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| IPO Listing At | BSE SME |
| SME IPO Issue Type | Book Build Issue |
| Total Issue Size | ₹60.15 Cr |
| Reserved for Market Maker | ₹3.36 Cr |
| Net Issue Size | ₹60.15 Cr |
| Fresh Issue | ₹44.82 Cr |
| Offer for Sale | ₹11.97 Cr |
| Face Value | ₹10 Per Equity Share |
| Price Band | ₹139.00-146.00 per share |
| BSE Code | 544735 |
| Registrar | Kfin Technologies Ltd. |
| Lead Managers | Smart Horizon Capital Advisors... |
| Allotment Status |
| DRHP |
| RHP |
| Final Prospectus |
| Anchor List |
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Disclaimer: GMP is sourced from grey market dealers and is indicative only. Always conduct your own due diligence.
* Allotment, Refund, Demat Credit & Listing dates are tentative and subject to change.
Minimum bid: 2,000 shares · Multiples of 1,000 shares
Incorporated in 2011, Novus Loyalty is a technology-driven company that provides loyalty and rewards solutions for industries like Fintech, E-commerce, Software, Banking, FMCG, Real Estate, and more. The company offers a modern loyalty platform built with the latest technology.
The company provides both customizable and ready-to-use program models, including point-based rewards, event-triggered campaigns, cashback systems, purchase-linked promotions, and digital vouchers. Its platform is flexible, easy to integrate with existing systems, and works across web, mobile apps, and physical stores for a smooth customer experience.
It offers both On-premises with infrastructure and SaaS (software as a service) models along with AI powered analytics to its clients.
Market presence: The company operates in both Indian and international markets. In the domestic market, it serves customers across the states of Telangana, Haryana, Uttar Pradesh, Maharashtra, Punjab, Tamil Nadu, Rajasthan, Delhi, and Karnataka while it serves customers globally in UAE, USA, Australia, and Puerto Rico.
Competitive Strengths
The Company proposes to utilise the Net Proceeds from the Issue towards the following objects:
| # | Issue Objects | Est Amt (₹ Cr.) |
|---|---|---|
| 1 | Funding of expenditure towards Investment in upgrading enhancement of and development of new products | 13.00 |
| 2 | Business Development and Marketing Activities including manpower hiring | 9.62 |
| 3 | General corporate purposes and Unidentified Inorganic Acquisitions | 16.86 |
| 4 | Issue Expenses | 10.86 |
| Total | 50.34 |
| Period Ended | 30 Sep 2025 | 31 Mar 2025 | 31 Mar 2024 | 31 Mar 2023 |
|---|---|---|---|---|
| Assets | 21.83 | 14.81 | 12.36 | 13.38 |
| Total Income | 71.43 | 104.63 | 73.61 | 59.61 |
| Profit After Tax | 5.80 | 3.58 | 2.96 | 0.55 |
| EBITDA | 7.79 | 5.69 | 4.82 | 2.27 |
| NET Worth | 18.89 | 13.09 | 9.50 | 6.54 |
| Reserves and Surplus | 6.64 | 13.08 | 9.49 | 6.53 |
| Total Borrowing | 0.82 | 3.53 | ||
| Amount in ₹ Crore | ||||
| KPI | Sep 30, 2025 | Mar 31, 2025 |
|---|---|---|
| ROE | 36.30% | 31.74% |
| ROCE | 40.64% | 40.40% |
| RoNW | 30.73% | 27.39% |
| PAT Margin | 8.13% | 3.43% |
| EBITDA Margin | 10.91% | 5.44% |
| Price to Book Value | 9.47 | 13.67 |
| Metric | Pre IPO | Post IPO |
|---|---|---|
| EPS (₹) | 2.93 | 7.47 |
| P/E (x) | 49.89 | 19.56 |
| Promoter Holding | 95.62% | 70.05% |
| Market Cap | ₹227.03 Cr. | |
| # | Issue Expenses | Est Amt (₹ Cr.) |
|---|---|---|
| 1 | Book Running Lead Manager Fees including underwriting and Marketing commission | 5.92 |
| 2 | Brokerage, selling, commission and upload fees | 0.01 |
| 3 | Registrar to the Offer | 0.02 |
| 4 | Legal Advisors | 0.02 |
| 5 | Advertising and Marketing expenses | 0.06 |
| 6 | Regulators including stock exchanges | 0.09 |
| 7 | Printing and distribution of offer stationery | 0.01 |
| 8 | Others, if any (market making, depositories, marketing fees, secretarial, peer review etc.) | 4.73 |
| Total | 10.86 |
Last Updated on 16-Jun-2026 18:10:14
