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| IPO Listing At | BSE SME |
| SME IPO Issue Type | Book Build Issue |
| Total Issue Size | ₹50.69 Cr |
| Reserved for Market Maker | ₹0.00 Cr |
| Net Issue Size | ₹50.69 Cr |
| Fresh Issue | ₹47.83 Cr |
| Face Value | ₹10 Per Equity Share |
| Price Band | ₹80.00-85.00 per share |
| BSE Code | 544435 |
| Registrar | Skyline Financial Services Pvt.Ltd. |
| Lead Managers | Narnolia Financial Services Ltd. |
Disclaimer: GMP is sourced from grey market dealers and is indicative only. Always conduct your own due diligence.
* Allotment, Refund, Demat Credit & Listing dates are tentative and subject to change.
Minimum bid: 1,600 shares and in multiples thereof
Adcounty Media India Limited is a BrandTech company that offers complete digital marketing solutions, from brand promotion to performance-based campaigns. The company uses advanced technology to create customized advertising strategies for clients across different industries.
The service portfolio includes Programmatic Advertising, Search Engine Optimization (SEO), Social Media Marketing, and paid campaigns like Pay Per Click (PPC), Cost Per Acquisition (CPA), Cost Per Sale (CPS), Cost Per Lead (CPL), and Cost Per Install (CPI). These services are designed to drive sales, generate leads, and expand customer reach.
Adcounty Media India Limited runs several websites, mobile apps, and also offers a programmatic advertising tool called BidCounty, designed to boost both branding and performance campaigns. The company also conducts market research to help brands reach the right audience and improve user acquisition.
Adcounty Media India Limited works with well-known brands such as Sharechat, Zepto, Fi.Money, PB Fintech Limited (Policy Bazaar, Paisa Bazaar), Bank Sathi, and MUV to run campaigns that help grow their user base and improve visibility.
Business Verticals:
As of May 30, 2025, Adcounty Media India Limited had a team of 45 permanent employees dedicated to helping businesses achieve their marketing goals.
Competitive Strengths:
The Company proposes to utilise the Net Proceeds from the Issue towards the following objects:
| # | Issue Objects | Est Amt (₹ Cr.) |
|---|---|---|
| 1 | To meet out the Capital Expenditure requirements of the Company. | 14.00 |
| 2 | To meet out the Working Capital requirements of the Company. | 25.00 |
| 3 | Unidentified Acquisition of the Company and General Corporate Purposes. | 9.15 |
| 4 | Issue Expenses | 2.53 |
| Total | 50.69 |
| Period Ended | 31 Mar 2025 | 31 Mar 2024 | 31 Mar 2023 |
|---|---|---|---|
| Assets | 47.92 | 29.51 | 26.84 |
| Total Income | 69.58 | 43.24 | 53.64 |
| Profit After Tax | 13.75 | 8.28 | 7.64 |
| EBITDA | 18.25 | 10.80 | 10.40 |
| NET Worth | 37.90 | 20.27 | 11.92 |
| Reserves and Surplus | 21.36 | 20.26 | 11.91 |
| Total Borrowing | 0.29 | ||
| Amount in ₹ Crore | |||
| KPI | Mar 31, 2025 |
|---|---|
| ROE | 47.28% |
| ROCE | 47.27% |
| RoNW | 47.28% |
| PAT Margin | 19.96% |
| EBITDA Margin | 26.49% |
| Price to Book Value | 3.71 |
| Metric | Pre IPO | Post IPO |
|---|---|---|
| EPS (₹) | 8.37 | 6.11 |
| P/E (x) | 10.16 | 13.91 |
| Promoter Holding | 89.14% | 65.51% |
| Market Cap | ₹191.26 Cr. | |
