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The brokerage of ICICIDirect ranges between Rs 20, the brokerage of Alice Blue ranges between Rs 20, while the brokerage of Paytm Money ranges between Rs 20. The broker ICICIDirect is a full service broker where Alice Blue and Paytm Money are discount brokers. Overall rating for ICICIDirect is 4, Alice Blue is rated 4, Paytm Money is rated 4 out of 5.
Here we present side-by-side comparison of ICICIDirect vs Alice Blue vs Paytm Money stock brokers in India. The comparison is based on more than 100+ attributes for each stock broker. To be precise, we have compared ICICIDirect vs Alice Blue vs Paytm Money on brokerage plans, Plan types, Customer Service, Maintenance fees, AMC, Trading Platforms, Rating, Reviews, Mobile App, Margin/Leverage/Exposure, Demat Account and Investment Options services. This will help you in make up your mind and clear things for you so that you can choose the best broker to open your trading and demat account. You can get answer for general question like which is better ICICIDirect vs Alice Blue vs Paytm Money in this setion with 360 degree view of broker information.
Full Service BrokerICICIDirect
Discount BrokerAlice Blue
Discount BrokerPaytm Money
In this section we have compared ICICI Securities Pvt Ltd. vs Alice Blue vs Paytm Money on trading & demat account opening charges and AMC. Trading account opening charges - All 3 brokers offer Free Trading account opening. Demat AMC charges - ICICI Securities Pvt Ltd. charges Rs 700 p.a. [Free for 1st year] as AMC for Demat account, Alice Blue charges Free AMC for Demat account, where Paytm Money charges Free AMC for Demat account.
| Segment | ICICIDirect | Alice Blue | Paytm Money |
|---|---|---|---|
| Trading Account Opening Fees | Free | Free | Free |
| Trading AMC | Free | Free | Free |
| Demat Account Opening Fees | Free | Free | Free |
| Demat AMC | Rs 700 p.a. [Free for 1st year] | Free | Free |
| Provide DP Service | Yes | Yes | Yes |
Plans are the most important feature you look for when comparing ICICI Securities Pvt Ltd. vs Alice Blue vs Paytm Money. This section compares on high level, the type of plans offered by brokers. Miltiple Plans - ICICI Securities Pvt Ltd. offers Multiple Plans, where Alice Blue and Paytm Money don't offer. Monthlay Plans - All 3 brokers don't have Monthly Plans.
| Plan Types | ICICIDirect | Alice Blue | Paytm Money |
|---|---|---|---|
| Multiple Plans | Yes | No | No |
| Monthly Plans | No | No | No |
| Yearly Plans | No | No | No |
| ICICIDirect | Alice Blue | Paytm Money | |
|---|---|---|---|
| Account Opening Request |
Compare ICICIDirect vs Alice Blue vs Paytm Money on transaction charges and PCM fee by segment.
| Transaction Charges Compare | ICICIDirect | Alice Blue | Paytm Money |
|---|---|---|---|
| Equity Delivery | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr |
| Equity Intraday | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr | NSE:297 | BSE:375 Per Cr |
| Equity Futures | NSE:173 | BSE:0 Per Cr | NSE:173 | BSE:0 Per Cr | NSE:173 | BSE:0 Per Cr |
| Equity Options | NSE:3503 | BSE:3250 Per Cr on premium | NSE:3503 | BSE:3250 Per Cr on premium | NSE:3503 | BSE:3250 Per Cr on premium |
| Currency Futures | NSE:35 | BSE:45 Per Cr | NSE:35 | BSE:45 Per Cr | NSE:35 | BSE:45 Per Cr |
| Currency Options | NSE:3110 | BSE:100 Per Cr | NSE:3110 | BSE:100 Per Cr | NSE:3110 | BSE:100 Per Cr |
| Commodity | MCX: 4180| NSE: 100 Per Cr | MCX: 4180| NSE: 100 Per Cr | MCX: 4180| NSE: 100 Per Cr |
| Brokerage Charges | Complete Brokerage Plans for icicidirect | Complete Brokerage Plans for alice-blue | Complete Brokerage Plans for paytm-money |
Compare ICICIDirect vs Alice Blue vs Paytm Money on Account Features like 3-in-1 account, Algo Trading, NRI Trading, Margin Trading Funding and many more. Account Type - ICICI Securities Pvt Ltd. offers a 3-in-1 Account, where Alice Blue and Paytm Money offer only a 2-in-1 account, which includes trading and demat accounts. Margin Funding - ICICI Securities Pvt Ltd. offers margin funding, whereas Alice Blue and Paytm Money don't offer margin funding. NRI Trading - ICICI Securities Pvt Ltd. and Alice Blue offer NRI Trading, whereas Paytm Money doesn't offer NRI Trading.
