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The brokerage of ICICIDirect ranges between Rs 20, the brokerage of Upstox ranges between Rs 20, while the brokerage of Fyers ranges between Rs 20. The broker ICICIDirect is a full service broker where Upstox and Fyers are discount brokers. Overall rating for ICICIDirect is 4, Upstox is rated 4.5, Fyers is rated 4 out of 5.
Here we present side-by-side comparison of ICICIDirect vs Upstox vs Fyers stock brokers in India. The comparison is based on more than 100+ attributes for each stock broker. To be precise, we have compared ICICIDirect vs Upstox vs Fyers on brokerage plans, Plan types, Customer Service, Maintenance fees, AMC, Trading Platforms, Rating, Reviews, Mobile App, Margin/Leverage/Exposure, Demat Account and Investment Options services. This will help you in make up your mind and clear things for you so that you can choose the best broker to open your trading and demat account. You can get answer for general question like which is better ICICIDirect vs Upstox vs Fyers in this setion with 360 degree view of broker information.
Full Service BrokerICICIDirect
Discount BrokerUpstox
Discount BrokerFyers
In this section we have compared ICICI Securities Pvt Ltd. vs Upstox vs Fyers Securities on trading & demat account opening charges and AMC. Trading account opening charges - ICICI Securities Pvt Ltd. and Fyers Securities offer Free account opening, where Upstox charges Promotion offer: Free for account opening. Demat AMC charges - ICICI Securities Pvt Ltd. charges Rs 700 p.a. [Free for 1st year] as AMC for Demat account, Upstox charges Rs 300 Per annum (Free for 1st year) AMC for Demat account, where Fyers Securities charges Free AMC for Demat account.
| Segment | ICICIDirect | Upstox | Fyers |
|---|---|---|---|
| Trading Account Opening Fees | Free | Promotion offer: Free | Free |
| Trading AMC | Free | Free | Free |
| Demat Account Opening Fees | Free | Free | Free |
| Demat AMC | Rs 700 p.a. [Free for 1st year] | Rs 300 Per annum (Free for 1st year) | Free |
| Provide DP Service | Yes | Yes | Yes |
Plans are the most important feature you look for when comparing ICICI Securities Pvt Ltd. vs Upstox vs Fyers Securities. This section compares on high level, the type of plans offered by brokers. Miltiple Plans - ICICI Securities Pvt Ltd. offers Multiple Plans, where Upstox and Fyers Securities don't offer. Monthlay Plans - All 3 brokers don't have Monthly Plans.
| Plan Types | ICICIDirect | Upstox | Fyers |
|---|---|---|---|
| Multiple Plans | Yes | No | No |
| Monthly Plans | No | No | No |
| Yearly Plans | No | No | No |
| ICICIDirect | Upstox | Fyers | |
|---|---|---|---|
| Account Opening Request | Link to open account | Link to open account |
Compare ICICIDirect vs Upstox vs Fyers on transaction charges and PCM fee by segment.
| Transaction Charges Compare | ICICIDirect | Upstox | Fyers |
|---|---|---|---|
| Equity Delivery | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr |
| Equity Intraday | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr |
| Equity Futures | NSE:173 | BSE:0 Per Cr | NSE:173 | BSE:0 Per Cr | NSE:173 | BSE:0 Per Cr |
| Equity Options | NSE:3503 | BSE:3250 Per Cr on premium | NSE:3503 | BSE:3250 Per Cr on premium | NSE:3503 | BSE:3250 Per Cr on premium |
| Currency Futures | NSE:35 | BSE:45 Per Cr | NSE:35 | BSE:45 Per Cr | NSE:35 | BSE:45 Per Cr |
| Currency Options | NSE:3110 | BSE:100 Per Cr | NSE:3110 | BSE:100 Per Cr | NSE:3110 | BSE:100 Per Cr |
| Commodity | MCX: 4180| NSE: 100 Per Cr | MCX: 4180| NSE: 100 Per Cr | MCX: 4180| NSE: 100 Per Cr |
| Brokerage Charges | Complete Brokerage Plans for icicidirect | Complete Brokerage Plans for upstox | Complete Brokerage Plans for fyers |
Compare ICICIDirect vs Upstox vs Fyers on Account Features like 3-in-1 account, Algo Trading, NRI Trading, Margin Trading Funding and many more. Account Type - ICICI Securities Pvt Ltd. and Upstox offer 3-in-1 Account, where Fyers Securities offers only a 2-in-1 account, which includes trading and demat accounts. Margin Funding - ICICI Securities Pvt Ltd. and Upstox offer margin funding, whereas Fyers Securities doesn't offer margin funding. NRI Trading - ICICI Securities Pvt Ltd. and Fyers Securities offer NRI Trading, whereas Upstox doesn't offer NRI Trading.
