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| IPO Listing At | BSE, NSE |
| IPO Issue Type | Book Build Issue |
| Issue Size | ₹4193.73 Cr |
| Fresh Issue | ₹1666.19 Cr |
| Offer for Sale | ₹2527.54 Cr |
| Face Value | ₹2 Per Equity Share |
| Price Band | ₹440.00-465.00 per share |
| Discount | Retail: 0.00,Employee: 44.00 |
| BSE Code | 544226 |
| NSE Code | FIRSTCRY |
| Registrar | MUFG Intime India Pvt.Ltd. |
| Lead Managers | Kotak Mahindra Capital Co.Ltd. |
Disclaimer: GMP is sourced from grey market dealers and is indicative only. Always conduct your own due diligence.
* Allotment, Refund, Demat Credit & Listing dates are tentative and subject to change.
Minimum bid: 32 shares and in multiples thereof
Founded in 2010, Brainbees Solutions Limited offers products for mothers, babies, and Kids via its online platform 'FirstCry'.
Brainbees Solutions (Firstcry)'s mission is to create a one-stop store for parents' retail, content, community engagement, and education needs. The company offers everything needed for an infant up to the age of 12, including apparel, footwear, baby gear, nursery, diapers, toys, and personal care, amongst others. The company offers products from Indian third-party brands, global brands, and its own brands. The company has an extensive offering for mothers, babies, and Kids with more than 1.5 million SKUs from more than 7,500 brands on its multi-channel platform across categories including apparel and fashion, toys, books, school supplies, diapers, bath and skincare, nutrition and breastfeeding, health and safety, baby gear and maternity wear (as of December 31, 2023).
Brainbees Solutions (Firstcry)'s strong brand awareness and customer trust are reflected in the launch of BabyHug, one of Brainbees Solutions (Firstcry)'s house brands. According to a RedSeer report, this is the largest multi-category brand for mother, baby, and kids products in India, regarding GMV, for the year ending December 2023. Its other key house brands include Pine Kids, Cute Walk by BabyHug, and Babyoye.
According to a report by RedSeer Report, Brainbees Solutions (Firstcry) is the largest specialized online retail platform for maternal, baby, and Kids' products in the UAE, in terms of GMV, for the year ending December 2023.
For the nine months ended December 31, 2023, and the financial years 2023, 2022, and 2021, the Company had a network of more than 900 contract manufacturers in India and other countries for its house brands, excluding contract manufacturers engaged by Globalbees Brands and its subsidiaries.
As of December 31, 2023, the company employed 3,411 full-time employees and 2,475 employees on a contract basis.
The Company proposes to utilise the Net Proceeds from the Issue towards the following objects:
| # | Issue Objects | Est Amt (₹ Cr.) |
|---|---|---|
| 1 | Setting up new modern stores under the ‘BabyHug’ brand | 93.90 |
| 2 | Setting up a warehouse | 14.20 |
| 3 | Expenditure for lease payments for our existing identified modern stores owned and operated by our Company, in India | 93.10 |
| 4 | Setting up new modern stores under the FirstCry brand and other home brands of our Company | 169.00 |
| 5 | Lease payments for our existing identified modern stores owned and controlled by Digital Age in India | 130.60 |
| 6 | Investment in our Subsidiary, FirstCry Trading for overseas expansion by: (i) setting up new modern stores; and (ii) setting up warehouse(s), in KSA | 155.60 |
| 7 | Investment in our Subsidiary, Globalbees Brands towards acquisition of additional stake in our step-down Subsidiaries | 169.00 |
| 8 | Sales and marketing initiatives | 200.00 |
| 9 | Technology and data science cost including cloud and server hosting related costs | 57.60 |
| 10 | Funding inorganic growth through acquisition and other strategic initiatives and general corporate purposes# | 518.74 |
| Period Ended | 31 Mar 2024 | 31 Mar 2023 | 31 Mar 2022 |
|---|---|---|---|
| Assets | 7,510.38 | 7,119.83 | 6,197.16 |
| Total Income | 6,575.08 | 5,731.28 | 2,516.92 |
| Profit After Tax | -321.51 | -486.06 | -78.69 |
| NET Worth | 3,170.74 | 3,456.26 | 3,527.94 |
| Reserves and Surplus | 3,081.74 | 3,367.21 | 3,439.17 |
| Total Borrowing | 462.72 | 176.47 | 90.16 |
| Amount in ₹ Crore | |||
| KPI | Mar 31, 2024 |
|---|---|
| RoNW | -8.65% |
| Price to Book Value | 6.49 |
| Metric | Pre IPO | Post IPO |
|---|---|---|
| EPS (₹) | -6.65 | -ve |
| P/E (x) | -69.91 | -ve |
| Market Cap | ₹24141.75 Cr. | |
