | BSE:100 Per Cr | NSE:4000 Per Cr | BSE:100 Per Cr |
| Commodity | NA | Non-Agri: Rs 260 Per Cr | Agri: Rs 175 Per Cr | Non-Agri: Rs 360 Per Cr | Agri: Rs 275 Per Cr |
| Brokerage Charges | Complete Brokerage Plans for icicidirect | Complete Brokerage Plans for iifl-securities | Complete Brokerage Plans for zerodha |
Compare ICICIDirect vs IIFL Securities vs Zerodha on Account Features like 3-in-1 account, Algo Trading, NRI Trading, Margin Trading Funding and many more. Account Type - ICICIDirect offers 3-in-1 Account where IIFL Securities and Zerodha offers only 2-in-1 account which includes trading and demat account. Margin Funding - ICICIDirect and IIFL Securities offers margin funding where Zerodha doesn't offers margin funding. NRI Trading - All 3 brokers offers NRI Trading.
| Account Features Compare | ICICIDirect | IIFL Securities | Zerodha |
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| 3 in 1 Account | |
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| Charting | |
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| Algo Trading | |
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| Margin Trading Funding Available | |
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| Combined Ledger for Equity and Commodity | |
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| Intraday Square-off Time | 3:15PM | 3:15PM | 3:20 PM |
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| Other Features | NIL | NIL | NIL |
With our expert research team, we have compared all the major features of Trading platform b/w ICICIDirect vs IIFL Securities vs Zerodha. This comparison covers Desktop Trading Platform, Web, Mobile for Windows, Android and iOS. We have provided link for mobile app to download and demo links for easy access.
| ICICIDirect | IIFL Securities | Zerodha | ||
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267 Customer Reviews
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82 Customer Reviews
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160 Customer Reviews
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| Overall Ratings | ||||
| Broker Rating | ICICIDirect is Rated 2.5 / 5 based on 267 customer reviews | IIFL Securities is Rated 2.8 / 5 based on 82 customer reviews | Zerodha is Rated 3.9 / 5 based on 160 customer reviews |
Compare ICICIDirect vs IIFL Securities vs Zerodha on Investment Offerings like Online IPO Application, Equity Cash and F&O, Currency, Commodity Trading, Mutual Funds Investment, Bonds/NCD, EFT, Banking, Insurance, Forex Trading, Mutual Funds SIP, Equity SIP, PMS Services. Equity and Equity deravitives - All 3 brokers offers trading/investment in Equity and Equity Derivatives on both the exchanges NSE/BSE. Commodity Trading - IIFL Securities and Zerodha offers Commodity Trading where ICICIDirect doesn't offers Commodity Trading. Online Mutual Fund Investment - All 3 brokers offers online mutual fund investment. Portfolio Management Services (PMS) - ICICIDirect and IIFL Securities offers PMS facility where Zerodha doesn't offers PMS facility.
| Investment Offerings Compare | ICICIDirect | IIFL Securities | Zerodha |
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| Other Investment Options | NIL | NIL | NIL |
Order Type - Compare ICICIDirect vs IIFL Securities vs Zerodha on offerings of order types. All the broker provide CNC Order, MIS Order, NRML Order. Differance comes with advance order typle like cover order, bracket order, AMO and GTC order. Cover Orders (CO) - All 3 brokers doesn't have Cover Orders (CO) facility. Bracket Orders (BO) - All 3 brokers doesn't have Bracket Orders (BO) facility. After-market Orders (AMO) - All 3 brokers offers AMO facility. The orders are send to exchange on the next trading day. GTC Orders - All 3 brokers offers Good Till Cancelled (GTC) orders, which means you place buy or sell equity limit order and your order remains in system until it executed or reaches the specified numbers of days.
| Order Type Compare | ICICIDirect | IIFL Securities | Zerodha |
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Compare ICICIDirect vs IIFL Securities vs Zerodha on customer service offered by the broker. This section compare type of service offered by each broker for quick resoluation for queries/issue you have.
