Why Zerodha is not providing Margin Funding and extra leverage?

Margin Funding is the way a Broker provides extra leverage to the client for holding stocks overnight. Zerodha has been very conservative regarding leverages provided to the client. It somehow hurts their revenues but it is ultimately good for a new trader(retail who doesn’t understand the risks of leverage).

Lately, SEBI has imposed some strict guidelines about Margin funding and its misutilisation by brokers. But Zerodha is looking to provide this Margin funding feature in near future.