| Account Features Compare | ICICIDirect | Upstox | Fyers |
|---|---|---|---|
| 3 in 1 Account | Yes | Yes | No |
| Charting | Yes | Yes | Yes |
| Algo Trading | No | Yes | Yes |
| SMS Alerts | Yes | Yes | No |
| Online Demo | Yes | Yes | Yes |
| Online Portfolio | Yes | Yes | No |
| Margin Trading Funding Available | Yes | Yes | No |
| Combined Ledger for Equity and Commodity | No | Yes | Yes |
| Intraday Square-off Time | 3:15PM | 3:15PM | 3:15 PM |
| NRI Trading | Yes | No | Yes |
| Other Features | NIL | NIL | Fyers 30 Day Challenge |
With our expert research team, we have compared all the major features of Trading platform b/w ICICIDirect vs Upstox vs Fyers. This comparison covers Desktop Trading Platform, Web, Mobile for Windows, Android, and iOS. We have provided link for mobile app to download and demo links for easy access.
| Trading Platform Compare | ICICIDirect | Upstox | Fyers |
|---|---|---|---|
| Web Trading Platform | Yes | Yes | Yes |
| Web Trading Detail | https://www.icicidirect.com | https://pro.upstox.com/ | Fyers Web |
| Web Trading Demo | Web Trading Demo | Web Trading Demo | Web Trading Demo |
| Mobile Trading | Yes | Yes | Yes |
| Mobile Trading App | ICICI direct Mobile | Upstox | Fyers Mobile App |
| Mobile Trading App Demo | ICICI direct Mobile | Upstox | Fyers Mobile App |
| Android Mobile App | Yes | Yes | Yes |
| Android App Download | |||
| iPhone Mobile App (IOS) | Yes | Yes | Yes |
| iOS App Download | |||
| Android Tablet App | Yes | Yes | Yes |
| iPad App (IOS) | Yes | Yes | Yes |
| Trading Software Charges | Free | Free | Free |
| Equity Brokerage Calculator | Equity Intraday and Delivery Brokerage Calculator for ICICIDirect | Equity Intraday and Delivery Brokerage Calculator for Upstox | Equity Intraday and Delivery Brokerage Calculator for Fyers |
| Futures Brokerage Calculator | Futures Brokerage Calculator for ICICIDirect | Futures Brokerage Calculator for Upstox | Futures Brokerage Calculator for Fyers |
| Options Brokerage Calculator | Option Brokerage Calculator for ICICIDirect | Option Brokerage Calculator for Upstox | Option Brokerage Calculator for Fyers |
| Detail | Detail on Trading Platforms for ICICIDirect | Detail on Trading Platforms for Upstox | Detail on Trading Platforms for Fyers |
| ICICIDirect | Upstox | Fyers | |
|---|---|---|---|
| 267 Customer reviews Rate | 15 Customer reviews Rate | 11 Customer reviews Rate | |
| Fees Ratings | |||
| Trading Brokerage Rating | |||
| Trading Platform Usability | |||
| Customer Service Ratings | |||
| Overall Rating | |||
| Broker Rating | ICICIDirect is Rated 2.5 / 5 based on 267 customer reviews | Upstox is Rated 3.3 / 5 based on 15 customer reviews | Fyers is Rated 3.18 / 5 based on 11 customer reviews |
Compare ICICIDirect vs Upstox vs Fyers on Investment Offerings like Online IPO Application, Equity Cash and F&O, Currency, Commodity Trading, Mutual Funds Investment, Bonds/NCD, EFT, Banking, Insurance, Forex Trading, Mutual Funds SIP, Equity SIP, PMS Services. Equity and Equity deravitives - All 3 brokers offers trading/investment in Equity and Equity Derivatives on both the exchanges NSE/BSE. Commodity Trading - All 3 brokers offer Commodity Trading. Online Mutual Fund Investment - All 3 brokers offer online mutual fund investment. Portfolio Management Services (PMS) - ICICI Securities Pvt Ltd. offers PMS facility, whereas Upstox and Fyers Securities don't offer PMS facility.
| Investment Offerings Compare | ICICIDirect | Upstox | Fyers |
|---|---|---|---|
| Equity Cash and F&O | Yes | Yes | Yes |
| Currency Derivatives | Yes | Yes | Yes |
| Commodity | Yes | Yes | Yes |
| Online IPO Application | Yes | Yes | Yes |
| Mutual Funds | Yes | Yes | Yes |
| Bonds / NCD | Yes | No | No |
| ETF | Yes | Yes | Yes |
| Banking | Yes | No | No |
| Insurance | Yes | No | No |
| Forex | No | No | No |
| MF SIP Investment | Yes | Yes | Yes |
| Equity SIP Investment | Yes | Yes | No |
| PMS Service | Yes | No | No |
| Other Investment Options | NIL | NPS | NIL |
| MTF Compare | ICICIDirect | Upstox | Fyers |
|---|---|---|---|
| MTF Leverage | - | Upto 4x leverage | Up to 4x leverage on 1600+ stocks |
| MTF Interest Rate | - | ₹20/day for every ₹40,000 - ₹50,000 (Varies by plan) | 12.49% - 16.49% per annum (Slab-based MTF Interest rates) |
| MTF Segment | - | Equity Delivery (NSE and BSE) | Equity Delivery |
| MTF Pledge Charges | - | ₹20 per ISIN | ₹12 per stock |
| MTF Unpledged Charges | - | ₹20 per ISIN | ₹12 per stock |
| Maximum MTF Funding | - | Maximum MTF Positions upto ₹5 crore with ₹3.75 crore MTF Funding | Upto ₹50 Lakh per account |
| API Compare | ICICIDirect | Upstox | Fyers |
|---|---|---|---|
| API Type | - |
| Fyers API is a set of online tools by Fyers that lets you connect your own software to your trading account to place orders and access market data automatically. |
| API Charges | - | Free | Free |
Compare ICICIDirect vs Upstox vs Fyers on customer service offered by the broker. This section compares the type of service offered by each broker for quick resolution of queries/issues you may have.
