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ICICIDirect Vs IIFL Securities Vs TradeSmart: Which one is better?

The brokerage of ICICIDirect ranges between Rs. 20, the brokerage of IIFL Securities ranges between Rs 20, while the brokerage of TradeSmart ranges between Rs 15. The broker ICICIDirect and IIFL Securities are full service brokers where TradeSmart is a discount broker. Overall rating for ICICIDirect is 4, IIFL Securities is rated 4, TradeSmart is rated 4 out of 5.

Here we present side-by-side comparison of ICICIDirect vs IIFL Securities vs TradeSmart stock brokers in India. The comparison is based on more than 100+ attributes for each stock broker. To be precise, we have compared ICICIDirect vs IIFL Securities vs TradeSmart on brokerage plans, Plan types, Customer Service, Maintenance fees, AMC, Trading Platforms, Rating, Reviews, Mobile App, Margin/Leverage/Exposure, Demat Account and Investment Options services. This will help you in make up your mind and clear things for you so that you can choose the best broker to open your trading and demat account. You can get answer for general question like which is better ICICIDirect vs IIFL Securities vs TradeSmart in this setion with 360 degree view of broker information.

Compare ICICIDirect vs IIFL Securities vs TradeSmart on Service

  ICICIDirect Compare
ICICIDirect
IIFL Securities Compare
IIFL Securities
TradeSmart Compare
TradeSmart
Overall Rating
Brokerage Charges
Trading Platform
Investments Offering
Customer Service
Broker Type Full Service Broker Full Service Broker Discount Broker
Exchanges Supported NSE, BSE, MCX BSE, NSE, MCX, NCDEX BSE, NSE, MCX, NCDEX
Broker Overview ICICIDirect is one of the top-rated full-service stock brokers serving an active clientele base of above 30 lakh. Its multiple trading & investing products, Rs. 20 NEO flat discount brokerage plan, reliable research and advisory, and advanced tec... Know more about ICICIDirect IIFL (India Infoline) is one of the prominent full-service brokers in India backed by complete investment planning solutions, cutting-edge technology platforms (IIFL Markets app and Trader Terminal), the industry’s best research & advisory,...Know more about IIFL Securities Open TradeSmart Account to trade at either 0.007% or Rs. 15 lowest flat brokerage charges on the best platforms (SINE mobile app and trading website, and TradeSmart App), and get active customer support.
Broker Enquiry Request call back from Zerodha Request call back from IIFL Securities Request call back from Zerodha
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Account Opening Charges and AMC

Compare ICICIDirect vs IIFL Securities vs TradeSmart on Trading & Demat Account Opening Charges

In this section we have compared ICICIDirect vs IIFL Securities vs TradeSmart on trading & demat account opening charges and AMC. Trading account opening charges - ICICIDirect and IIFL Securities offer Free account opening where TradeSmart charges Rs 200 for account opeing. Demat AMC charges - ICICIDirect charges Rs 300 per annum as AMC for Demat account, IIFL Securities charges Rs 250 PA (Free for 1st year) AMC for Demat account, where TradeSmart charges Rs 300 PA AMC for Demat account.

Trading & Demat Account Opening Charges - Compare ICICIDirect vs IIFL Securities vs TradeSmart
Charges ICICIDirect IIFL Securities TradeSmart
Trading Account Opening Fees Free Free Rs 200
Trading AMC Free Free Free
Demat Account Opening Fees Free Free Rs 200
Demat AMC Rs 300 per annum Rs 250 PA (Free for 1st year) Rs 300 PA
Provide DP Service Yes Yes Yes
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About Brokerage Plans

Compare ICICIDirect vs IIFL Securities vs TradeSmart on Plan Options

Plans are the most important feature you look when compare ICICIDirect vs IIFL Securities vs TradeSmart. This section copare on high level about type of plans offered by brokers. Miltiple Plans - ICICIDirect and TradeSmart offers Multiple Plans where IIFL Securities doesn't offer. Monthlay Plans - All 3 brokers don't have Monthy Plans.