| Customer Service Compare | ICICIDirect | IIFL Securities | Zerodha |
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| 24/7 Customer Service | |
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| Customer Care Number | 1860 123 1122 | 022-40071000 | "+ 91 80 4040 2020" |
| Account Opening Process | Online | Online/Paperless | Online/Paperless |
| Customer Support Email | [email protected] | [email protected] | [email protected] |
| Knowledge Center/Education | https://www.icicidirect.com/knowledge-center | https://ttweb.indiainfoline.com/Trade/FAQs/Statements.aspx | https://zerodha.com/varsity/ |
| Head Office Address | ICICI Centre, H.T. Parekh Marg, Churchgate, Mumbai - 400020 |
IIFL House, Sun Infotech Park, Road No. 16V, Plot No. B-23, MIDC, Thane Industrial Area, Wagle Estate, Thane-MH-400604 |
Zerodha Headquater #153/154 4th Cross Dollars Colony, Opp. Clarence Public School, J.P Nagar 4th Phase, Bangalore - 560078 |
| Website | https://www.icicidirect.com | https://www.indiainfoline.com/ | https://zerodha.com/ |
Compare ICICIDirect vs IIFL Securities vs Zerodha on research reports and tips provided by broker.
| ICICIDirect | IIFL Securities | Zerodha | |
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| Research Equity Reports | |
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| Research ETF | |
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| Daily Market Report | |
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| Quarterly Result Analysis | |
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Compare ICICIDirect vs IIFL Securities vs Zerodha on Demat Service and Charges. This section cover about demat charges, demat service and other details
| ICICIDirect | IIFL Securities | Zerodha | |
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| DP Source | CDSL | CDSL | CDSL |
| DP ID | 14301 | 44700 | 81600 |
| Demat Account Annual Maintenance Charges(AMC) | ₹700 pa | ₹400 pa | ₹300 pa |
| Advance Deposit | Rs. 7500/- , If the client is not having ICICI BANK Account | Nil | Nil |
| Statutory charges | Nil | Nil | ₹50 |
| Transaction Charges on Debit (Per ISIN) | 0.04% (Min ₹30 and Max ₹25,000) + ₹5.50 (CDSL Charges) | 0.04% of transaction value (Min ₹25) + ₹5.50 (CDSL Charges) | ₹8 + ₹5.50 (CDSL Charges) per transaction |
| Demat | ₹50 per set up | ₹15 per certificate + ₹40 courier charges | ₹150 per certificate + ₹100 courier charges |
| Remat | ₹25 for 100 securities upto max fee of Rs 3 lakh, MF Reconversion ₹25 per transaction | ₹15 for every hundred securities or ₹15 per certificate (whichever is higher) + ₹40 courier charges | ₹150 per certificate + ₹100 courier charges + CDSL Charges |
| Pledge Creation | 0.02% (Min ₹35 and Max ₹25,000) | ₹50 | ₹20 + ₹12 CSDL charges |
| Pledge Creation Confirmation | 0.02% (Min ₹35 and Max ₹25,000) | Nil | Nil |
| Pledge Closure | 0.02% (Min ₹35 and Max ₹25,000) | Nil | ₹20 + ₹12 CSDL charges |
| Pledge Closure Confirmation | 0.02% (Min ₹35 and Max ₹25,000) | Nil | Nil |
| Pledge Invocation | 0.02% (Min ₹35 and Max ₹25,000) | Nil | ₹20 |
| Failed Instruction Charges | ₹30 per transaction | Nil | ₹50 per instraction |
| Other Charges |
Compare ICICIDirect vs IIFL Securities vs Zerodha on general features, advantages, disadvantages, pay out options, payout time, bank supported and charges, special offers and promotion.
| ICICIDirect | IIFL Securities | Zerodha | |
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| Bank Supported and Charges | |||
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You will enjoy many benefits or advantages while trading with Zerodha;
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| Special Offers/Promo | Get ICICI Direct 3-in-1 account, an integrated trading + demat + bank account for one-click investment in stock market and mutual funds. | Zero Brokerage for Equity Delivery and Zero Commission on Mutual Fund Investment (Direct Mutual Funds), Pay max Rs 20 for equity intraday, F&O, currency and commodity trading. No Hidden Charges. | |
| Enquire for ICICIDirect | Enquire for IIFL Securities | Enquire for Zerodha |
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