| Customer Service Compare | ICICIDirect | Upstox | Fyers |
|---|---|---|---|
| 24/7 Customer Service | No | No | No |
| Email Support | Yes | Yes | Yes |
| Online Live Chat | No | Yes | No |
| Phone Support | Yes | Yes | Yes |
| Toll Free Number | No | No | No |
| Through Branches | Yes | Yes | No |
| Customer Care Number | 1860 123 1122 | +91 22 6130 9999 | 08060001111 |
| Account Opening Process | Online | Online/Paperless | 100% online and paperless proc |
| Customer Support Email | [email protected] | [email protected] | [email protected] |
| Knowledge Center/Education | https://www.icicidirect.com/knowledge-center | https://upstox.com/help-center/ | https://fyers.in/school-of-stocks/ |
| Head Office Address | ICICI Centre, H.T. Parekh Marg, Churchgate, Mumbai - 400020 | Upstox Corporate Office Sunshine Tower, 30th Floor, Senapati Bapat Marg, Dadar (W), Mumbai - 400 013 | Fyers Securities, No. 19 & 20, 3rd Main, Gandhinagar, Bangalore - 560009 |
| Website | https://www.icicidirect.com | https://upstox.com/ | https://fyers.in/ |
Compare ICICIDirect vs Upstox vs Fyers on research reports and tips provided by broker.
| ICICIDirect | Upstox | Fyers | |
|---|---|---|---|
| Research Mutual Funds | Yes | No | No |
| Research Equity Reports | Yes | No | No |
| Research ETF | Yes | No | No |
| Daily Market Report | Yes | No | No |
| Free Tips | Yes | No | No |
| Quarterly Result Analysis | Yes | No | No |
| News Alerts | Yes | No | Yes |
Compare ICICIDirect vs Upstox vs Fyers on Demat Service and Charges. This section covers demat charges, demat service, and other details.
| ICICIDirect | Upstox | Fyers | |
|---|---|---|---|
| DP Source | CDSL | CDSL | CDSL |
| DP ID | 14301 | 81800 | 89400 |
| Demat Account Annual Maintenance Charges(AMC) | ₹700 pa | ₹300 PA | Free |
| Advance Deposit | Rs. 7500/- , If the client is not having ICICI BANK Account | NIL | Nil |
| Statutory charges | Nil | Nil | Nil |
| Transaction Charges on Debit (Per ISIN) | 0.04% (Min ₹30 and Max ₹25,000) + ₹5.50 (CDSL Charges) | ₹13 + ₹5.50 CDSL charges | ₹7 + ₹5.50 (CDSL Charges) per transaction |
| Demat | ₹50 per set up | ₹20 + ₹50 courier charges | ₹0 |
| Remat | ₹25 for 100 securities upto max fee of Rs 3 lakh, MF Reconversion ₹25 per transaction | ₹100 for every hundred securities or ₹25 per certificate (whichever is higher) | ₹0 |
| Pledge Creation | 0.02% (Min ₹35 and Max ₹25,000) | 0.02% of the transaction value (Min ₹50) + CDSL charges | Nil |
| Pledge Creation Confirmation | 0.02% (Min ₹35 and Max ₹25,000) | 0.02% of the transaction value (Min ₹50) + CDSL charges | Nil |
| Pledge Closure | 0.02% (Min ₹35 and Max ₹25,000) | 0.02% of the transaction value (Min ₹50) + CDSL charges | Nil |
| Pledge Closure Confirmation | 0.02% (Min ₹35 and Max ₹25,000) | 0.02% of the transaction value (Min ₹50) + CDSL charges | Nil |
| Pledge Invocation | 0.02% (Min ₹35 and Max ₹25,000) | 0.05% of the transaction value (Min ₹50) | Nil |
| Failed Instruction Charges | ₹30 per transaction | ₹50 | Nil |
| Other Charges | Nil | Nil | Stamp Charges ₹50, |
Compare ICICIDirect vs Upstox vs Fyers on general features, advantages, disadvantages, payout options, payout time, bank supported and charges, special offers and promotion.
| ICICIDirect | Upstox | Fyers | |
|---|---|---|---|
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| Special Offers/Promo |
| 🔵 Current Offer from Upstox for InvestorGain Visitors:
| 🔷 Current Promotion Offer from Fyers for InvestorGain Visitors:
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| Open Upstox Account Now | Open Fyers Account Now |
Last Updated on Fri, May 8, 2026
