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The brokerage of ICICIDirect ranges between Rs 20, the brokerage of Kotak Securities ranges between Rs 10, while the brokerage of Alice Blue ranges between Rs 20. The broker ICICIDirect and Kotak Securities are full service brokers where Alice Blue is a discount broker. Overall rating for ICICIDirect is 4, Kotak Securities is rated 4, Alice Blue is rated 4 out of 5.
Here we present side-by-side comparison of ICICIDirect vs Kotak Securities vs Alice Blue stock brokers in India. The comparison is based on more than 100+ attributes for each stock broker. To be precise, we have compared ICICIDirect vs Kotak Securities vs Alice Blue on brokerage plans, Plan types, Customer Service, Maintenance fees, AMC, Trading Platforms, Rating, Reviews, Mobile App, Margin/Leverage/Exposure, Demat Account and Investment Options services. This will help you in make up your mind and clear things for you so that you can choose the best broker to open your trading and demat account. You can get answer for general question like which is better ICICIDirect vs Kotak Securities vs Alice Blue in this setion with 360 degree view of broker information.
Full Service BrokerICICIDirect
Full Service BrokerKotak Securities
Discount BrokerAlice Blue
In this section we have compared ICICI Securities Pvt Ltd. vs Kotak Securities Ltd vs Alice Blue on trading & demat account opening charges and AMC. Trading account opening charges - All 3 brokers offer Free Trading account opening. Demat AMC charges - ICICI Securities Pvt Ltd. charges Rs 700 p.a. [Free for 1st year] as AMC for Demat account, Kotak Securities Ltd charges Rs 600 PA AMC for Demat account, where Alice Blue charges Free AMC for Demat account.
| Segment | ICICIDirect | Kotak Securities | Alice Blue |
|---|---|---|---|
| Trading Account Opening Fees | Free | Free | Free |
| Trading AMC | Free | Free | Free |
| Demat Account Opening Fees | Free | Free | Free |
| Demat AMC | Rs 700 p.a. [Free for 1st year] | Rs 600 PA | Free |
| Provide DP Service | Yes | Yes | Yes |
Plans are the most important feature you look for when comparing ICICI Securities Pvt Ltd. vs Kotak Securities Ltd vs Alice Blue. This section compares on high level, the type of plans offered by brokers. Miltiple Plans - ICICI Securities Pvt Ltd. and Kotak Securities Ltd offer Multiple Plans, where Alice Blue doesn't offer. Monthlay Plans - All 3 brokers don't have Monthly Plans.
| Plan Types | ICICIDirect | Kotak Securities | Alice Blue |
|---|---|---|---|
| Multiple Plans | Yes | Yes | No |
| Monthly Plans | No | No | No |
| Yearly Plans | No | No | No |
| ICICIDirect | Kotak Securities | Alice Blue | |
|---|---|---|---|
| Account Opening Request | Link to open account |
Compare ICICIDirect vs Kotak Securities vs Alice Blue on transaction charges and PCM fee by segment.
| Transaction Charges Compare | ICICIDirect | Kotak Securities | Alice Blue |
|---|---|---|---|
| Equity Delivery | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr |
| Equity Intraday | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr |
| Equity Futures | NSE:173 | BSE:0 Per Cr | NSE:173 | BSE:0 Per Cr | NSE:173 | BSE:0 Per Cr |
| Equity Options | NSE:3503 | BSE:3250 Per Cr on premium | NSE:3503 | BSE:3250 Per Cr on premium | NSE:3503 | BSE:3250 Per Cr on premium |
| Currency Futures | NSE:35 | BSE:45 Per Cr | NSE:35 | BSE:45 Per Cr | NSE:35 | BSE:45 Per Cr |
| Currency Options | NSE:3110 | BSE:100 Per Cr | NSE:3110 | BSE:100 Per Cr | NSE:3110 | BSE:100 Per Cr |
| Commodity | MCX: 4180| NSE: 100 Per Cr | MCX: 4180| NSE: 100 Per Cr | MCX: 4180| NSE: 100 Per Cr |
| Brokerage Charges | Complete Brokerage Plans for icicidirect | Complete Brokerage Plans for kotak-securities | Complete Brokerage Plans for alice-blue |
Compare ICICIDirect vs Kotak Securities vs Alice Blue on Account Features like 3-in-1 account, Algo Trading, NRI Trading, Margin Trading Funding and many more. Account Type - ICICI Securities Pvt Ltd. and Kotak Securities Ltd offer 3-in-1 Account, where Alice Blue offers only a 2-in-1 account, which includes trading and demat accounts. Margin Funding - ICICI Securities Pvt Ltd. and Kotak Securities Ltd offer margin funding, whereas Alice Blue doesn't offer margin funding. NRI Trading - All 3 brokers offer NRI Trading.