| Account Features Compare | ICICIDirect | Alice Blue | Paytm Money |
|---|---|---|---|
| 3 in 1 Account | Yes | No | No |
| Charting | Yes | Yes | Yes |
| Algo Trading | No | Yes | No |
| SMS Alerts | Yes | No | No |
| Online Demo | Yes | No | No |
| Online Portfolio | Yes | Yes | Yes |
| Margin Trading Funding Available | Yes | No | No |
| Combined Ledger for Equity and Commodity | No | Yes | No |
| Intraday Square-off Time | 3:15PM | 3:15 PM | 3:10 PM |
| NRI Trading | Yes | Yes | No |
| Other Features | NIL | NIL | NIL |
With our expert research team, we have compared all the major features of Trading platform b/w ICICIDirect vs Alice Blue vs Paytm Money. This comparison covers Desktop Trading Platform, Web, Mobile for Windows, Android, and iOS. We have provided link for mobile app to download and demo links for easy access.
| Trading Platform Compare | ICICIDirect | Alice Blue | Paytm Money |
|---|---|---|---|
| Web Trading Platform | Yes | Yes | Yes |
| Web Trading Detail | https://www.icicidirect.com | ANT Web | Paytm Money Web |
| Web Trading Demo | Web Trading Demo | Web Trading Demo | Web Trading Demo |
| Mobile Trading | Yes | Yes | Yes |
| Mobile Trading App | ICICI direct Mobile | ANT Mobi | Paytm Money App |
| Mobile Trading App Demo | ICICI direct Mobile | ANT Mobi | Paytm Money App |
| Android Mobile App | Yes | Yes | Yes |
| Android App Download | |||
| iPhone Mobile App (IOS) | Yes | Yes | Yes |
| iOS App Download | |||
| Android Tablet App | Yes | Yes | Yes |
| iPad App (IOS) | Yes | Yes | Yes |
| Trading Software Charges | Free | Free | Rs. 30 per month |
| Equity Brokerage Calculator | Equity Intraday and Delivery Brokerage Calculator for ICICIDirect | Equity Intraday and Delivery Brokerage Calculator for Alice Blue | Equity Intraday and Delivery Brokerage Calculator for Paytm Money |
| Futures Brokerage Calculator | Futures Brokerage Calculator for ICICIDirect | Futures Brokerage Calculator for Alice Blue | Futures Brokerage Calculator for Paytm Money |
| Options Brokerage Calculator | Option Brokerage Calculator for ICICIDirect | Option Brokerage Calculator for Alice Blue | Option Brokerage Calculator for Paytm Money |
| Detail | Detail on Trading Platforms for ICICIDirect | Detail on Trading Platforms for Alice Blue | Detail on Trading Platforms for Paytm Money |
| ICICIDirect | Alice Blue | Paytm Money | |
|---|---|---|---|
| 267 Customer reviews Rate | 20 Customer reviews Rate | 20 Customer reviews Rate | |
| Fees Ratings | |||
| Trading Brokerage Rating | |||
| Trading Platform Usability | |||
| Customer Service Ratings | |||
| Overall Rating | |||
| Broker Rating | ICICIDirect is Rated 2.5 / 5 based on 267 customer reviews | Alice Blue is Rated 0.8 / 5 based on 20 customer reviews | Paytm Money is Rated 0.95 / 5 based on 20 customer reviews |
Compare ICICIDirect vs Alice Blue vs Paytm Money on Investment Offerings like Online IPO Application, Equity Cash and F&O, Currency, Commodity Trading, Mutual Funds Investment, Bonds/NCD, EFT, Banking, Insurance, Forex Trading, Mutual Funds SIP, Equity SIP, PMS Services. Equity and Equity deravitives - All 3 brokers offers trading/investment in Equity and Equity Derivatives on both the exchanges NSE/BSE. Commodity Trading - ICICI Securities Pvt Ltd. and Alice Blue offer Commodity Trading, whereas Paytm Money doesn't offer Commodity Trading. Online Mutual Fund Investment - All 3 brokers offer online mutual fund investment. Portfolio Management Services (PMS) - ICICI Securities Pvt Ltd. offers PMS facility, whereas Alice Blue and Paytm Money don't offer PMS facility.
| Investment Offerings Compare | ICICIDirect | Alice Blue | Paytm Money |
|---|---|---|---|
| Equity Cash and F&O | Yes | Yes | Yes |
| Currency Derivatives | Yes | Yes | No |
| Commodity | Yes | Yes | No |
| Online IPO Application | Yes | Yes | Yes |
| Mutual Funds | Yes | Yes | Yes |
| Bonds / NCD | Yes | Yes | No |
| ETF | Yes | Yes | Yes |
| Banking | Yes | No | No |
| Insurance | Yes | No | Yes |
| Forex | No | No | No |
| MF SIP Investment | Yes | Yes | Yes |
| Equity SIP Investment | Yes | Yes | Yes |
| PMS Service | Yes | No | No |
| Other Investment Options | NIL | NIL |
| MTF Compare | ICICIDirect | Alice Blue | Paytm Money |
|---|---|---|---|
| MTF Leverage | - | - | Up to 4X buying power on 1200+ stocks |
| MTF Interest Rate | - | - | 7.99% - 9.99% per annum |
| MTF Segment | - | - | Equity Delivery |
| MTF Pledge Charges | - | - | ₹20 per ISIN |
| MTF Unpledged Charges | - | - | ₹20 per ISIN |
| Maximum MTF Funding | - | - | Up to ₹5 crore |
| API Compare | ICICIDirect | Alice Blue | Paytm Money |
|---|---|---|---|
| API Type | - |
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| API Charges | - | Free | Free |
Compare ICICIDirect vs Alice Blue vs Paytm Money on customer service offered by the broker. This section compares the type of service offered by each broker for quick resolution of queries/issues you may have.
