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The brokerage of ICICIDirect ranges between Rs 20, the brokerage of Fyers ranges between Rs 20, while the brokerage of Alice Blue ranges between Rs 20. The broker ICICIDirect is a full service broker where Fyers and Alice Blue are discount brokers. Overall rating for ICICIDirect is 4, Fyers is rated 4, Alice Blue is rated 4 out of 5.
Here we present side-by-side comparison of ICICIDirect vs Fyers vs Alice Blue stock brokers in India. The comparison is based on more than 100+ attributes for each stock broker. To be precise, we have compared ICICIDirect vs Fyers vs Alice Blue on brokerage plans, Plan types, Customer Service, Maintenance fees, AMC, Trading Platforms, Rating, Reviews, Mobile App, Margin/Leverage/Exposure, Demat Account and Investment Options services. This will help you in make up your mind and clear things for you so that you can choose the best broker to open your trading and demat account. You can get answer for general question like which is better ICICIDirect vs Fyers vs Alice Blue in this setion with 360 degree view of broker information.
Full Service BrokerICICIDirect
Discount BrokerFyers
Discount BrokerAlice Blue
In this section we have compared ICICI Securities Pvt Ltd. vs Fyers Securities vs Alice Blue on trading & demat account opening charges and AMC. Trading account opening charges - All 3 brokers offer Free Trading account opening. Demat AMC charges - ICICI Securities Pvt Ltd. charges Rs 700 p.a. [Free for 1st year] as AMC for Demat account, Fyers Securities charges Free AMC for Demat account, where Alice Blue charges Free AMC for Demat account.
| Segment | ICICIDirect | Fyers | Alice Blue |
|---|---|---|---|
| Trading Account Opening Fees | Free | Free | Free |
| Trading AMC | Free | Free | Free |
| Demat Account Opening Fees | Free | Free | Free |
| Demat AMC | Rs 700 p.a. [Free for 1st year] | Free | Free |
| Provide DP Service | Yes | Yes | Yes |
Plans are the most important feature you look for when comparing ICICI Securities Pvt Ltd. vs Fyers Securities vs Alice Blue. This section compares on high level, the type of plans offered by brokers. Miltiple Plans - ICICI Securities Pvt Ltd. offers Multiple Plans, where Fyers Securities and Alice Blue don't offer. Monthlay Plans - All 3 brokers don't have Monthly Plans.
| Plan Types | ICICIDirect | Fyers | Alice Blue |
|---|---|---|---|
| Multiple Plans | Yes | No | No |
| Monthly Plans | No | No | No |
| Yearly Plans | No | No | No |
| ICICIDirect | Fyers | Alice Blue | |
|---|---|---|---|
| Account Opening Request | Link to open account |
Compare ICICIDirect vs Fyers vs Alice Blue on transaction charges and PCM fee by segment.
| Transaction Charges Compare | ICICIDirect | Fyers | Alice Blue |
|---|---|---|---|
| Equity Delivery | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr |
| Equity Intraday | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr |
| Equity Futures | NSE:173 | BSE:0 Per Cr | NSE:173 | BSE:0 Per Cr | NSE:173 | BSE:0 Per Cr |
| Equity Options | NSE:3503 | BSE:3250 Per Cr on premium | NSE:3503 | BSE:3250 Per Cr on premium | NSE:3503 | BSE:3250 Per Cr on premium |
| Currency Futures | NSE:35 | BSE:45 Per Cr | NSE:35 | BSE:45 Per Cr | NSE:35 | BSE:45 Per Cr |
| Currency Options | NSE:3110 | BSE:100 Per Cr | NSE:3110 | BSE:100 Per Cr | NSE:3110 | BSE:100 Per Cr |
| Commodity | MCX: 4180| NSE: 100 Per Cr | MCX: 4180| NSE: 100 Per Cr | MCX: 4180| NSE: 100 Per Cr |
| Brokerage Charges | Complete Brokerage Plans for icicidirect | Complete Brokerage Plans for fyers | Complete Brokerage Plans for alice-blue |
Compare ICICIDirect vs Fyers vs Alice Blue on Account Features like 3-in-1 account, Algo Trading, NRI Trading, Margin Trading Funding and many more. Account Type - ICICI Securities Pvt Ltd. offers a 3-in-1 Account, where Fyers Securities and Alice Blue offer only a 2-in-1 account, which includes trading and demat accounts. Margin Funding - ICICI Securities Pvt Ltd. offers margin funding, whereas Fyers Securities and Alice Blue don't offer margin funding. NRI Trading - All 3 brokers offer NRI Trading.