| Account Features Compare | ICICIDirect | Kotak Securities | Alice Blue |
|---|---|---|---|
| 3 in 1 Account | Yes | Yes | No |
| Charting | Yes | Yes | Yes |
| Algo Trading | No | No | Yes |
| SMS Alerts | Yes | Yes | No |
| Online Demo | Yes | Yes | No |
| Online Portfolio | Yes | Yes | Yes |
| Margin Trading Funding Available | Yes | Yes | No |
| Combined Ledger for Equity and Commodity | No | No | Yes |
| Intraday Square-off Time | 3:15PM | 3:15PM | 3:15 PM |
| NRI Trading | Yes | Yes | Yes |
| Other Features | NIL | NIL |
With our expert research team, we have compared all the major features of Trading platform b/w ICICIDirect vs Kotak Securities vs Alice Blue. This comparison covers Desktop Trading Platform, Web, Mobile for Windows, Android, and iOS. We have provided link for mobile app to download and demo links for easy access.
| Trading Platform Compare | ICICIDirect | Kotak Securities | Alice Blue |
|---|---|---|---|
| Web Trading Platform | Yes | Yes | Yes |
| Web Trading Detail | https://www.icicidirect.com | https://www.kotaksecurities.com/itrade/user/welcome.exe?action=chk_seckey_stat | ANT Web |
| Web Trading Demo | Web Trading Demo | Web Trading Demo | Web Trading Demo |
| Mobile Trading | Yes | Yes | Yes |
| Mobile Trading App | ICICI direct Mobile | Kotak Neo | ANT Mobi |
| Mobile Trading App Demo | ICICI direct Mobile | Kotak Neo | ANT Mobi |
| Android Mobile App | Yes | Yes | Yes |
| Android App Download | |||
| iPhone Mobile App (IOS) | Yes | Yes | Yes |
| iOS App Download | |||
| Android Tablet App | Yes | Yes | Yes |
| iPad App (IOS) | Yes | Yes | Yes |
| Trading Software Charges | Free | Free | Free |
| Equity Brokerage Calculator | Equity Intraday and Delivery Brokerage Calculator for ICICIDirect | Equity Intraday and Delivery Brokerage Calculator for Kotak Securities | Equity Intraday and Delivery Brokerage Calculator for Alice Blue |
| Futures Brokerage Calculator | Futures Brokerage Calculator for ICICIDirect | Futures Brokerage Calculator for Kotak Securities | Futures Brokerage Calculator for Alice Blue |
| Options Brokerage Calculator | Option Brokerage Calculator for ICICIDirect | Option Brokerage Calculator for Kotak Securities | Option Brokerage Calculator for Alice Blue |
| Detail | Detail on Trading Platforms for ICICIDirect | Detail on Trading Platforms for Kotak Securities | Detail on Trading Platforms for Alice Blue |
| ICICIDirect | Kotak Securities | Alice Blue | |
|---|---|---|---|
| 267 Customer reviews Rate | 83 Customer reviews Rate | 20 Customer reviews Rate | |
| Fees Ratings | |||
| Trading Brokerage Rating | |||
| Trading Platform Usability | |||
| Customer Service Ratings | |||
| Overall Rating | |||
| Broker Rating | ICICIDirect is Rated 2.5 / 5 based on 267 customer reviews | Kotak Securities is Rated 2.8 / 5 based on 83 customer reviews | Alice Blue is Rated 0.85 / 5 based on 20 customer reviews |
Compare ICICIDirect vs Kotak Securities vs Alice Blue on Investment Offerings like Online IPO Application, Equity Cash and F&O, Currency, Commodity Trading, Mutual Funds Investment, Bonds/NCD, EFT, Banking, Insurance, Forex Trading, Mutual Funds SIP, Equity SIP, PMS Services. Equity and Equity deravitives - All 3 brokers offers trading/investment in Equity and Equity Derivatives on both the exchanges NSE/BSE. Commodity Trading - All 3 brokers offer Commodity Trading. Online Mutual Fund Investment - All 3 brokers offer online mutual fund investment. Portfolio Management Services (PMS) - ICICI Securities Pvt Ltd. and Kotak Securities Ltd offer PMS facility, whereas Alice Blue doesn't offer PMS facility.
| Investment Offerings Compare | ICICIDirect | Kotak Securities | Alice Blue |
|---|---|---|---|
| Equity Cash and F&O | Yes | Yes | Yes |
| Currency Derivatives | Yes | Yes | Yes |
| Commodity | Yes | Yes | Yes |
| Online IPO Application | Yes | Yes | Yes |
| Mutual Funds | Yes | Yes | Yes |
| Bonds / NCD | Yes | Yes | Yes |
| ETF | Yes | Yes | Yes |
| Banking | Yes | Yes | No |
| Insurance | Yes | Yes | No |
| Forex | No | No | No |
| MF SIP Investment | Yes | Yes | Yes |
| Equity SIP Investment | Yes | Yes | Yes |
| PMS Service | Yes | Yes | No |
| Other Investment Options | NIL | NIL | NIL |
| MTF Compare | ICICIDirect | Kotak Securities | Alice Blue |
|---|---|---|---|
| MTF Leverage | - | 4-5x leverage on 1500+ stocks | - |
| MTF Interest Rate | - | 9.69% p.a. | - |
| MTF Segment | - | Equity Delivery | - |
| MTF Pledge Charges | - | ₹20 per ISIN | - |
| MTF Unpledged Charges | - | ₹20 per ISIN | - |
| Maximum MTF Funding | - | ₹20 crore per account | - |
| API Compare | ICICIDirect | Kotak Securities | Alice Blue |
|---|---|---|---|
| API Type | - |
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| API Charges | - | Free | Free |
Compare ICICIDirect vs Kotak Securities vs Alice Blue on customer service offered by the broker. This section compares the type of service offered by each broker for quick resolution of queries/issues you may have.
