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The brokerage of ICICIDirect ranges between Rs 20, the brokerage of TradeSmart ranges between Rs 15, while the brokerage of AxisDirect ranges between 0.05% to 0.5%. The broker ICICIDirect and AxisDirect are full service brokers where TradeSmart is a discount broker. Overall rating for ICICIDirect is 4, TradeSmart is rated 4, AxisDirect is rated 3.5 out of 5.
Here we present side-by-side comparison of ICICIDirect vs TradeSmart vs AxisDirect stock brokers in India. The comparison is based on more than 100+ attributes for each stock broker. To be precise, we have compared ICICIDirect vs TradeSmart vs AxisDirect on brokerage plans, Plan types, Customer Service, Maintenance fees, AMC, Trading Platforms, Rating, Reviews, Mobile App, Margin/Leverage/Exposure, Demat Account and Investment Options services. This will help you in make up your mind and clear things for you so that you can choose the best broker to open your trading and demat account. You can get answer for general question like which is better ICICIDirect vs TradeSmart vs AxisDirect in this setion with 360 degree view of broker information.
Full Service BrokerICICIDirect
Discount BrokerTradeSmart
Full Service BrokerAxisDirect
In this section we have compared ICICI Securities Pvt Ltd. vs TradeSmart vs AxisDirect on trading & demat account opening charges and AMC. Trading account opening charges - ICICI Securities Pvt Ltd. and TradeSmart offer Free account opening, where AxisDirect charges Rs 999 for account opening. Demat AMC charges - ICICI Securities Pvt Ltd. charges Rs 700 p.a. [Free for 1st year] as AMC for Demat account, TradeSmart charges Rs 300 PA (Free for 1st year) AMC for Demat account, where AxisDirect charges Rs 750 PA (Free for 1st year) AMC for Demat account.
| Segment | ICICIDirect | TradeSmart | AxisDirect |
|---|---|---|---|
| Trading Account Opening Fees | Free | Free | Rs 999 |
| Trading AMC | Free | Free | Free |
| Demat Account Opening Fees | Free | Free | Free |
| Demat AMC | Rs 700 p.a. [Free for 1st year] | Rs 300 PA (Free for 1st year) | Rs 750 PA (Free for 1st year) |
| Provide DP Service | Yes | Yes | Yes |
Plans are the most important feature you look for when comparing ICICI Securities Pvt Ltd. vs TradeSmart vs AxisDirect. This section compares on high level, the type of plans offered by brokers. Miltiple Plans - All 3 brokers offer Multiple Plans. You have the option to select a plan as per your trading strategy. Monthlay Plans - All 3 brokers don't have Monthly Plans.
| Plan Types | ICICIDirect | TradeSmart | AxisDirect |
|---|---|---|---|
| Multiple Plans | Yes | Yes | Yes |
| Monthly Plans | No | No | No |
| Yearly Plans | No | No | No |
| ICICIDirect | TradeSmart | AxisDirect | |
|---|---|---|---|
| Account Opening Request |
Compare ICICIDirect vs TradeSmart vs AxisDirect on transaction charges and PCM fee by segment.
| Transaction Charges Compare | ICICIDirect | TradeSmart | AxisDirect |
|---|---|---|---|
| Equity Delivery | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr |
| Equity Intraday | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr |
| Equity Futures | NSE:173 | BSE:0 Per Cr | NSE:173 | BSE:0 Per Cr | NSE:173 | BSE:0 Per Cr |
| Equity Options | NSE:3503 | BSE:3250 Per Cr on premium | NSE:3503 | BSE:3250 Per Cr on premium | NSE:3503 | BSE:3250 Per Cr on premium |
| Currency Futures | NSE:35 | BSE:45 Per Cr | NSE:35 | BSE:45 Per Cr | NSE:35 | BSE:45 Per Cr |
| Currency Options | NSE:3110 | BSE:100 Per Cr | NSE:3110 | BSE:100 Per Cr | NSE:3110 | BSE:100 Per Cr |
| Commodity | MCX: 4180| NSE: 100 Per Cr | MCX: 4180| NSE: 100 Per Cr | MCX: 4180| NSE: 100 Per Cr |
| Brokerage Charges | Complete Brokerage Plans for icicidirect | Complete Brokerage Plans for trade-smart-online | Complete Brokerage Plans for axisdirect |
Compare ICICIDirect vs TradeSmart vs AxisDirect on Account Features like 3-in-1 account, Algo Trading, NRI Trading, Margin Trading Funding and many more. Account Type - ICICI Securities Pvt Ltd. and AxisDirect offer 3-in-1 Account, where TradeSmart offers only a 2-in-1 account, which includes trading and demat accounts. Margin Funding - ICICI Securities Pvt Ltd. and AxisDirect offer margin funding, whereas TradeSmart doesn't offer margin funding. NRI Trading - ICICI Securities Pvt Ltd. and AxisDirect offer NRI Trading, whereas TradeSmart doesn't offer NRI Trading.