Compare ICICIDirect vs IIFL Securities vs TradeSmart on Plan Options
Plan Types ICICIDirect IIFL Securities TradeSmart
Multiple Plans Yes No Yes
Monthly Plans No No No
Yearly Plans No No No
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Account Opening Request

Account Opening

  Zerodha IIFL Securities Zerodha
Account Opening Request
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Brokerage Charges

Compare ICICIDirect vs IIFL Securities vs TradeSmarton Brokerage Charges

ICICIDirect Brokerage Plan detail - ICICI Direct NEO is a flat brokerage plan that charges a flat fee of Rs. 20 per order on equity intraday, equity options, currency, and commodity derivative trading segment while offers free equity futures trading.

IIFL Securities Brokerage Plan detail - IIFL iSERVE flat discount brokerage plan charges a maximum of Rs. 20 per order brokerage across segments.

TradeSmart Brokerage Plan detail - 15 Rs Flat-rate power plan is good for big volume trader. This plan is good for traders who are not doing frequent trades but doing volume trade. This plan comes with up to 30x exposure on Equity.

Brokerage Charges - Compare ICICIDirect vs IIFL Securities vs TradeSmart
Brokerage Charges Compare ICICIDirect IIFL Securities TradeSmart
Plan Name NEO Flat Discount Brokerage Plan IIFL iSERVE Brokerage Plan Flat Fee Rs 15 Trading Plan (Power Plan)
Equity Delivery 0.55% Flat Rs 20 per order Flat Fee Rs 15
Equity Intraday Flat Rs. 20 per order Flat Rs 20 per order Flat Fee Rs 15
Equity Futures Free (Rs. 0 brokerage) Flat Rs 20 per order Flat Fee Rs 15
Equity Options Flat Rs. 20 per order Flat Rs 20 per order Flat Fee Rs 15
Currency Futures Flat Rs. 20 per order Flat Rs 20 per order Flat Fee Rs 15
Currency Options Flat Rs. 20 per order Flat Rs 20 per order Flat Fee Rs 15
Commodity Trading Flat Rs. 20 per order Flat Rs 20 per order Flat Fee Rs 15
Minimum Brokerage Rs 35 per trade
Hidden Charges Yes Info Not Available
Call & Trade Charges First 20 call free and Rs 25 there onwards. Rs 50 Per Call + GST Rs 20 per executed Order
Auto Square off Charges First 20 call free and Rs 25 there onwards. Rs 50 Per Call + GST Rs 20 per executed Order
Brokerage Calculator Brokerage Calculator for ICICIDirect Brokerage Calculator for IIFL Securities Brokerage Calculator for TradeSmart
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Share Broker's Transaction Charges

Compare ICICIDirect vs IIFL Securities vs TradeSmart on Transaction Charges

Compare ICICIDirect vs IIFL Securities vs TradeSmart on transaction charges and PCM fee by segment.

Transaction Charges - Compare ICICIDirect vs IIFL Securities vs TradeSmart
Transaction Charges Compare ICICIDirect IIFL Securities TradeSmart
Equity Delivery NSE:335 Per Cr | BSE:375 Per Cr NSE:335 Per Cr | BSE:375 Per Cr NSE:335 Per Cr | BSE:375 Per Cr
Equity Intraday NSE:335 Per Cr | BSE:375 Per Cr NSE:335 Per Cr | BSE:375 Per Cr NSE:335 Per Cr | BSE:375 Per Cr
Equity Futures NSE:200 Per Cr | BSE:FREE NSE:200 Per Cr | BSE:FREE NSE:200 Per Cr | BSE:FREE
Equity Options NSE:5050 Per Cr | BSE:3700 Per Cr NSE:5050 Per Cr | BSE:3700 Per Cr NSE:5050 Per Cr | BSE:3700 Per Cr
Currency Futures NSE:90 Per Cr | BSE:25 Per Cr NSE:90 Per Cr | BSE:25 Per Cr NSE:90 Per Cr | BSE:25 Per Cr
Currency Options NSE:4000 Per Cr | BSE:100 Per Cr NSE:4000 Per Cr | BSE:100 Per Cr NSE:4000 Per Cr | BSE:100 Per Cr
Commodity NA Non-Agri: Rs 260 Per Cr | Agri: Rs 175 Per Cr Non-Agri: Rs 360 Per Cr | Agri: Rs 275 Per Cr
Brokerage Charges Complete Brokerage Plans for icicidirect Complete Brokerage Plans for iifl-securities Complete Brokerage Plans for trade-smart-online
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Account Features

