Who is the best full-service broker in India?

ICICI Direct is one of the most prominent full-service stockbroking firms in India. Following are the key reasons to trade with ICICI Direct;

1. An active clientele base of above 28 lakh customers
2. 3-in-1 account opening facility (ICICI Trading + Demat + Bank Saving A/c).
3. Multiple pricing models to suit traders' & investors' requirements
4. Neo Zero Brokerage plan offers free futures trading and charges Rs. 20 flat brokerage in other segments.
5. All kinds of trading platforms; ICICI Direct App, Website, and Trade Racer trading terminal
6. One-click equity to invest in a theme-based portfolio.
7. Equity and derivative research reports including trading & investing ideas.
8. 750+ branches all over the country to offer offline services.
9. Indian residents as well as NRI trading services.