| Customer Service Compare | ICICIDirect | Alice Blue | Paytm Money |
|---|---|---|---|
| 24/7 Customer Service | No | No | No |
| Email Support | Yes | No | Yes |
| Online Live Chat | No | Yes | No |
| Phone Support | Yes | Yes | No |
| Toll Free Number | No | No | No |
| Through Branches | Yes | Yes | No |
| Customer Care Number | 1860 123 1122 | 08035215000/080-45490850 | NA |
| Account Opening Process | Online | Online/Paperless | Online/Paperless |
| Customer Support Email | [email protected] | [email protected] | [email protected] |
| Knowledge Center/Education | https://www.icicidirect.com/knowledge-center | https://tradeschool.aliceblueonline.com/ | https://www.paytmmoney.com/care |
| Head Office Address | ICICI Centre, H.T. Parekh Marg, Churchgate, Mumbai - 400020 | Alice Blue, No. 153/2, 3rd Floor,M.R.B.Arcade, Bagalur Main Road, Dwaraka Nagar, Yelahanka, Bangalore - 560063 | Paytm Money Stock Broking Essae Vaishnavi Summit Ground Floor, Koramangla, 80 Feet Road, Bengaluru - 560034 |
| Website | https://www.icicidirect.com | https://www.aliceblueonline.com | https://www.paytmmoney.com/ |
Compare ICICIDirect vs Alice Blue vs Paytm Money on research reports and tips provided by broker.
| ICICIDirect | Alice Blue | Paytm Money | |
|---|---|---|---|
| Research Mutual Funds | Yes | No | No |
| Research Equity Reports | Yes | No | No |
| Research ETF | Yes | No | No |
| Daily Market Report | Yes | Yes | No |
| Free Tips | Yes | No | No |
| Quarterly Result Analysis | Yes | No | No |
| News Alerts | Yes | No | No |
Compare ICICIDirect vs Alice Blue vs Paytm Money on Demat Service and Charges. This section covers demat charges, demat service, and other details.
| ICICIDirect | Alice Blue | Paytm Money | |
|---|---|---|---|
| DP Source | CDSL | CDSL | CDSL |
| DP ID | 14301 | 85300 | 88800 |
| Demat Account Annual Maintenance Charges(AMC) | ₹700 pa | ₹400 pa | Zero |
| Advance Deposit | Rs. 7500/- , If the client is not having ICICI BANK Account | Rs 0 | Nil |
| Statutory charges | Nil | Rs 150 Stamp Charges | Nil |
| Transaction Charges on Debit (Per ISIN) | 0.04% (Min ₹30 and Max ₹25,000) + ₹5.50 (CDSL Charges) | 0.04% of the value of the transaction | ₹10 per ISIN |
| Demat | ₹50 per set up | ₹10 per certificate + ₹50 courier charges | ₹250 per 100 shares |
| Remat | ₹25 for 100 securities upto max fee of Rs 3 lakh, MF Reconversion ₹25 per transaction | ₹30 per certificate + CDSL charges | ₹250 per 100 shares |
| Pledge Creation | 0.02% (Min ₹35 and Max ₹25,000) | ₹20 + CDSL charges | ₹32 per ISIN |
| Pledge Creation Confirmation | 0.02% (Min ₹35 and Max ₹25,000) | Nil | Nil |
| Pledge Closure | 0.02% (Min ₹35 and Max ₹25,000) | ₹20 + CDSL charges | ₹32 per ISIN |
| Pledge Closure Confirmation | 0.02% (Min ₹35 and Max ₹25,000) | Nil | Nil |
| Pledge Invocation | 0.02% (Min ₹35 and Max ₹25,000) | ₹20 + CDSL charges | ₹32 per ISIN |
| Failed Instruction Charges | ₹30 per transaction | Nil | Nil |
| Other Charges | Nil | Nil | Nil |
Compare ICICIDirect vs Alice Blue vs Paytm Money on general features, advantages, disadvantages, payout options, payout time, bank supported and charges, special offers and promotion.
| ICICIDirect | Alice Blue | Paytm Money | |
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| 🔷 Current Promotion Offer from Alice Blue for InvestorGain Visitors:
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Last Updated on Fri, May 8, 2026