| Account Features Compare | ICICIDirect | Fyers | Alice Blue |
|---|---|---|---|
| 3 in 1 Account | Yes | No | No |
| Charting | Yes | Yes | Yes |
| Algo Trading | No | Yes | Yes |
| SMS Alerts | Yes | No | No |
| Online Demo | Yes | Yes | No |
| Online Portfolio | Yes | No | Yes |
| Margin Trading Funding Available | Yes | No | No |
| Combined Ledger for Equity and Commodity | No | Yes | Yes |
| Intraday Square-off Time | 3:15PM | 3:15 PM | 3:15 PM |
| NRI Trading | Yes | Yes | Yes |
| Other Features | NIL | Fyers 30 Day Challenge | NIL |
With our expert research team, we have compared all the major features of Trading platform b/w ICICIDirect vs Fyers vs Alice Blue. This comparison covers Desktop Trading Platform, Web, Mobile for Windows, Android, and iOS. We have provided link for mobile app to download and demo links for easy access.
| Trading Platform Compare | ICICIDirect | Fyers | Alice Blue |
|---|---|---|---|
| Web Trading Platform | Yes | Yes | Yes |
| Web Trading Detail | https://www.icicidirect.com | Fyers Web | ANT Web |
| Web Trading Demo | Web Trading Demo | Web Trading Demo | Web Trading Demo |
| Mobile Trading | Yes | Yes | Yes |
| Mobile Trading App | ICICI direct Mobile | Fyers Mobile App | ANT Mobi |
| Mobile Trading App Demo | ICICI direct Mobile | Fyers Mobile App | ANT Mobi |
| Android Mobile App | Yes | Yes | Yes |
| Android App Download | |||
| iPhone Mobile App (IOS) | Yes | Yes | Yes |
| iOS App Download | |||
| Android Tablet App | Yes | Yes | Yes |
| iPad App (IOS) | Yes | Yes | Yes |
| Trading Software Charges | Free | Free | Free |
| Equity Brokerage Calculator | Equity Intraday and Delivery Brokerage Calculator for ICICIDirect | Equity Intraday and Delivery Brokerage Calculator for Fyers | Equity Intraday and Delivery Brokerage Calculator for Alice Blue |
| Futures Brokerage Calculator | Futures Brokerage Calculator for ICICIDirect | Futures Brokerage Calculator for Fyers | Futures Brokerage Calculator for Alice Blue |
| Options Brokerage Calculator | Option Brokerage Calculator for ICICIDirect | Option Brokerage Calculator for Fyers | Option Brokerage Calculator for Alice Blue |
| Detail | Detail on Trading Platforms for ICICIDirect | Detail on Trading Platforms for Fyers | Detail on Trading Platforms for Alice Blue |
| ICICIDirect | Fyers | Alice Blue | |
|---|---|---|---|
| 267 Customer reviews Rate | 11 Customer reviews Rate | 20 Customer reviews Rate | |
| Fees Ratings | |||
| Trading Brokerage Rating | |||
| Trading Platform Usability | |||
| Customer Service Ratings | |||
| Overall Rating | |||
| Broker Rating | ICICIDirect is Rated 2.5 / 5 based on 267 customer reviews | Fyers is Rated 3.2 / 5 based on 11 customer reviews | Alice Blue is Rated 0.85 / 5 based on 20 customer reviews |
Compare ICICIDirect vs Fyers vs Alice Blue on Investment Offerings like Online IPO Application, Equity Cash and F&O, Currency, Commodity Trading, Mutual Funds Investment, Bonds/NCD, EFT, Banking, Insurance, Forex Trading, Mutual Funds SIP, Equity SIP, PMS Services. Equity and Equity deravitives - All 3 brokers offers trading/investment in Equity and Equity Derivatives on both the exchanges NSE/BSE. Commodity Trading - All 3 brokers offer Commodity Trading. Online Mutual Fund Investment - All 3 brokers offer online mutual fund investment. Portfolio Management Services (PMS) - ICICI Securities Pvt Ltd. offers PMS facility, whereas Fyers Securities and Alice Blue don't offer PMS facility.
| Investment Offerings Compare | ICICIDirect | Fyers | Alice Blue |
|---|---|---|---|
| Equity Cash and F&O | Yes | Yes | Yes |
| Currency Derivatives | Yes | Yes | Yes |
| Commodity | Yes | Yes | Yes |
| Online IPO Application | Yes | Yes | Yes |
| Mutual Funds | Yes | Yes | Yes |
| Bonds / NCD | Yes | No | Yes |
| ETF | Yes | Yes | Yes |
| Banking | Yes | No | No |
| Insurance | Yes | No | No |
| Forex | No | No | No |
| MF SIP Investment | Yes | Yes | Yes |
| Equity SIP Investment | Yes | No | Yes |
| PMS Service | Yes | No | No |
| Other Investment Options | NIL | NIL | NIL |
| MTF Compare | ICICIDirect | Fyers | Alice Blue |
|---|---|---|---|
| MTF Leverage | - | Up to 4x leverage on 1600+ stocks | - |
| MTF Interest Rate | - | 12.49% - 16.49% per annum (Slab-based MTF Interest rates) | - |
| MTF Segment | - | Equity Delivery | - |
| MTF Pledge Charges | - | ₹12 per stock | - |
| MTF Unpledged Charges | - | ₹12 per stock | - |
| Maximum MTF Funding | - | Upto ₹50 Lakh per account | - |
| API Compare | ICICIDirect | Fyers | Alice Blue |
|---|---|---|---|
| API Type | - | Fyers API is a set of online tools by Fyers that lets you connect your own software to your trading account to place orders and access market data automatically. |
|
| API Charges | - | Free | Free |
Compare ICICIDirect vs Fyers vs Alice Blue on customer service offered by the broker. This section compares the type of service offered by each broker for quick resolution of queries/issues you may have.