Compare ICICIDirect vs IIFL Securities vs TradeSmart on Account Features

Compare ICICIDirect vs IIFL Securities vs TradeSmart on Account Features like 3-in-1 account, Algo Trading, NRI Trading, Margin Trading Funding and many more. Account Type - ICICIDirect offers 3-in-1 Account where IIFL Securities and TradeSmart offers only 2-in-1 account which includes trading and demat account. Margin Funding - ICICIDirect and IIFL Securities offers margin funding where TradeSmart doesn't offers margin funding. NRI Trading - ICICIDirect and IIFL Securities offers NRI Trading where TradeSmart doesn't offers NRI Trading.

Account Features - ICICIDirect vs IIFL Securities vs TradeSmart
Account Features Compare ICICIDirect IIFL Securities TradeSmart
3 in 1 Account Yes, ICICIDirect have 3-in-1 accounts. Bank Account, Demat and Trading account. No ICICIDirect have 2-in-1 account. Only Demate and Trading account. No TradeSmart have 2-in-1 account. Only Demate and Trading account.
Charting Yes Yes Yes
Algo Trading No No Yes
SMS Alerts Yes Yes No
Online Demo Yes Yes Yes
Online Portfolio Yes Yes No
Margin Trading Funding Available Yes Yes No
Combined Ledger for Equity and Commodity No Yes Yes
Intraday Square-off Time 3:15PM 3:15PM 3:15PM
NRI Trading Yes Yes No
Other Features NIL NIL NIL
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Trading Platform

Compare ICICIDirect vs IIFL Securities vs TradeSmarton Trading Platform

With our expert research team, we have compared all the major features of Trading platform b/w ICICIDirect vs IIFL Securities vs TradeSmart. This comparison covers Desktop Trading Platform, Web, Mobile for Windows, Android and iOS. We have provided link for mobile app to download and demo links for easy access.

Trading Platform - Compare ICICIDirect vs IIFL Securities vs TradeSmart
Trading Platform Compare ICICIDirect IIFL Securities TradeSmart
Web Trading Platform Yes Yes Yes
Web Trading Detail

https://www.icicidirect.com

https://ttweb.indiainfoline.com

https://sine.tradesmartonline.in/userMaster/login

Web Trading Demo Web Trading Demo Web Trading Demo Web Trading Demo
Mobile Site Yes Yes Yes
Mobile Trading Yes Yes Yes
Mobile Trading App ICICI direct Mobile IIFL Markets Sine
Mobile Trading App Demo ICICI direct Mobile Demo IIFL Markets Demo Sine Demo
Android Mobile App Yes Yes Yes
Android App Download Andriod ICICI direct Mobile Download Andriod IIFL Markets Download Andriod Download
iPhone Mobile App (IOS) Yes Yes Yes
iOS App Download iOS ICICI direct Mobile Download iOS IIFL Markets Download iOS Sine Download
Android Tablet App Yes Yes Yes
iPad App (IOS) Yes Yes Yes
Trading Software Charges Free Free Free
Equity Brokerage Calculator Equity Intraday and Delivery Brokerage Calculator for ICICIDirect Equity Intraday and Delivery Brokerage Calculator for IIFL Securities Equity Intraday and Delivery Brokerage Calculator for TradeSmart
Futures Brokerage Calculator Futures Brokerage Calculator for ICICIDirect Futures Brokerage Calculator for IIFL Securities Futures Brokerage Calculator for TradeSmart
Options Brokerage Calculator Options Brokerage Calculator for ICICIDirect Options Brokerage Calculator for IIFL Securities Options Brokerage Calculator for TradeSmart
Detail Detail on Trading Platforms for icicidirect Detail on Trading Platforms for iifl-securities Detail on Trading Platforms for trade-smart-online

