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The brokerage of ICICIDirect ranges between Rs 20, the brokerage of Indiabulls Securities ranges between Rs 11, while the brokerage of Groww ranges between Rs 20. The broker ICICIDirect is a full service broker where Indiabulls Securities and Groww are discount brokers. Overall rating for ICICIDirect is 4, Indiabulls Securities is rated 4, Groww is rated 4 out of 5.
Here we present side-by-side comparison of ICICIDirect vs Indiabulls Securities vs Groww stock brokers in India. The comparison is based on more than 100+ attributes for each stock broker. To be precise, we have compared ICICIDirect vs Indiabulls Securities vs Groww on brokerage plans, Plan types, Customer Service, Maintenance fees, AMC, Trading Platforms, Rating, Reviews, Mobile App, Margin/Leverage/Exposure, Demat Account and Investment Options services. This will help you in make up your mind and clear things for you so that you can choose the best broker to open your trading and demat account. You can get answer for general question like which is better ICICIDirect vs Indiabulls Securities vs Groww in this setion with 360 degree view of broker information.
Full Service BrokerICICIDirect
Discount BrokerIndiabulls Securities
Discount BrokerGroww
In this section we have compared ICICI Securities Pvt Ltd. vs Indiabulls Securities vs Groww on trading & demat account opening charges and AMC. Trading account opening charges - All 3 brokers offer Free Trading account opening. Demat AMC charges - ICICI Securities Pvt Ltd. charges Rs 700 p.a. [Free for 1st year] as AMC for Demat account, Indiabulls Securities charges Rs 25 + GST per month from 1st month AMC for Demat account, where Groww charges Free AMC for Demat account.
| Segment | ICICIDirect | Indiabulls Securities | Groww |
|---|---|---|---|
| Trading Account Opening Fees | Free | Free | Free |
| Trading AMC | Free | Free | Free |
| Demat Account Opening Fees | Free | Free | Free |
| Demat AMC | Rs 700 p.a. [Free for 1st year] | Rs 25 + GST per month from 1st month | Free |
| Provide DP Service | Yes | Yes | Yes |
Plans are the most important feature you look for when comparing ICICI Securities Pvt Ltd. vs Indiabulls Securities vs Groww. This section compares on high level, the type of plans offered by brokers. Miltiple Plans - ICICI Securities Pvt Ltd. offers Multiple Plans, where Indiabulls Securities and Groww don't offer. Monthlay Plans - All 3 brokers don't have Monthly Plans.
| Plan Types | ICICIDirect | Indiabulls Securities | Groww |
|---|---|---|---|
| Multiple Plans | Yes | No | No |
| Monthly Plans | No | Yes | No |
| Yearly Plans | No | No | No |
| ICICIDirect | Indiabulls Securities | Groww | |
|---|---|---|---|
| Account Opening Request | Link to open account |
Compare ICICIDirect vs Indiabulls Securities vs Groww on transaction charges and PCM fee by segment.
| Transaction Charges Compare | ICICIDirect | Indiabulls Securities | Groww |
|---|---|---|---|
| Equity Delivery | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr |
| Equity Intraday | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr |
| Equity Futures | NSE:173 | BSE:0 Per Cr | NSE:173 | BSE:0 Per Cr | NSE:173 | BSE:0 Per Cr |
| Equity Options | NSE:3503 | BSE:3250 Per Cr on premium | NSE:3503 | BSE:3250 Per Cr on premium | NSE:3503 | BSE:3250 Per Cr on premium |
| Currency Futures | NSE:35 | BSE:45 Per Cr | NSE:35 | BSE:45 Per Cr | NSE:35 | BSE:45 Per Cr |
| Currency Options | NSE:3110 | BSE:100 Per Cr | NSE:3110 | BSE:100 Per Cr | NSE:3110 | BSE:100 Per Cr |
| Commodity | MCX: 4180| NSE: 100 Per Cr | MCX: 4180| NSE: 100 Per Cr | MCX: 4180| NSE: 100 Per Cr |
| Brokerage Charges | Complete Brokerage Plans for icicidirect | Complete Brokerage Plans for indiabulls-securities | Complete Brokerage Plans for groww |
Compare ICICIDirect vs Indiabulls Securities vs Groww on Account Features like 3-in-1 account, Algo Trading, NRI Trading, Margin Trading Funding and many more. Account Type - ICICI Securities Pvt Ltd. offers a 3-in-1 Account, where Indiabulls Securities and Groww offer only a 2-in-1 account, which includes trading and demat accounts. Margin Funding - All 3 brokers offer Margin Funding. Interest needs to be paid on borrowed money. NRI Trading - ICICI Securities Pvt Ltd. and Indiabulls Securities offer NRI Trading, whereas Groww doesn't offer NRI Trading.
