Alice Blue Review

Alice Blue follows Rs 20 fixed or flat discount brokerage plan. Yes, the brokerage charges look competitive compared to popular discount brokerage houses, such as Zerodha, Groww, Fyers, Angel One and Upstox Rs 20 plan.

Alice Blue Rs 20 Flat pricing structure charges a fee of 2.5% or Rs 20 per executed order, whichever is lower on delivery trading. While intraday and futures trading (stocks, commodities and currencies), it charges a lower of 0.05% or Rs 20/order. A fixed fee of Rs 20 per order brokerage is charged for trading in options contracts.

Thus, Alice Blue charges a maximum of Rs 20/order brokerage on every executed trade irrespective of the quantity traded.

You can also apply for IPOs and mutual funds free of cost.

To trade on BSE, NSE, and MCX exchanges, you need a demat and trading account with Alice Blue.

Alice Blue Demat and Trading Account

• Most of the stock brokers offer two trading accounts one to trade in equity and currency segments and another is a commodity trading account.
• However, a few brokers like Fyers and Alice Blue offer a single margin account to allow users to transact in all segments be it equity, currency, and commodity. Thus, you don’t need to
• Alice Blue also offers depository services as a CDSL DP. The trading and demat accounts are opened together.
• Opening a Demat and trading account with Alice Blue is Free of charge. Also, the discount broker charges no AMC (Free for a lifetime) on the demat account we.f. Sep 12, 2024.

Alice Blue Mutual Fund Account

• When you open an account in Alice Blue, you will have free access to the mutual fund investment products. A demat account is mandatory to invest in mutual funds as all your MF holdings will be stored in your Demat account.
• Likewise other popular brokers Zerodha, Fyers, Angel One, and Alice Blue also charge Rs 0 brokerage on direct mutual fund investment.
• You can invest (SIP or lumpsum) in any scheme across categories be it equity, hybrid, debt, ELSS, etc. in line with your risk appetite and investment objective.
• Investment in direct funds helps you to save lakhs of commission and build long-term wealth.

Alice Blue, a Bangalore-based discount broker was founded in 2006 by Sidhavelayutham Mohan. By offering easy-to-use platforms, customer-centric services and the competitive Rs 20 brokerage model, it emerged as one of the prominent brokerage houses in India. Let’s discuss more on Alice Blue Review 2024 including its account opening charges, brokerage fee, quality of the trading platform, and more.

The broker is a member of several exchanges i.e., MCX, NSE, BSE, NCDEX, and MCX-SX. Users who have an account with Alice Blue can trade in equity, F&O, currencies, and commodities.

On the brokerage side, the stockbroker has a lucrative and competitive Rs 20 brokerage plan that charges Rs 20 per order brokerage fee for delivery, intraday and F&O trading along with IPO and mutual fund investment is free of charge.

The discount broker has made a lot of improvements to make its platform super easy to use. Its ANT mobile app and website are user-friendly and super intuitive with all the needed features for traders and investors including stock screeners, advanced charting, technical indicators, trade from charts, F&O analytics, and a lot more.

It also provides an array of trading tools Pivot Points, Trade Finder, RMS Live Updates, and margin trading funding (MTF).

Alice Blue has a PAN-India presence in 20 major cities all over the country to serve customers offline.

Alice Blue offers customer-oriented support with a dedicated team for each service, be it account opening, call & trade, funds, API and others. You can submit queries to the dedicated team via email, helpline number, or even a ticket. The customer representatives provide prompt services.

Offline services are also offered through Alice Blue branches, franchise and sub-broker offices across the country.