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| IPO Listing At | BSE, NSE |
| IPO Issue Type | Book Build Issue |
| Issue Size | ₹1701.44 Cr |
| Fresh Issue | ₹365.05 Cr |
| Offer for Sale | ₹1336.39 Cr |
| Face Value | ₹10 Per Equity Share |
| Price Band | ₹308.00-324.00 per share |
| Discount | Retail: 0.00,Employee: 30.00 |
| BSE Code | 544014 |
| NSE Code | HONASA |
| Registrar | Kfin Technologies Ltd. |
| Lead Managers | Kotak Mahindra Capital Co.Ltd. |
Disclaimer: GMP is sourced from grey market dealers and is indicative only. Always conduct your own due diligence.
* Allotment, Refund, Demat Credit & Listing dates are tentative and subject to change.
Minimum bid: 46 shares and in multiples thereof
Incorporated in 2016, Honasa Consumer Limited (HCL) is a digital beauty and personal care (BPC) company in India. The company sells its products under the brand name Mamaearth.
The company also added five new brands to its portfolio, namely The Derma Co., Aqualogica, Ayuga, BBlunt, and Dr. Sheth's. The company offers its products through multi-channel distribution networks across both online and offline touchpoints.
All new products are designed and developed by our in-house innovation team of 47 members, as of June 30, 2023. For manufacturing, the company has set up an asset-light model enabled by contract manufacturing. During the three months ended June 30, 2023, Honasa Consumer Limited worked with 37 contract manufacturers to produce products.
As of June 30, 2023, the company's brand supply chain comprises 13 warehouses spread across seven districts in India. The main warehouse is based in Pataudi, Haryana.
The company's flagship brand Mamaearth was ranked amongst the top three in terms of awareness in the grooming category on Flipkart between May 2021 and July 2023.
The Company proposes to utilise the Net Proceeds from the Issue towards the following objects:
| # | Issue Objects | Est Amt (₹ Cr.) |
|---|---|---|
| 1 | Advertisement expenses towards enhancing the awareness and visibility of our brands | 182.00 |
| 2 | Capital expenditure to be incurred by our Company for setting up new EBOs | 20.60 |
| 3 | Investment in our Subsidiary, BBluntfor setting up new salons | 26.00 |
| 4 | General corporate purposes and unidentified inorganic acquisition | 12.89 |
| Period Ended | 30 Jun 2023 | 31 Mar 2023 | 31 Mar 2022 | 31 Mar 2021 |
|---|---|---|---|---|
| Assets | 1,048.03 | 966.42 | 1,035.01 | 302.64 |
| Total Income | 477.10 | 1,515.27 | 964.35 | 472.10 |
| Profit After Tax | 24.72 | -150.97 | 14.44 | -1,324.61 |
| NET Worth | 638.26 | 605.90 | 705.62 | -1,765.14 |
| Reserves and Surplus | -1,290.94 | -1,323.32 | -1,087.33 | |
| Total Borrowing | 6.79 | 3.61 | 3.59 | |
| Amount in ₹ Crore | ||||
| KPI | |
|---|---|
| RoNW | -23.57% |
| Metric | Pre IPO | Post IPO |
|---|---|---|
| EPS (₹) | 4.66 | |
| P/E (x) | 105.54 | |
| Promoter Holding | 37.40% | 35.08% |
| Market Cap | ₹10425.00 Cr. | |