| Account Features Compare | ICICIDirect | Indiabulls Securities | Groww |
|---|---|---|---|
| 3 in 1 Account | Yes | No | No |
| Charting | Yes | Yes | Yes |
| Algo Trading | No | Yes | No |
| SMS Alerts | Yes | Yes | No |
| Online Demo | Yes | No | No |
| Online Portfolio | Yes | Yes | Yes |
| Margin Trading Funding Available | Yes | Yes | Yes |
| Combined Ledger for Equity and Commodity | No | Yes | No |
| Intraday Square-off Time | 3:15PM | 3:15PM | 3:10 PM |
| NRI Trading | Yes | Yes | No |
| Other Features | NIL | NIL |
With our expert research team, we have compared all the major features of Trading platform b/w ICICIDirect vs Indiabulls Securities vs Groww. This comparison covers Desktop Trading Platform, Web, Mobile for Windows, Android, and iOS. We have provided link for mobile app to download and demo links for easy access.
| Trading Platform Compare | ICICIDirect | Indiabulls Securities | Groww |
|---|---|---|---|
| Web Trading Platform | Yes | Yes | Yes |
| Web Trading Detail | https://www.icicidirect.com | Power Indiabulls Web | Yes |
| Web Trading Demo | Web Trading Demo | Web Trading Demo | Web Trading Demo |
| Mobile Trading | Yes | Yes | Yes |
| Mobile Trading App | ICICI direct Mobile | Indiabulls Securities App | Groww App |
| Mobile Trading App Demo | ICICI direct Mobile | Indiabulls Securities App | Groww App |
| Android Mobile App | Yes | Yes | Yes |
| Android App Download | |||
| iPhone Mobile App (IOS) | Yes | Yes | Yes |
| iOS App Download | |||
| Android Tablet App | Yes | Yes | Yes |
| iPad App (IOS) | Yes | Yes | Yes |
| Trading Software Charges | Free | Free | Free |
| Equity Brokerage Calculator | Equity Intraday and Delivery Brokerage Calculator for ICICIDirect | Equity Intraday and Delivery Brokerage Calculator for Indiabulls Securities | Equity Intraday and Delivery Brokerage Calculator for Groww |
| Futures Brokerage Calculator | Futures Brokerage Calculator for ICICIDirect | Futures Brokerage Calculator for Indiabulls Securities | Futures Brokerage Calculator for Groww |
| Options Brokerage Calculator | Option Brokerage Calculator for ICICIDirect | Option Brokerage Calculator for Indiabulls Securities | Option Brokerage Calculator for Groww |
| Detail | Detail on Trading Platforms for ICICIDirect | Detail on Trading Platforms for Indiabulls Securities | Detail on Trading Platforms for Groww |
| ICICIDirect | Indiabulls Securities | Groww | |
|---|---|---|---|
| 267 Customer reviews Rate | 33 Customer reviews Rate | 12 Customer reviews Rate | |
| Fees Ratings | |||
| Trading Brokerage Rating | |||
| Trading Platform Usability | |||
| Customer Service Ratings | |||
| Overall Rating | |||
| Broker Rating | ICICIDirect is Rated 2.5 / 5 based on 267 customer reviews | Indiabulls Securities is Rated 3.6 / 5 based on 33 customer reviews | Groww is Rated 4.08 / 5 based on 12 customer reviews |
Compare ICICIDirect vs Indiabulls Securities vs Groww on Investment Offerings like Online IPO Application, Equity Cash and F&O, Currency, Commodity Trading, Mutual Funds Investment, Bonds/NCD, EFT, Banking, Insurance, Forex Trading, Mutual Funds SIP, Equity SIP, PMS Services. Equity and Equity deravitives - All 3 brokers offers trading/investment in Equity and Equity Derivatives on both the exchanges NSE/BSE. Commodity Trading - ICICI Securities Pvt Ltd. and Indiabulls Securities offer Commodity Trading, whereas Groww doesn't offer Commodity Trading. Online Mutual Fund Investment - All 3 brokers offer online mutual fund investment. Portfolio Management Services (PMS) - ICICI Securities Pvt Ltd. offers PMS facility, whereas Indiabulls Securities and Groww don't offer PMS facility.