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Broker Ratings by Users

Compare ICICIDirect vs IIFL Securities vs TradeSmart on User Rating

  ICICIDirect IIFL Securities TradeSmart
  267 Customer Reviews    Rate ICICIDirect 82 Customer Reviews    Rate IIFL Securities 34 Customer Reviews    Rate TradeSmart
Fees Ratings
Trading Brokerage Rating
Trading Platform Usability
Customer Service Ratings
Overall Ratings
Broker Rating ICICIDirect is Rated 2.5 / 5 based on 267 customer reviews IIFL Securities is Rated 2.8 / 5 based on 82 customer reviews TradeSmart is Rated 4.0 / 5 based on 34 customer reviews
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Investment Offerings

Compare ICICIDirect vs IIFL Securities vs TradeSmart on Investment Offerings

Compare ICICIDirect vs IIFL Securities vs TradeSmart on Investment Offerings like Online IPO Application, Equity Cash and F&O, Currency, Commodity Trading, Mutual Funds Investment, Bonds/NCD, EFT, Banking, Insurance, Forex Trading, Mutual Funds SIP, Equity SIP, PMS Services. Equity and Equity deravitives - All 3 brokers offers trading/investment in Equity and Equity Derivatives on both the exchanges NSE/BSE. Commodity Trading - IIFL Securities and TradeSmart offers Commodity Trading where ICICIDirect doesn't offers Commodity Trading. Online Mutual Fund Investment - ICICIDirect and IIFL Securities offers online mutual fund investment where TradeSmart doesn't offers mutual fund investment. Portfolio Management Services (PMS) - ICICIDirect and IIFL Securities offers PMS facility where TradeSmart doesn't offers PMS facility.

Investment Offerings - Compare ICICIDirect vs IIFL Securities vs TradeSmart
Investment Offerings Compare ICICIDirect IIFL Securities TradeSmart
Equity Cash and F&O Yes Yes Yes
Currency Deravitives Yes Yes Yes
Commodity No Yes Yes
Online IPO Application Yes Yes No
Mutual Funds Yes Yes No
Bond / NCD Yes Yes No
ETF Yes Yes Yes
Banking Yes No No
Insurance Yes Yes No
Forex No No No
MF SIP Investment Yes Yes No
Equity SIP Investment Yes Yes No
PMS Service Yes Yes No
Other Investment Options NIL NIL NIL
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Order Types

Compare ICICIDirect vs IIFL Securities vs TradeSmart on Order Types

Order Type - Compare ICICIDirect vs IIFL Securities vs TradeSmart on offerings of order types. All the broker provide CNC Order, MIS Order, NRML Order. Differance comes with advance order typle like cover order, bracket order, AMO and GTC order. Cover Orders (CO) - All 3 brokers doesn't have Cover Orders (CO) facility. Bracket Orders (BO) - All 3 brokers doesn't have Bracket Orders (BO) facility. After-market Orders (AMO) - All 3 brokers offers AMO facility. The orders are send to exchange on the next trading day. GTC Orders - ICICIDirect and IIFL Securities offers Good Till Cancelled (GTC) orders facility where TradeSmart doesn't provides GTC.

Order Types - Compare ICICIDirect vs IIFL Securities vs TradeSmart
Order Type Compare ICICIDirect IIFL Securities TradeSmart
CNC order No No No
MIS order No No No
NRML order No No No
Cover order No No No
Bracket order No No No
AMO-After Market Orders Yes Yes Yes
GTC-Good Till Cancelled Yes Yes No
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Customer Service Offered

Compare ICICIDirect vs IIFL Securities vs TradeSmart on Customer Service

Compare ICICIDirect vs IIFL Securities vs TradeSmart on customer service offered by the broker. This section compare type of service offered by each broker for quick resoluation for queries/issue you have.