| Customer Service Compare | ICICIDirect | Kotak Securities | Alice Blue |
|---|---|---|---|
| 24/7 Customer Service | No | No | No |
| Email Support | Yes | Yes | No |
| Online Live Chat | No | Yes | Yes |
| Phone Support | Yes | Yes | Yes |
| Toll Free Number | No | Yes | No |
| Through Branches | Yes | Yes | Yes |
| Customer Care Number | 1860 123 1122 | 1800 209 9191 | 08035215000/080-45490850 |
| Account Opening Process | Online | Online | Online/Paperless |
| Customer Support Email | [email protected] | [email protected] | [email protected] |
| Knowledge Center/Education | https://www.icicidirect.com/knowledge-center | https://www.kotaksecurities.com/ksweb/Research/Knowledge-Bank/Investment-Knowlegde-Bank | https://tradeschool.aliceblueonline.com/ |
| Head Office Address | ICICI Centre, H.T. Parekh Marg, Churchgate, Mumbai - 400020 | 27 BKC, C 27, G Block, Bandra Kurla Complex, Bandra (E), Mumbai 400051 | Alice Blue, No. 153/2, 3rd Floor,M.R.B.Arcade, Bagalur Main Road, Dwaraka Nagar, Yelahanka, Bangalore - 560063 |
| Website | https://www.icicidirect.com | https://www.kotaksecurities.com | https://www.aliceblueonline.com |
Compare ICICIDirect vs Kotak Securities vs Alice Blue on research reports and tips provided by broker.
| ICICIDirect | Kotak Securities | Alice Blue | |
|---|---|---|---|
| Research Mutual Funds | Yes | Yes | No |
| Research Equity Reports | Yes | Yes | No |
| Research ETF | Yes | Yes | No |
| Daily Market Report | Yes | Yes | Yes |
| Free Tips | Yes | Yes | No |
| Quarterly Result Analysis | Yes | Yes | No |
| News Alerts | Yes | Yes | No |
Compare ICICIDirect vs Kotak Securities vs Alice Blue on Demat Service and Charges. This section covers demat charges, demat service, and other details.
| ICICIDirect | Kotak Securities | Alice Blue | |
|---|---|---|---|
| DP Source | CDSL | CDSL | CDSL |
| DP ID | 14301 | 25100 | 85300 |
| Demat Account Annual Maintenance Charges(AMC) | ₹700 pa | ₹780 pa | ₹400 pa |
| Advance Deposit | Rs. 7500/- , If the client is not having ICICI BANK Account | NA | Rs 0 |
| Statutory charges | Nil | Nil | Rs 150 Stamp Charges |
| Transaction Charges on Debit (Per ISIN) | 0.04% (Min ₹30 and Max ₹25,000) + ₹5.50 (CDSL Charges) | 0.04% (Min ₹27) + CDSL charges | 0.04% of the value of the transaction |
| Demat | ₹50 per set up | ₹3 per certificate + ₹50 courier charges | ₹10 per certificate + ₹50 courier charges |
| Remat | ₹25 for 100 securities upto max fee of Rs 3 lakh, MF Reconversion ₹25 per transaction | ₹10 for every hundred securities (Min ₹15) | ₹30 per certificate + CDSL charges |
| Pledge Creation | 0.02% (Min ₹35 and Max ₹25,000) | 0.05% of transaction value (Min ₹30) | ₹20 + CDSL charges |
| Pledge Creation Confirmation | 0.02% (Min ₹35 and Max ₹25,000) | 0.05% of transaction value (Min ₹30) | Nil |
| Pledge Closure | 0.02% (Min ₹35 and Max ₹25,000) | 0.05% of transaction value (Min ₹30) | ₹20 + CDSL charges |
| Pledge Closure Confirmation | 0.02% (Min ₹35 and Max ₹25,000) | 0.05% of transaction value (Min ₹30) | Nil |
| Pledge Invocation | 0.02% (Min ₹35 and Max ₹25,000) | 0.05% of transaction value (Min ₹30) | ₹20 + CDSL charges |
| Failed Instruction Charges | ₹30 per transaction | Nil | Nil |
| Other Charges | Nil | Nil | Nil |
Compare ICICIDirect vs Kotak Securities vs Alice Blue on general features, advantages, disadvantages, payout options, payout time, bank supported and charges, special offers and promotion.
| ICICIDirect | Kotak Securities | Alice Blue | |
|---|---|---|---|
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| Special Offers/Promo |
| 💼 Kotak Securities Trade Free Plan
| 🔷 Current Promotion Offer from Alice Blue for InvestorGain Visitors:
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| Open Kotak Securities Account Now |
Last Updated on Fri, May 8, 2026