| Investment Offerings Compare | ICICIDirect | Indiabulls Securities | Groww |
|---|---|---|---|
| Equity Cash and F&O | Yes | Yes | Yes |
| Currency Derivatives | Yes | Yes | No |
| Commodity | Yes | Yes | No |
| Online IPO Application | Yes | Yes | Yes |
| Mutual Funds | Yes | Yes | Yes |
| Bonds / NCD | Yes | Yes | No |
| ETF | Yes | Yes | Yes |
| Banking | Yes | No | No |
| Insurance | Yes | No | No |
| Forex | No | No | No |
| MF SIP Investment | Yes | Yes | Yes |
| Equity SIP Investment | Yes | Yes | Yes |
| PMS Service | Yes | No | No |
| Other Investment Options | NIL | Research & Advisory | NIL |
| MTF Compare | ICICIDirect | Indiabulls Securities | Groww |
|---|---|---|---|
| MTF Leverage | - | Up to about 4x leverage | Upto 4x leverage with MTF |
| MTF Interest Rate | - | 14% p.a. | 0.041% per day (14.95% per annum) |
| MTF Segment | - | Equity Delivery | Equity Delivery |
| MTF Pledge Charges | - | ₹20 per ISIN per pledge | ₹20 per order |
| MTF Unpledged Charges | - | ₹20 per ISIN per unpledge | ₹20 per order |
| Maximum MTF Funding | - | - | NA |
| API Compare | ICICIDirect | Indiabulls Securities | Groww |
|---|---|---|---|
| API Type | - |
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| API Charges | - | Free | ₹499/month |
Compare ICICIDirect vs Indiabulls Securities vs Groww on customer service offered by the broker. This section compares the type of service offered by each broker for quick resolution of queries/issues you may have.
| Customer Service Compare | ICICIDirect | Indiabulls Securities | Groww |
|---|---|---|---|
| 24/7 Customer Service | No | No | No |
| Email Support | Yes | Yes | Yes |
| Online Live Chat | No | No | Yes |
| Phone Support | Yes | Yes | Yes |
| Toll Free Number | No | No | No |
| Through Branches | Yes | Yes | No |
| Customer Care Number | 1860 123 1122 | 022-61446300 | 9108800604 |
| Account Opening Process | Online | Online paperless | Online |
| Customer Support Email | [email protected] | [email protected] | [email protected] |
| Knowledge Center/Education | https://www.icicidirect.com/knowledge-center | https://www.ibullssecurities.com/blogs-page | https://groww.in/digest |
| Head Office Address | ICICI Centre, H.T. Parekh Marg, Churchgate, Mumbai - 400020 | Indiabulls Securities Headoffice Plot no. 108, 5th Floor, IT Park, Udyog Vihar, Phase - I, Gurugram - 122016 | Groww Head Office 1st Floor, Proms Complex, SBI Colony, 1 A Koramangala, 560034 |
| Website | https://www.icicidirect.com | https://www.ibullssecurities.com/ | https://groww.in/ |
Compare ICICIDirect vs Indiabulls Securities vs Groww on research reports and tips provided by broker.