Customer Support - Compare ICICIDirect vs IIFL Securities vs TradeSmart
Customer Service Compare ICICIDirect IIFL Securities TradeSmart
24/7 Customer Service No Yes No
Email Support Yes Yes Yes
Onine Live Chat No Yes Yes
Phone Support Yes Yes Yes
Toll Free Number No Yes No
Through Branches Yes Yes No
Customer Care Number 1860 123 1122 022-40071000 022 61208000
Account Opening Process Online Online/Paperless Online/Paperless
Customer Support Email [email protected] [email protected] [email protected]
Knowledge Center/Education https://www.icicidirect.com/knowledge-center https://ttweb.indiainfoline.com/Trade/FAQs/Statements.aspx https://help.tradesmartonline.in/
Head Office Address ICICI Centre,
H.T. Parekh Marg,
Churchgate,
Mumbai - 400020
IIFL House, Sun Infotech Park,
Road No. 16V, Plot No. B-23,
MIDC, Thane Industrial Area,
Wagle Estate, Thane-MH-400604
Trade Smart Online,
A-401, Mangalya,
Marol Maroshi Road,
Andheri East,
Gamdevi, Marol,
Andheri East,
Mumbai, MH 400059
Website https://www.icicidirect.com https://www.indiainfoline.com/ https://tradesmartonline.in/
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Tips/Research/Reports Published

Compare ICICIDirect vs IIFL Securities vs TradeSmart on Research Reports, Tips

Compare ICICIDirect vs IIFL Securities vs TradeSmart on research reports and tips provided by broker.

Research Reports - Compare ICICIDirect vs IIFL Securities vs TradeSmart
  ICICIDirect IIFL Securities TradeSmart
Research Mutual Funds Yes Yes No
Research Equity Reports Yes Yes No
Research ETF Yes Yes No
Daily Market Report Yes Yes No
Free Tips Yes Yes No
Quarterly Result Analysis Yes Yes No
News Alerts Yes Yes No
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Demat Account

Compare ICICIDirect vs IIFL Securities vs TradeSmart on Demat Account

Compare ICICIDirect vs IIFL Securities vs TradeSmart on Demat Service and Charges. This section cover about demat charges, demat service and other details

Demat Charges - Compare ICICIDirect vs IIFL Securities vs TradeSmart
  ICICIDirect IIFL Securities TradeSmart
DP Source CDSL CDSL CDSL
DP ID 14301 44700 30400
Demat Account Annual Maintenance Charges(AMC) ₹700 pa ₹400 pa ₹300 pa
Advance Deposit Rs. 7500/- , If the client is not having ICICI BANK Account Nil NIL
Statutory charges Nil Nil Nil
Transaction Charges on Debit (Per ISIN) 0.04% (Min ₹30 and Max ₹25,000) + ₹5.50 (CDSL Charges) 0.04% of transaction value (Min ₹25) + ₹5.50 (CDSL Charges) ₹25
Demat ₹50 per set up ₹15 per certificate + ₹40 courier charges ₹500 per certificate (Min ₹500 per request)
Remat ₹25 for 100 securities upto max fee of Rs 3 lakh, MF Reconversion ₹25 per transaction ₹15 for every hundred securities or ₹15 per certificate (whichever is higher) + ₹40 courier charges ₹500 per certificate (Min ₹500 per request)
Pledge Creation 0.02% (Min ₹35 and Max ₹25,000) ₹50 ₹200 per script
₹50 for trading margin each side
Pledge Creation Confirmation 0.02% (Min ₹35 and Max ₹25,000) Nil Nil
Pledge Closure 0.02% (Min ₹35 and Max ₹25,000) Nil ₹200 per script
Pledge Closure Confirmation 0.02% (Min ₹35 and Max ₹25,000) Nil Nil
Pledge Invocation 0.02% (Min ₹35 and Max ₹25,000) Nil ₹200 per script
Failed Instruction Charges ₹30 per transaction Nil Nil
Other Charges
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Special Offers,Advantages,Disadvantages

Compare ICICIDirect vs IIFL Securities vs TradeSmart on Special Offers and Promotion

Compare ICICIDirect vs IIFL Securities vs TradeSmart on general features, advantages, disadvantages, pay out options, payout time, bank supported and charges, special offers and promotion.