| Account Features Compare | ICICIDirect | TradeSmart | AxisDirect |
|---|---|---|---|
| 3 in 1 Account | Yes | No | Yes |
| Charting | Yes | Yes | Yes |
| Algo Trading | No | Yes | No |
| SMS Alerts | Yes | No | Yes |
| Online Demo | Yes | Yes | Yes |
| Online Portfolio | Yes | No | Yes |
| Margin Trading Funding Available | Yes | No | Yes |
| Combined Ledger for Equity and Commodity | No | Yes | Yes |
| Intraday Square-off Time | 3:15PM | 3:15PM | 2:45 PM |
| NRI Trading | Yes | No | Yes |
| Other Features | NIL | NIL | NIL |
With our expert research team, we have compared all the major features of Trading platform b/w ICICIDirect vs TradeSmart vs AxisDirect. This comparison covers Desktop Trading Platform, Web, Mobile for Windows, Android, and iOS. We have provided link for mobile app to download and demo links for easy access.
| Trading Platform Compare | ICICIDirect | TradeSmart | AxisDirect |
|---|---|---|---|
| Web Trading Platform | Yes | Yes | Yes |
| Web Trading Detail | https://www.icicidirect.com | https://web.tradesmartonline.in/login | https://login.axisdirect.in/ |
| Web Trading Demo | Web Trading Demo | Web Trading Demo | Web Trading Demo |
| Mobile Trading | Yes | Yes | Yes |
| Mobile Trading App | ICICI direct Mobile | TradeSmart 2.0 | AxisDirect Ring Mobile App |
| Mobile Trading App Demo | ICICI direct Mobile | TradeSmart 2.0 | AxisDirect Ring Mobile App |
| Android Mobile App | Yes | Yes | Yes |
| Android App Download | |||
| iPhone Mobile App (IOS) | Yes | Yes | Yes |
| iOS App Download | |||
| Android Tablet App | Yes | Yes | Yes |
| iPad App (IOS) | Yes | Yes | Yes |
| Trading Software Charges | Free | Free | Yes, DirectTrade - Rs 2999 PA |
| Equity Brokerage Calculator | Equity Intraday and Delivery Brokerage Calculator for ICICIDirect | Equity Intraday and Delivery Brokerage Calculator for TradeSmart | Equity Intraday and Delivery Brokerage Calculator for AxisDirect |
| Futures Brokerage Calculator | Futures Brokerage Calculator for ICICIDirect | Futures Brokerage Calculator for TradeSmart | Futures Brokerage Calculator for AxisDirect |
| Options Brokerage Calculator | Option Brokerage Calculator for ICICIDirect | Option Brokerage Calculator for TradeSmart | Option Brokerage Calculator for AxisDirect |
| Detail | Detail on Trading Platforms for ICICIDirect | Detail on Trading Platforms for TradeSmart | Detail on Trading Platforms for AxisDirect |
| ICICIDirect | TradeSmart | AxisDirect | |
|---|---|---|---|
| 267 Customer reviews Rate | 35 Customer reviews Rate | 20 Customer reviews Rate | |
| Fees Ratings | |||
| Trading Brokerage Rating | |||
| Trading Platform Usability | |||
| Customer Service Ratings | |||
| Overall Rating | |||
| Broker Rating | ICICIDirect is Rated 2.5 / 5 based on 267 customer reviews | TradeSmart is Rated 3.9 / 5 based on 35 customer reviews | AxisDirect is Rated 0.70 / 5 based on 20 customer reviews |
Compare ICICIDirect vs TradeSmart vs AxisDirect on Investment Offerings like Online IPO Application, Equity Cash and F&O, Currency, Commodity Trading, Mutual Funds Investment, Bonds/NCD, EFT, Banking, Insurance, Forex Trading, Mutual Funds SIP, Equity SIP, PMS Services. Equity and Equity deravitives - All 3 brokers offers trading/investment in Equity and Equity Derivatives on both the exchanges NSE/BSE. Commodity Trading - All 3 brokers offer Commodity Trading. Online Mutual Fund Investment - All 3 brokers offer online mutual fund investment. Portfolio Management Services (PMS) - ICICI Securities Pvt Ltd. offers PMS facility, whereas TradeSmart and AxisDirect don't offer PMS facility.
| Investment Offerings Compare | ICICIDirect | TradeSmart | AxisDirect |
|---|---|---|---|
| Equity Cash and F&O | Yes | Yes | Yes |
| Currency Derivatives | Yes | Yes | Yes |
| Commodity | Yes | Yes | Yes |
| Online IPO Application | Yes | Yes | Yes |
| Mutual Funds | Yes | Yes | Yes |
| Bonds / NCD | Yes | Yes | Yes |
| ETF | Yes | Yes | Yes |
| Banking | Yes | No | Yes |
| Insurance | Yes | No | Yes |
| Forex | No | No | No |
| MF SIP Investment | Yes | Yes | Yes |
| Equity SIP Investment | Yes | No | Yes |
| PMS Service | Yes | No | No |
| Other Investment Options | NIL | NIL | NIL |
| MTF Compare | ICICIDirect | TradeSmart | AxisDirect |
|---|---|---|---|
| MTF Leverage | - | Up to 4x leverage | - |
| MTF Interest Rate | - | 0.049% per day | - |
| MTF Segment | - | Equity Delivery | - |
| MTF Pledge Charges | - | ₹12 per scrip | - |
| MTF Unpledged Charges | - | ₹12 per scrip | - |
| Maximum MTF Funding | - | ₹50 Lakh per account | - |
| API Compare | ICICIDirect | TradeSmart | AxisDirect |
|---|---|---|---|
| API Type | - |
| - |
| API Charges | - | Free | - |
Compare ICICIDirect vs TradeSmart vs AxisDirect on customer service offered by the broker. This section compares the type of service offered by each broker for quick resolution of queries/issues you may have.