| Customer Service Compare | ICICIDirect | Fyers | Alice Blue |
|---|---|---|---|
| 24/7 Customer Service | No | No | No |
| Email Support | Yes | Yes | No |
| Online Live Chat | No | No | Yes |
| Phone Support | Yes | Yes | Yes |
| Toll Free Number | No | No | No |
| Through Branches | Yes | No | Yes |
| Customer Care Number | 1860 123 1122 | 08060001111 | 08035215000/080-45490850 |
| Account Opening Process | Online | 100% online and paperless proc | Online/Paperless |
| Customer Support Email | [email protected] | [email protected] | [email protected] |
| Knowledge Center/Education | https://www.icicidirect.com/knowledge-center | https://fyers.in/school-of-stocks/ | https://tradeschool.aliceblueonline.com/ |
| Head Office Address | ICICI Centre, H.T. Parekh Marg, Churchgate, Mumbai - 400020 | Fyers Securities, No. 19 & 20, 3rd Main, Gandhinagar, Bangalore - 560009 | Alice Blue, No. 153/2, 3rd Floor,M.R.B.Arcade, Bagalur Main Road, Dwaraka Nagar, Yelahanka, Bangalore - 560063 |
| Website | https://www.icicidirect.com | https://fyers.in/ | https://www.aliceblueonline.com |
Compare ICICIDirect vs Fyers vs Alice Blue on research reports and tips provided by broker.
| ICICIDirect | Fyers | Alice Blue | |
|---|---|---|---|
| Research Mutual Funds | Yes | No | No |
| Research Equity Reports | Yes | No | No |
| Research ETF | Yes | No | No |
| Daily Market Report | Yes | No | Yes |
| Free Tips | Yes | No | No |
| Quarterly Result Analysis | Yes | No | No |
| News Alerts | Yes | Yes | No |
Compare ICICIDirect vs Fyers vs Alice Blue on Demat Service and Charges. This section covers demat charges, demat service, and other details.
| ICICIDirect | Fyers | Alice Blue | |
|---|---|---|---|
| DP Source | CDSL | CDSL | CDSL |
| DP ID | 14301 | 89400 | 85300 |
| Demat Account Annual Maintenance Charges(AMC) | ₹700 pa | Free | ₹400 pa |
| Advance Deposit | Rs. 7500/- , If the client is not having ICICI BANK Account | Nil | Rs 0 |
| Statutory charges | Nil | Nil | Rs 150 Stamp Charges |
| Transaction Charges on Debit (Per ISIN) | 0.04% (Min ₹30 and Max ₹25,000) + ₹5.50 (CDSL Charges) | ₹7 + ₹5.50 (CDSL Charges) per transaction | 0.04% of the value of the transaction |
| Demat | ₹50 per set up | ₹0 | ₹10 per certificate + ₹50 courier charges |
| Remat | ₹25 for 100 securities upto max fee of Rs 3 lakh, MF Reconversion ₹25 per transaction | ₹0 | ₹30 per certificate + CDSL charges |
| Pledge Creation | 0.02% (Min ₹35 and Max ₹25,000) | Nil | ₹20 + CDSL charges |
| Pledge Creation Confirmation | 0.02% (Min ₹35 and Max ₹25,000) | Nil | Nil |
| Pledge Closure | 0.02% (Min ₹35 and Max ₹25,000) | Nil | ₹20 + CDSL charges |
| Pledge Closure Confirmation | 0.02% (Min ₹35 and Max ₹25,000) | Nil | Nil |
| Pledge Invocation | 0.02% (Min ₹35 and Max ₹25,000) | Nil | ₹20 + CDSL charges |
| Failed Instruction Charges | ₹30 per transaction | Nil | Nil |
| Other Charges | Nil | Stamp Charges ₹50, | Nil |
Compare ICICIDirect vs Fyers vs Alice Blue on general features, advantages, disadvantages, payout options, payout time, bank supported and charges, special offers and promotion.
| ICICIDirect | Fyers | Alice Blue | |
|---|---|---|---|
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| Special Offers/Promo |
| 🔷 Current Promotion Offer from Fyers for InvestorGain Visitors:
| 🔷 Current Promotion Offer from Alice Blue for InvestorGain Visitors:
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| Open Fyers Account Now |
Last Updated on Fri, May 8, 2026