Compare ICICIDirect vs IIFL Securities vs TradeSmart on Special Offers and Promotion
  ICICIDirect IIFL Securities TradeSmart
Pay In and Pay Out Options
Payout Time
Bank Supported and Charges
Bank Detail
Likes
  • 100% digital and paperless 3-in-1 account opening facility.
  • Trade on the BSE, NSE, MCX, and invest in other products.
  • Multiple brokerage plans for residents and NRI trading.
  • All kinds of trading platforms across web, app, and desktop versions.
  • Invest in mutual funds for free with ICICIdirect Money App.
  • Expert research calls and recommendations.
  • Sell stocks and get cash instantly with the e-ATM facility.
  • Advanced orders like bracket order, cover order, after market order, and basket order.
  • Place Valid Till Cancelled (VTC) order, valid for 45 days.
  • Informative articles, blogs, videos, learn hub, and Investonomics learning platform for beginners.
  • Margin funding
  • Loans on securities.
  • Dedicated customer services.

Detail Review...

  • Hassle-free onboarding process at zero paperwork.
  • Zero Demat AMC for 1 year.
  • Lowest brokerage online trading at just Rs. 20/order
  • Free state-of-the-art mobile app, web, and desktop trading software.
  • Paperless mutual fund investment at zero brokerage.
  • Smart tools like order slicing, equitySIP, futures & options strategy builder, algo trading, advanced screeners, etc.
  • Comprehensive equity and mutual funds research.
  • Pre-IPO apply
  • Place bracket order (BO), cover order (CO), aftermarket order (AMO), and Valid Till Date (VTD) order.
  • Margin trading facility.
  • Blogs and knowledge center for beginners.

Detail Review...

Check out the key advantages, reasons, or benefits on Why Choose TradeSmart For Stock Trading?

  • Trade in stocks, derivatives, currencies, and commodities.
  • Lowest brokerage: Trade at 15 flat brokerage fees.
  • Multiple trading platforms: SINE, TradeSmart App, Nest Trader, Fox Trader, etc.
  • Super-efficient Trade Smart Box integrated back office portal.
  • Tradetron Algo Trading with TradeSmart.
  • No minimum balance is required.
  • Instant UPI fund transfer.
  • Free of cost Swing API.
  • Apply for IPOs online using UPI.
  • Online Direct mutual fund investment at Rs.0 brokerage.
  • Online brokerage calculator to calculate trading cost upfront.
  • TradeSmart blogs, newsroom, and Knowledge hub for beginners to experts.
  • Advanced orders like bracket order (BO), cover order (CO), and after-market order (AMO).
  • Margin against shares (MAS) in your Demat account.
  • No Hidden charges.

Detail Review...

Dislikes
  • High brokerage charges.
  • The broker levies a minimum brokerage fee, which varies across brokerage plans.
  • NEO flat discount brokerage plan (Rs. 20) charges a one-time subscription fee of Rs. 299.
  • Mutual fund investment with ICICIDirect is not free, as it charges a lower of Rs. 30 or 1.5% on SIP transaction and Rs. 100 fees on lumpsum investment.

Detail Review...

  • IIFL not being a part of any banking organization does not provide a 3-in-1 account opening facility to trade with ease and flexibility.
  • If you only invest in stocks (Delivery, CNC order) then Zerodha and Prostocks are the best brokers who offer free delivery trading.

Detail Review...

There are several disadvantages or limitations as well of trading with TradeSmart such as follows;

  • You cannot invest in SME IPOs.
  • TradeSmart App is only available on the Play Store.
  • NRIs cannot open a Demat and Trading account at Trade smart.
  • It does not provide trading tips, research, and portfolio management services.

Detail Review...

Special Offers/Promo Get ICICI Direct 3-in-1 account, an integrated trading + demat + bank account for one-click investment in stock market and mutual funds. Free Account Opening, Rs 400 Waived for a limited time.
Enquire for ICICIDirect Enquire for IIFL Securities Enquire for TradeSmart

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