| Customer Service Compare | ICICIDirect | TradeSmart | AxisDirect |
|---|---|---|---|
| 24/7 Customer Service | No | No | No |
| Email Support | Yes | Yes | Yes |
| Online Live Chat | No | Yes | Yes |
| Phone Support | Yes | Yes | Yes |
| Toll Free Number | No | No | Yes |
| Through Branches | Yes | No | Yes |
| Customer Care Number | 1860 123 1122 | 022 61208000 | 022-61480808 |
| Account Opening Process | Online | Online/Paperless | Online |
| Customer Support Email | [email protected] | [email protected] | [email protected] |
| Knowledge Center/Education | https://www.icicidirect.com/knowledge-center | https://help.tradesmartonline.in/ | https://simplehai.axisdirect.in/learn/overview |
| Head Office Address | ICICI Centre, H.T. Parekh Marg, Churchgate, Mumbai - 400020 | Trade Smart Online, A-401, Mangalya, Marol Maroshi Road, Andheri East, Gamdevi, Marol, Andheri East, Mumbai, MH 400059 | Unit No. 2, Phoenix Market City, 15, LBS Road, Near Kamani Junction, Kurla (West), Mumbai- 400 070. |
| Website | https://www.icicidirect.com | https://tradesmartonline.in/ | https://simplehai.axisdirect.in |
Compare ICICIDirect vs TradeSmart vs AxisDirect on research reports and tips provided by broker.
| ICICIDirect | TradeSmart | AxisDirect | |
|---|---|---|---|
| Research Mutual Funds | Yes | No | Yes |
| Research Equity Reports | Yes | No | Yes |
| Research ETF | Yes | No | Yes |
| Daily Market Report | Yes | No | Yes |
| Free Tips | Yes | No | Yes |
| Quarterly Result Analysis | Yes | No | Yes |
| News Alerts | Yes | No | Yes |
Compare ICICIDirect vs TradeSmart vs AxisDirect on Demat Service and Charges. This section covers demat charges, demat service, and other details.
| ICICIDirect | TradeSmart | AxisDirect | |
|---|---|---|---|
| DP Source | CDSL | CDSL | CDSL |
| DP ID | 14301 | 30400 | 49200 |
| Demat Account Annual Maintenance Charges(AMC) | ₹700 pa | ₹300 pa (1st Year Free) | ₹500 pa |
| Advance Deposit | Rs. 7500/- , If the client is not having ICICI BANK Account | NIL | Nil |
| Statutory charges | Nil | Nil | Nil |
| Transaction Charges on Debit (Per ISIN) | 0.04% (Min ₹30 and Max ₹25,000) + ₹5.50 (CDSL Charges) | ₹15 | ₹10 |
| Demat | ₹50 per set up | ₹500 per certificate (Min ₹500 per request) | ₹3 per certificate |
| Remat | ₹25 for 100 securities upto max fee of Rs 3 lakh, MF Reconversion ₹25 per transaction | ₹500 per certificate (Min ₹500 per request) | ₹10 for every hundred securities (Min ₹10) |
| Pledge Creation | 0.02% (Min ₹35 and Max ₹25,000) | ₹15 per script | ₹25 |
| Pledge Creation Confirmation | 0.02% (Min ₹35 and Max ₹25,000) | Nil | ₹25 |
| Pledge Closure | 0.02% (Min ₹35 and Max ₹25,000) | ₹15 per script | ₹25 |
| Pledge Closure Confirmation | 0.02% (Min ₹35 and Max ₹25,000) | Nil | ₹25 |
| Pledge Invocation | 0.02% (Min ₹35 and Max ₹25,000) | Nil | Nil |
| Failed Instruction Charges | ₹30 per transaction | Nil | Nil |
| Other Charges | Nil | Nil | Nil |
Compare ICICIDirect vs TradeSmart vs AxisDirect on general features, advantages, disadvantages, payout options, payout time, bank supported and charges, special offers and promotion.
| ICICIDirect | TradeSmart | AxisDirect | |
|---|---|---|---|
| Likes |
| Check out the key advantages, reasons, or benefits on Why Choose TradeSmart For Stock Trading?
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| Dislikes |
| There are several disadvantages or limitations as well of trading with TradeSmart such as follows;
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| Special Offers/Promo |
| 🔴 Current Promotion from TradeSmart for InvestorGain Visitors:
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Last Updated on Fri, May 8, 2026
