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| IPO Listing At | NSE SME |
| SME IPO Issue Type | Book Build Issue |
| Total Issue Size | ₹14.04 Cr |
| Reserved for Market Maker | ₹0.00 Cr |
| Net Issue Size | ₹14.04 Cr |
| Fresh Issue | ₹6.64 Cr |
| Offer for Sale | ₹6.70 Cr |
| Face Value | ₹10 Per Equity Share |
| Price Band | ₹171.00-180.00 per share |
| Discount | Retail: 0.00 |
| NSE Code | CMRSL |
| Registrar | MUFG Intime India Pvt.Ltd. |
| Lead Managers | Swastika Investmart Ltd. |
| Allotment Status |
| DRHP |
| RHP |
| Final Prospectus |
| Anchor List |
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Disclaimer: GMP is sourced from grey market dealers and is indicative only. Always conduct your own due diligence.
* Allotment, Refund, Demat Credit & Listing dates are tentative and subject to change.
Minimum bid: 800 shares and in multiples thereof
Cyber Media Research & Services Limited is engaged in ad tech and data analytics business. The Company has four revenue streams i.e., Digital Marketing, Programmatic Media Buying, Publisher Monetization, and Data Analytics.
The company's business model:
Publisher : The Company ties up with web channels & publishers to monetize their ad inventory. This is monetized via demand platforms such as Google. Google, and similar demand networks, monetise this inventory from several advertisers and pays based on advertisements served on that inventory.
Advertiser : CMRSL signs directly with brands for their digital marketing campaigns. These campaigns are performance-based and involve campaign management, app installs, advisory services, creative services, social media planning, and social media execution. Billing is services based.
The company's customers include web networks & publishers, including mobile web, app and video publishers such as Ebound Services FZE, Skymet Weather, News Distill, Strit Media, Sweg Enterprises, GEMS Business School, Apeejay Education Society, Waterfront Quantum Ventures (Shahnaz Husain), Rusk Media, Laborate Pharmaceuticals, Catch Up Technologies, among others.
The Company proposes to utilise the Net Proceeds from the Issue towards the following objects:
| # | Issue Objects | Est Amt (₹ Cr.) |
|---|---|---|
| 1 | Funding the working capital requirements | 4.15 |
| 2 | Funding investments in new projects and general corporate purposes | 2.54 |
| Period Ended | 31 Mar 2022 | 31 Mar 2021 | 31 Mar 2020 | 31 Mar 2019 |
|---|---|---|---|---|
| Assets | 28.07 | 17.00 | 17.08 | 16.30 |
| Total Income | 56.78 | 30.16 | 30.48 | 38.70 |
| Profit After Tax | 1.51 | 0.66 | 0.08 | 0.27 |
| NET Worth | 3.67 | 2.20 | 1.76 | 1.71 |
| Reserves and Surplus | 0.00 | 0.00 | 0.00 | 0.00 |
| Amount in ₹ Crore | ||||
| KPI | |
|---|---|
| ROE | 51.55% |
| ROCE | 25.53% |
| Debt / Equity | 2.65% |
| RoNW | 41.04% |
| PAT Margin | 2.68% |
| Metric | Pre IPO | Post IPO |
|---|---|---|
| EPS (₹) | 5.01 | |
| P/E (x) | 34.95 | |
| Promoter Holding | 63.16% | 41.66% |
| Market Cap | ₹52.70 Cr. | |
| # | Issue Expenses | Est Amt (₹ Cr.) |
|---|---|---|
| 1 | Book Running Lead Manager Fees including underwriting commission | 0.66 |
| 2 | Brokerage, selling, commission and upload fees | 0.01 |
| 3 | Registrar to the issue | 0.01 |
| 4 | Legal Advisors | 0.03 |
| 5 | Advertising and Marketing expenses | 0.03 |
| 6 | Regulators including stock exchanges | 0.05 |
| 7 | Printing and distribution of issue stationery | 0.02 |
| 8 | Others, if any (market making, depositories, marketing fees, secretarial, peer review auditors, Syndicate Member Commission etc.) | 0.44 |
Last Updated on 26-Jun-2026 18:10:12