| ICICIDirect | Indiabulls Securities | Groww | |
|---|---|---|---|
| Research Mutual Funds | Yes | No | No |
| Research Equity Reports | Yes | Yes | No |
| Research ETF | Yes | No | No |
| Daily Market Report | Yes | No | No |
| Free Tips | Yes | No | No |
| Quarterly Result Analysis | Yes | No | No |
| News Alerts | Yes | Yes | No |
Compare ICICIDirect vs Indiabulls Securities vs Groww on Demat Service and Charges. This section covers demat charges, demat service, and other details.
| ICICIDirect | Indiabulls Securities | Groww | |
|---|---|---|---|
| DP Source | CDSL | CDSL | CDSL |
| DP ID | 14301 | 29900 | 88700 |
| Demat Account Annual Maintenance Charges(AMC) | ₹700 pa | Rs 25/month AMC + GST | Zero |
| Advance Deposit | Rs. 7500/- , If the client is not having ICICI BANK Account | Nil | Nil |
| Statutory charges | Nil | Nil | Legal Charges |
| Transaction Charges on Debit (Per ISIN) | 0.04% (Min ₹30 and Max ₹25,000) + ₹5.50 (CDSL Charges) | For BSDARs. 50/- or .05% of the transaction value (whichever is Higher).For Non BSDA-within Indiabulls: ₹20/- or .02% of the transaction value (whichever is Higher). For Non BSDA-Outside Indiabulls ₹30/- or .03% of the transaction value (whichever | ₹8 + ₹5.50 CDSL charges |
| Demat | ₹50 per set up | ₹5 per certificate (Min ₹50 per request) | ₹150 per certificate + courier charges |
| Remat | ₹25 for 100 securities upto max fee of Rs 3 lakh, MF Reconversion ₹25 per transaction | ₹35/- for every 100 securities/MF units or part thereof | ₹150 per certificate + courier charges |
| Pledge Creation | 0.02% (Min ₹35 and Max ₹25,000) | ₹35 or .02% of the transaction value (whichever is higher) | ₹20 + Rs. 12 per request (CDSL Charges) |
| Pledge Creation Confirmation | 0.02% (Min ₹35 and Max ₹25,000) | ₹35 or .02% of the transaction value (whichever is higher) | ₹20 + Rs. 12 per request (CDSL Charges) |
| Pledge Closure | 0.02% (Min ₹35 and Max ₹25,000) | ₹35 or .02% of the transaction value (whichever is higher) | ₹20 + Rs. 12 per request (CDSL Charges) |
| Pledge Closure Confirmation | 0.02% (Min ₹35 and Max ₹25,000) | ₹35 or .02% of the transaction value (whichever is higher) | ₹20 + Rs. 12 per request (CDSL Charges) |
| Pledge Invocation | 0.02% (Min ₹35 and Max ₹25,000) | ₹35 or .02% of the transaction value (whichever is higher) | ₹20 + Rs. 12 per request (CDSL Charges) |
| Failed Instruction Charges | ₹30 per transaction | Nil | ₹50 |
| Other Charges | Nil | Nil | Nil |
Compare ICICIDirect vs Indiabulls Securities vs Groww on general features, advantages, disadvantages, payout options, payout time, bank supported and charges, special offers and promotion.
| ICICIDirect | Indiabulls Securities | Groww | |
|---|---|---|---|
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| Special Offers/Promo |
| Current Promotion offer from Indiabulls for InvestorGain Visitors
| 🎁 Current Offer from Groww for InvestorGain Visitors:
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| Open Groww Account Now |
Last Updated on Fri, May 8, 2026
